{"id":2631,"date":"2025-08-26T16:26:00","date_gmt":"2025-08-26T09:26:00","guid":{"rendered":"https:\/\/www.hoasen.edu.vn\/mktt\/?p=2631"},"modified":"2025-09-09T16:33:03","modified_gmt":"2025-09-09T09:33:03","slug":"mcdonalds-tvc-hsu","status":"publish","type":"post","link":"https:\/\/www.hoasen.edu.vn\/mktt\/en\/mcdonalds-tvc-hsu\/","title":{"rendered":"McDonald\u2019s TVC: A Decade-long Journey, the Same Authentic Flavor"},"content":{"rendered":"\n<p><strong>Ten years is not just a marker of time but also a journey for a brand to affirm its identity and build bonds with customers. For McDonald\u2019s, a decade in Vietnam has been retold through cinematic language in the TVC <em>\u201cA Decade-long Journey, the Same Authentic Flavor\u201d<\/em>\u2014a creative work by HSU students that has just won the BEST BRANDED STORYTELLING award.<\/strong><\/p>\n\n\n\n<p>The TVC <em>\u201cMcDonald\u2019s: A Decade-long Journey, the Same Authentic Flavor\u201d<\/em> is a creative hallmark of students from the <strong>Media Production Management program at Hoa Sen University<\/strong>. With delicate storytelling and an emotionally rich perspective, the piece recreates McDonald\u2019s steady development in Vietnam while honoring the brand\u2019s core values and the familiar taste that has accompanied generations of customers.<\/p>\n\n\n\n<p>Not only recognized as an outstanding academic production, the TVC also proudly won the <strong>BEST BRANDED STORYTELLING<\/strong> award at <strong>EOS SUMMER 2024<\/strong>, impressing a jury of lecturers, filmmakers, and industry experts.<\/p>\n\n\n\n<p><strong>EOS (End of Semester Screening)<\/strong> is HSU\u2019s annual final-term film showcase, where students freely express their talent and passion for film production. Uniquely, all EOS projects are entirely student-driven\u2014from ideation, design, implementation, and sponsorship preparation\u2014under the guidance of lecturers from the Faculty of Marketing and Communication, with the University accompanying as a \u201cspecial sponsor.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"hsu-iframe\"><iframe loading=\"lazy\" title=\"[EOS SUMMER 2024] BEST BRANDED STORYTELLING | TVC MCDONALD&#039;S\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/vqeiLYmue7g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>HSU students\u2019 TVC \u201cA Decade of Flavor\u201d celebrates 10 years of McDonald\u2019s in Vietnam, winning Best Branded Storytelling at EOS Summer 2024<\/p>\n","protected":false},"author":67,"featured_media":2353,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[121,129],"tags":[179,164,145,181],"class_list":["post-2631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","category-student-projects","tag-end-of-semester-screening","tag-hsu","tag-media-production-management","tag-tvc-mcdonalds"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/posts\/2631","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/comments?post=2631"}],"version-history":[{"count":2,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/posts\/2631\/revisions"}],"predecessor-version":[{"id":2883,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/posts\/2631\/revisions\/2883"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/media\/2353"}],"wp:attachment":[{"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/media?parent=2631"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/categories?post=2631"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/tags?post=2631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}