{"id":3836,"date":"2026-07-13T12:29:00","date_gmt":"2026-07-13T05:29:00","guid":{"rendered":"https:\/\/www.hoasen.edu.vn\/mktt\/?p=3836"},"modified":"2026-07-14T16:12:31","modified_gmt":"2026-07-14T09:12:31","slug":"nganh-marketing-hsu-dat-chuan-aun-qa","status":"publish","type":"post","link":"https:\/\/www.hoasen.edu.vn\/mktt\/nganh-marketing-hsu-dat-chuan-aun-qa\/","title":{"rendered":"NG\u00c0NH MARKETING \u0110\u1ea0I H\u1eccC HOA SEN \u0110\u1ea0T CHU\u1ea8N AUN-QA"},"content":{"rendered":"\n

Khi \u0111\u00e0o t\u1ea1o kh\u00f4ng ch\u1ec9 theo k\u1ecbp th\u1ecb tr\u01b0\u1eddng m\u00e0 c\u00f2n \u0111\u00f3n \u0111\u1ea7u t\u01b0\u01a1ng lai<\/strong><\/p>\n\n\n\n

T\u1eeb AI, d\u1eef li\u1ec7u l\u1edbn \u0111\u1ebfn n\u1ec1n kinh t\u1ebf s\u00e1ng t\u1ea1o, ng\u00e0nh Marketing \u0111ang thay \u0111\u1ed5i nhanh h\u01a1n bao gi\u1edd h\u1ebft. Trong b\u1ed1i c\u1ea3nh \u0111\u00f3, \u0111i\u1ec1u doanh nghi\u1ec7p c\u1ea7n kh\u00f4ng c\u00f2n l\u00e0 nh\u1eefng ng\u01b0\u1eddi “bi\u1ebft ch\u1ea1y qu\u1ea3ng c\u00e1o”, m\u00e0 l\u00e0 nh\u1eefng marketer c\u00f3 t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c, n\u0103ng l\u1ef1c th\u00edch \u1ee9ng v\u00e0 kh\u1ea3 n\u0103ng t\u1ea1o ra gi\u00e1 tr\u1ecb trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng lu\u00f4n bi\u1ebfn \u0111\u1ed9ng. Vi\u1ec7c ch\u01b0\u01a1ng tr\u00ecnh Marketing c\u1ee7a Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen \u0111\u1ea1t ki\u1ec3m \u0111\u1ecbnh AUN-QA n\u0103m 2026 kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u1ed9t m\u1ed1c v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng \u0111\u00e0o t\u1ea1o, m\u00e0 c\u00f2n ph\u1ea3n \u00e1nh c\u00e1ch m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ea1i h\u1ecdc \u0111ang ch\u1ee7 \u0111\u1ed9ng chu\u1ea9n b\u1ecb cho sinh vi\u00ean b\u01b0\u1edbc v\u00e0o t\u01b0\u01a1ng lai c\u1ee7a ngh\u1ec1 Marketing.<\/em><\/strong><\/h3>\n\n\n\n

20 n\u0103m tr\u01b0\u1edbc, Marketing ch\u01b0a “hot” nh\u01b0 h\u00f4m nay<\/strong><\/p>\n\n\n\n

Ng\u00e0y nay, Marketing l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u1ecdc \u0111\u01b0\u1ee3c nhi\u1ec1u h\u1ecdc sinh l\u1ef1a ch\u1ecdn. T\u1eeb t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia, doanh nghi\u1ec7p c\u00f4ng ngh\u1ec7, ng\u00e2n h\u00e0ng, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ebfn startup hay t\u1ed5 ch\u1ee9c phi l\u1ee3i nhu\u1eadn – t\u1ea5t c\u1ea3 \u0111\u1ec1u c\u1ea7n ng\u01b0\u1eddi c\u00f3 t\u01b0 duy marketing \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, k\u1ebft n\u1ed1i kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb.<\/p>\n\n\n\n

Nh\u01b0ng hai m\u01b0\u01a1i n\u0103m tr\u01b0\u1edbc, khi ng\u00e0nh Marketing c\u1ee7a \u0110\u1ea1i h\u1ecdc Hoa Sen ra \u0111\u1eddi, b\u1ee9c tranh ho\u00e0n to\u00e0n kh\u00e1c. Marketing khi \u1ea5y th\u01b0\u1eddng b\u1ecb hi\u1ec3u \u0111\u01a1n gi\u1ea3n l\u00e0 qu\u1ea3ng c\u00e1o hay b\u00e1n h\u00e0ng; c\u00e1c kh\u00e1i ni\u1ec7m v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, truy\u1ec1n th\u00f4ng t\u00edch h\u1ee3p hay d\u1eef li\u1ec7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eabn c\u00f2n kh\u00e1 m\u1edbi m\u1ebb v\u1edbi doanh nghi\u1ec7p Vi\u1ec7t Nam. Vi\u1ec7c \u0111\u1ea7u t\u01b0 m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o chuy\u00ean s\u00e2u ngay t\u1eeb giai \u0111o\u1ea1n \u0111\u00f3 cho th\u1ea5y t\u1ea7m nh\u00ecn d\u00e0i h\u1ea1n c\u1ee7a Nh\u00e0 tr\u01b0\u1eddng tr\u01b0\u1edbc xu h\u01b0\u1edbng h\u1ed9i nh\u1eadp v\u00e0 ph\u00e1t tri\u1ec3n kinh t\u1ebf.<\/p>\n\n\n\n

Hai m\u01b0\u01a1i n\u0103m sau<\/a>, Marketing thay \u0111\u1ed5i c\u1ea3 v\u1ec1 quy m\u00f4 l\u1eabn b\u1ea3n ch\u1ea5t: AI h\u1ed7 tr\u1ee3 t\u1ea1o n\u1ed9i dung, thu\u1eadt to\u00e1n quy\u1ebft \u0111\u1ecbnh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, d\u1eef li\u1ec7u tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng cho m\u1ecdi quy\u1ebft \u0111\u1ecbnh kinh doanh. Ng\u01b0\u1eddi l\u00e0m Marketing h\u00f4m nay ph\u1ea3i \u0111\u1ed3ng th\u1eddi hi\u1ec3u c\u00f4ng ngh\u1ec7, s\u00e1ng t\u1ea1o, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng – v\u00e0 m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o mu\u1ed1n \u0111\u1ed3ng h\u00e0nh c\u00f9ng s\u1ef1 thay \u0111\u1ed5i \u1ea5y kh\u00f4ng th\u1ec3 \u0111\u1ee9ng y\u00ean.<\/p>\n\n\n

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\"Ng\u00e0y<\/figure>\n<\/div>\n\n\n

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AUN-QA: kh\u00f4ng ch\u1ec9 l\u00e0 ch\u1ee9ng nh\u1eadn, m\u00e0 l\u00e0 cam k\u1ebft ch\u1ea5t l\u01b0\u1ee3ng<\/strong><\/p>\n\n\n\n

N\u0103m 2026, ch\u01b0\u01a1ng tr\u00ecnh Marketing c\u1ee7a \u0110\u1ea1i h\u1ecdc Hoa Sen ch\u00ednh th\u1ee9c \u0111\u1ea1t ki\u1ec3m \u0111\u1ecbnh AUN-QA (ASEAN University Network \u2013 Quality Assurance) – h\u1ec7 th\u1ed1ng b\u1ea3o \u0111\u1ea3m ch\u1ea5t l\u01b0\u1ee3ng gi\u00e1o d\u1ee5c \u0111\u1ea1i h\u1ecdc uy t\u00edn c\u1ee7a khu v\u1ef1c \u0110\u00f4ng Nam \u00c1.<\/p>\n\n\n\n

Kh\u00e1c v\u1edbi suy ngh\u0129 ph\u1ed5 bi\u1ebfn r\u1eb1ng ki\u1ec3m \u0111\u1ecbnh ch\u1ec9 \u0111\u00e1nh gi\u00e1 gi\u00e1o tr\u00ecnh hay \u0111\u1ed9i ng\u0169 gi\u1ea3ng vi\u00ean, AUN-QA xem x\u00e9t to\u00e0n di\u1ec7n h\u00e0nh tr\u00ecnh h\u1ecdc t\u1eadp c\u1ee7a ng\u01b0\u1eddi h\u1ecdc: t\u1eeb m\u1ee5c ti\u00eau \u0111\u00e0o t\u1ea1o, chu\u1ea9n \u0111\u1ea7u ra, c\u1ea5u tr\u00fac ch\u01b0\u01a1ng tr\u00ecnh, ph\u01b0\u01a1ng ph\u00e1p gi\u1ea3ng d\u1ea1y, h\u1ec7 th\u1ed1ng \u0111\u00e1nh gi\u00e1, ho\u1ea1t \u0111\u1ed9ng h\u1ed7 tr\u1ee3 sinh vi\u00ean, \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a doanh nghi\u1ec7p v\u00e0 c\u1ef1u sinh vi\u00ean.<\/p>\n\n\n\n


N\u00f3i c\u00e1ch kh\u00e1c, c\u00e2u h\u1ecfi AUN-QA \u0111\u1eb7t ra kh\u00f4ng ch\u1ec9 l\u00e0 “Tr\u01b0\u1eddng d\u1ea1y g\u00ec?”, m\u00e0 quan tr\u1ecdng h\u01a1n: “Sinh vi\u00ean t\u1ed1t nghi\u1ec7p c\u00f3 \u0111\u1ee7 n\u0103ng l\u1ef1c \u0111\u1ec3 th\u00e0nh c\u00f4ng trong m\u00f4i tr\u01b0\u1eddng ngh\u1ec1 nghi\u1ec7p hay kh\u00f4ng?”<\/p>\n\n\n\n

V\u1edbi ng\u00e0nh Marketing Hoa Sen, k\u1ebft qu\u1ea3 ki\u1ec3m \u0111\u1ecbnh n\u00e0y kh\u00f4ng ph\u1ea3i \u0111\u00edch \u0111\u1ebfn, m\u00e0 l\u00e0 s\u1ef1 ghi nh\u1eadn cho m\u1ed9t qu\u00e1 tr\u00ecnh c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c, b\u1ea3o \u0111\u1ea3m ch\u01b0\u01a1ng tr\u00ecnh lu\u00f4n theo s\u00e1t nhu c\u1ea7u doanh nghi\u1ec7p v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a ng\u00e0nh trong khu v\u1ef1c.<\/p>\n\n\n\n

H\u1ecdc Marketing kh\u00f4ng ch\u1ec9 trong l\u1edbp h\u1ecdc, m\u00e0 trong ch\u00ednh m\u00f4i tr\u01b0\u1eddng ngh\u1ec1 nghi\u1ec7p<\/strong><\/p>\n\n\n\n

\u0110i\u1ec1u t\u1ea1o n\u00ean kh\u00e1c bi\u1ec7t cho sinh vi\u00ean Marketing HSU kh\u00f4ng ch\u1ec9 n\u1eb1m \u1edf ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o, m\u00e0 \u1edf c\u00e1ch Nh\u00e0 tr\u01b0\u1eddng t\u1ed5 ch\u1ee9c vi\u1ec7c h\u1ecdc: ki\u1ebfn th\u1ee9c tr\u00ean gi\u1ea3ng \u0111\u01b0\u1eddng \u0111\u01b0\u1ee3c n\u1ed1i li\u1ec1n v\u1edbi tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf t\u1ea1i doanh nghi\u1ec7p.
<\/p>\n\n\n\n

Trong h\u1ecdc ph\u1ea7n Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, sinh vi\u00ean \u0111\u01b0\u1ee3c tham quan v\u00e0 h\u1ecdc t\u1eadp t\u1ea1i Ajinomoto Vi\u1ec7t Nam<\/a>, tr\u1ef1c ti\u1ebfp t\u00ecm hi\u1ec3u c\u00e1ch m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u h\u01a1n 100 n\u0103m tu\u1ed5i \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u00e0 v\u1eadn h\u00e0nh – t\u1eeb quy tr\u00ecnh s\u1ea3n xu\u1ea5t, qu\u1ea3n tr\u1ecb ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ebfn c\u00e1ch t\u1ea1o d\u1ef1ng ni\u1ec1m tin v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n

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\"tham<\/figure>\n<\/div>\n\n\n

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\u1ede m\u1ed9t h\u1ecdc ph\u1ea7n kh\u00e1c, sinh vi\u00ean gi\u1ea3i quy\u1ebft b\u00e0i to\u00e1n truy\u1ec1n th\u00f4ng th\u1eadt do doanh nghi\u1ec7p \u0111\u1eb7t ra th\u00f4ng qua TVCreate <\/a>– cu\u1ed9c thi h\u1ecdc thu\u1eadt \u0111\u00e3 b\u01b0\u1edbc sang m\u00f9a th\u1ee9 16. N\u0103m 2026, c\u00e1c \u0111\u1ed9i thi x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng t\u00edch h\u1ee3p (IMC) ho\u00e0n ch\u1ec9nh cho Panasonic Electric Works Vi\u1ec7t Nam, v\u1edbi ng\u00e2n s\u00e1ch 5 t\u1ef7 \u0111\u1ed3ng trong s\u00e1u th\u00e1ng: t\u1eeb nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, ph\u00e1t tri\u1ec3n \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o, s\u1ea3n xu\u1ea5t TVC \u0111\u1ebfn b\u1ea3o v\u1ec7 chi\u1ebfn l\u01b0\u1ee3c tr\u01b0\u1edbc h\u1ed9i \u0111\u1ed3ng chuy\u00ean gia. \u0110\u00e2y kh\u00f4ng c\u00f2n l\u00e0 “b\u00e0i t\u1eadp sinh vi\u00ean”, m\u00e0 l\u00e0 c\u00e1ch ng\u01b0\u1eddi h\u1ecdc tr\u1ea3i nghi\u1ec7m quy tr\u00ecnh l\u00e0m vi\u1ec7c th\u1ef1c t\u1ebf c\u1ee7a m\u1ed9t agency chuy\u00ean nghi\u1ec7p ngay khi c\u00f2n tr\u00ean gi\u1ea3ng \u0111\u01b0\u1eddng.<\/p>\n\n\n

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\"cu\u1ed9c<\/figure>\n<\/div>\n\n\n

Song song \u0111\u00f3, sinh vi\u00ean c\u00f2n tham gia c\u00e1c workshop c\u00f9ng doanh nghi\u1ec7p v\u00e0 chuy\u00ean gia qu\u1ed1c t\u1ebf, ti\u00eau bi\u1ec3u nh\u01b0 LinkedIn x HSU Exclusive Workshop: Future Skills, AI & Career Readiness – n\u01a1i c\u00e1c b\u1ea1n c\u1eadp nh\u1eadt xu h\u01b0\u1edbng AI, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n v\u00e0 chu\u1ea9n b\u1ecb n\u0103ng l\u1ef1c ngh\u1ec1 nghi\u1ec7p trong k\u1ef7 nguy\u00ean s\u1ed1.<\/p>\n\n\n\n

M\u1ed7i tr\u1ea3i nghi\u1ec7m \u0111\u1ec1u \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o – kh\u00f4ng ch\u1ec9 l\u00e0 “\u0111i tham quan doanh nghi\u1ec7p” – gi\u00fap sinh vi\u00ean k\u1ebft n\u1ed1i ki\u1ebfn th\u1ee9c h\u1ecdc thu\u1eadt v\u1edbi b\u1ed1i c\u1ea3nh ngh\u1ec1 nghi\u1ec7p, ph\u00e1t tri\u1ec3n t\u01b0 duy ph\u1ea3n bi\u1ec7n, k\u1ef9 n\u0103ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 v\u00e0 n\u0103ng l\u1ef1c l\u00e0m vi\u1ec7c trong m\u00f4i tr\u01b0\u1eddng th\u1ef1c t\u1ebf.<\/p>\n\n\n\n

Marketing h\u00f4m nay kh\u00f4ng c\u00f2n l\u00e0 “l\u00e0m qu\u1ea3ng c\u00e1o”<\/strong><\/p>\n\n\n\n

M\u1ed9t trong nh\u1eefng thay \u0111\u1ed5i l\u1edbn nh\u1ea5t c\u1ee7a ng\u00e0nh l\u00e0 s\u1ef1 d\u1ecbch chuy\u1ec3n t\u1eeb t\u01b0 duy truy\u1ec1n th\u00f4ng sang t\u01b0 duy t\u1ea1o gi\u00e1 tr\u1ecb. Ng\u01b0\u1eddi l\u00e0m Marketing hi\u1ec7n \u0111\u1ea1i tham gia v\u00e0o c\u1ea3 qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, nghi\u00ean c\u1ee9u h\u00e0nh vi kh\u00e1ch h\u00e0ng, qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u00e0 ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u.<\/p>\n\n\n\n

T\u1ea1i \u0110\u1ea1i h\u1ecdc Hoa Sen, sinh vi\u00ean Marketing \u0111\u01b0\u1ee3c trang b\u1ecb n\u1ec1n t\u1ea3ng marketing truy\u1ec1n th\u1ed1ng, \u0111\u1ed3ng th\u1eddi ti\u1ebfp c\u1eadn c\u00e1c l\u0129nh v\u1ef1c nh\u01b0 Digital Marketing, Brand Management, Consumer Behavior, Marketing Analytics, Integrated Marketing Communications v\u00e0 AI trong Marketing. Song song v\u1edbi ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n l\u00e0 c\u00e1c n\u0103ng l\u1ef1c doanh nghi\u1ec7p ng\u00e0y c\u00e0ng coi tr\u1ecdng: t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c, kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o, l\u00e0m vi\u1ec7c nh\u00f3m, giao ti\u1ebfp, gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1, qu\u1ea3n l\u00fd d\u1ef1 \u00e1n v\u00e0 th\u00edch nghi v\u1edbi thay \u0111\u1ed5i – n\u1ec1n t\u1ea3ng gi\u00fap sinh vi\u00ean kh\u00f4ng ch\u1ec9 theo k\u1ecbp th\u1ecb tr\u01b0\u1eddng h\u00f4m nay m\u00e0 c\u00f2n s\u1eb5n s\u00e0ng cho nh\u1eefng ngh\u1ec1 nghi\u1ec7p ch\u01b0a xu\u1ea5t hi\u1ec7n trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n

T\u1eeb gi\u1ea3ng \u0111\u01b0\u1eddng \u0111\u1ebfn doanh nghi\u1ec7p, t\u1eeb Vi\u1ec7t Nam \u0111\u1ebfn khu v\u1ef1c ASEAN<\/strong><\/p>\n\n\n\n

Nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, Khoa Marketing \u2013 Truy\u1ec1n th\u00f4ng li\u00ean t\u1ee5c m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi h\u1ee3p t\u00e1c v\u1edbi doanh nghi\u1ec7p trong n\u01b0\u1edbc, qu\u1ed1c t\u1ebf v\u00e0 c\u00e1c tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc trong khu v\u1ef1c ASEAN, m\u1edf ra c\u01a1 h\u1ed9i trao \u0111\u1ed5i sinh vi\u00ean, gi\u1ea3ng vi\u00ean, nghi\u00ean c\u1ee9u khoa h\u1ecdc v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o c\u00f3 y\u1ebfu t\u1ed1 qu\u1ed1c t\u1ebf.<\/p>\n\n\n\n

Trong m\u1ed9t ng\u00e0nh ngh\u1ec1 m\u00e0 kh\u00e1ch h\u00e0ng, th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u1ecb tr\u01b0\u1eddng \u0111\u1ec1u mang t\u00ednh to\u00e0n c\u1ea7u, kh\u1ea3 n\u0103ng l\u00e0m vi\u1ec7c trong m\u00f4i tr\u01b0\u1eddng \u0111a v\u0103n h\u00f3a \u0111\u00e3 tr\u1edf th\u00e0nh l\u1ee3i th\u1ebf quan tr\u1ecdng c\u1ee7a m\u1ed7i marketer t\u01b0\u01a1ng lai – \u0111\u1eb7c bi\u1ec7t trong b\u1ed1i c\u1ea3nh C\u1ed9ng \u0111\u1ed3ng Kinh t\u1ebf ASEAN ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n.<\/p>\n\n\n\n

20 n\u0103m – m\u1ed9t h\u00e0nh tr\u00ecnh c\u1ee7a s\u1ef1 \u0111\u1ed5i m\u1edbi<\/strong><\/p>\n\n\n

\n
\"Ng\u00e0nh<\/figure>\n<\/div>\n\n\n

T\u1eeb nh\u1eefng ng\u00e0y \u0111\u1ea7u \u0111\u1eb7t n\u1ec1n m\u00f3ng cho m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o c\u00f2n kh\u00e1 m\u1edbi m\u1ebb t\u1ea1i Vi\u1ec7t Nam, \u0111\u1ebfn vi\u1ec7c \u0111\u1ea1t chu\u1ea9n AUN-QA h\u00f4m nay, l\u00e0 h\u00e0nh tr\u00ecnh c\u1ee7a s\u1ef1 ki\u00ean \u0111\u1ecbnh v\u1edbi tri\u1ebft l\u00fd \u0111\u00e0o t\u1ea1o l\u1ea5y ng\u01b0\u1eddi h\u1ecdc l\u00e0m trung t\u00e2m – g\u1eafn k\u1ebft h\u1ecdc thu\u1eadt v\u1edbi th\u1ef1c ti\u1ec5n, gi\u1ea3ng \u0111\u01b0\u1eddng v\u1edbi doanh nghi\u1ec7p, tri th\u1ee9c v\u1edbi n\u0103ng l\u1ef1c ngh\u1ec1 nghi\u1ec7p.<\/p>\n\n\n\n

Ki\u1ec3m \u0111\u1ecbnh AUN-QA, v\u00ec th\u1ebf, kh\u00f4ng ph\u1ea3i \u0111\u00edch \u0111\u1ebfn cu\u1ed1i c\u00f9ng, m\u00e0 l\u00e0 l\u1eddi cam k\u1ebft: ch\u01b0\u01a1ng tr\u00ecnh s\u1ebd ti\u1ebfp t\u1ee5c c\u1ea3i ti\u1ebfn, ti\u1ebfp t\u1ee5c c\u1eadp nh\u1eadt tr\u01b0\u1edbc nh\u1eefng thay \u0111\u1ed5i c\u1ee7a ng\u00e0nh ngh\u1ec1, v\u00e0 ti\u1ebfp t\u1ee5c t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng h\u1ecdc t\u1eadp n\u01a1i sinh vi\u00ean ph\u00e1t tri\u1ec3n to\u00e0n di\u1ec7n c\u1ea3 v\u1ec1 ki\u1ebfn th\u1ee9c, k\u1ef9 n\u0103ng v\u00e0 t\u01b0 duy.<\/p>\n\n\n\n

\u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t kh\u00f4ng ph\u1ea3i l\u00e0 d\u1ea1y sinh vi\u00ean nh\u1eefng c\u00f4ng c\u1ee5 c\u1ee7a h\u00f4m nay, m\u00e0 l\u00e0 gi\u00fap ng\u01b0\u1eddi h\u1ecdc c\u00f3 \u0111\u1ee7 n\u1ec1n t\u1ea3ng \u0111\u1ec3 th\u00edch nghi v\u1edbi c\u00f4ng ngh\u1ec7 c\u1ee7a ng\u00e0y mai, \u0111\u1ee7 b\u1ea3n l\u0129nh \u0111\u1ec3 d\u1eabn d\u1eaft s\u1ef1 thay \u0111\u1ed5i v\u00e0 \u0111\u1ee7 n\u0103ng l\u1ef1c \u0111\u1ec3 t\u1ea1o ra gi\u00e1 tr\u1ecb cho doanh nghi\u1ec7p c\u0169ng nh\u01b0 c\u1ed9ng \u0111\u1ed3ng.<\/p>\n\n\n\n

\u0110\u00f3 ch\u00ednh l\u00e0 h\u00e0nh tr\u00ecnh m\u00e0 ng\u00e0nh Marketing Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen \u0111\u00e3 v\u00e0 \u0111ang theo \u0111u\u1ed5i su\u1ed1t 20 n\u0103m qua – kh\u00f4ng ch\u1ec9 \u0111\u00e0o t\u1ea1o nh\u1eefng ng\u01b0\u1eddi l\u00e0m Marketing, m\u00e0 ki\u1ebfn t\u1ea1o nh\u1eefng marketer s\u1eb5n s\u00e0ng cho t\u01b0\u01a1ng lai.<\/p>\n\n\n

\n
\"Ch\u01b0\u01a1ng<\/figure>\n<\/div>\n\n\n


Th\u1ef1c hi\u1ec7n: ThS. Tr\u01b0\u01a1ng Quang Vinh<\/p>\n\n\n\n

Khoa Marketing – Truy\u1ec1n th\u00f4ng<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Ch\u01b0\u01a1ng tr\u00ecnh Marketing HSU \u0111\u1ea1t chu\u1ea9n AUN-QA<\/p>\n","protected":false},"author":33,"featured_media":3860,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,49],"tags":[343,41,345,75,257],"class_list":["post-3836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hoat-dong-sinh-vien","category-tin-tuc-khoa-marketing-truyen-thong","tag-chuan-aun-qa","tag-khoa-marketing-truyen-thong","tag-kiem-dinh-aun","tag-nganh-marketing","tag-truong-dai-hoc-hoa-sen"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/posts\/3836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/comments?post=3836"}],"version-history":[{"count":15,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/posts\/3836\/revisions"}],"predecessor-version":[{"id":3868,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/posts\/3836\/revisions\/3868"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/media\/3860"}],"wp:attachment":[{"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/media?parent=3836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/categories?post=3836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/tags?post=3836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}