{"id":3816,"date":"2026-07-05T00:37:48","date_gmt":"2026-07-04T17:37:48","guid":{"rendered":"https:\/\/www.hoasen.edu.vn\/mktt\/?p=3816"},"modified":"2026-07-05T00:37:49","modified_gmt":"2026-07-04T17:37:49","slug":"tvc-2026-like-industry-professionals","status":"publish","type":"post","link":"https:\/\/www.hoasen.edu.vn\/mktt\/en\/tvc-2026-like-industry-professionals\/","title":{"rendered":"TVCREATE 2026: WHEN STUDENTS ARE NOT JUST COMPETING – THEY ARE ALREADY WORKING LIKE INDUSTRY PROFESSIONALS"},"content":{"rendered":"\n

Some competitions end with a trophy. Others leave students feeling like they have truly stepped into the professional world. TVCreate 2026 was that kind of journey.<\/p>\n\n\n

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On June 27, 2026, the Grand Finale of TVCreate 2026 officially took place at Hoa Sen University, concluding a three-month competition involving 40 teams from universities nationwide, including Hoa Sen University, RMIT Vietnam, Foreign Trade University, University of Economics Ho Chi Minh City, University of Economics and Law, and National Economics University.<\/p>\n\n\n\n

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But what makes TVCreate stand out has never been only its scale.<\/p>\n\n\n\n

A real \u201cagency simulation\u201d inside the university environment<\/strong><\/p>\n\n\n\n

Now in its 16th season, TVCreate has evolved far beyond a traditional TVC competition.<\/p>\n\n\n\n

The program is designed as an \u201cagency simulation,\u201d where students experience the entire process of building an integrated marketing communication (IMC) campaign: from market research and consumer insight analysis to strategic planning, creative concept development, TVC production, and final pitching.<\/p>\n\n\n\n

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This year, Panasonic Electric Works Vietnam challenged contestants to create a six-month IMC campaign with a budget of VND 5 billion under the theme \u201cHighlighting the role of electrical devices in protecting the dream home.\u201d<\/p>\n\n\n\n

This was not simply an academic exercise. It was a real business challenge requiring students to think strategically, create meaningful storytelling, and connect brand communication with modern consumer behavior.<\/p>\n\n\n\n

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Different teams, different storytelling approaches<\/strong><\/p>\n\n\n\n

At the Grand Finale,<\/a> the TOP 4 teams presented their campaigns before a judging panel consisting of industry experts, lecturers, and corporate representatives.<\/p>\n\n\n\n

\ud83c\udfc6 The championship title went to team PEAKACHU for its strong strategic thinking, storytelling approach, and practical campaign execution.<\/p>\n\n\n

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\ud83c\udfc6 The runner-up award was presented to team C\u1ed4 CONG C\u1eb2NG CAO, recognized for its emotional pitching style and consumer-centered communication approach.<\/p>\n\n\n

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\ud83c\udfc6 Teams FIRST TAKE and LUNGTA shared the third-place award thanks to their creative concepts and distinctive TVC executions.<\/p>\n\n\n

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Meanwhile, the TVC \u201cDon\u2019t Let Peace of Mind Fool Your Safety\u201d by Five to Fight – a team of five Hoa Sen University students – received two audience-related awards:<\/p>\n\n\n\n