{"id":3770,"date":"2026-07-05T00:12:46","date_gmt":"2026-07-04T17:12:46","guid":{"rendered":"https:\/\/www.hoasen.edu.vn\/mktt\/?p=3770"},"modified":"2026-07-05T00:15:02","modified_gmt":"2026-07-04T17:15:02","slug":"tvcreate-2026-nhung-bai-toan-marketing-that","status":"publish","type":"post","link":"https:\/\/www.hoasen.edu.vn\/mktt\/tvcreate-2026-nhung-bai-toan-marketing-that\/","title":{"rendered":"TVCREATE 2026: KHI SINH VI\u00caN KH\u00d4NG CH\u1ec8 \u201cL\u00c0M B\u00c0I THI\u201d – M\u00c0 \u0110ANG GI\u1ea2I NH\u1eeeNG B\u00c0I TO\u00c1N MARKETING TH\u1eacT"},"content":{"rendered":"\n

C\u00f3 nh\u1eefng cu\u1ed9c thi k\u1ebft th\u00fac b\u1eb1ng m\u1ed9t chi\u1ebfc c\u00fap. Nh\u01b0ng c\u0169ng c\u00f3 nh\u1eefng cu\u1ed9c thi khi\u1ebfn sinh vi\u00ean b\u01b0\u1edbc ra v\u1edbi c\u1ea3m gi\u00e1c m\u00ecnh v\u1eeba th\u1eadt s\u1ef1 \u201cl\u00e0m ngh\u1ec1\u201d. TVCreate 2026 l\u00e0 m\u1ed9t h\u00e0nh tr\u00ecnh nh\u01b0 th\u1ebf.<\/p>\n\n\n

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\"Chung<\/figure>\n<\/div>\n\n\n

Chi\u1ec1u ng\u00e0y 27\/06\/2026, Chung k\u1ebft TVCreate 2026 do Khoa Marketing – Truy\u1ec1n th\u00f4ng, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen t\u1ed5 ch\u1ee9c \u0111\u00e3 ch\u00ednh th\u1ee9c di\u1ec5n ra, kh\u00e9p l\u1ea1i h\u01a1n ba th\u00e1ng tranh t\u00e0i c\u1ee7a 40 \u0111\u1ed9i thi \u0111\u1ebfn t\u1eeb nhi\u1ec1u tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc tr\u00ean c\u1ea3 n\u01b0\u1edbc nh\u01b0 \u0110\u1ea1i h\u1ecdc Hoa Sen, \u0110\u1ea1i h\u1ecdc Ngo\u1ea1i th\u01b0\u01a1ng, \u0110\u1ea1i h\u1ecdc RMIT, \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf TP.HCM, \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf – Lu\u1eadt, \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n\u2026<\/p>\n\n\n\n

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\"Chung<\/figure>\n<\/div>\n\n
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\"Chung<\/figure>\n<\/div><\/div>\n\n\n\n
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\"Chung<\/figure>\n<\/div>\n\n
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\"Chung<\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n

Nh\u01b0ng \u0111i\u1ec1u khi\u1ebfn TVCreate kh\u00e1c bi\u1ec7t ch\u01b0a bao gi\u1edd ch\u1ec9 n\u1eb1m \u1edf s\u1ed1 l\u01b0\u1ee3ng \u0111\u1ed9i thi hay quy m\u00f4 s\u00e2n kh\u1ea5u.<\/p>\n\n\n\n

M\u1ed9t \u201cagency chuy\u00ean nghi\u1ec7p\u201d \u0111\u01b0\u1ee3c v\u1eadn h\u00e0nh ngay trong m\u00f4i tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc<\/strong><\/p>\n\n\n\n

B\u01b0\u1edbc sang m\u00f9a th\u1ee9 16, TVCreate kh\u00f4ng c\u00f2n \u0111\u01b0\u1ee3c nh\u00ecn nh\u01b0 m\u1ed9t cu\u1ed9c thi TVC th\u00f4ng th\u01b0\u1eddng.<\/p>\n\n\n\n

Cu\u1ed9c thi \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng nh\u01b0 m\u1ed9t m\u00f4 h\u00ecnh m\u00f4 ph\u1ecfng agency – n\u01a1i sinh vi\u00ean ph\u1ea3i b\u01b0\u1edbc v\u00e0o to\u00e0n b\u1ed9 quy tr\u00ecnh v\u1eadn h\u00e0nh c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch IMC th\u1ef1c t\u1ebf: t\u1eeb nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, ph\u00e2n t\u00edch insight, x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, l\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng \u0111\u1ebfn s\u1ea3n xu\u1ea5t TVC v\u00e0 pitching tr\u01b0\u1edbc doanh nghi\u1ec7p.<\/p>\n\n\n\n

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\"Chung<\/figure>\n<\/div><\/div>\n\n\n\n
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\"Chung<\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n
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\"Chung<\/figure>\n<\/div><\/div>\n\n\n\n
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\"Chung<\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n

N\u0103m nay, Panasonic Electric Works Vi\u1ec7t Nam mang \u0111\u1ebfn \u0111\u1ec1 b\u00e0i: x\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch IMC v\u1edbi ng\u00e2n s\u00e1ch 5 t\u1ef7 \u0111\u1ed3ng trong 6 th\u00e1ng cho th\u00f4ng \u0111i\u1ec7p \u201cL\u00e0m n\u1ed5i b\u1eadt vai tr\u00f2 c\u1ee7a thi\u1ebft b\u1ecb \u0111i\u1ec7n trong vi\u1ec7c b\u1ea3o v\u1ec7 ng\u00f4i nh\u00e0 m\u01a1 \u01b0\u1edbc\u201d.<\/p>\n\n\n\n

\u0110\u00f3 kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t \u201cbrief tr\u00ean gi\u1ea5y\u201d. \u0110\u00f3 l\u00e0 b\u00e0i to\u00e1n th\u1eadt t\u1eeb doanh nghi\u1ec7p th\u1eadt – n\u01a1i sinh vi\u00ean ph\u1ea3i suy ngh\u0129 nh\u01b0 strategist, l\u00e0m vi\u1ec7c nh\u01b0 creative team v\u00e0 ph\u1ea3n bi\u1ec7n nh\u01b0 nh\u1eefng ng\u01b0\u1eddi \u0111ang b\u01b0\u1edbc v\u00e0o ng\u00e0nh c\u00f4ng nghi\u1ec7p truy\u1ec1n th\u00f4ng chuy\u00ean nghi\u1ec7p.<\/p>\n\n\n\n

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\"Chung<\/figure>\n<\/div><\/div>\n\n\n\n
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\"Chung<\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n

Khi m\u1ed7i \u0111\u1ed9i thi \u0111\u1ec1u mang m\u1ed9t c\u00e1ch k\u1ec3 chuy\u1ec7n kh\u00e1c nhau<\/strong><\/p>\n\n\n\n

T\u1ea1i v\u00f2ng Chung k\u1ebft<\/a>, TOP 4 \u0111\u1ed9i thi \u0111\u00e3 tr\u1ef1c ti\u1ebfp b\u1ea3o v\u1ec7 chi\u1ebfn d\u1ecbch tr\u01b0\u1edbc h\u1ed9i \u0111\u1ed3ng chuy\u00ean m\u00f4n g\u1ed3m c\u00e1c chuy\u00ean gia, gi\u1ea3ng vi\u00ean v\u00e0 \u0111\u1ea1i di\u1ec7n doanh nghi\u1ec7p.<\/p>\n\n\n\n

\ud83d\udca5 Qu\u00e1n qu\u00e2n TVCreate 2026 g\u1ecdi t\u00ean \u0111\u1ed9i PEAKACHU \u2014 \u0111\u1ed9i thi \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao b\u1edfi t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng, kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i insight v\u1edbi storytelling v\u00e0 c\u00e1ch tri\u1ec3n khai chi\u1ebfn d\u1ecbch mang t\u00ednh th\u1ef1c ti\u1ec5n.<\/p>\n\n\n

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\"Chung<\/figure>\n<\/div>\n\n\n

\ud83d\udca5 Gi\u1ea3i \u00c1 qu\u00e2n thu\u1ed9c v\u1ec1 \u0111\u1ed9i C\u1ed4 CONG C\u1eb2NG CAO v\u1edbi ph\u1ea7n pitching gi\u00e0u c\u1ea3m x\u00fac v\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn g\u1ea7n g\u0169i v\u1edbi h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i.<\/p>\n\n\n

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\"Chung<\/figure>\n<\/div>\n\n\n

\ud83d\udca5 Hai \u0111\u1ed9i FIRST TAKE v\u00e0 LUNGTA \u0111\u1ed3ng nh\u1eadn gi\u1ea3i Qu\u00fd qu\u00e2n nh\u1edd kh\u1ea3 n\u0103ng x\u00e2y d\u1ef1ng concept s\u00e1ng t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n TVC mang m\u00e0u s\u1eafc ri\u00eang bi\u1ec7t.<\/p>\n\n\n

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\"Chung<\/figure>\n<\/div>\n\n\n

\u0110\u1eb7c bi\u1ec7t, TVC \u201c\u0110\u1eebng \u0111\u1ec3 an t\u00e2m \u0111\u00e1nh l\u1eeba an to\u00e0n\u201d c\u1ee7a nh\u00f3m Five to Fight – g\u1ed3m 5 sinh vi\u00ean Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen – \u0111\u00e3 t\u1ea1o \u0111\u01b0\u1ee3c d\u1ea5u \u1ea5n m\u1ea1nh v\u1edbi ng\u01b0\u1eddi xem khi \u0111\u1ed3ng th\u1eddi gi\u00e0nh hai gi\u1ea3i:
\ud83c\udfc6 \u201cTVC \u0111\u01b0\u1ee3c y\u00eau th\u00edch nh\u1ea5t\u201d
\ud83c\udfc6 \u201cTVC truy\u1ec1n c\u1ea3m h\u1ee9ng\u201d<\/p>\n\n\n

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\"Chung<\/figure>\n<\/div>\n\n\n

Trong khi \u0111\u00f3, \u0111\u1ed9i ABSOLUTELY TR\u1eba \u0111\u01b0\u1ee3c trao gi\u1ea3i:
\u2728 \u201cTVC th\u1ec3 hi\u1ec7n th\u01b0\u01a1ng hi\u1ec7u xu\u1ea5t s\u1eafc nh\u1ea5t\u201d<\/p>\n\n\n

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\"Chung<\/figure>\n<\/div>\n\n\n

Kh\u00f4ng ch\u1ec9 c\u1ea1nh tranh b\u1eb1ng k\u1ef9 thu\u1eadt s\u1ea3n xu\u1ea5t, c\u00e1c \u0111\u1ed9i thi n\u0103m nay cho th\u1ea5y ng\u01b0\u1eddi tr\u1ebb \u0111ang ti\u1ebfp c\u1eadn Marketing b\u1eb1ng nhi\u1ec1u g\u00f3c nh\u00ecn m\u1edbi nh\u01b0 c\u1ea3m x\u00fac, storytelling, tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, social conversation, v\u00e0 t\u01b0 duy x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u trong m\u00f4i tr\u01b0\u1eddng s\u1ed1.<\/p>\n\n\n\n

TVCreate kh\u00f4ng ch\u1ec9 t\u1ea1o ra b\u00e0i thi – m\u00e0 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m ngh\u1ec1 nghi\u1ec7p<\/strong><\/p>\n\n\n\n

\u0110i\u1ec3m \u0111\u1eb7c bi\u1ec7t c\u1ee7a TVCreate n\u1eb1m \u1edf vi\u1ec7c cu\u1ed9c thi kh\u00f4ng ch\u1ec9 d\u00e0nh cho th\u00ed sinh. To\u00e0n b\u1ed9 ch\u01b0\u01a1ng tr\u00ecnh \u0111\u01b0\u1ee3c ch\u00ednh sinh vi\u00ean Khoa Marketing – Truy\u1ec1n th\u00f4ng HSU t\u1ed5 ch\u1ee9c v\u00e0 v\u1eadn h\u00e0nh d\u01b0\u1edbi s\u1ef1 c\u1ed1 v\u1ea5n chuy\u00ean m\u00f4n c\u1ee7a gi\u1ea3ng vi\u00ean.<\/p>\n\n\n\n

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\"Chung<\/figure>\n<\/div><\/div>\n\n\n\n
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\"Chung<\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n
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\"Chung<\/figure>\n<\/div><\/div>\n\n\n\n
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\"Chung<\/figure>\n<\/div><\/div>\n<\/div>\n\n\n
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\"Chung<\/figure>\n<\/div>\n\n\n

T\u1eeb truy\u1ec1n th\u00f4ng, t\u00e0i tr\u1ee3, \u0111\u1ed1i ngo\u1ea1i, production, backstage, content \u0111\u1ebfn v\u1eadn h\u00e0nh s\u00e2n kh\u1ea5u \u2014 sinh vi\u00ean \u0111\u1ec1u tr\u1ef1c ti\u1ebfp tham gia nh\u01b0 m\u1ed9t ekip th\u1eadt. \u0110\u00f3 c\u0169ng l\u00e0 c\u00e1ch Khoa Marketing – Truy\u1ec1n th\u00f4ng HSU x\u00e2y d\u1ef1ng m\u00f4i tr\u01b0\u1eddng h\u1ecdc t\u1eadp kh\u00f4ng ch\u1ec9 h\u1ecdc l\u00fd thuy\u1ebft, m\u00e0 h\u1ecdc b\u1eb1ng d\u1ef1 \u00e1n, b\u1eb1ng tr\u1ea3i nghi\u1ec7m, v\u00e0 b\u1eb1ng ch\u00ednh \u00e1p l\u1ef1c c\u1ee7a ng\u00e0nh ngh\u1ec1 th\u1ef1c t\u1ebf.<\/p>\n\n\n\n

Khi ng\u00e0nh Marketing kh\u00f4ng c\u00f2n gi\u1edbi h\u1ea1n trong \u201cl\u00e0m content\u201d<\/strong><\/p>\n\n\n\n

TVCreate 2026<\/a> c\u0169ng ph\u1ea3n \u00e1nh r\u1ea5t r\u00f5 s\u1ef1 thay \u0111\u1ed5i c\u1ee7a ng\u00e0nh Marketing – Truy\u1ec1n th\u00f4ng hi\u1ec7n nay. Ng\u01b0\u1eddi l\u00e0m ngh\u1ec1 h\u00f4m nay kh\u00f4ng ch\u1ec9 c\u1ea7n bi\u1ebft ch\u1ea1y qu\u1ea3ng c\u00e1o hay l\u00e0m social media, m\u00e0 c\u00f2n ph\u1ea3i hi\u1ec3u chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, bi\u1ebft x\u00e2y d\u1ef1ng h\u1ec7 sinh th\u00e1i truy\u1ec1n th\u00f4ng, l\u00e0m vi\u1ec7c \u0111a n\u1ec1n t\u1ea3ng, k\u1ebft n\u1ed1i d\u1eef li\u1ec7u, c\u00f4ng ngh\u1ec7 v\u00e0 s\u00e1ng t\u1ea1o, v\u00e0 \u0111\u1ed3ng th\u1eddi t\u1ea1o ra nh\u1eefng c\u00e2u chuy\u1ec7n \u0111\u1ee7 s\u1ee9c ch\u1ea1m \u0111\u1ebfn c\u1ea3m x\u00fac ng\u01b0\u1eddi xem.<\/p>\n\n\n\n

Sau 16 n\u0103m, TVCreate kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t cu\u1ed9c thi c\u1ee7a HSU. Gi\u1edd \u0111\u00e2y, TVCreate \u0111\u00e3 tr\u1edf th\u00e0nh n\u01a1i nhi\u1ec1u sinh vi\u00ean l\u1ea7n \u0111\u1ea7u ti\u00ean nh\u1eadn ra Marketing kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t m\u00f4n h\u1ecdc. \u0110\u00f3 l\u00e0 kh\u1ea3 n\u0103ng bi\u1ebfn insight th\u00e0nh \u00fd t\u01b0\u1edfng, bi\u1ebfn \u00fd t\u01b0\u1edfng th\u00e0nh chi\u1ebfn d\u1ecbch, v\u00e0 bi\u1ebfn nh\u1eefng c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh \u0111i\u1ec1u khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n l\u1eafng nghe.<\/p>\n\n\n

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\"Chung<\/figure>\n<\/div>\n\n\n

Th\u1ef1c hi\u1ec7n: ThS. Tr\u01b0\u01a1ng Quang Vinh.<\/strong><\/p>\n\n\n\n

Khoa Marketing – Truy\u1ec1n th\u00f4ng.
<\/strong><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Chung k\u1ebft TVCREATE 2026<\/p>\n","protected":false},"author":33,"featured_media":3796,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55,51],"tags":[61,43,41,75,257],"class_list":["post-3770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-de-an-cuoc-thi","category-hoat-dong-khoa","tag-de-an-cuoc-thi","tag-hoat-dong-cua-khoa","tag-khoa-marketing-truyen-thong","tag-nganh-marketing","tag-truong-dai-hoc-hoa-sen"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/posts\/3770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/comments?post=3770"}],"version-history":[{"count":7,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/posts\/3770\/revisions"}],"predecessor-version":[{"id":3815,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/posts\/3770\/revisions\/3815"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/media\/3796"}],"wp:attachment":[{"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/media?parent=3770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/categories?post=3770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/tags?post=3770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}