{"id":3120,"date":"2025-12-15T16:23:23","date_gmt":"2025-12-15T09:23:23","guid":{"rendered":"https:\/\/www.hoasen.edu.vn\/mktt\/?p=3120"},"modified":"2025-12-15T16:24:54","modified_gmt":"2025-12-15T09:24:54","slug":"hsu-field-trip-shing-mark-university-medical-hospital","status":"publish","type":"post","link":"https:\/\/www.hoasen.edu.vn\/mktt\/en\/hsu-field-trip-shing-mark-university-medical-hospital\/","title":{"rendered":"HSU Marketing Students \u201cChange Their Perspective\u201d on Healthcare Marketing after a Field Trip to Shing Mark University Medical Hospital"},"content":{"rendered":"\n

On December 6, students from the Marketing Program of Hoa Sen University (HSU) participated in a field trip to Shing Mark University Medical Hospital, gaining a completely new perspective on healthcare marketing\u2014a field that many of them had previously believed \u201cdid not really need marketing.\u201d<\/strong><\/p>\n\n\n

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Discovering the Communication Ecosystem Behind a Modern Hospital<\/h2>\n\n\n\n

During the visit, students had the opportunity to explore the hospital\u2019s overall facilities and operational processes while gaining insights into how the Marketing Department functions in a healthcare environment. They learned how communication channels are developed, how patient experience is managed, and how trust is built through professional and ethical communication practices.<\/p>\n\n\n\n

Beyond observation, students actively interacted with the hospital\u2019s professional staff across different functional areas, asking questions, exchanging ideas, and expressing strong interest in the way a hospital shapes its brand image and patient experience.<\/p>\n\n\n

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Healthcare Marketing: Not About Selling, But About Building Trust<\/h2>\n\n\n\n

One of the most impactful moments of the field trip was the sharing session with the Marketing Director of the Hospital. Through real-world cases and practical insights, students gained a deeper understanding of how marketing operates in the healthcare sector\u2014an industry directly linked to human well-being and life quality.<\/p>\n\n\n\n

The session highlighted the strict ethical requirements, transparency standards, and credibility demands in healthcare communication. Strategic thinking in brand building and channel management was also emphasized, along with a powerful core message:<\/p>\n\n\n\n

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\u201cHealthcare marketing is not about selling services\u2014it is a long-term journey of building trust.\u201d<\/p>\n<\/blockquote>\n\n\n

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Hands-on Practice: Customer Journey Mapping and Service Improvement Proposals<\/h2>\n\n\n\n

Students were then divided into groups to conduct practical analysis of the patient customer journey, from information search and appointment booking to service experience and post-treatment care. Based on their observations, they identified critical touchpoints and proposed solutions to enhance patient experience, particularly for Gen Z customers.<\/p>\n\n\n\n

The hospital representatives highly appreciated the students\u2019 logical thinking, proactiveness, and ability to connect academic knowledge with real-world applications. The activity clearly demonstrated HSU students\u2019 strong analytical mindset and creative approach to service marketing.<\/p>\n\n\n\n

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A Field Trip That Reshaped Career Mindsets<\/h2>\n\n\n\n

Many students shared that the trip completely changed their perception of the industry.<\/p>\n\n\n\n

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\u201cI used to think hospitals didn\u2019t need marketing. But after this trip, I realized that healthcare marketing involves so much learning, innovation, and strategic thinking. It is definitely not as rigid as I once thought.\u201d<\/p>\n<\/blockquote>\n\n\n\n

More than just a learning activity outside the classroom, the field trip<\/a> helped students redefine their career perspectives and better understand the diverse opportunities within the marketing profession.<\/p>\n\n\n\n

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Acknowledgement<\/h2>\n\n\n\n

The Faculty of Marketing \u2013 Communication, Hoa Sen University, sincerely thanks Shing Mark University Medical Hospital for their enthusiastic support, professional sharing, and for creating such a valuable and inspiring real-world learning experience for HSU students.<\/p>\n\n\n

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Written by: MBA. Tr\u01b0\u01a1ng Quang Vinh<\/strong><\/p>\n\n\n\n

Faculty of Marketing \u2013 Communication<\/p>\n","protected":false},"excerpt":{"rendered":"

Students from the Marketing Program of Hoa Sen University participated in a field trip to Shing Mark University Medical Hospital<\/p>\n","protected":false},"author":33,"featured_media":3098,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[121,125],"tags":[197,271,162,151],"class_list":["post-3120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","category-faculty-activity","tag-faculty-of-marketing-communication","tag-field-trip-en","tag-hoa-sen-university","tag-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/posts\/3120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/comments?post=3120"}],"version-history":[{"count":4,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/posts\/3120\/revisions"}],"predecessor-version":[{"id":3146,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/posts\/3120\/revisions\/3146"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/media\/3098"}],"wp:attachment":[{"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/media?parent=3120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/categories?post=3120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/tags?post=3120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}