{"id":3090,"date":"2025-12-15T16:17:40","date_gmt":"2025-12-15T09:17:40","guid":{"rendered":"https:\/\/www.hoasen.edu.vn\/mktt\/?p=3090"},"modified":"2025-12-15T16:17:41","modified_gmt":"2025-12-15T09:17:41","slug":"field-trip-benh-vien-dai-hoc-y-duoc-shing-mark","status":"publish","type":"post","link":"https:\/\/www.hoasen.edu.vn\/mktt\/field-trip-benh-vien-dai-hoc-y-duoc-shing-mark\/","title":{"rendered":"Sinh vi\u00ean Marketing HSU \u201c\u0111\u1ed5i g\u00f3c nh\u00ecn\u201d v\u1ec1 Marketing Y t\u1ebf sau Field Trip t\u1ea1i B\u1ec7nh vi\u1ec7n \u0110\u1ea1i h\u1ecdc Y D\u01b0\u1ee3c Shing Mark"},"content":{"rendered":"\n

Ng\u00e0y 06\/12\/2025, sinh vi\u00ean ng\u00e0nh Marketing \u2013 Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen \u0111\u00e3 c\u00f3 chuy\u1ebfn Field trip (tham quan th\u1ef1c t\u1ebf) t\u1ea1i B\u1ec7nh vi\u1ec7n \u0110\u1ea1i h\u1ecdc Y D\u01b0\u1ee3c Shing Mark, m\u1edf ra m\u1ed9t g\u00f3c nh\u00ecn ho\u00e0n to\u00e0n m\u1edbi v\u1ec1 Marketing trong l\u0129nh v\u1ef1c y t\u1ebf \u2013 n\u01a1i m\u00e0 tr\u01b0\u1edbc \u0111\u00e2y nhi\u1ec1u b\u1ea1n v\u1eabn cho r\u1eb1ng \u201cb\u1ec7nh vi\u1ec7n th\u00ec kh\u00f4ng c\u1ea7n l\u00e0m marketing\u201d.<\/strong><\/p>\n\n\n

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\"Sinh<\/figure>\n<\/div>\n\n\n

Kh\u00e1m ph\u00e1 ph\u00eda sau ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng c\u1ee7a b\u1ec7nh vi\u1ec7n<\/h2>\n\n\n\n

Trong chuy\u1ebfn \u0111i, sinh vi\u00ean \u0111\u00e3 \u0111\u01b0\u1ee3c tr\u1ef1c ti\u1ebfp tham quan t\u1ed5ng th\u1ec3 c\u01a1 s\u1edf v\u1eadt ch\u1ea5t, t\u00ecm hi\u1ec3u quy tr\u00ecnh v\u1eadn h\u00e0nh c\u1ee7a b\u1ec7nh vi\u1ec7n, c\u0169ng nh\u01b0 ti\u1ebfp c\u1eadn th\u1ef1c t\u1ebf m\u00f4 h\u00ecnh ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ph\u00f2ng Marketing v\u00e0 h\u1ec7 th\u1ed1ng truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9. \u0110\u1eb7c bi\u1ec7t, th\u00f4ng qua c\u00e1c bu\u1ed5i giao l\u01b0u t\u1ea1i t\u1eebng khu v\u1ef1c ch\u1ee9c n\u0103ng, sinh vi\u00ean \u0111\u01b0\u1ee3c tr\u1ef1c ti\u1ebfp \u0111\u1eb7t c\u00e2u h\u1ecfi, trao \u0111\u1ed5i v\u00e0 l\u1eafng nghe chia s\u1ebb t\u1eeb \u0111\u1ed9i ng\u0169 chuy\u00ean m\u00f4n. <\/p>\n\n\n\n

Kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c quan s\u00e1t, c\u00e1c b\u1ea1n li\u00ean t\u1ee5c t\u01b0\u01a1ng t\u00e1c, th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m s\u00e2u s\u1eafc \u0111\u1ebfn c\u00e1ch m\u1ed9t b\u1ec7nh vi\u1ec7n x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u, c\u1ee7ng c\u1ed1 ni\u1ec1m tin v\u00e0 t\u1ea1o d\u1ef1ng tr\u1ea3i nghi\u1ec7m cho b\u1ec7nh nh\u00e2n.<\/p>\n\n\n

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\"Sinh<\/figure>\n<\/div>\n\n\n

Marketing Y t\u1ebf \u2013 Kh\u00f4ng ph\u1ea3i b\u00e1n h\u00e0ng, m\u00e0 l\u00e0 x\u00e2y d\u1ef1ng ni\u1ec1m tin<\/h2>\n\n\n\n

\u0110i\u1ec3m nh\u1ea5n quan tr\u1ecdng c\u1ee7a chuy\u1ebfn \u0111i l\u00e0 ph\u1ea7n chia s\u1ebb chuy\u00ean s\u00e2u t\u1eeb Gi\u00e1m \u0111\u1ed1c Marketing c\u1ee7a B\u1ec7nh vi\u1ec7n. Th\u00f4ng qua nh\u1eefng d\u1eabn ch\u1ee9ng th\u1ef1c t\u1ebf, sinh vi\u00ean \u0111\u00e3 hi\u1ec3u r\u00f5 h\u01a1n c\u00e1ch Marketing v\u1eadn h\u00e0nh trong m\u1ed9t l\u0129nh v\u1ef1c \u0111\u1eb7c th\u00f9 g\u1eafn li\u1ec1n v\u1edbi s\u1ee9c kh\u1ecfe con ng\u01b0\u1eddi, nh\u1eefng y\u00eau c\u1ea7u kh\u1eaft khe v\u1ec1 \u0111\u1ea1o \u0111\u1ee9c, t\u00ednh minh b\u1ea1ch v\u00e0 s\u1ef1 tin c\u1eady trong truy\u1ec1n th\u00f4ng d\u1ecbch v\u1ee5 y t\u1ebf. <\/p>\n\n\n\n

B\u00ean c\u1ea1nh \u0111\u00f3, t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c trong vi\u1ec7c qu\u1ea3n tr\u1ecb k\u00eanh truy\u1ec1n th\u00f4ng, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u1ec7nh vi\u1ec7n c\u0169ng \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch c\u1ee5 th\u1ec3. Th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c nh\u1ea5n m\u1ea1nh xuy\u00ean su\u1ed1t bu\u1ed5i chia s\u1ebb l\u00e0: \u201cMarketing y t\u1ebf kh\u00f4ng ph\u1ea3i l\u00e0 b\u00e1n h\u00e0ng, m\u00e0 l\u00e0 h\u00e0nh tr\u00ecnh x\u00e2y d\u1ef1ng ni\u1ec1m tin l\u00e2u d\u00e0i.\u201d<\/p>\n\n\n

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\"Sinh<\/figure>\n<\/div>\n\n\n

Th\u1ef1c h\u00e0nh x\u00e2y d\u1ef1ng Customer Journey & \u0111\u1ec1 xu\u1ea5t c\u1ea3i ti\u1ebfn d\u1ecbch v\u1ee5<\/h2>\n\n\n\n

Kh\u00f4ng ch\u1ec9 ti\u1ebfp thu ki\u1ebfn th\u1ee9c l\u00fd thuy\u1ebft, sinh vi\u00ean c\u00f2n \u0111\u01b0\u1ee3c chia nh\u00f3m \u0111\u1ec3 tr\u1ef1c ti\u1ebfp ph\u00e2n t\u00edch h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m c\u1ee7a b\u1ec7nh nh\u00e2n, t\u1eeb giai \u0111o\u1ea1n ti\u1ebfp c\u1eadn th\u00f4ng tin, \u0111\u1eb7t l\u1ecbch kh\u00e1m, tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5 cho \u0111\u1ebfn ch\u0103m s\u00f3c sau \u0111i\u1ec1u tr\u1ecb. <\/p>\n\n\n\n

Tr\u00ean c\u01a1 s\u1edf \u0111\u00f3, c\u00e1c nh\u00f3m ti\u1ebfn h\u00e0nh \u0111\u00e1nh gi\u00e1 c\u00e1c \u0111i\u1ec3m ch\u1ea1m quan tr\u1ecdng trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ec1 xu\u1ea5t nh\u1eefng gi\u1ea3i ph\u00e1p nh\u1eb1m t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m, \u0111\u1eb7c bi\u1ec7t h\u01b0\u1edbng \u0111\u1ebfn nh\u00f3m kh\u00e1ch h\u00e0ng Gen Z. C\u00e1c \u00fd t\u01b0\u1edfng \u0111\u01b0\u1ee3c b\u1ec7nh vi\u1ec7n \u0111\u00e1nh gi\u00e1 cao nh\u1edd t\u00ednh s\u00e1ng t\u1ea1o, th\u1ef1c t\u1ebf v\u00e0 kh\u1ea3 n\u0103ng \u1ee9ng d\u1ee5ng, cho th\u1ea5y t\u01b0 duy logic, s\u1ef1 ch\u1ee7 \u0111\u1ed9ng v\u00e0 kh\u1ea3 n\u0103ng g\u1eafn k\u1ebft ki\u1ebfn th\u1ee9c h\u1ecdc thu\u1eadt v\u1edbi th\u1ef1c ti\u1ec5n c\u1ee7a sinh vi\u00ean Hoa Sen.<\/p>\n\n\n\n

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\"Sinh<\/figure>\n<\/div><\/div>\n\n\n\n
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\"Sinh<\/figure>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

M\u1ed9t bu\u1ed5i h\u1ecdc \u201c\u0111\u1ed5i nh\u1eadn th\u1ee9c\u201d v\u1ec1 ngh\u1ec1<\/h2>\n\n\n\n

Nhi\u1ec1u sinh vi\u00ean chia s\u1ebb r\u1eb1ng tr\u01b0\u1edbc chuy\u1ebfn \u0111i, c\u00e1c b\u1ea1n ch\u01b0a t\u1eebng ngh\u0129 b\u1ec7nh vi\u1ec7n l\u00e0 m\u00f4i tr\u01b0\u1eddng c\u1ea7n \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng marketing. Tuy nhi\u00ean, sau khi tr\u1ef1c ti\u1ebfp tr\u1ea3i nghi\u1ec7m, sinh vi\u00ean hi\u1ec3u r\u1eb1ng marketing y t\u1ebf l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c \u0111\u1ea7y th\u1eed th\u00e1ch, nhi\u1ec1u c\u01a1 h\u1ed9i h\u1ecdc h\u1ecfi v\u00e0 s\u00e1ng t\u1ea1o. Chuy\u1ebfn Field Trip<\/a> kh\u00f4ng ch\u1ec9 mang \u0111\u1ebfn ki\u1ebfn th\u1ee9c th\u1ef1c t\u1ebf, m\u00e0 c\u00f2n gi\u00fap sinh vi\u00ean x\u00e1c l\u1eadp l\u1ea1i g\u00f3c nh\u00ecn ngh\u1ec1 nghi\u1ec7p, \u0111\u1ed3ng th\u1eddi m\u1edf ra nh\u1eefng \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n m\u1edbi trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n

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\"Sinh<\/figure>\n<\/div><\/div>\n\n\n\n
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\"Sinh<\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n

L\u1eddi c\u1ea3m \u01a1n<\/h2>\n\n\n\n

Khoa Marketing \u2013 Truy\u1ec1n th\u00f4ng tr\u00e2n tr\u1ecdng c\u1ea3m \u01a1n B\u1ec7nh vi\u1ec7n \u0110\u1ea1i h\u1ecdc Y D\u01b0\u1ee3c Shing Mark \u0111\u00e3 h\u1ed7 tr\u1ee3 t\u1eadn t\u00ecnh, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 sinh vi\u00ean c\u00f3 \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m th\u1ef1c ti\u1ec5n qu\u00fd b\u00e1u v\u00e0 \u0111\u1ea7y c\u1ea3m h\u1ee9ng trong chuy\u1ebfn \u0111i l\u1ea7n n\u00e0y.<\/p>\n\n\n

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\"Sinh<\/figure>\n<\/div>\n\n\n


Th\u1ef1c hi\u1ec7n: ThS. Nguy\u1ec5n H\u1ea3i \u0110\u0103ng<\/strong><\/p>\n\n\n\n

Khoa Marketing – Truy\u1ec1n th\u00f4ng<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Ng\u00e0y 06\/12, sinh vi\u00ean HSU \u0111\u00e3 c\u00f3 chuy\u1ebfn field trip t\u1ea1i B\u1ec7nh vi\u1ec7n \u0110\u1ea1i h\u1ecdc Y D\u01b0\u1ee3c Shing Mark, m\u1edf ra m\u1ed9t g\u00f3c nh\u00ecn ho\u00e0n to\u00e0n m\u1edbi v\u1ec1 Marketing trong l\u0129nh v\u1ef1c y t\u1ebf.<\/p>\n","protected":false},"author":33,"featured_media":3098,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49,51],"tags":[259,235,41,75,257],"class_list":["post-3090","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-khoa-marketing-truyen-thong","category-hoat-dong-khoa","tag-field-trip","tag-hoat-dong-trai-nghiem","tag-khoa-marketing-truyen-thong","tag-nganh-marketing","tag-truong-dai-hoc-hoa-sen"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/posts\/3090","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/comments?post=3090"}],"version-history":[{"count":7,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/posts\/3090\/revisions"}],"predecessor-version":[{"id":3143,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/posts\/3090\/revisions\/3143"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/media\/3098"}],"wp:attachment":[{"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/media?parent=3090"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/categories?post=3090"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/tags?post=3090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}