{"id":2389,"date":"2025-08-28T15:25:53","date_gmt":"2025-08-28T08:25:53","guid":{"rendered":"https:\/\/www.hoasen.edu.vn\/mktt\/?page_id=2389"},"modified":"2026-03-12T13:16:06","modified_gmt":"2026-03-12T06:16:06","slug":"nganh-marketing-3","status":"publish","type":"page","link":"https:\/\/www.hoasen.edu.vn\/mktt\/en\/nganh-marketing-3\/","title":{"rendered":"Marketing program"},"content":{"rendered":"\n
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Marketing program<\/h2>\n\n\n\n
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  • Global Academic Quality Affirmed by ACBSP (U.S.);<\/li>\n\n\n\n
  • Global Academic Quality Affirmed by ASEAN University Network-Quality Assurance (AUN-QA).<\/li>\n\n\n\n
  • Building Practical Skills Through Project Implementation;<\/li>\n\n\n\n
  • Lecturers with Extensive Practical Experience.<\/li>\n\n\n\n
  • The theme \u201cThe Echoes of Legacy\u201d opened the journey for Gen Z to discover and spread the value of cultural heritage<\/li>\n<\/ul>\n<\/div>
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    Overview<\/h2>\n\n\n\n
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    In the context of the booming digital economy, the rise of a series of new business models forces businesses to create a distinct mark to affirm their position in the market. Especially, Marketing becomes the \u2018crucial key’ to help businesses understand customers, build brands, and create outstanding experiences. Not only stopping at product promotion, the Marketing major at Hoa Sen University equips students with the mindset to grasp consumer trends, data analysis skills, strategic planning ability, digital technology application, and content creation, … thereby creating a sustainable competitive advantage in the domestic and foreign labor market.
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    Major code<\/strong><\/p>\n\n\n\n

    7340115<\/p>\n<\/div>\n\n\n\n

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    Admission Combination<\/strong><\/p>\n\n\n\n

    A00, A01, D01\/D03, D09, C00, X01<\/p>\n<\/div>\n\n\n\n

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    Training duration<\/strong><\/strong><\/p>\n\n\n\n

    4 years<\/p>\n<\/div>\n\n\n\n

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    Degree<\/strong><\/p>\n\n\n\n

    Bachelor of Marketing<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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    Background knowledge<\/strong><\/strong><\/p>\n\n\n\n

    Master the core knowledge of Marketing: market research, customer behavior, product management – price – distribution – communication. Apply interdisciplinary knowledge to evaluate and build effective marketing strategies.<\/p>\n\n\n\n

    Practical skills<\/strong><\/strong><\/p>\n\n\n\n

    Proficient in data collection and analysis skills, thereby providing appropriate solutions and strategies. Know how to coordinate marketing activities with other fields (finance, accounting, human resources) to solve comprehensive problems for the business.<\/p>\n\n\n\n

    Manners<\/strong><\/strong><\/p>\n\n\n\n

    This program cultivates a young generation with a professional working style, a strong sense of responsibility, and a continuous drive to excel and contribute value to their organizations.<\/p>\n\n\n\n

    Language Proficiency \u2013 Integration<\/strong><\/strong><\/p>\n\n\n\n

    Equip students with specialized foreign language knowledge and English communication skills to adapt to the global working environment.
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    Highlights<\/h2>\n\n\n\n
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    ACBSP Accreditation (USA)<\/b><\/p>\n

    This program’s curriculum and skill development are aligned with those of U.S. business schools. The continuous improvement of teaching content, based on the measurement of learning effectiveness, ensures students have the skills required to easily transfer to a job or further studies abroad.<\/span><\/p>\n<\/div><\/div>\n\n\n\n

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    International learning methods<\/b><\/p>\n

    Drawing from the learning methods of renowned schools like the McCombs School of Business, The University of Texas at Austin, Hoa Sen University encourages students to develop their personal skills, confidently present their opinions, and explore their creativity. This is achieved through every lesson, hands-on projects, extracurricular activities, and real-world business experiences.<\/span><\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

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    Practical Application of Skills<\/b><\/p>\n

    Some courses are designed as real-world projects, which allows students to take on a dual role: either serving as organizers to operate the entire process or participating as contestants.  This hands-on approach helps students apply their skills in practical situations and build valuable business connections.<\/span><\/p>\n<\/div><\/div>\n\n\n\n

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    Prestigious company internships<\/b><\/p>\n

    To help them gain early exposure to the workplace, Marketing students are required to complete two internships (Work Experience and Graduation Internship) with prestigious companies that partner with Hoa Sen University.  They also have the opportunity to participate in corporate campus trips to further hone their professional skills.<\/span><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div><\/div>\n\n\n\n

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    Output Standards<\/h2>\n\n\n\n
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    Professional knowledge<\/b><\/p>\n

    The program equips students to apply their knowledge of economics, finance, politics, and culture to analyze business activities in a global context. They will gain the specialized skills needed to plan, organize, and implement effective marketing strategies by using expertise in market research, customer behavior, and the marketing mix. Ultimately, graduates will be able to develop innovative solutions to meet business needs in a digital-first environment.<\/span><\/p>\n

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    Professional skills<\/b><\/p>\n

    Graduates will be proficient in data collection and analysis, as well as in planning and evaluating effective marketing activities. They also possess key soft skills like critical thinking, presentation, and teamwork to develop ideas and solve problems. Furthermore, students are equipped to apply digital technology and data analysis tools to optimize strategies, manage brands, and organize integrated communication campaigns. They also gain specialized English skills to thrive in an international environment.<\/span><\/p>\n<\/div>\n\n\n\n

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    Sustainable Development<\/b><\/p>\n

    Graduates are trained to cultivate a strong professional style, a sense of responsibility, and a commitment to professional ethics. They are equipped to proactively update their skills and adapt to any work environment. Students also gain the ability to work effectively both independently and in a team within a multicultural environment, allowing them to confidently adapt to any work context.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n\n\n\n

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    Training Program Structure<\/h2>\n\n
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    • \n First year <\/li>\n
    • \n Second year <\/li>\n
    • \n Third year <\/li>\n
    • \n Fourth year <\/li>\n <\/ul>\n\n
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      International English Integration 1<\/div>\n
      International English Integration 2<\/div>\n
      International English Integration 3<\/div>\n
      International English Integration 4<\/div>\n
      Microsoft Office – Level A<\/div>\n
      Introduction to Management<\/div>\n
      Introduction to Marketing<\/div>\n
      Introduction to Law<\/div>\n
      Physical Education 1<\/div>\n
      Marxist-Leninist Philosophy<\/div>\n
      Microeconomics<\/div>\n
      Business Ethics<\/div>\n
      Applied Statistics<\/div>\n
      National Defense Education<\/div>\n <\/div>\n
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      International English Integration 5<\/div>\n
      Macroeconomics<\/div>\n
      Human Resource Management<\/div>\n
      Introduction to International Business<\/div>\n
      Physical Education 2<\/div>\n
      Marxist-Leninist Political Economy<\/div>\n
      Liberal Arts Education 1<\/div>\n
      Corporate Finance<\/div>\n
      Introduction to Management Information Systems<\/div>\n
      Customer Behavior<\/div>\n
      Accounting Principles<\/div>\n
      Marketing Research<\/div>\n
      Work Experience Internship<\/div>\n <\/div>\n
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      Scientific Socialism<\/div>\n
      Information Technology in Business<\/div>\n
      Project Management<\/div>\n
      Product Management<\/div>\n
      Marketing Strategy<\/div>\n
      Ho Chi Minh\u2019s Ideology<\/div>\n
      Liberal Arts Education 2<\/div>\n
      Business Research Methods<\/div>\n
      Integrated Marketing Communications Management<\/div>\n
      Sales Management<\/div>\n
      Vietnam Communist Party\u2019s History<\/div>\n
      Physical Education 3<\/div>\n
      (Choose 2 of the following 4 courses) Brand Management, Service Marketing, Digital Marketing Strategy, and Data Driven Marketing<\/div>\n <\/div>\n
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      Strategic Management<\/div>\n
      Pricing Strategy<\/div>\n
      Student-Selected Electives<\/div>\n
      (Choose 1 of the following 2 courses) Corporate Project, Marketing Project<\/div>\n
      (Choose 1 of the following 2 courses) Graduation Internship and Graduation Paper<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n \n