{"id":2391,"date":"2025-08-28T15:26:36","date_gmt":"2025-08-28T08:26:36","guid":{"rendered":"https:\/\/www.hoasen.edu.vn\/mktt\/?page_id=2391"},"modified":"2026-03-12T13:16:59","modified_gmt":"2026-03-12T06:16:59","slug":"nganh-digital-marketing-3","status":"publish","type":"page","link":"https:\/\/www.hoasen.edu.vn\/mktt\/en\/nganh-digital-marketing-3\/","title":{"rendered":"Digital Marketing program"},"content":{"rendered":"\n
\n
\n

Digital Marketing program<\/h2>\n\n\n\n
<\/div>\n\n\n\n
    \n
  • Updating the curriculum with the latest Digital Marketing strategies and tools is a top priority;<\/li>\n\n\n\n
  • Getting hands-on experience with real projects using digital platforms, tools, and technologies effectively;<\/li>\n\n\n\n
  • Building a business network with reputable media and entertainment companies and agencies;<\/li>\n<\/ul>\n<\/div>
    \"H\u01a1n<\/figure><\/div>\n<\/div><\/div>\n\n\n\n
    \n
    \n
    \"\"\/<\/figure>\n<\/div><\/div>\n\n\n\n
    \n

    Overview<\/h2>\n\n\n\n
    <\/div>\n\n\n\n

    The explosion of digital technology has changed the way businesses connect with customers, creating an urgent need for Digital Marketing professionals who understand modern marketing strategies and tools. Grasping that trend, the Digital Marketing major at HSU equips students with knowledge of multi-channel marketing strategies (Website, Facebook, YouTube, TikTok, Email), search engine optimization (SEO\/SEM), customer data analysis, and the ability to apply technologies such as AI, Chatbot, and Social Listening. From this foundation, students confidently become dynamic, creative digital marketing experts and meet the needs of the global market.
    <\/p>\n<\/div>\n\n\n\n

    \n
    \"\"\/<\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n
    \n
    \n
    \n

    Major code<\/strong><\/p>\n\n\n\n

    7340114<\/p>\n<\/div>\n\n\n\n

    \n

    Admission Combination<\/strong><\/p>\n\n\n\n

    A00, A01, D01\/D03, D09, C00, X01<\/p>\n<\/div>\n\n\n\n

    \n

    Training duration<\/strong><\/strong><\/p>\n\n\n\n

    4 years<\/p>\n<\/div>\n\n\n\n

    \n

    Degree<\/strong><\/p>\n\n\n\n

    Bachelor of Digital Marketing<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

    \"\"<\/figure>
    \n

    Background knowledge<\/strong><\/strong><\/p>\n\n\n\n

    Students are equipped with core knowledge of Digital Marketing to build, manage, and optimize digital communication strategies. Also, students understand the role of SEO\/SEM, search engines, optimization, and digital media content management.<\/p>\n\n\n\n

    Practical skills<\/strong><\/strong><\/p>\n\n\n\n

    Students are able to collect and analyze data and customer behavior. Furthermore, they know how to measure and evaluate campaign effectiveness, provide appropriate marketing solutions, and especially apply digital tools and technology to work effectively.<\/p>\n\n\n\n

    Manners<\/strong><\/strong><\/p>\n\n\n\n

    This program cultivates a young generation with a professional working style, a strong sense of responsibility, and a continuous drive to excel and contribute value to their organizations.<\/p>\n\n\n\n

    Language Proficiency \u2013 Integration<\/strong><\/strong><\/p>\n\n\n\n

    Equip students with specialized foreign language knowledge and English communication skills to adapt to the global working environment.
    <\/p>\n<\/div><\/div>\n\n\n\n

    \n

    Highlights<\/h2>\n\n\n\n
    \n
    \n
    \n
    \n

    Practice-Oriented Training Programs<\/b><\/p>\n

    The Digital Marketing training program at Hoa Sen University is built on the curriculum of famous universities in the United States, with specialized subjects taught in bilingual languages to help students increase their confidence in international integration. At the same time, the content is updated according to the latest Digital Marketing trends (SEO\/SEM, e-CRM, Social Media, Data Analytics), integrating practical tools from businesses: Chatbot, AI Content, Google Ads, CRM, \u2026 <\/span><\/p>\n<\/div><\/div>\n\n\n\n

    <\/div>\n\n\n\n
    \n

    Building capacity through projects<\/b><\/p>\n

    Digital Marketing students are constantly exposed to the practical environment by becoming organizers of real projects such as TVCreate, MiCatcher, … and operating the entire process from project development, fundraising, communication implementation, to event coordination; or becoming contestants to challenge themselves in competitions. This is how HSU helps students develop professional skills, discover themselves, and form their professional identity.<\/span><\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

    \n
    \n

    Experienced Lecturers<\/b><\/p>\n

    The Digital Marketing industry is proud to have a team of seasoned lecturers who are not only solid in their expertise but also rich in practical experience from many years of working with domestic and foreign businesses. Specifically, the program features guest lecturers who are experts and senior managers, offering insights on market trends, updates on new technologies, and strategic thinking to better align with businesses.<\/span><\/p>\n<\/div><\/div>\n\n\n\n

    <\/div>\n\n\n\n
    \n

    Prestigious company internships<\/b><\/p>\n

    Marketing students are required to complete two internships (Work Experience and Graduation Internship) with prestigious companies that partner with Hoa Sen University: GroupM VietNam, YouNet Group, Dentsu VietNam, Buzzmetrics VietNam, Galaxy Communications, Yeah1, … to get early exposure to the real working environment and improve professional skills. Also, they experience working in a business through Corporate Campus Course trips.<\/span><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div><\/div>\n\n\n\n

    \n
    \n

    Output Standards<\/strong><\/h2>\n\n\n\n
    \n
    \n

    Digital Marketing mindset<\/b><\/p>\n

    Students have a solid foundation of knowledge about Marketing and Digital Marketing, and understand how to operate a brand in an online environment: from brand design and management, social media management, to customer data analysis and user experience optimization. Understand the strategic foundation and digital marketing tools such as SEO, SEM, Google Ads, Social Media, E-Commerce, Email Marketing, … Know how to exploit customer and market data to make data-driven decisions.  <\/span><\/p>\n

     <\/p>\n<\/div>\n\n\n\n

    \n

    Professional skills<\/b><\/p>\n

    Graduates will be able to fully implement a digital marketing campaign: From market research, idea generation, design and management of cross-platform content, budget coordination, to evaluating effectiveness with real data. In addition, students will also be trained to apply digital marketing tools to effectively deploy business activities and manage campaigns on digital technology platforms. Especially the ability to use English to coordinate work in an international business environment.<\/span><\/p>\n<\/div>\n\n\n\n

    \n

    Sustainable Development<\/b><\/p>\n

    Graduates are trained to cultivate a strong professional style, a sense of responsibility, and a commitment to professional ethics. They are equipped to proactively update their skills and adapt to any work environment. Students also gain the ability to work effectively both independently and in a team within a multicultural environment, allowing them to confidently adapt to any work context.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n\n\n\n

    \n
    \n

    Training Program Structure<\/h2>\n\n
      \n
    • \n First year <\/li>\n
    • \n Second year <\/li>\n
    • \n Third year <\/li>\n
    • \n Fourth year <\/li>\n <\/ul>\n\n
      \n
      \n
      International English Integration 1<\/div>\n
      International English Integration 2<\/div>\n
      International English Integration 3<\/div>\n
      International English Integration 4<\/div>\n
      Microsoft Office – Level A<\/div>\n
      Introduction to Management<\/div>\n
      Introduction to Marketing<\/div>\n
      Introduction to Law<\/div>\n
      Physical Education 1<\/div>\n
      Marxist-Leninist Philosophy<\/div>\n
      Microeconomics<\/div>\n
      Business Ethics<\/div>\n
      Applied Statistics<\/div>\n
      National Defense Education<\/div>\n <\/div>\n
      \n
      International English Integration 5<\/div>\n
      Macroeconomics<\/div>\n
      Human Resource Management<\/div>\n
      Introduction to International Business<\/div>\n
      Physical Education 2<\/div>\n
      Marxist-Leninist Political Economy<\/div>\n
      Liberal Arts Education 1<\/div>\n
      Corporate Finance<\/div>\n
      Introduction to Management Information Systems<\/div>\n
      Customer Behavior<\/div>\n
      Accounting Principles<\/div>\n
      Introduction to Digital Marketing<\/div>\n
      Work Experience Internship<\/div>\n <\/div>\n
      \n
      Scientific Socialism<\/div>\n
      Information Technology in Business<\/div>\n
      Project Management<\/div>\n
      Digital Content Creation<\/div>\n
      E-Customer Relationship Management and Online Strategy<\/div>\n
      Ho Chi Minh\u2019s Ideology<\/div>\n
      Liberal Arts Education 2<\/div>\n
      Data Driven Marketing<\/div>\n
      Business Research Methods<\/div>\n
      Digital Marketing Strategy<\/div>\n
      Vietnam Communist Party\u2019s History<\/div>\n
      Physical Education 3<\/div>\n
      (Choose 2 of the following 4 courses) Digital Marketing Analytics, Application of Artificial Intelligence in Marketing, Social Media Marketing, and Mobile Marketing<\/div>\n <\/div>\n
      \n
      Search Engine Optimization<\/div>\n
      Strategic Management<\/div>\n
      Student-Selected Electives<\/div>\n
      (Choose 1 of the following 2 courses) Digital Marketing Project, and International Business Innovation Project<\/div>\n
      (Choose 1 of the following 2 courses) Graduation Internship and Graduation Paper<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n \n