{"id":2395,"date":"2025-08-28T15:27:44","date_gmt":"2025-08-28T08:27:44","guid":{"rendered":"https:\/\/www.hoasen.edu.vn\/mktt\/?page_id=2395"},"modified":"2026-03-12T13:18:20","modified_gmt":"2026-03-12T06:18:20","slug":"nganh-truyen-thong-da-phuong-tien-2","status":"publish","type":"page","link":"https:\/\/www.hoasen.edu.vn\/mktt\/en\/nganh-truyen-thong-da-phuong-tien-2\/","title":{"rendered":"Multimedia Communications program"},"content":{"rendered":"\n
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Multimedia Communications program<\/h2>\n\n\n\n
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  • Linking training content to the practical needs of businesses.<\/li>\n\n\n\n
  • Learning hands-on through projects and site visits to editorial offices, studios, and agencies.<\/li>\n\n\n\n
  • Accessing a prestigious business network in the fields of media, entertainment, and journalism.<\/li>\n<\/ul>\n<\/div>
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    Overview<\/h2>\n\n\n\n
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    The goal of the Multimedia Communications programme at Hoa Sen University is to train human resources capable of combining creative thinking, communication skills with technology application in the design, production, and management of multi-platform content. Students are equipped with comprehensive knowledge of journalism, advertising, television, film, graphic design, digital media, and creative storytelling.<\/p>\n<\/div>\n\n\n\n

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    Major code<\/strong><\/p>\n\n\n\n

    7320104<\/p>\n<\/div>\n\n\n\n

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    Admission Combination<\/strong><\/p>\n\n\n\n

    A00, A01, D01, C00, X01, X02<\/p>\n<\/div>\n\n\n\n

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    Training duration<\/strong><\/p>\n\n\n\n

    4 years<\/p>\n<\/div>\n\n\n\n

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    Degree<\/strong><\/p>\n\n\n\n

    Bachelor of Multimedia Communications<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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    Background knowledge<\/strong><\/p>\n\n\n\n

    Students are equipped with a system of social science knowledge, along with knowledge of journalism, communication, advertising, graphic design, film editing, digital scripting, television, and interactive media.<\/p>\n\n\n\n

    Practical skills<\/strong><\/p>\n\n\n\n

    Students practice script writing, filming, editing, visual design, media project management, digital content creation, and building integrated media campaigns.<\/p>\n\n\n\n

    Manners<\/strong><\/p>\n\n\n\n

    This program cultivates a young generation with a professional working style, a strong sense of responsibility, and a continuous drive to excel and contribute value to their organizations.<\/p>\n\n\n\n

    Language Proficiency \u2013 Integration<\/strong><\/p>\n\n\n\n

    Equip students with specialized foreign language knowledge and English communication skills to adapt to the global working environment.<\/p>\n<\/div><\/div>\n\n\n\n

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    Highlights<\/h2>\n\n\n\n
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    Aligning Training with Business Needs<\/b><\/p>\n

    Multimedia Communications trains students with a foundation of knowledge and skills in digital content production, graphic design, film editing, and online communications. Students have opportunities to join real-life projects, from producing TVCs, MVs, and viral clips to designing brand identities, practicing creativity, and adapting to business needs.<\/span><\/p>\n<\/div><\/div>\n\n\n\n

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    Interdisciplinary \u2013 Applied \u2013 Integrated<\/b><\/p>\n

    The curriculum integrates communication, journalism, marketing, technology, and fine arts, helping students think multidimensionally and effectively deploy campaigns across platforms. In addition, students gain specialized English skills, enabling them to confidently work in international environments and actively join global academic exchanges.<\/span><\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

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    Highly Qualified Lecturers<\/b><\/p>\n

    Lecturers include journalists, directors, design experts, and media managers from leading media agencies, advertising firms, entertainment groups, and film production companies. With their guidance, students not only gain updated knowledge but also directly access practical career experience and explore emerging trends in the industry.<\/span><\/p>\n<\/div><\/div>\n\n\n\n

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    Prestigious company internships<\/b><\/p>\n

    Students have two important internships: Work Experience (2nd year) and Graduation Internship (4th year) at media companies, advertising agencies, TV stations, and production studios. This is an opportunity to gain practical experience, accumulate experience, build a personal portfolio, and increase job opportunities after graduation.<\/span><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div><\/div>\n\n\n\n

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    Output Standards<\/h2>\n\n\n\n
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    Professional knowledge<\/b><\/p>\n

    Graduates have a solid foundation of theoretical and practical knowledge in communications, journalism, marketing, advertising, and modern digital media technology. In addition, they are equipped with in-depth knowledge and practical skills in graphic design, filming, advanced film post-production editing, web development, and integrated media project management.<\/span><\/p>\n<\/div>\n\n\n\n

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    Professional skills<\/b><\/p>\n

    Students master professional creative tools such as Adobe Photoshop, Illustrator, Premiere, After Effects, Audition, and various web design software. They also have the ability to write scripts, film, design, and build diverse, high-quality multimedia products. In addition, they are proficient in project management, teamwork, content creation, and campaign analysis.<\/span><\/p>\n<\/div>\n\n\n\n

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    Sustainable Development<\/b><\/p>\n

    Graduates are trained to cultivate a strong professional style, a sense of responsibility, and a commitment to professional ethics. They are equipped to proactively update their skills and adapt to any work environment. Students also gain the ability to work effectively both independently and in a team within a multicultural environment, allowing them to confidently adapt to any work context.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n\n\n\n

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    Training Program Structure<\/h2>\n\n
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    • \n First year <\/li>\n
    • \n Second year <\/li>\n
    • \n Third year <\/li>\n
    • \n Fourth year <\/li>\n <\/ul>\n\n
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      International English Integration 1<\/div>\n
      International English Integration 2<\/div>\n
      International English Integration 3<\/div>\n
      International English Integration 4<\/div>\n
      Marxist-Leninist Philosophy<\/div>\n
      Introduction to Media and Communication<\/div>\n
      Vietnamese in Communication<\/div>\n
      Marxist-Leninist Political Economy<\/div>\n
      Physical Education 1<\/div>\n
      Scientific Socialism<\/div>\n
      Microsoft Office – Level A<\/div>\n
      Introduction to Marketing<\/div>\n
      Introduction to Multimedia Studies<\/div>\n
      National Defense Education<\/div>\n <\/div>\n
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      International English Integration 5<\/div>\n
      Information Technology in Social Sciences<\/div>\n
      Digital Photography<\/div>\n
      Physical Education 2<\/div>\n
      Ho Chi Minh\u2019s Ideology<\/div>\n
      Liberal Arts Education 1<\/div>\n
      Media Law and Ethics<\/div>\n
      Audio – Video Techniques<\/div>\n
      Writing for Media and Communication<\/div>\n
      Media Production Process<\/div>\n
      Narrative Strategies and Media Design<\/div>\n
      Social Media and Content Creation for Social Media<\/div>\n
      Work Experience Internship<\/div>\n <\/div>\n
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      Web Design and Tools<\/div>\n
      Media Audience Research<\/div>\n
      Vietnam Communist Party\u2019s History<\/div>\n
      Liberal Arts Education 2<\/div>\n
      Data Communication<\/div>\n
      Media Selling<\/div>\n
      Media Project Management<\/div>\n
      Physical Education 3<\/div>\n
      Student-Selected Electives<\/div>\n
      English for Special Purposes in Multimedia<\/div>\n
      Integrated Marketing Communications Management<\/div>\n
      (Choose 1 of the following 2 courses) Digital Marketing Strategy, and Customer Behavior<\/div>\n
      (Choose 1 of the following 2 courses) Crisis Communication Management, and Corporate Communication<\/div>\n
      (Choose 1 of the following 2 courses) TVC and New Media Production, and TV Program production<\/div>\n <\/div>\n
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      Post Production Techniques<\/div>\n
      Multimedia Project<\/div>\n
      Media Script<\/div>\n
      (Choose 1 of the following 2 courses) Content Marketing, and Multi-Camera Production<\/div>\n
      (Choose 1 of the following 2 courses) Graduation Internship and Graduation Paper<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n \n