{"id":2393,"date":"2025-08-28T15:27:07","date_gmt":"2025-08-28T08:27:07","guid":{"rendered":"https:\/\/www.hoasen.edu.vn\/mktt\/?page_id=2393"},"modified":"2026-03-12T13:17:49","modified_gmt":"2026-03-12T06:17:49","slug":"nganh-quan-tri-cong-nghe-truyen-thong-2","status":"publish","type":"page","link":"https:\/\/www.hoasen.edu.vn\/mktt\/en\/nganh-quan-tri-cong-nghe-truyen-thong-2\/","title":{"rendered":"Media Production – Management program"},"content":{"rendered":"\n
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Media Production – Management program<\/h2>\n\n\n\n
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  • Pioneering a curriculum that combines Project Management, Technology, and Communication.<\/li>\n\n\n\n
  • Gaining practical experience at studios, film studios, television stations, and media agencies.<\/li>\n\n\n\n
  • Building a business network with reputable media and entertainment companies and agencies. <\/li>\n<\/ul>\n<\/div>
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    Overview<\/strong><\/h2>\n\n\n\n
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    The Media Production – Management program at Hoa Sen University is a pioneer program in Viet Nam, focusing on production management and the business of audiovisual media products. With a unique combination of MANAGEMENT \u2013 TECHNOLOGY \u2013 CREATIVITY in the fields of film, television, advertising, and digital media, students not only learn the foundation of management but also directly practice on set, participating in production projects under the guidance of lecturers who are directors and creative directors. This is the foundation for students to confidently enter the media industry as managers, creators, and trendsetters.<\/p>\n<\/div>\n\n\n\n

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    Major code<\/strong><\/p>\n\n\n\n

    7340410<\/p>\n<\/div>\n\n\n\n

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    Admission Combination<\/strong><\/p>\n\n\n\n

    A00, A01, D01\/D03, D09, C00, X01<\/p>\n<\/div>\n\n\n\n

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    Training duration<\/strong><\/strong><\/p>\n\n\n\n

    4 years<\/p>\n<\/div>\n\n\n\n

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    Degree<\/strong><\/p>\n\n\n\n

    Bachelor of Media Production – Management<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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    Background knowledge:<\/strong><\/strong><\/p>\n\n\n\n

    Students are equipped with a solid knowledge system on production management, business of audiovisual media products, principles of marketing and digital communication, creative project management, along with knowledge of modern communication technology.<\/p>\n\n\n\n

    Practical skills<\/strong><\/strong><\/p>\n\n\n\n

    Students are trained in production management skills, teamwork, content creation, the use of digital tools, and post-production software, thereby forming professional capacity and creative thinking to meet the market.<\/p>\n\n\n\n

    Manners<\/strong><\/strong><\/p>\n\n\n\n

    This program cultivates a young generation with a professional working style, a strong sense of responsibility, and a continuous drive to excel and contribute value to their organizations.<\/p>\n\n\n\n

    Language Proficiency \u2013 Integration<\/strong><\/strong><\/p>\n\n\n\n

    Equip students with specialized foreign language knowledge and English communication skills to adapt to the global working environment.<\/p>\n<\/div><\/div>\n\n\n\n

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    Highlights<\/strong><\/h2>\n\n\n\n
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    Intergrating Management & Technology<\/b><\/p>\n

    The faculty\u2019s highlight lies in combining three important areas in the digital age. Students are trained in strategic management thinking, learning to plan, organize, and operate business and communication. The program emphasizes applying technology to optimize efficiency, project management, and decisions. Students are also proficient in producing and deploying media products (videos, TVCs, MVs, short films, TV shows\u2026) on digital platforms.<\/span><\/p>\n<\/div><\/div>\n\n\n\n

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    Experienced Lecturers<\/b><\/p>\n

    The program is instructed by a team of seasoned instructors who are directors, producers, and managers with many years of experience in the industry. Not only imparting academic knowledge, lecturers also bring real-life stories, career situations, and new market trends, helping students learn from real experiences instead of dry theories.<\/span><\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

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    Applying Theory to Real Projects<\/b><\/p>\n

    Students are able to produce their own media products as Director\/Producer, Production Executive, DOP, Cameraman, Script Writer, Editor\/Colorist, etc. In particular, the products of the final course project will be premiered to professionals at movie theaters. Not only stopping at class assignments, students also have the opportunity to bring products to market through competitions and cooperation projects with businesses and press, and media agencies while still in school.<\/span><\/p>\n<\/div><\/div>\n\n\n\n

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    Prestigious company internships<\/b><\/p>\n

    Media Production – Management students are required to complete two internships (Work Experience and Graduation Internship) with prestigious companies that partner with Hoa Sen University. Especially the career network of successful alumni is willing to provide internships and official opportunities for students who are still studying.<\/span><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div><\/div>\n\n\n\n

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    Output Standards<\/strong><\/h2>\n\n\n\n
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    Professional knowledge<\/b><\/p>\n

    Students master the principles of strategic management, marketing, public relations, journalism, technology, etc., to apply to the management and operation of the production of media and business products in the digital environment. Additionally, they can confidently apply specialized knowledge to design, produce, and evaluate digital media products. Finally, they can identify new trends to provide creative solutions that meet the practical needs of the business.<\/span><\/p>\n<\/div>\n\n\n\n

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    Professional skills<\/b><\/p>\n

    Graduates are highly proficient in using film editing software, processing images, sounds, colors, and special effects; generating creative ideas, writing scripts, filming, editing, designing digital content, and operating online media tools. They can also build detailed plans, coordinate personnel, and manage projects from idea to implementation. In addition, they know how to measure communication effectiveness and propose practical improvement solutions.<\/span><\/p>\n<\/div>\n\n\n\n

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    Sustainable Development<\/b><\/p>\n

    Graduates are trained to cultivate a strong professional style, a sense of responsibility, and a commitment to professional ethics. They are equipped to proactively update their skills and adapt to any work environment. Students also gain the ability to work effectively both independently and in a team within a multicultural environment, allowing them to confidently adapt to any work context.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n\n\n\n

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    Training Program Structure<\/h2>\n\n
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    • \n First year <\/li>\n
    • \n Second year <\/li>\n
    • \n Third year <\/li>\n
    • \n Fourth year <\/li>\n <\/ul>\n\n
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      International English Integration 1<\/div>\n
      International English Integration 2<\/div>\n
      International English Integration 3<\/div>\n
      International English Integration 4<\/div>\n
      Introduction to Media and Communication<\/div>\n
      Vietnamese in Communication<\/div>\n
      Marxist-Leninist Philosophy<\/div>\n
      Physical Education 1<\/div>\n
      Scientific Socialism<\/div>\n
      Microsoft Office – Level A<\/div>\n
      Introduction to Marketing<\/div>\n
      Audiovisual Art Appreciation<\/div>\n
      National Defense Education<\/div>\n <\/div>\n
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      International English Integration 5<\/div>\n
      Information Technology in Social Sciences<\/div>\n
      Ho Chi Minh\u2019s Ideology<\/div>\n
      Media Production Process<\/div>\n
      Narrative Strategies and Media Design<\/div>\n
      Social Media and Content Creation for Social Media<\/div>\n
      Media Law and Ethics<\/div>\n
      Physical Education 2<\/div>\n
      Liberal Arts Education 1<\/div>\n
      Audio – Video Techniques<\/div>\n
      Media and Society<\/div>\n
      Introduction to Image and Sound<\/div>\n
      Work Experience Internship<\/div>\n <\/div>\n
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      Creativity in the arts of communication<\/div>\n
      Integrated Communication Management<\/div>\n
      Media Audience Research<\/div>\n
      Copywriting<\/div>\n
      Vietnam Communist Party\u2019s History<\/div>\n
      Liberal Arts Education 2<\/div>\n
      Media Selling<\/div>\n
      Media Project Management<\/div>\n
      Asian Popular Culture<\/div>\n
      (Choose 1 of the following 2 courses) TVC and New Media Production, and Film Production<\/div>\n
      (Choose 1 of the following 2 courses) Audiovisual Media Production Project, and Audiovisual Media Production Sale Strategy<\/div>\n
      (Choose 1 of the following 2 courses) TV Program Production, and Podcast, Vodcast, Radio Program Production<\/div>\n
      Physical Education 3<\/div>\n <\/div>\n
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      Post Production Techniques<\/div>\n
      Media & communication research<\/div>\n
      Student-Selected Electives<\/div>\n
      (Choose 1 of the following 2 courses) Pre-production for media production project, and Corporate Communications<\/div>\n
      (Choose 1 of the following 2 courses) TV Programming, and Crisis Communication Management<\/div>\n
      (Choose 1 of the following 2 courses) Graduation Internship and Graduation Paper<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n \n