{"id":3223,"date":"2026-02-24T14:31:31","date_gmt":"2026-02-24T07:31:31","guid":{"rendered":"https:\/\/www.hoasen.edu.vn\/mktt\/?p=3223"},"modified":"2026-02-25T11:31:26","modified_gmt":"2026-02-25T04:31:26","slug":"seminar-xu-ly-khung-hoang-truyen-thong","status":"publish","type":"post","link":"https:\/\/www.hoasen.edu.vn\/mktt\/seminar-xu-ly-khung-hoang-truyen-thong\/","title":{"rendered":"Seminar \u201cX\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng-\u0110o l\u00f2ng d\u0169ng c\u1ea3m th\u01b0\u01a1ng hi\u1ec7u\u201d – B\u00e0i h\u1ecdc v\u1ec1 truy\u1ec1n th\u00f4ng nh\u00e2n v\u0103n t\u1eeb th\u1ef1c ti\u1ec5n doanh nghi\u1ec7p."},"content":{"rendered":"\n

Ng\u00e0y 10\/01\/2026, Khoa Marketing \u2013 Truy\u1ec1n th\u00f4ng, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen \u0111\u00e3 t\u1ed5 ch\u1ee9c seminar \u201cX\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng \u2013 \u0110o l\u00f2ng d\u0169ng c\u1ea3m th\u01b0\u01a1ng hi\u1ec7u\u201d, mang \u0111\u1ebfn cho sinh vi\u00ean nh\u1eefng g\u00f3c nh\u00ecn th\u1ef1c ti\u1ec5n v\u00e0 chi\u1ec1u s\u00e2u h\u1ecdc thu\u1eadt v\u1ec1 qu\u1ea3n tr\u1ecb kh\u1ee7ng ho\u1ea3ng trong b\u1ed1i c\u1ea3nh truy\u1ec1n th\u00f4ng hi\u1ec7n \u0111\u1ea1i.<\/strong><\/p>\n\n\n\n

T\u1ea1i ch\u01b0\u01a1ng tr\u00ecnh, b\u00e0 L\u00ea Th\u1ee5y Tr\u00fac Ng\u1eef \u2013 Marketing Manager, V\u1ea1n H\u1ea1nh Mall \u0111\u00e3 chia s\u1ebb case study x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng t\u1ea1i trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i n\u00e0y v\u1edbi m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1c bi\u1ec7t: \u0111\u1eb7t con ng\u01b0\u1eddi v\u00e0 c\u1ea3m x\u00fac c\u1ed9ng \u0111\u1ed3ng l\u00e0m tr\u1ecdng t\u00e2m c\u1ee7a m\u1ecdi quy\u1ebft \u0111\u1ecbnh truy\u1ec1n th\u00f4ng. Thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o vi\u1ec7c b\u1ea3o v\u1ec7 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u trong ng\u1eafn h\u1ea1n, V\u1ea1n H\u1ea1nh Mall l\u1ef1a ch\u1ecdn \u0111\u1ed1i di\u1ec7n v\u1edbi kh\u1ee7ng ho\u1ea3ng b\u1eb1ng s\u1ef1 l\u1eafng nghe, th\u1ea5u c\u1ea3m v\u00e0 h\u00e0nh \u0111\u1ed9ng c\u00f3 tr\u00e1ch nhi\u1ec7m, t\u1eeb \u0111\u00f3 chuy\u1ec3n h\u00f3a th\u00e1ch th\u1ee9c th\u00e0nh c\u01a1 h\u1ed9i th\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb nh\u00e2n v\u0103n v\u00e0 cam k\u1ebft x\u00e3 h\u1ed9i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n

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\"Seminar<\/figure>\n<\/div>\n\n\n

Theo b\u00e0 Tr\u00fac Ng\u1eef, trong nh\u1eefng th\u1eddi \u0111i\u1ec3m nh\u1ea1y c\u1ea3m khi d\u01b0 lu\u1eadn v\u00e0 c\u1ea3m x\u00fac c\u1ed9ng \u0111\u1ed3ng \u1edf m\u1ee9c cao, c\u00e1c quy\u1ebft \u0111\u1ecbnh truy\u1ec1n th\u00f4ng kh\u00f4ng th\u1ec3 ch\u1ec9 d\u1ef1a tr\u00ean ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hay t\u00e1c \u0111\u1ed9ng h\u00ecnh \u1ea3nh, m\u00e0 c\u1ea7n xu\u1ea5t ph\u00e1t t\u1eeb c\u00e2u h\u1ecfi c\u1ed1t l\u00f5i: <\/p>\n\n\n\n

\n

\u201c\u0110i\u1ec1u g\u00ec l\u00e0 t\u1ed1t nh\u1ea5t cho con ng\u01b0\u1eddi v\u00e0 x\u00e3 h\u1ed9i t\u1ea1i th\u1eddi \u0111i\u1ec3m n\u00e0y?\u201d Ch\u00ednh t\u01b0 duy n\u00e0y \u0111\u00e3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 v\u01b0\u1ee3t qua kh\u1ee7ng ho\u1ea3ng m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u1ed3ng c\u1ea3m v\u00e0 ni\u1ec1m tin b\u1ec1n v\u1eefng t\u1eeb c\u00f4ng ch\u00fang.<\/p>\n<\/blockquote>\n\n\n

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\"Seminar<\/figure>\n<\/div>\n\n\n

\u0110\u1ed3ng h\u00e0nh c\u00f9ng seminar, \u00f4ng H\u00e0 Cao Th\u1ea3o \u2013 nguy\u00ean Ph\u00f3 Gi\u00e1m \u0111\u1ed1c Truy\u1ec1n th\u00f4ng & Qu\u1ea3n tr\u1ecb Th\u01b0\u01a1ng hi\u1ec7u T\u1eadp \u0111o\u00e0n NovaGroup c\u0169ng nh\u1ea5n m\u1ea1nh r\u1eb1ng trong m\u1ecdi cu\u1ed9c kh\u1ee7ng ho\u1ea3ng, tr\u00e1ch nhi\u1ec7m v\u1edbi c\u1ed9ng \u0111\u1ed3ng v\u00e0 x\u00e3 h\u1ed9i c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1eb7t ngang, th\u1eadm ch\u00ed cao h\u01a1n l\u1ee3i \u00edch ng\u1eafn h\u1ea1n c\u1ee7a doanh nghi\u1ec7p. Theo c\u00e1c di\u1ec5n gi\u1ea3, x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng kh\u00f4ng ch\u1ec9 l\u00e0 k\u1ef9 thu\u1eadt ngh\u1ec1 nghi\u1ec7p, m\u00e0 c\u00f2n l\u00e0 ph\u00e9p th\u1eed v\u1ec1 \u0111\u1ea1o \u0111\u1ee9c, b\u1ea3n l\u0129nh v\u00e0 h\u1ec7 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n

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\"Seminar<\/figure>\n<\/div>\n\n\n

Seminar “X\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng – \u0111o l\u01b0\u1eddng th\u01b0\u01a1ng hi\u1ec7u”<\/a> \u0111\u00e3 thu h\u00fat s\u1ef1 quan t\u00e2m v\u00e0 tham gia c\u1ee7a \u0111\u00f4ng \u0111\u1ea3o sinh vi\u00ean Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen, \u0111\u1eb7c bi\u1ec7t l\u00e0 sinh vi\u00ean ng\u00e0nh Quan h\u1ec7 c\u00f4ng ch\u00fang v\u00e0 c\u00e1c ng\u00e0nh thu\u1ed9c Khoa Marketing – Truy\u1ec1n th\u00f4ng. Th\u00f4ng qua nh\u1eefng t\u00ecnh hu\u1ed1ng th\u1ef1c t\u1ebf v\u00e0 chia s\u1ebb t\u1eeb doanh nghi\u1ec7p, sinh vi\u00ean c\u00f3 c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn c\u00e1ch t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c trong qu\u1ea3n tr\u1ecb kh\u1ee7ng ho\u1ea3ng, \u0111\u1ed3ng th\u1eddi hi\u1ec3u r\u00f5 h\u01a1n vai tr\u00f2 c\u1ee7a truy\u1ec1n th\u00f4ng trong vi\u1ec7c c\u00e2n b\u1eb1ng gi\u1eefa l\u1ee3i \u00edch th\u01b0\u01a1ng hi\u1ec7u v\u00e0 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i.<\/p>\n\n\n\n

T\u1eeb case study V\u1ea1n H\u1ea1nh Mall, ch\u01b0\u01a1ng tr\u00ecnh gi\u00fap sinh vi\u00ean nh\u1eadn th\u1ee9c r\u1eb1ng kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng<\/a> kh\u00f4ng ch\u1ec9 l\u00e0 \u201cs\u1ef1 c\u1ed1 c\u1ea7n x\u1eed l\u00fd\u201d, m\u00e0 l\u00e0 th\u1eddi \u0111i\u1ec3m \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u th\u1ec3 hi\u1ec7n r\u00f5 nh\u1ea5t gi\u00e1 tr\u1ecb, nh\u00e2n c\u00e1ch v\u00e0 \u201ctr\u00e1i tim\u201d c\u1ee7a m\u00ecnh tr\u01b0\u1edbc c\u00f4ng ch\u00fang.<\/p>\n\n\n

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\"Seminar<\/figure>\n<\/div>\n\n\n

Th\u1ef1c hi\u1ec7n: ThS. Tr\u01b0\u01a1ng Quang Vinh<\/strong><\/p>\n\n\n\n

Khoa Marketing \u2013 Truy\u1ec1n th\u00f4ng<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

seminar \u201cX\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng \u2013 \u0110o l\u00f2ng d\u0169ng c\u1ea3m th\u01b0\u01a1ng hi\u1ec7u\u201d, mang \u0111\u1ebfn cho sinh vi\u00ean nh\u1eefng g\u00f3c nh\u00ecn th\u1ef1c ti\u1ec5n v\u00e0 chi\u1ec1u s\u00e2u h\u1ecdc thu\u1eadt v\u1ec1 qu\u1ea3n tr\u1ecb kh\u1ee7ng ho\u1ea3ng trong b\u1ed1i c\u1ea3nh truy\u1ec1n th\u00f4ng hi\u1ec7n \u0111\u1ea1i.<\/p>\n","protected":false},"author":33,"featured_media":3224,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49,51],"tags":[41,283,281,285],"class_list":["post-3223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-khoa-marketing-truyen-thong","category-hoat-dong-khoa","tag-khoa-marketing-truyen-thong","tag-nganh-quan-he-cong-chung-2","tag-seminar-xu-ly-khung-hoang-truyen-thong","tag-truong-dai-hoc-hoa-sen-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/posts\/3223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/comments?post=3223"}],"version-history":[{"count":16,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/posts\/3223\/revisions"}],"predecessor-version":[{"id":3250,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/posts\/3223\/revisions\/3250"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/media\/3224"}],"wp:attachment":[{"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/media?parent=3223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/categories?post=3223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/tags?post=3223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}