{"id":2349,"date":"2025-08-26T16:53:46","date_gmt":"2025-08-26T09:53:46","guid":{"rendered":"https:\/\/www.hoasen.edu.vn\/mktt\/?p=2349"},"modified":"2025-08-26T16:53:47","modified_gmt":"2025-08-26T09:53:47","slug":"sinh-vien-hoa-sen-thuc-hien-tvc-mcdonalds","status":"publish","type":"post","link":"https:\/\/www.hoasen.edu.vn\/mktt\/sinh-vien-hoa-sen-thuc-hien-tvc-mcdonalds\/","title":{"rendered":"TVC McDonald\u2019s: H\u00e0nh tr\u00ecnh m\u1ed9t th\u1eadp k\u1ef7, v\u1eb9n nguy\u00ean m\u1ed9t h\u01b0\u01a1ng v\u1ecb"},"content":{"rendered":"\n<p><strong>M\u01b0\u1eddi n\u0103m kh\u00f4ng ch\u1ec9 l\u00e0 d\u1ea5u m\u1ed1c th\u1eddi gian, m\u00e0 c\u00f2n l\u00e0 h\u00e0nh tr\u00ecnh \u0111\u1ec3 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u1eb3ng \u0111\u1ecbnh b\u1ea3n s\u1eafc v\u00e0 g\u1eafn k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng. V\u1edbi McDonald\u2019s, m\u1ed9t th\u1eadp k\u1ef7 t\u1ea1i Vi\u1ec7t Nam \u0111\u01b0\u1ee3c k\u1ec3 l\u1ea1i b\u1eb1ng ng\u00f4n ng\u1eef \u0111i\u1ec7n \u1ea3nh qua TVC \u201cH\u00e0nh Tr\u00ecnh M\u1ed9t Th\u1eadp K\u1ef7, V\u1eb9n Nguy\u00ean M\u1ed9t H\u01b0\u01a1ng V\u1ecb\u201d \u2013 s\u1ea3n ph\u1ea9m s\u00e1ng t\u1ea1o c\u1ee7a sinh vi\u00ean HSU, v\u1eeba gi\u00e0nh gi\u1ea3i BEST BRANDED STORYTELLING.<\/strong><br><\/p>\n\n\n\n<p>TVC \u201cMcDonald\u2019s: H\u00e0nh Tr\u00ecnh M\u1ed9t Th\u1eadp K\u1ef7, V\u1eb9n Nguy\u00ean M\u1ed9t H\u01b0\u01a1ng V\u1ecb\u201d l\u00e0 d\u1ea5u \u1ea5n s\u00e1ng t\u1ea1o c\u1ee7a nh\u00f3m sinh vi\u00ean ng\u00e0nh <strong>Qu\u1ea3n tr\u1ecb C\u00f4ng ngh\u1ec7 Truy\u1ec1n th\u00f4ng \u2013 Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen<\/strong>. V\u1edbi c\u00e1ch k\u1ec3 chuy\u1ec7n tinh t\u1ebf c\u00f9ng g\u00f3c nh\u00ecn gi\u00e0u c\u1ea3m x\u00fac, t\u00e1c ph\u1ea9m \u0111\u00e3 t\u00e1i hi\u1ec7n ch\u1eb7ng \u0111\u01b0\u1eddng ph\u00e1t tri\u1ec3n b\u1ec1n b\u1ec9 c\u1ee7a McDonald\u2019s t\u1ea1i Vi\u1ec7t Nam, \u0111\u1ed3ng th\u1eddi t\u00f4n vinh gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u00e0 h\u01b0\u01a1ng v\u1ecb quen thu\u1ed9c \u0111\u00e3 \u0111\u1ed3ng h\u00e0nh c\u00f9ng nhi\u1ec1u th\u1ebf h\u1ec7 kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>Kh\u00f4ng ch\u1ec9 ghi d\u1ea5u nh\u01b0 m\u1ed9t s\u1ea3n ph\u1ea9m h\u1ecdc thu\u1eadt xu\u1ea5t s\u1eafc, TVC n\u00e0y c\u00f2n vinh d\u1ef1 gi\u00e0nh chi\u1ebfn th\u1eafng t\u1ea1i h\u1ea1ng m\u1ee5c <strong>BEST BRANDED STORYTELLING \u2013 EOS SUMMER 2024<\/strong>, chinh ph\u1ee5c H\u1ed9i \u0111\u1ed3ng Gi\u00e1m kh\u1ea3o g\u1ed3m c\u00e1c gi\u1ea3ng vi\u00ean, nh\u00e0 l\u00e0m phim v\u00e0 chuy\u00ean gia uy t\u00edn trong ng\u00e0nh.<\/p>\n\n\n\n<p>EOS (<em>End of Semester Screening<\/em>) l\u00e0 ho\u1ea1t \u0111\u1ed9ng c\u00f4ng chi\u1ebfu phim cu\u1ed1i kh\u00f3a th\u01b0\u1eddng ni\u00ean c\u1ee7a HSU, n\u01a1i sinh vi\u00ean th\u1ecfa s\u1ee9c th\u1ec3 hi\u1ec7n t\u00e0i n\u0103ng v\u00e0 \u0111am m\u00ea s\u00e1ng t\u1ea1o trong l\u0129nh v\u1ef1c s\u1ea3n xu\u1ea5t phim \u1ea3nh. \u0110\u1eb7c bi\u1ec7t, c\u00e1c d\u1ef1 \u00e1n t\u1ea1i EOS \u0111\u01b0\u1ee3c sinh vi\u00ean <strong>t\u1ef1 m\u00ecnh th\u1ef1c hi\u1ec7n<\/strong>: t\u1eeb l\u00ean \u00fd t\u01b0\u1edfng, thi\u1ebft k\u1ebf, tri\u1ec3n khai, chu\u1ea9n b\u1ecb h\u1ed3 s\u01a1 t\u00e0i tr\u1ee3\u2026 d\u01b0\u1edbi s\u1ef1 c\u1ed1 v\u1ea5n c\u1ee7a gi\u1ea3ng vi\u00ean Khoa Marketing \u2013 Truy\u1ec1n th\u00f4ng v\u00e0 s\u1ef1 \u0111\u1ed3ng h\u00e0nh c\u1ee7a Nh\u00e0 tr\u01b0\u1eddng v\u1edbi vai tr\u00f2 \u201cnh\u00e0 t\u00e0i tr\u1ee3 \u0111\u1eb7c bi\u1ec7t\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"hsu-iframe\"><iframe loading=\"lazy\" title=\"[EOS SUMMER 2024] BEST BRANDED STORYTELLING | TVC MCDONALD&#039;S\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/vqeiLYmue7g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TVC McDonald\u2019s: H\u00e0nh tr\u00ecnh m\u1ed9t th\u1eadp k\u1ef7, v\u1eb9n nguy\u00ean m\u1ed9t h\u01b0\u01a1ng v\u1ecb \u0111\u01b0\u1ee3c k\u1ec3 l\u1ea1i b\u1eb1ng ng\u00f4n ng\u1eef \u0111i\u1ec7n \u1ea3nh s\u00e1ng t\u1ea1o b\u1edfi sinh vi\u00ean ng\u00e0nh Qu\u1ea3n tr\u1ecb C\u00f4ng ngh\u1ec7 Truy\u1ec1n th\u00f4ng.<\/p>\n","protected":false},"author":67,"featured_media":2353,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,57,49],"tags":[103,101,67,105,99],"class_list":["post-2349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hoat-dong-sinh-vien","category-san-pham-sinh-vien","category-tin-tuc-khoa-marketing-truyen-thong","tag-eos","tag-mcdonalds","tag-nganh-quan-tri-cong-nghe-truyen-thong","tag-san-pham-sinh-vien","tag-tvc"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/posts\/2349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/comments?post=2349"}],"version-history":[{"count":4,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/posts\/2349\/revisions"}],"predecessor-version":[{"id":2630,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/posts\/2349\/revisions\/2630"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/media\/2353"}],"wp:attachment":[{"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/media?parent=2349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/categories?post=2349"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/tags?post=2349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}