{"id":1914,"date":"2025-06-12T13:02:47","date_gmt":"2025-06-12T06:02:47","guid":{"rendered":"https:\/\/www.hoasen.edu.vn\/mktt\/?p=1914"},"modified":"2025-08-26T14:39:28","modified_gmt":"2025-08-26T07:39:28","slug":"tvcreate-2025-lan-toa-di-san-van-hoa-viet","status":"publish","type":"post","link":"https:\/\/www.hoasen.edu.vn\/mktt\/tvcreate-2025-lan-toa-di-san-van-hoa-viet\/","title":{"rendered":"TVCreate 2025: N\u01a1i ng\u01b0\u1eddi tr\u1ebb to\u00e0n qu\u1ed1c chung tay lan t\u1ecfa di s\u1ea3n v\u0103n h\u00f3a Vi\u1ec7t b\u1eb1ng ng\u00f4n ng\u1eef s\u00e1ng t\u1ea1o"},"content":{"rendered":"\n

T\u1ed1i ng\u00e0y 11\/06, Gala Chung k\u1ebft TVCreate 2025 \u0111\u00e3 kh\u00e9p l\u1ea1i v\u00e0 t\u00ecm \u0111\u01b0\u1ee3c ch\u1ee7 nh\u00e2n c\u1ee7a c\u00e1c gi\u1ea3i th\u01b0\u1edfng t\u1ed5ng tr\u1ecb gi\u00e1 500 tri\u1ec7u \u0111\u1ed3ng. V\u1edbi ch\u1ee7 \u0111\u1ec1 The Echoes of Legacy, cu\u1ed9c thi m\u1eddi g\u1ecdi th\u1ebf h\u1ec7 tr\u1ebb d\u1ea5n th\u00e2n v\u00e0o h\u00e0nh tr\u00ecnh g\u00ecn gi\u1eef v\u00e0 t\u00e1i hi\u1ec7n nh\u1eefng gi\u00e1 tr\u1ecb di s\u1ea3n v\u0103n h\u00f3a, \u0111\u1ec3 tr\u1edf n\u00ean s\u1ed1ng \u0111\u1ed9ng trong nh\u1ecbp s\u1ed1ng h\u00f4m nay.<\/strong><\/p>\n\n\n\n

Gen Z k\u1ec3 chuy\u1ec7n di s\u1ea3n b\u1eb1ng ng\u00f4n ng\u1eef s\u00e1ng t\u1ea1o<\/h2>\n\n\n\n

Tr\u01b0\u1edbc th\u1ec1m K\u1ef7 ni\u1ec7m 50 n\u0103m Ng\u00e0y Gi\u1ea3i ph\u00f3ng mi\u1ec1n Nam<\/strong>, th\u1ed1ng nh\u1ea5t \u0111\u1ea5t n\u01b0\u1edbc (30\/4\/1975 – 30\/4\/2025)<\/strong>, ni\u1ec1m t\u1ef1 h\u00e0o d\u00e2n t\u1ed9c m\u1ed9t l\u1ea7n n\u1eefa \u0111\u01b0\u1ee3c kh\u01a1i d\u1eady m\u1ea1nh m\u1ebd trong l\u00f2ng th\u1ebf h\u1ec7 tr\u1ebb, kh\u00f4ng ch\u1ec9 b\u1eb1ng nghi th\u1ee9c, c\u1edd hoa hay nh\u1eefng b\u1ea3n h\u00f9ng ca b\u1ea5t h\u1ee7, m\u00e0 c\u00f2n qua c\u00e1ch ng\u01b0\u1eddi tr\u1ebb ch\u1ee7 \u0111\u1ed9ng ch\u1ea1m v\u00e0o di s\u1ea3n, ti\u1ebfp l\u1eeda v\u0103n h\u00f3a v\u00e0 vi\u1ebft ti\u1ebfp c\u00e2u chuy\u1ec7n b\u1ea3n s\u1eafc d\u00e2n t\u1ed9c theo c\u00e1ch nh\u1eefng c\u00e1ch r\u1ea5t ri\u00eang<\/strong>.<\/p>\n\n\n\n

\"Ch\u1ee7
Ch\u1ee7 \u0111\u1ec1 \u201cThe Echoes of Legacy \u2013 Vang \u00e2m di s\u1ea3n\u201d m\u1edf ra h\u00e0nh tr\u00ecnh Gen Z kh\u00e1m ph\u00e1 v\u00e0 lan t\u1ecfa gi\u00e1 tr\u1ecb di s\u1ea3n v\u0103n h\u00f3a<\/em><\/figcaption><\/figure>\n\n\n\n

V\u1edbi tinh th\u1ea7n \u0111\u00f3, TVCreate 2025 \u0111\u00e1nh d\u1ea5u m\u1ed9t b\u01b0\u1edbc chuy\u1ec3n m\u1edbi m\u1ebb khi l\u1ea7n \u0111\u1ea7u ti\u00ean ch\u1ecdn di s\u1ea3n v\u0103n h\u00f3a l\u00e0m \u201cth\u01b0\u01a1ng hi\u1ec7u\u201d<\/strong> \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing, kh\u00e1c v\u1edbi nh\u1eefng m\u00f9a gi\u1ea3i tr\u01b0\u1edbc v\u1ed1n t\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m kinh doanh hay th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p. Cu\u1ed9c thi l\u1ea5y ch\u1ee7 \u0111\u1ec1 \u201cThe Echoes of Legacy \u2013 Vang \u00e2m di s\u1ea3n\u201d, \u0111\u1ec3 t\u1eeb \u0111\u00f3 m\u1edf ra h\u00e0nh tr\u00ecnh Gen Z kh\u00e1m ph\u00e1 v\u00e0 lan t\u1ecfa gi\u00e1 tr\u1ecb di s\u1ea3n v\u0103n h\u00f3a<\/strong> t\u1ea1i B\u1ea3o t\u00e0ng L\u1ecbch s\u1eed TP.HCM<\/a> b\u1eb1ng ch\u00ednh g\u00f3c nh\u00ecn tr\u1ebb trung nh\u01b0ng kh\u00f4ng m\u1ea5t \u0111i gi\u00e1 tr\u1ecb nguy\u00ean b\u1ea3n.<\/p>\n\n\n\n

TVCreate 2025 c\u0169ng cho th\u1ea5y s\u1ee9c h\u00fat c\u1ee7a m\u1ed9t s\u00e2n ch\u01a1i h\u1ecdc thu\u1eadt th\u00e2m ni\u00ean 15 n\u0103m khi thu h\u00fat h\u01a1n 200 sinh vi\u00ean \u0111\u1ebfn t\u1eeb 36 tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc l\u1edbn tr\u00ean c\u1ea3 n\u01b0\u1edbc<\/strong> nh\u01b0 \u0110\u1ea1i h\u1ecdc Ngo\u1ea1i Th\u01b0\u01a1ng, \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf TP.HCM, \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf \u2013 Lu\u1eadt, H\u1ecdc vi\u1ec7n B\u01b0u ch\u00ednh Vi\u1ec5n Th\u00f4ng\u2026 \u0110\u1eb7c bi\u1ec7t, to\u00e0n b\u1ed9 quy tr\u00ecnh t\u1ed5 ch\u1ee9c t\u1eeb x\u00e2y d\u1ef1ng \u0111\u1ec1 \u00e1n, v\u1eadn \u0111\u1ed9ng t\u00e0i tr\u1ee3, tri\u1ec3n khai truy\u1ec1n th\u00f4ng \u0111\u1ebfn \u0111i\u1ec1u ph\u1ed1i s\u1ef1 ki\u1ec7n, \u0111\u1ec1u do sinh vi\u00ean \u0110\u1ea1i h\u1ecdc Hoa Sen th\u1ef1c hi\u1ec7n<\/strong>, d\u01b0\u1edbi s\u1ef1 h\u01b0\u1edbng d\u1eabn chuy\u00ean m\u00f4n c\u1ee7a gi\u1ea3ng vi\u00ean Khoa Marketing – Truy\u1ec1n th\u00f4ng<\/p>\n\n\n\n

\"TS
TS \u0110o\u00e0n Th\u1ecb Ng\u1ecdc Thu\u00fd \u2013 Ph\u00f3 Tr\u01b0\u1edfng khoa Khoa Marketing \u2013 Truy\u1ec1n th\u00f4ng ph\u00e1t bi\u1ec3u t\u1ea1i \u0111\u00eam Gala Chung k\u1ebft<\/em><\/figcaption><\/figure>\n\n\n\n

Ph\u00e1t bi\u1ec3u t\u1ea1i s\u1ef1 ki\u1ec7n, TS. Ho\u00e0ng Anh Tu\u1ea5n \u2013 Gi\u00e1m \u0111\u1ed1c B\u1ea3o t\u00e0ng L\u1ecbch s\u1eed TP.HCM \u0111\u00e1nh gi\u00e1 cao n\u0103ng l\u1ef1c t\u1ed5 ch\u1ee9c<\/strong> c\u1ee7a sinh vi\u00ean Hoa Sen. \u00d4ng kh\u1eb3ng \u0111\u1ecbnh TVCreate 2025 \u0111\u00e3 tr\u1edf th\u00e0nh c\u1ea7u n\u1ed1i lan t\u1ecfa gi\u00e1 tr\u1ecb di s\u1ea3n<\/strong> \u0111\u1ebfn c\u1ed9ng \u0111\u1ed3ng, \u0111\u1ed3ng th\u1eddi truy\u1ec1n c\u1ea3m h\u1ee9ng \u0111\u1ec3 gi\u1edbi tr\u1ebb tr\u00e2n tr\u1ecdng, gi\u1eef g\u00ecn v\u00e0 ph\u00e1t huy b\u1ea3n s\u1eafc v\u0103n h\u00f3a d\u00e2n t\u1ed9c.<\/p>\n\n\n\n

\u00d4ng Tu\u1ea5n c\u0169ng ghi nh\u1eadn s\u1ef1 s\u00e1ng t\u1ea1o c\u1ee7a c\u00e1c \u0111\u1ed9i thi, khi kh\u00e9o l\u00e9o \u0111\u01b0a h\u01a1i th\u1edf hi\u1ec7n \u0111\u1ea1i v\u00e0o gi\u00e1 tr\u1ecb truy\u1ec1n th\u1ed1ng, gi\u00fap di s\u1ea3n \u201cth\u1ee9c d\u1eady\u201d m\u1ed9t c\u00e1ch g\u1ea7n g\u0169i, d\u1ec5 c\u1ea3m nh\u1eadn h\u01a1n \u0111\u1ed1i v\u1edbi th\u1ebf h\u1ec7 tr\u1ebb. \u0110\u00e2y ch\u00ednh l\u00e0 minh ch\u1ee9ng cho vai tr\u00f2 quan tr\u1ecdng c\u1ee7a s\u00e1ng t\u1ea1o tr\u1ebb trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh b\u1ea3n s\u1eafc gi\u1eefa b\u1ed1i c\u1ea3nh to\u00e0n c\u1ea7u h\u00f3a<\/strong>.<\/p>\n\n\n\n

\"TS
TS Ho\u00e0ng Anh Tu\u1ea5n \u2013 Gi\u00e1m \u0111\u1ed1c B\u1ea3o t\u00e0ng TP.HCM \u0111\u00e1nh gi\u00e1 cao sinh vi\u00ean Hoa Sen trong vai tr\u00f2 Ban t\u1ed5 ch\u1ee9c<\/em><\/figcaption><\/figure>\n\n\n\n
\n

T\u1eeb l\u0103ng k\u00ednh c\u1ee7a ng\u01b0\u1eddi tr\u1ebb, ch\u00fang ta nh\u1eadn th\u1ea5y di s\u1ea3n kh\u00f4ng ch\u1ec9 l\u00e0 c\u00e2u chuy\u1ec7n c\u1ee7a qu\u00e1 kh\u1ee9 m\u00e0 c\u00f2n l\u00e0 nh\u1eefng gi\u00e1 tr\u1ecb qu\u00fd gi\u00e1 c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i \u0111\u1ebfn th\u1ebf h\u1ec7 t\u01b0\u01a1ng lai. Hy v\u1ecdng, c\u00e1c s\u1ea3n ph\u1ea9m n\u00e0y s\u1ebd l\u00e0 t\u00e0i s\u1ea3n tinh th\u1ea7n qu\u00fd gi\u00e1 trong h\u00e0nh tr\u00ecnh s\u1ef1 nghi\u1ec7p c\u1ee7a c\u00e1c b\u1ea1n.<\/p>\n\n\n\n

TS. Ho\u00e0ng Anh Tu\u1ea5n \u2013 Gi\u00e1m \u0111\u1ed1c B\u1ea3o t\u00e0ng L\u1ecbch s\u1eed TP.HCM.<\/strong><\/p>\n<\/blockquote>\n\n\n\n

Gala Chung k\u1ebft TVCreate 2025 quy t\u1ee5 Ban gi\u00e1m kh\u1ea3o l\u00e0 nh\u1eefng chuy\u00ean gia h\u00e0ng \u0111\u1ea7u trong l\u0129nh v\u1ef1c Marketing \u2013 Truy\u1ec1n th\u00f4ng<\/strong>: TS. Ho\u00e0ng Anh Tu\u1ea5n \u2013 Gi\u00e1m \u0111\u1ed1c B\u1ea3o t\u00e0ng L\u1ecbch s\u1eed TP.HCM, Nh\u00e0 b\u00e1o Nguy\u1ec5n Tr\u1ecdng Ph\u01b0\u1edbc \u2013 B\u00e1o Thanh Ni\u00ean, \u0110\u1ea1o di\u1ec5n Kawaii Tu\u1ea5n Anh \u2013 Alien Media, \u00d4ng Nguy\u1ec5n Ti\u1ebfn Huy \u2013 T\u1ed5ng Gi\u00e1m \u0111\u1ed1c Pencil Group, B\u00e0 V\u00f5 Tr\u1ea7n Th\u1ee7y Ti\u00ean \u2013 Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh Lion Communications, B\u00e0 B\u00f9i Th\u00f9y Linh \u2013 Mekong Communications, Th\u1ea7y Chung Ch\u00ed C\u00f4ng \u2013 \u0110\u1ea1o di\u1ec5n & Bi\u00ean k\u1ecbch, 30 Pictures.<\/p>\n\n\n\n

\"H\u1ed9i
H\u1ed9i \u0111\u1ed3ng Ban gi\u00e1m kh\u1ea3o c\u1ee7a Gala Chung k\u1ebft TVCreate 2025 g\u1ed3m nh\u1eefng chuy\u00ean gia trong l\u0129nh v\u1ef1c marketing \u2013 truy\u1ec1n th\u00f4ng<\/em><\/figcaption><\/figure>\n\n\n\n

\u0110\u00eam vinh danh nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c Marketing xu\u1ea5t s\u1eafc<\/h2>\n\n\n\n

Sau nhi\u1ec1u v\u00f2ng tranh t\u00e0i, 4 \u0111\u1ed9i thi xu\u1ea5t s\u1eafc g\u00f3p m\u1eb7t t\u1ea1i Chung k\u1ebft \u0111\u00e3 mang \u0111\u1ebfn nh\u1eefng b\u1ea3n k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c v\u1eeba s\u00e1ng t\u1ea1o, v\u1eeba th\u1ea5m \u0111\u1eabm tinh th\u1ea7n v\u0103n h\u00f3a d\u00e2n t\u1ed9c. \u0110i\u1ec3m s\u1ed1 c\u1ee7a c\u00e1c \u0111\u1ed9i s\u1ebd \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 tr\u00ean 3 h\u1ea1ng m\u1ee5c: Proposal, TVC, Tr\u00ecnh b\u00e0y v\u00e0 Q&A, v\u1edbi c\u00e1c ti\u00eau ch\u00ed t\u1eeb t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c, s\u00e1ng t\u1ea1o, k\u1ef9 thu\u1eadt v\u00e0 kh\u1ea3 n\u0103ng truy\u1ec1n \u0111\u1ea1t.<\/p>\n\n\n\n

\"\u00d4ng
\u00d4ng Nguy\u1ec5n Ti\u1ebfn Huy \u2013 T\u1ed5ng Gi\u00e1m \u0111\u1ed1c Pencil Group \u0111\u00e1nh gi\u00e1 ch\u1ee7 \u0111\u1ec1 TVCreate 2025 l\u00e0 m\u1ed9t \u201c\u0111\u1ec1 b\u00e0i kh\u00f3\u201d<\/em><\/figcaption><\/figure>\n\n\n\n

\u00d4ng Nguy\u1ec5n Ti\u1ebfn Huy \u2013 T\u1ed5ng Gi\u00e1m \u0111\u1ed1c Pencil Group<\/strong> \u0111\u00e1nh gi\u00e1 ch\u1ee7 \u0111\u1ec1 c\u1ee7a cu\u1ed9c thi TVCreate n\u0103m nay l\u00e0 m\u1ed9t th\u1eed th\u00e1ch th\u1ef1c s\u1ef1 cho c\u00e1c \u0111\u1ed9i thi v\u00ec b\u1ecb h\u1ea1n ch\u1ebf trong vi\u1ec7c t\u00ecm h\u00ecnh m\u1eabu \u0111\u1ec3 tham kh\u1ea3o. Tuy nhi\u00ean, ch\u00ednh \u0111i\u1ec1u \u0111\u00f3 \u0111\u00e3 gi\u00fap cho c\u00e1c \u0111\u1ed9i thi th\u1ecfa s\u1ee9c s\u00e1ng t\u1ea1o v\u00e0 t\u1ea1o n\u00ean nh\u1eefng s\u1ea3n ph\u1ea9m mang \u00fd t\u01b0\u1edfng \u0111\u1ed9c \u0111\u00e1o, mang ch\u1ea5t ri\u00eang nh\u01b0ng v\u1eabn kh\u1ea3 thi v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi ch\u1ee7 \u0111\u1ec1. Gi\u00fap h\u1ed7 tr\u1ee3 B\u1ea3o t\u00e0ng L\u1ecbch s\u1eed TP.HCM trong c\u00f4ng t\u00e1c truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 v\u00e0 c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c b\u00e0i to\u00e1n kinh doanh c\u1ee7a B\u1ea3o t\u00e0ng<\/strong>.<\/p>\n\n\n\n

Gi\u1ea3i Qu\u00e1n qu\u00e2n<\/strong>: \u0110\u1ed9i Freedom Girls<\/em> (H\u1ecdc vi\u1ec7n C\u00f4ng ngh\u1ec7 B\u01b0u ch\u00ednh Vi\u1ec5n th\u00f4ng TP.HCM & \u0110\u1ea1i h\u1ecdc Ngo\u1ea1i ng\u1eef \u2013 Tin h\u1ecdc TP.HCM) v\u1edbi TVC \u201cH\u1ed3i s\u1eed\u201d<\/em>. \u2013 C\u00e2u chuy\u1ec7n \u0111\u1ea7y c\u1ea3m h\u1ee9ng v\u1ec1 m\u1ed9t ng\u01b0\u1eddi tr\u1ebb l\u1ea1c l\u1ed1i gi\u1eefa nh\u1ecbp s\u1ed1ng hi\u1ec7n \u0111\u1ea1i, t\u00ecm th\u1ea5y k\u1ebft n\u1ed1i v\u1edbi l\u1ecbch s\u1eed th\u00f4ng qua nh\u00e2n v\u1eadt \u201c\u00f4ng B\u1ea3o\u201d \u2013 hi\u1ec7n th\u00e2n c\u1ee7a k\u00fd \u1ee9c d\u00e2n t\u1ed9c. M\u1ed9t l\u1eddi nh\u1eafc nh\u1eb9 nh\u00e0ng, kh\u01a1i g\u1ee3i c\u1ea3m h\u1ee9ng cho th\u1ebf h\u1ec7 tr\u1ebb vi\u1ebft ti\u1ebfp trang s\u1eed m\u1edbi v\u1edbi th\u00f4ng \u0111i\u1ec7p \u201cD\u1eebng l\u1ea1i \u0111\u1ec3 c\u1ea3m nh\u1eadn h\u01a1i th\u1edf l\u1ecbch s\u1eed\u201d.<\/p>\n\n\n\n

\"Gi\u1ea3i
Gi\u1ea3i Qu\u00e1n qu\u00e2n thu\u1ed9c v\u1ec1 \u0111\u1ed9i Freedom Girls<\/em><\/figcaption><\/figure>\n\n\n\n
\"Gi\u1ea3i
Gi\u1ea3i \u00c1 qu\u00e2n g\u1ecdi t\u00ean \u0111\u1ed9i \u0110\u00ea Kh\u00f4ng M\u1ed9t<\/em><\/figcaption><\/figure>\n\n\n\n

Gi\u1ea3i \u00c1 qu\u00e2n<\/strong>: \u0110\u1ed9i \u0110\u00ea Kh\u00f4ng M\u1ed9t<\/em> (\u0110\u1ea1i h\u1ecdc Ngo\u1ea1i th\u01b0\u01a1ng CSII) v\u1edbi TVC \u201c0.1 ch\u1ea5t t\u00f4i \u2013 99.9 m\u00e3 Vi\u1ec7t\u201d<\/em> k\u1ec3 v\u1ec1 h\u00e0nh tr\u00ecnh giao ho\u00e0 gi\u1eefa b\u1ea3n th\u1ec3 tr\u1ebb v\u00e0 linh h\u1ed3n v\u0103n ho\u00e1 Vi\u1ec7t ng\u00e0n n\u0103m, n\u01a1i ba nh\u00e2n v\u1eady \u2013 m\u1ed9t sinh vi\u00ean, m\u1ed9t v\u0169 c\u00f4ng v\u00e0 m\u1ed9t k\u1ebb m\u1ed9ng m\u01a1 t\u00ecm v\u1ec1 c\u1ed9i ngu\u1ed3n qua nh\u1eefng h\u00ecnh \u1ea3nh r\u1ed3ng c\u1ed5, nh\u1ecbp tr\u1ed1ng Ch\u0103m v\u00e0 n\u00e9t m\u1ef1c x\u0103m k\u00fd \u1ee9c. TVC \u0111\u1eb7t c\u00e2u h\u1ecfi: \u201cTrong b\u1ea1n, M\u00e3 Vi\u1ec7t s\u1ebd th\u1ee9c d\u1eady theo c\u00e1ch n\u00e0o?\u201d.<\/p>\n\n\n\n

\u0110\u1ed3ng Gi\u1ea3i Qu\u00fd qu\u00e2n: <\/strong><\/p>\n\n\n\n

\u0110\u1ed9i Qu\u00ea T\u00ea Qu\u00ea<\/strong> (\u0110\u1ea1i h\u1ecdc Ngo\u1ea1i th\u01b0\u01a1ng CSII) v\u1edbi TVC \u201cPh\u00e1c ho\u1ea1 di s\u1ea3n\u201d t\u00e1i hi\u1ec7n l\u1ecbch s\u1eed nh\u01b0 m\u1ed9t c\u00e2u chuy\u1ec7n s\u1ed1ng \u0111\u1ed9ng, \u0111\u01b0\u1ee3c k\u1ec3 l\u1ea1i qua \u00e1nh nh\u00ecn, gam m\u00e0u v\u00e0 chuy\u1ec3n \u0111\u1ed9ng. V\u1edbi th\u00f4ng \u0111i\u1ec7p \u201cL\u1ecbch s\u1eed ch\u01b0a t\u1eebng phai, ch\u1ec9 ch\u1edd \u0111\u01b0\u1ee3c k\u1ec3 theo c\u00e1ch m\u1edbi\u201d, TVC mang di s\u1ea3n v\u00e0o nh\u1ecbp th\u1edf v\u0103n ho\u00e1 \u0111\u1ea1i ch\u00fang, g\u1ea7n g\u0169i v\u00e0 \u0111\u1ea7y c\u1ea3m x\u00fac.<\/p>\n\n\n\n

\u0110\u1ed9i Ba con c\u00e1<\/strong> (\u0110\u1ea1i h\u1ecdc Ngo\u1ea1i th\u01b0\u01a1ng CSII) v\u1edbi TVC \u201cS\u1eed s\u1eafc\u201d truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p \u201cS\u1eed kh\u00f4ng ch\u1ec9 \u0111\u1ec3 h\u1ecdc, m\u00e0 \u0111\u1ec3 s\u1ed1ng c\u00f9ng\u201d. TVC l\u00e0 h\u00e0nh tr\u00ecnh ng\u01b0\u1eddi tr\u1ebb ho\u00e0 m\u00ecnh v\u00e0o d\u00f2ng ch\u1ea3y l\u1ecbch s\u1eed, v\u1ebd l\u00ean b\u1ea3n s\u1eafc ri\u00eang t\u1eeb nh\u1eefng trang s\u1eed s\u1ed1ng \u0111\u1ed9ng. S\u1ea3n ph\u1ea9m nh\u1ea5n m\u1ea1nh s\u1ef1 k\u1ebft n\u1ed1i gi\u1eefa qu\u00e1 kh\u1ee9 v\u00e0 hi\u1ec7n t\u1ea1i, t\u1ea1o n\u00ean d\u1ea5u \u1ea5n kh\u00f4ng th\u1ec3 nh\u1ea7m l\u1eabn.<\/p>\n\n\n\n

\"\u0110\u1ed3ng
\u0110\u1ed3ng h\u1ea1ng Qu\u00fd qu\u00e2n l\u00e0 \u0111\u1ed9i thi Qu\u00ea T\u00ea Qu\u00ea v\u00e0 \u0111\u1ed9i Ba con c\u00e1<\/em><\/figcaption><\/figure>\n\n\n\n

Gi\u1ea3i TVC \u0111\u01b0\u1ee3c y\u00eau th\u00edch nh\u1ea5t<\/strong>: \u0110\u1ed9i POPI<\/em> (\u0110\u1ea1i h\u1ecdc Hoa Sen) v\u1edbi s\u1ea3n ph\u1ea9m \u201cNgu\u1ed3n\u201d<\/em>, g\u00e2y \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh v\u1edbi nightour t\u1ea1i B\u1ea3o t\u00e0ng L\u1ecbch s\u1eed.<\/p>\n\n\n\n

\"\u0110\u1ed9i
\u0110\u1ed9i POPI \u0111\u01b0\u1ee3c nh\u1eadn gi\u1ea3i TVC \u0111\u01b0\u1ee3c y\u00eau th\u00edch nh\u1ea5t<\/em><\/figcaption><\/figure>\n\n\n\n

D\u1ea5u \u1ea5n 15 n\u0103m \u2013 H\u00e0nh tr\u00ecnh ti\u1ebfp n\u1ed1i di s\u1ea3n b\u1eb1ng s\u1ee9c tr\u1ebb<\/h2>\n\n\n\n

Nh\u00ecn l\u1ea1i h\u00e0nh tr\u00ecnh 15 n\u0103m, cu\u1ed9c thi TVCreate c\u1ee7a do sinh vi\u00ean Hoa Sen t\u1ed5 ch\u1ee9c \u0111\u00e3 \u0111i m\u1ed9t ch\u1eb7ng \u0111\u01b0\u1eddng d\u00e0i, t\u1eeb nh\u1eefng \u00fd t\u01b0\u1edfng marketing \u0111\u1ea7u ti\u00ean cho th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ebfn kh\u00e1t v\u1ecdng tr\u1edf th\u00e0nh c\u1ea7u n\u1ed1i gi\u1eefa th\u1ebf h\u1ec7 tr\u1ebb v\u00e0 nh\u1eefng gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng c\u1ee7a d\u00e2n t\u1ed9c. M\u1ed7i m\u00f9a gi\u1ea3i kh\u00f4ng d\u1eebng l\u1ea1i \u1edf nh\u1eefng \u00fd t\u01b0\u1edfng t\u00e1o b\u1ea1o m\u00e0 c\u00f2n kh\u1eafc s\u00e2u d\u1ea5u \u1ea5n v\u1ec1 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i c\u1ee7a ng\u01b0\u1eddi tr\u1ebb<\/strong>: d\u00f9ng ng\u00f4n ng\u1eef s\u00e1ng t\u1ea1o \u0111\u1ec3 gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 th\u1ef1c ti\u1ec5n.\u00a0<\/p>\n\n\n\n

\"\u0110\u1ed9i
\u0110\u1ed9i thi thuy\u1ebft tr\u00ecnh k\u1ebf ho\u1ea1ch Marketing v\u00e0 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi c\u1ee7a BGK<\/em><\/figcaption><\/figure>\n\n\n\n

N\u0103m 2025, khi c\u1ea3 n\u01b0\u1edbc k\u1ef7 ni\u1ec7m 50 n\u0103m Ng\u00e0y Gi\u1ea3i ph\u00f3ng ho\u00e0n to\u00e0n mi\u1ec1n Nam, h\u00e0nh tr\u00ecnh \u1ea5y c\u00e0ng th\u00eam \u00fd ngh\u0129a: nh\u1eefng \u201cvang \u00e2m di s\u1ea3n\u201d kh\u00f4ng ch\u1ec9 n\u1eb1m trong b\u1ea3o t\u00e0ng, m\u00e0 c\u00f2n ng\u00e2n vang trong t\u1eebng g\u00f3c nh\u00ecn s\u00e1ng t\u1ea1o c\u1ee7a sinh vi\u00ean. \u0110\u00f3 ch\u00ednh l\u00e0 c\u00e1ch TVCreate 2025 kh\u00e9p l\u1ea1i m\u1ed9t ch\u1eb7ng \u0111\u01b0\u1eddng 15 n\u0103m, \u0111\u1ec3 m\u1edf ra m\u1ed9t s\u1ee9 m\u1ec7nh m\u1edbi: \u0111\u1ec3 di s\u1ea3n kh\u00f4ng ng\u1eebng \u0111\u01b0\u1ee3c k\u1ec3 l\u1ea1i, trao truy\u1ec1n v\u00e0 s\u1ed1ng c\u00f9ng th\u1ebf h\u1ec7 h\u00f4m nay<\/strong>.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

C\u0169ng t\u1ea1i d\u1ea5u m\u1ed1c 15 n\u0103m, ch\u00fang ta \u0111\u00e3 th\u1ea5y \u0111\u01b0\u1ee3c s\u1ef1 tr\u01b0\u1edfng th\u00e0nh r\u00f5 r\u1ec7t c\u1ee7a TVCreate v\u00e0 \u0111\u1ed9i ng\u0169 Ban t\u1ed5 ch\u1ee9c, kh\u1eb3ng \u0111\u1ecbnh b\u1ea3n l\u0129nh c\u1ee7a tu\u1ed5i tr\u1ebb Hoa Sen trong vi\u1ec7c th\u1ef1c hi\u1ec7n nh\u1eefng \u00fd t\u01b0\u1edfng \u0111\u1ed9c \u0111\u00e1o, th\u1ed5i b\u00f9ng s\u1ee9c s\u1ed1ng cho nh\u1eefng gi\u00e1 tr\u1ecb l\u1ecbch s\u1eed \u00edt \u0111\u01b0\u1ee3c ng\u01b0\u1eddi tr\u1ebb bi\u1ebft \u0111\u1ebfn. Khi b\u00e0n tay s\u00e1ng t\u1ea1o c\u1ee7a sinh vi\u00ean ch\u1ea1m \u0111\u1ebfn di s\u1ea3n, \u0111\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t d\u1ef1 \u00e1n m\u00e0 l\u00e0 h\u00e0nh \u0111\u1ed9ng t\u00e1i hi\u1ec7n k\u00fd \u1ee9c d\u00e2n t\u1ed9c<\/strong> b\u1eb1ng ni\u1ec1m t\u1ef1 h\u00e0o v\u00e0 kh\u00e1t v\u1ecdng lan t\u1ecfa<\/strong>.<\/p>\n\n\n\n

V\u00e0 t\u1eeb TVCreate 2025, h\u00e0nh tr\u00ecnh \u1ea5y v\u1eabn ti\u1ebfp di\u1ec5n nh\u01b0 m\u1ed9t kh\u00fac ng\u00e2n vang b\u1ea5t t\u1eadn c\u1ee7a v\u0103n h\u00f3a Vi\u1ec7t, \u0111\u01b0\u1ee3c ti\u1ebfp l\u1eeda b\u1edfi kh\u00e1t v\u1ecdng c\u1ee7a ng\u01b0\u1eddi tr\u1ebb, \u0111\u1ec3 di s\u1ea3n kh\u00f4ng ng\u1eebng v\u01b0\u01a1n xa<\/strong>.<\/p>\n\n\n\n

\n Xem th\u00eam:<\/span>\n Vang \u00e2m di s\u1ea3n Vi\u1ec7t v\u00ec c\u1ed9ng \u0111\u1ed3ng\n\n<\/a>\n<\/div>\n\n\n\n

<\/p>\n\n\n\n

\n\n

\n TR\u1ede TH\u00c0NH T\u00c2N SINH VI\u00caN KHOA MARKETING – TRUY\u1ec0N TH\u00d4NG\n <\/p>\n\n

\n \ud83d\udd17 Fanpage: \n \n facebook.com\/HoaSenUni\n <\/a>\n <\/p>\n\n

\n \ud83d\udd0e Tuy\u1ec3n sinh: \n \n tuyensinh.hoasen.edu.vn\n <\/a>\n <\/p>\n\n

\n \n G\u1eccI HOTLINE: 028 7300 7272\n <\/a>\n <\/p>\n<\/div>\n\n\n\n

\n\n\n\n
\n

Th\u1ef1c hi\u1ec7n: H\u1ed3ng Nhi – Ho\u00e0i Th\u01b0\u01a1ng<\/strong><\/p>\n\n\n\n

Ph\u00f2ng Marketing – Truy\u1ec1n th\u00f4ng<\/p>\n<\/blockquote>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Gala Chung k\u1ebft TVCreate 2025 \u0111\u00e3 kh\u00e9p l\u1ea1i v\u00e0 t\u00ecm \u0111\u01b0\u1ee3c ch\u1ee7 nh\u00e2n c\u1ee7a c\u00e1c gi\u1ea3i th\u01b0\u1edfng t\u1ed5ng tr\u1ecb gi\u00e1 500 tri\u1ec7u \u0111\u1ed3ng. V\u1edbi ch\u1ee7 \u0111\u1ec1 The Echoes of Legacy, cu\u1ed9c thi m\u1eddi g\u1ecdi th\u1ebf h\u1ec7 tr\u1ebb d\u1ea5n th\u00e2n v\u00e0o h\u00e0nh tr\u00ecnh g\u00ecn gi\u1eef v\u00e0 t\u00e1i hi\u1ec7n nh\u1eefng gi\u00e1 tr\u1ecb di s\u1ea3n v\u0103n h\u00f3a, \u0111\u1ec3 tr\u1edf n\u00ean s\u1ed1ng \u0111\u1ed9ng trong nh\u1ecbp s\u1ed1ng h\u00f4m nay.<\/p>\n","protected":false},"author":67,"featured_media":1924,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49,55],"tags":[61,43,79],"class_list":["post-1914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-khoa-marketing-truyen-thong","category-de-an-cuoc-thi","tag-de-an-cuoc-thi","tag-hoat-dong-cua-khoa","tag-tvcreate-2025"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/posts\/1914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/comments?post=1914"}],"version-history":[{"count":9,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/posts\/1914\/revisions"}],"predecessor-version":[{"id":2308,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/posts\/1914\/revisions\/2308"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/media\/1924"}],"wp:attachment":[{"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/media?parent=1914"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/categories?post=1914"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/tags?post=1914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}