{"id":2939,"date":"2025-11-03T14:50:39","date_gmt":"2025-11-03T07:50:39","guid":{"rendered":"https:\/\/www.hoasen.edu.vn\/mktt\/?p=2939"},"modified":"2025-11-03T14:50:41","modified_gmt":"2025-11-03T07:50:41","slug":"ths-nguyen-thanh-lu-sang-tao-noi-dung-so","status":"publish","type":"post","link":"https:\/\/www.hoasen.edu.vn\/mktt\/ths-nguyen-thanh-lu-sang-tao-noi-dung-so\/","title":{"rendered":"ThS. Nguy\u1ec5n Th\u00e0nh L\u1eef (HSU) truy\u1ec1n c\u1ea3m h\u1ee9ng s\u00e1ng t\u1ea1o n\u1ed9i dung s\u1ed1 cho h\u1ecdc sinh THPT H\u00f9ng V\u01b0\u01a1ng"},"content":{"rendered":"\n<p><strong>Ng\u00e0y 17\/10\/2025, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen (HSU) ph\u1ed1i h\u1ee3p c\u00f9ng Tr\u01b0\u1eddng THPT H\u00f9ng V\u01b0\u01a1ng t\u1ed5 ch\u1ee9c bu\u1ed5i t\u1eadp hu\u1ea5n k\u1ef9 n\u0103ng s\u00e1ng t\u1ea1o n\u1ed9i dung s\u1ed1 tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i, n\u1eb1m trong khu\u00f4n kh\u1ed5 cu\u1ed9c thi \u201cNg\u01b0\u1eddi d\u1eabn ch\u01b0\u01a1ng tr\u00ecnh v\u00e0 S\u00e1ng t\u1ea1o n\u1ed9i dung s\u1ed1\u201d v\u1edbi ch\u1ee7 \u0111\u1ec1 \u201cThanh \u00e2m cu\u1ed9c s\u1ed1ng\u201d. Bu\u1ed5i t\u1eadp hu\u1ea5n do ThS. Nguy\u1ec5n Th\u00e0nh L\u1eef, gi\u1ea3ng vi\u00ean Khoa Marketing \u2013 Truy\u1ec1n th\u00f4ng HSU tr\u1ef1c ti\u1ebfp h\u01b0\u1edbng d\u1eabn, thu h\u00fat h\u01a1n 40 h\u1ecdc sinh \u0111am m\u00ea l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng, s\u00e1ng t\u1ea1o v\u00e0 n\u1ed9i dung s\u1ed1.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:20px\">H\u1ecdc k\u1ef9 n\u0103ng s\u00e1ng t\u1ea1o n\u1ed9i dung t\u1eeb chuy\u00ean gia th\u1ef1c chi\u1ebfn<\/h2>\n\n\n\n<p>V\u1edbi kinh nghi\u1ec7m gi\u1ea3ng d\u1ea1y v\u00e0 th\u1ef1c h\u00e0nh trong l\u0129nh v\u1ef1c marketing v\u00e0 truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1, ThS. Nguy\u1ec5n Th\u00e0nh L\u1eef &#8211; Gi\u1ea3ng vi\u00ean <a href=\"https:\/\/www.hoasen.edu.vn\/mktt\/\">Khoa Marketing \u2013 Truy\u1ec1n th\u00f4ng<\/a> HSU \u0111\u00e3 mang \u0111\u1ebfn cho h\u1ecdc sinh nh\u1eefng ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng th\u1ef1c ti\u1ec5n v\u1ec1:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>C\u00e1ch x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh c\u00e1 nh\u00e2n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i;<\/li>\n\n\n\n<li>Ph\u01b0\u01a1ng ph\u00e1p s\u1ea3n xu\u1ea5t n\u1ed9i dung ng\u1eafn ph\u00f9 h\u1ee3p v\u1edbi TikTok, YouTube, Facebook, Instagram;<\/li>\n\n\n\n<li>K\u1ef9 n\u0103ng ph\u00e2n t\u00edch xu h\u01b0\u1edbng v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung s\u00e1ng t\u1ea1o c\u00f3 tr\u00e1ch nhi\u1ec7m;<\/li>\n\n\n\n<li>C\u00e1c b\u01b0\u1edbc l\u00ean \u00fd t\u01b0\u1edfng \u2013 tri\u1ec3n khai \u2013 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 n\u1ed9i dung.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"2000\" src=\"https:\/\/www.hoasen.edu.vn\/mktt\/wp-content\/uploads\/sites\/58\/2025\/11\/Poster-sang-tao-noi-dung_thay-Lu.jpg\" alt=\"ThS. Nguy\u1ec5n Th\u00e0nh L\u1eef (HSU) truy\u1ec1n c\u1ea3m h\u1ee9ng s\u00e1ng t\u1ea1o n\u1ed9i dung s\u1ed1 cho h\u1ecdc sinh THPT H\u00f9ng V\u01b0\u01a1ng\" class=\"wp-image-2940\"\/><\/figure>\n<\/div>\n\n\n<p>Th\u1ea7y L\u1eef nh\u1ea5n m\u1ea1nh:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p style=\"font-size:16px\"><strong>\u201cS\u00e1ng t\u1ea1o n\u1ed9i dung s\u1ed1 kh\u00f4ng ch\u1ec9 l\u00e0 ngh\u1ec1 c\u1ee7a t\u01b0\u01a1ng lai, m\u00e0 c\u00f2n l\u00e0 k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft gi\u00fap c\u00e1c b\u1ea1n tr\u1ebb th\u1ec3 hi\u1ec7n b\u1ea3n th\u00e2n, lan t\u1ecfa gi\u00e1 tr\u1ecb t\u00edch c\u1ef1c v\u00e0 t\u1ea1o d\u1ea5u \u1ea5n ri\u00eang trong th\u1eddi \u0111\u1ea1i truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1.\u201d<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p><a href=\"https:\/\/www.facebook.com\/khoamkttDHHS\/posts\/pfbid02eTC7as4HnG8mVtSiGv9M3vwB8avuqSouDs6LgY2UuejuUQkieRU1E3W2vNWQdMHgl\" target=\"_blank\" rel=\"noopener\">Bu\u1ed5i t\u1eadp hu\u1ea5n<\/a> t\u1ea1o kh\u00f4ng kh\u00ed h\u1ecdc t\u1eadp s\u00f4i n\u1ed5i, gi\u00fap h\u1ecdc sinh hi\u1ec3u r\u00f5 quy tr\u00ecnh s\u00e1ng t\u1ea1o n\u1ed9i dung, th\u1ef1c h\u00e0nh l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 tr\u00ecnh b\u00e0y \u00fd t\u01b0\u1edfng, \u0111\u1ed3ng th\u1eddi r\u00e8n luy\u1ec7n k\u1ef9 n\u0103ng m\u1ec1m quan tr\u1ecdng nh\u01b0 giao ti\u1ebfp, teamwork, v\u00e0 t\u01b0 duy ph\u1ea3n bi\u1ec7n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:20px\">HSU \u0111\u1ed3ng h\u00e0nh c\u00f9ng th\u1ebf h\u1ec7 s\u00e1ng t\u1ea1o tr\u1ebb<\/h2>\n\n\n\n<p>Ch\u01b0\u01a1ng tr\u00ecnh c\u00f2n c\u00f3 s\u1ef1 g\u00f3p m\u1eb7t c\u1ee7a ThS \u2013 Hoa h\u1eadu L\u00ea \u00c2u Ng\u00e2n Anh, Ph\u00f3 Tr\u01b0\u1edfng khoa Du l\u1ecbch \u2013 Nh\u00e0 h\u00e0ng \u2013 Kh\u00e1ch s\u1ea1n HSU, bi\u00ean t\u1eadp vi\u00ean \u2013 MC Phan T\u00f4 Ny, v\u00e0 C\u00f4 L\u00ea Th\u1ecb Tuy\u1ebft Hoa, Ph\u00f3 Gi\u00e1m \u0111\u1ed1c Trung t\u00e2m Tuy\u1ec3n sinh HSU, mang \u0111\u1ebfn nhi\u1ec1u chia s\u1ebb th\u1ef1c t\u1ebf v\u1ec1 ngh\u1ec7 thu\u1eadt giao ti\u1ebfp, d\u1eabn ch\u01b0\u01a1ng tr\u00ecnh v\u00e0 k\u1ef9 n\u0103ng truy\u1ec1n th\u00f4ng hi\u1ec7n \u0111\u1ea1i.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"6240\" height=\"4160\" src=\"https:\/\/www.hoasen.edu.vn\/mktt\/wp-content\/uploads\/sites\/58\/2025\/11\/FB3.jpg\" alt=\"ThS. Nguy\u1ec5n Th\u00e0nh L\u1eef (HSU) truy\u1ec1n c\u1ea3m h\u1ee9ng s\u00e1ng t\u1ea1o n\u1ed9i dung s\u1ed1 cho h\u1ecdc sinh THPT H\u00f9ng V\u01b0\u01a1ng\" class=\"wp-image-2942\"\/><\/figure>\n<\/div>\n\n\n<p>Bu\u1ed5i t\u1eadp hu\u1ea5n l\u00e0 ho\u1ea1t \u0111\u1ed9ng m\u1edf \u0111\u1ea7u cho cu\u1ed9c thi \u201cNg\u01b0\u1eddi d\u1eabn ch\u01b0\u01a1ng tr\u00ecnh v\u00e0 S\u00e1ng t\u1ea1o n\u1ed9i dung s\u1ed1\u201d, s\u00e2n ch\u01a1i h\u1ecdc thu\u1eadt v\u00e0 s\u00e1ng t\u1ea1o d\u00e0nh cho h\u1ecdc sinh THPT H\u00f9ng V\u01b0\u01a1ng, \u0111\u1ed3ng th\u1eddi ch\u00e0o m\u1eebng 43 n\u0103m Ng\u00e0y Nh\u00e0 gi\u00e1o Vi\u1ec7t Nam (20\/11\/1982 \u2013 20\/11\/2025).<\/p>\n\n\n\n<p>Ti\u1ebfp n\u1ed1i th\u00e0nh c\u00f4ng c\u1ee7a bu\u1ed5i t\u1eadp hu\u1ea5n, ng\u00e0y 24\/10\/2025, ThS. Nguy\u1ec5n Th\u00e0nh L\u1eef \u0111\u01b0\u1ee3c m\u1eddi \u0111\u1ea3m nh\u1eadn vai tr\u00f2 th\u00e0nh vi\u00ean Ban Gi\u00e1m kh\u1ea3o v\u00f2ng B\u00e1n k\u1ebft cu\u1ed9c thi T\u00ecm ki\u1ebfm t\u00e0i n\u0103ng MC &amp; S\u00e1ng t\u1ea1o n\u1ed9i dung s\u1ed1.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"6240\" height=\"4160\" src=\"https:\/\/www.hoasen.edu.vn\/mktt\/wp-content\/uploads\/sites\/58\/2025\/11\/FB1.jpg\" alt=\"ThS. Nguy\u1ec5n Th\u00e0nh L\u1eef (HSU) truy\u1ec1n c\u1ea3m h\u1ee9ng s\u00e1ng t\u1ea1o n\u1ed9i dung s\u1ed1 cho h\u1ecdc sinh THPT H\u00f9ng V\u01b0\u01a1ng\" class=\"wp-image-2941\"\/><figcaption class=\"wp-element-caption\"><em>ThS. Nguy\u1ec5n Th\u00e0nh L\u1eef l\u00e0m Ban Gi\u00e1m kh\u1ea3o v\u00f2ng B\u00e1n k\u1ebft cu\u1ed9c thi<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>T\u1ea1i \u0111\u00e2y, th\u1ea7y c\u00f9ng h\u1ed9i \u0111\u1ed3ng gi\u00e1m kh\u1ea3o \u0111\u00e3 tr\u1ef1c ti\u1ebfp \u0111\u00e1nh gi\u00e1 c\u00e1c b\u00e0i thi s\u00e1ng t\u1ea1o, khuy\u1ebfn kh\u00edch h\u1ecdc sinh m\u1ea1nh d\u1ea1n th\u1ec3 hi\u1ec7n b\u1ea3n l\u0129nh s\u00e2n kh\u1ea5u v\u00e0 phong c\u00e1ch n\u1ed9i dung \u0111\u1ed9c \u0111\u00e1o.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p style=\"font-size:16px\"><strong>\u201cT\u00f4i r\u1ea5t \u1ea5n t\u01b0\u1ee3ng v\u1edbi s\u1ef1 t\u1ef1 tin v\u00e0 s\u00e1ng t\u1ea1o c\u1ee7a c\u00e1c b\u1ea1n h\u1ecdc sinh. Hy v\u1ecdng qua cu\u1ed9c thi, c\u00e1c b\u1ea1n s\u1ebd nh\u00ecn th\u1ea5y c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n b\u1ea3n th\u00e2n trong l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng \u2013 s\u00e1ng t\u1ea1o n\u1ed9i dung, v\u00e0 bi\u1ebft c\u00e1ch bi\u1ebfn \u0111am m\u00ea th\u00e0nh \u0111\u1ecbnh h\u01b0\u1edbng ngh\u1ec1 nghi\u1ec7p,\u201d \u2013 ThS. Nguy\u1ec5n Th\u00e0nh L\u1eef chia s\u1ebb.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>Th\u00f4ng qua vi\u1ec7c \u0111\u1ed3ng h\u00e0nh v\u1edbi tr\u01b0\u1eddng THPT H\u00f9ng V\u01b0\u01a1ng trong ho\u1ea1t \u0111\u1ed9ng n\u00e0y, tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh vai tr\u00f2 \u0111\u00e0o t\u1ea1o th\u1ebf h\u1ec7 tr\u1ebb n\u0103ng \u0111\u1ed9ng, s\u00e1ng t\u1ea1o v\u00e0 h\u1ed9i nh\u1eadp to\u00e0n c\u1ea7u, t\u1ea1o c\u1ea7u n\u1ed1i gi\u1eefa gi\u1ea3ng vi\u00ean \u0111\u1ea1i h\u1ecdc v\u00e0 h\u1ecdc sinh THPT trong h\u00e0nh tr\u00ecnh lan to\u1ea3 tri th\u1ee9c v\u00e0 c\u1ea3m h\u1ee9ng ngh\u1ec1 nghi\u1ec7p.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"6240\" height=\"4160\" src=\"https:\/\/www.hoasen.edu.vn\/mktt\/wp-content\/uploads\/sites\/58\/2025\/11\/FB4.jpg\" alt=\"ThS. Nguy\u1ec5n Th\u00e0nh L\u1eef (HSU) truy\u1ec1n c\u1ea3m h\u1ee9ng s\u00e1ng t\u1ea1o n\u1ed9i dung s\u1ed1 cho h\u1ecdc sinh THPT H\u00f9ng V\u01b0\u01a1ng\" class=\"wp-image-2943\"\/><\/figure>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background is-style-wide\" style=\"background-color:#e9e9e9;color:#e9e9e9\"\/>\n\n\n\n<p><strong>Th\u1ef1c hi\u1ec7n: ThS. Tr\u01b0\u01a1ng Quang Vinh<\/strong><\/p>\n\n\n\n<p>Khoa Marketing \u2013 Truy\u1ec1n th\u00f4ng<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ThS. Nguy\u1ec5n Th\u00e0nh L\u1eef, gi\u1ea3ng vi\u00ean Khoa Marketing \u2013 Truy\u1ec1n th\u00f4ng HSU truy\u1ec1n c\u1ea3m h\u1ee9ng s\u00e1ng t\u1ea1o n\u1ed9i dung s\u1ed1, thu h\u00fat h\u01a1n 40 h\u1ecdc sinh THPT H\u00f9ng V\u01b0\u01a1ng tham d\u1ef1.<\/p>\n","protected":false},"author":33,"featured_media":2941,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49,51],"tags":[231,204,200,206,202],"class_list":["post-2939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-khoa-marketing-truyen-thong","category-hoat-dong-khoa","tag-giang-vien-hsu","tag-ky-nang-sang-tao-noi-dung","tag-nganh-digital-marketing","tag-nghe-sang-tao-noi-dung","tag-sang-tao-noi-dung-so"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/posts\/2939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/comments?post=2939"}],"version-history":[{"count":14,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/posts\/2939\/revisions"}],"predecessor-version":[{"id":3005,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/posts\/2939\/revisions\/3005"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/media\/2941"}],"wp:attachment":[{"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/media?parent=2939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/categories?post=2939"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/tags?post=2939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}