{"id":3517,"date":"2026-05-17T22:17:02","date_gmt":"2026-05-17T15:17:02","guid":{"rendered":"https:\/\/www.hoasen.edu.vn\/mktt\/?p=3517"},"modified":"2026-05-17T22:17:03","modified_gmt":"2026-05-17T15:17:03","slug":"tvcreate-2026-cuoc-thi-15-tuoi-nganh-mktt","status":"publish","type":"post","link":"https:\/\/www.hoasen.edu.vn\/mktt\/tvcreate-2026-cuoc-thi-15-tuoi-nganh-mktt\/","title":{"rendered":"TVCREATE 2026 CH\u00cdNH TH\u1ee8C KH\u1edeI \u0110\u1ed8NG: CU\u1ed8C THI 15 TU\u1ed4I C\u1ee6A NG\u00c0NH MARKETING 20 N\u0102M"},"content":{"rendered":"\n

20 N\u0103m H\u00e0nh Tr\u00ecnh Ki\u1ebfn T\u1ea1o Ng\u00e0nh Marketing \u0110\u1ea1i H\u1ecdc Hoa Sen<\/strong><\/p>\n\n\n\n

20 n\u0103m kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t con s\u1ed1. \u0110\u00f3 l\u00e0 h\u00e0nh tr\u00ecnh m\u00e0 ng\u00e0nh Marketing Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen (HSU) \u0111\u00e3 b\u01b0\u1edbc \u0111i \u2014 t\u1eeb nh\u1eefng n\u1ec1n t\u1ea3ng h\u1ecdc thu\u1eadt v\u1eefng ch\u1eafc ban \u0111\u1ea7u, \u0111\u1ebfn vi\u1ec7c kh\u00f4ng ng\u1eebng m\u1edf r\u1ed9ng kh\u00f4ng gian t\u1ef1 do t\u01b0 duy v\u00e0 s\u00e1ng t\u1ea1o cho t\u1eebng th\u1ebf h\u1ec7 sinh vi\u00ean.<\/p>\n\n\n\n

S\u1ef1 \u0111\u1ed5i m\u1edbi \u1ea5y \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh t\u1eeb t\u00e2m huy\u1ebft c\u1ee7a \u0111\u1ed9i ng\u0169 gi\u1ea3ng vi\u00ean \u2014 nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng ch\u1ec9 mang \u0111\u1ebfn tri th\u1ee9c m\u00e0 c\u00f2n truy\u1ec1n c\u1ea3m h\u1ee9ng, kh\u01a1i g\u1ee3i tinh th\u1ea7n s\u00e1ng t\u1ea1o v\u00e0 \u0111\u1ed3ng h\u00e0nh c\u00f9ng sinh vi\u00ean trong t\u1eebng b\u01b0\u1edbc tr\u01b0\u1edfng th\u00e0nh.<\/p>\n\n\n\n

T\u1eeb nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u00f3, sinh vi\u00ean kh\u00f4ng ch\u1ec9 l\u1edbn l\u00ean trong t\u01b0 duy v\u00e0 k\u1ef9 n\u0103ng, m\u00e0 c\u00f2n t\u1eebng b\u01b0\u1edbc t\u1ea1o d\u1ea5u \u1ea5n ri\u00eang, c\u00f9ng nhau h\u00ecnh th\u00e0nh m\u1ed9t c\u1ed9ng \u0111\u1ed3ng y\u00eau th\u00edch Marketing \u2014 n\u01a1i c\u00e1c th\u1ebf h\u1ec7 g\u1eb7p g\u1ee1, k\u1ebft n\u1ed1i v\u00e0 s\u1ebb chia.<\/p>\n\n\n\n

D\u1ea5u m\u1ed1c 20 n\u0103m<\/a> kh\u00f4ng ch\u1ec9 l\u00e0 d\u1ecbp nh\u00ecn l\u1ea1i, m\u00e0 c\u00f2n l\u00e0 s\u1ef1 ti\u1ebfp n\u1ed1i c\u1ee7a nh\u1eefng gi\u00e1 tr\u1ecb \u0111\u01b0\u1ee3c vun \u0111\u1eafp b\u1edfi nhi\u1ec1u th\u1ebf h\u1ec7. Nh\u1eefng gi\u00e1 tr\u1ecb \u1ea5y ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c g\u00ecn gi\u1eef v\u00e0 ph\u00e1t tri\u1ec3n, \u0111\u1ec3 ng\u00e0nh Marketing Hoa Sen kh\u00f4ng ng\u1eebng lan t\u1ecfa trong t\u01b0\u01a1ng lai.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

<\/p>\n\n\n\n

TVCreate 2026 – Ch\u1ee7 \u0110\u1ec1 “The Absolute Haven”<\/strong><\/p>\n\n\n\n

T\u1ed1i ng\u00e0y 03\/04\/2026, trong kh\u00f4ng kh\u00ed \u0111\u1eb7c bi\u1ec7t c\u1ee7a n\u0103m k\u1ef7 ni\u1ec7m 20 n\u0103m th\u00e0nh l\u1eadp ng\u00e0nh Marketing v\u00e0 35 n\u0103m th\u00e0nh l\u1eadp Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen (1991\u20132026), cu\u1ed9c thi s\u00e1ng t\u1ea1o phim qu\u1ea3ng c\u00e1o TVCreate 2026 <\/a>\u0111\u00e3 ch\u00ednh th\u1ee9c \u0111\u01b0\u1ee3c kh\u1edfi \u0111\u1ed9ng.<\/p>\n\n\n

\n
\"Kh\u1edfi<\/figure>\n<\/div>\n\n\n

Ra \u0111\u1eddi t\u1eeb n\u0103m 2010, TVCreate \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng cu\u1ed9c thi marketing ti\u00eau bi\u1ec3u nh\u1ea5t d\u00e0nh cho sinh vi\u00ean to\u00e0n qu\u1ed1c. Tr\u1ea3i qua 15 m\u00f9a gi\u1ea3i, \u0111\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 s\u00e2n ch\u01a1i h\u1ecdc thu\u1eadt m\u00e0 c\u00f2n l\u00e0 “l\u00f2 luy\u1ec7n ngh\u1ec1” th\u1ef1c th\u1ee5 \u2014 n\u01a1i c\u00e1c b\u1ea1n tr\u1ebb c\u1ecd x\u00e1t v\u1edbi m\u00f4i tr\u01b0\u1eddng marketing th\u1ef1c t\u1ebf, l\u00e0m quen v\u1edbi quy tr\u00ecnh s\u1ea3n xu\u1ea5t TVC chuy\u00ean nghi\u1ec7p v\u00e0 ph\u00e1t tri\u1ec3n t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng.<\/p>\n\n\n\n

\n
\n
\n
\"Kh\u1edfi<\/figure>\n<\/figure>\n<\/div>\n<\/div>\n\n\n\n

TVCreate 2026<\/a> tr\u1edf l\u1ea1i v\u1edbi ch\u1ee7 \u0111\u1ec1 “The Absolute Haven”<\/strong> \u2014 l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb tri\u1ebft l\u00fd v\u1ec1 m\u1ed9t kh\u00f4ng gian \u0111\u01b0\u1ee3c b\u1ea3o v\u1ec7 to\u00e0n di\u1ec7n, n\u01a1i s\u1ef1 b\u1ec1n v\u1eefng \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng t\u1eeb nh\u1eefng n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc b\u00ean trong. Cu\u1ed9c thi \u0111\u1eb7t ra th\u1eed th\u00e1ch cho th\u00ed sinh kh\u00f4ng ch\u1ec9 t\u1ea1o ra concept s\u00e1ng t\u1ea1o, m\u00e0 c\u00f2n ph\u1ea3i ph\u00e1t tri\u1ec3n m\u1ed9t k\u1ebf ho\u1ea1ch marketing ho\u00e0n ch\u1ec9nh \u2014 trong \u0111\u00f3 insight, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 th\u1ef1c thi \u0111\u01b0\u1ee3c li\u00ean k\u1ebft ch\u1eb7t ch\u1ebd \u0111\u1ec3 t\u1ea1o n\u00ean m\u1ed9t chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng tri\u1ec3n khai trong m\u00f4i tr\u01b0\u1eddng th\u1ef1c t\u1ebf.<\/p>\n\n\n\n

\n
\n
\"Cu\u1ed9c<\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n

<\/p>\n\n\n\n

\u0110\u1ed1i T\u00e1c Chi\u1ebfn L\u01b0\u1ee3c: Panasonic Electric Works Vi\u1ec7t Nam<\/strong><\/p>\n\n\n\n

\u0110i\u1ec3m nh\u1ea5n \u0111\u1eb7c bi\u1ec7t c\u1ee7a TVCreate 2026 l\u00e0 s\u1ef1 \u0111\u1ed3ng h\u00e0nh c\u1ee7a Panasonic Electric Works Vi\u1ec7t Nam v\u1edbi vai tr\u00f2 Nh\u00e0 t\u00e0i tr\u1ee3 \u0111\u1ed9c quy\u1ec1n v\u00e0 \u0110\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c. C\u0169ng nh\u01b0 c\u00e1c m\u00f9a gi\u1ea3i tr\u01b0\u1edbc, doanh nghi\u1ec7p s\u1ebd tr\u1ef1c ti\u1ebfp mang \u0111\u1ebfn b\u00e0i to\u00e1n truy\u1ec1n th\u00f4ng th\u1ef1c t\u1ebf t\u1eeb th\u1ecb tr\u01b0\u1eddng, gi\u00fap th\u00ed sinh tr\u1ea3i nghi\u1ec7m quy tr\u00ecnh s\u00e1ng t\u1ea1o trong b\u1ed1i c\u1ea3nh th\u01b0\u01a1ng hi\u1ec7u th\u1eadt v\u00e0 y\u00eau c\u1ea7u chuy\u00ean m\u00f4n th\u1eadt.<\/p>\n\n\n

\n
\"Kh\u1edfi<\/figure>\n<\/div>\n\n\n

\u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng trong \u0111\u1ecbnh h\u01b0\u1edbng g\u1eafn k\u1ebft \u0111\u00e0o t\u1ea1o v\u1edbi th\u1ef1c ti\u1ec5n doanh nghi\u1ec7p \u2014 m\u1ed9t trong nh\u1eefng tri\u1ebft l\u00fd c\u1ed1t l\u00f5i c\u1ee7a Khoa Marketing \u2013 Truy\u1ec1n th\u00f4ng \u0110\u1ea1i h\u1ecdc Hoa Sen: “Th\u1ef1c h\u1ecdc. Th\u1ef1c l\u00e0m. Th\u1ef1c ti\u1ec5n.”<\/strong><\/p>\n\n\n\n

S\u1ef1 \u0111\u1ed3ng h\u00e0nh c\u1ee7a Panasonic Electric Works Vi\u1ec7t Nam c\u0169ng kh\u1eb3ng \u0111\u1ecbnh uy t\u00edn ng\u00e0y c\u00e0ng l\u1edbn m\u1ea1nh c\u1ee7a TVCreate trong c\u1ed9ng \u0111\u1ed3ng doanh nghi\u1ec7p, khi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u s\u1eb5n s\u00e0ng \u0111\u1eb7t tr\u1ecdn ni\u1ec1m tin v\u00e0o m\u1ed9t cu\u1ed9c thi do ch\u00ednh sinh vi\u00ean t\u1ed5 ch\u1ee9c.<\/p>\n\n\n\n

<\/p>\n\n\n\n

4 V\u00f2ng Thi<\/a> \u2013 H\u00e0nh Tr\u00ecnh C\u1ee7a M\u1ed9t D\u1ef1 \u00c1n Truy\u1ec1n Th\u00f4ng Th\u1ef1c T\u1ebf<\/strong><\/p>\n\n\n

\n
\"Cu\u1ed9c<\/figure>\n<\/div>\n\n\n

TVCreate 2026 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf theo ti\u1ebfn tr\u00ecnh ph\u00e1t tri\u1ec3n c\u1ee7a m\u1ed9t d\u1ef1 \u00e1n truy\u1ec1n th\u00f4ng chuy\u00ean nghi\u1ec7p, g\u1ed3m 4 v\u00f2ng thi:<\/p>\n\n\n\n

V\u00f2ng<\/strong><\/td>T\u00ean<\/strong><\/td>Th\u1eddi gian<\/strong><\/td>N\u1ed9i dung<\/strong><\/td><\/tr>
V\u00f2ng 1<\/td>THE CORE<\/td>01\/04 \u2013 26\/04<\/td>X\u00e2y d\u1ef1ng Big Idea v\u00e0 Development Plan<\/td><\/tr>
V\u00f2ng 2<\/td>THE LAYOUT<\/td>27\/04 \u2013 17\/05<\/td>Ph\u00e1t tri\u1ec3n k\u1ebf ho\u1ea1ch IMC v\u00e0 k\u1ecbch b\u1ea3n TVC<\/td><\/tr>
V\u00f2ng 3<\/td>THE CRAFT<\/td>18\/05 \u2013 15\/06<\/td>S\u1ea3n xu\u1ea5t TVC v\u00e0 n\u1ed9p th\u00e0nh ph\u1ea9m<\/td><\/tr>
V\u00f2ng 4<\/td>THE HAVEN<\/td>16\/06 \u2013 27\/06<\/td>Tr\u00ecnh b\u00e0y chi\u1ebfn l\u01b0\u1ee3c v\u00e0 k\u1ebft qu\u1ea3 Marketing Plan<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Trong su\u1ed1t h\u00e0nh tr\u00ecnh thi \u0111\u1ea5u, c\u00e1c \u0111\u1ed9i tham d\u1ef1 c\u00f2n \u0111\u01b0\u1ee3c tham gia c\u00e1c bu\u1ed5i workshop chuy\u00ean s\u00e2u v\u1edbi s\u1ef1 g\u00f3p m\u1eb7t c\u1ee7a nh\u1eefng di\u1ec5n gi\u1ea3 gi\u00e0u kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c marketing v\u00e0 qu\u1ea3ng c\u00e1o \u2014 c\u01a1 h\u1ed9i t\u00edch l\u0169y ki\u1ebfn th\u1ee9c qu\u00fd gi\u00e1 m\u00e0 kh\u00f4ng ph\u1ea3i s\u00e2n ch\u01a1i n\u00e0o c\u0169ng c\u00f3.<\/p>\n\n\n\n

Cu\u1ed9c thi d\u00e0nh cho t\u1ea5t c\u1ea3 h\u1ecdc sinh, sinh vi\u00ean t\u1eeb 18\u201324 tu\u1ed5i tr\u00ean ph\u1ea1m vi to\u00e0n qu\u1ed1c, kh\u00f4ng gi\u1edbi h\u1ea1n tr\u01b0\u1eddng hay ng\u00e0nh h\u1ecdc.<\/p>\n\n\n\n

<\/p>\n\n\n\n

TVCreate \u2013 Cu\u1ed9c Thi 15 Tu\u1ed5i Sinh Ra T\u1eeb Ng\u00e0nh Marketing 20 Tu\u1ed5i<\/strong><\/p>\n\n\n\n

N\u0103m nay, TVCreate 2026 mang m\u1ed9t \u00fd ngh\u0129a \u0111\u1eb7c bi\u1ec7t h\u01a1n bao gi\u1edd h\u1ebft. Cu\u1ed9c thi 15 tu\u1ed5i sinh ra t\u1eeb trong l\u00f2ng ng\u00e0nh Marketing 20 tu\u1ed5i c\u1ee7a tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen \u2014 \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 s\u1ef1 tr\u00f9ng h\u1ee3p, m\u00e0 l\u00e0 minh ch\u1ee9ng r\u00f5 n\u00e9t nh\u1ea5t cho tinh th\u1ea7n ki\u1ebfn t\u1ea1o v\u00e0 d\u00e1m ngh\u0129 d\u00e1m l\u00e0m m\u00e0 Khoa Marketing \u2013 Truy\u1ec1n th\u00f4ng HSU <\/a>lu\u00f4n vun \u0111\u1eafp.<\/p>\n\n\n\n

\n
\n
\"\"<\/figure>\n<\/div><\/div>\n\n\n\n
\n
\"\"<\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n

Nh\u1eefng sinh vi\u00ean kh\u1edfi x\u01b0\u1edbng TVCreate t\u1eeb n\u0103m 2010 nay \u0111\u00e3 tr\u1edf th\u00e0nh nh\u1eefng chuy\u00ean gia, nh\u00e0 qu\u1ea3n l\u00fd trong ng\u00e0nh \u2014 v\u00e0 ch\u00ednh h\u1ecd \u0111ang quay tr\u1edf l\u1ea1i, ti\u1ebfp th\u00eam l\u1eeda cho th\u1ebf h\u1ec7 k\u1ebf ti\u1ebfp. V\u00f2ng tr\u00f2n \u1ea5y c\u1ee9 th\u1ebf ti\u1ebfp n\u1ed1i, l\u00e0m n\u00ean m\u1ed9t c\u1ed9ng \u0111\u1ed3ng Marketing Hoa Sen<\/a> b\u1ec1n v\u1eefng v\u00e0 kh\u00f4ng ng\u1eebng l\u1edbn m\u1ea1nh.<\/p>\n\n\n\n

N\u1ebfu b\u1ea1n l\u00e0 sinh vi\u00ean \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t s\u00e2n ch\u01a1i marketing chuy\u00ean nghi\u1ec7p \u2014 n\u01a1i \u00fd t\u01b0\u1edfng \u0111\u01b0\u1ee3c hi\u1ec7n th\u1ef1c h\u00f3a, n\u01a1i b\u1ea1n \u0111\u01b0\u1ee3c l\u00e0m vi\u1ec7c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u th\u1eadt v\u00e0 h\u1ecdc h\u1ecfi t\u1eeb chuy\u00ean gia th\u1eadt \u2014 TVCreate 2026 ch\u00ednh l\u00e0 h\u00e0nh tr\u00ecnh d\u00e0nh cho b\u1ea1n.<\/p>\n\n\n\n

\n
\n
\"Cu\u1ed9c<\/figure>\n<\/div><\/div>\n\n\n\n
\n
\"Cu\u1ed9c<\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n

Th\u1ef1c hi\u1ec7n: ThS. Tr\u01b0\u01a1ng Quang Vinh<\/strong><\/p>\n\n\n\n

Khoa Marketing – Truy\u1ec1n th\u00f4ng<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

20 N\u0103m H\u00e0nh Tr\u00ecnh Ki\u1ebfn T\u1ea1o Ng\u00e0nh Marketing HSU v\u00e0 s\u1ef1 tr\u1edf l\u1ea1i c\u1ee7a cu\u1ed9c thi s\u00e1ng t\u1ea1o phim qu\u1ea3ng c\u00e1o TVCreate 2026 <\/p>\n","protected":false},"author":33,"featured_media":3532,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55,51,49],"tags":[61,41,75,257,315],"class_list":["post-3517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-de-an-cuoc-thi","category-hoat-dong-khoa","category-tin-tuc-khoa-marketing-truyen-thong","tag-de-an-cuoc-thi","tag-khoa-marketing-truyen-thong","tag-nganh-marketing","tag-truong-dai-hoc-hoa-sen","tag-tvcreate-2026"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/posts\/3517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/comments?post=3517"}],"version-history":[{"count":11,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/posts\/3517\/revisions"}],"predecessor-version":[{"id":3557,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/posts\/3517\/revisions\/3557"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/media\/3532"}],"wp:attachment":[{"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/media?parent=3517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/categories?post=3517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/tags?post=3517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}