{"id":1800,"date":"2025-08-26T02:15:38","date_gmt":"2025-08-25T19:15:38","guid":{"rendered":"https:\/\/www.hoasen.edu.vn\/mktt\/?page_id=1800"},"modified":"2025-08-26T13:45:52","modified_gmt":"2025-08-26T06:45:52","slug":"de-an-sinh-vien","status":"publish","type":"page","link":"https:\/\/www.hoasen.edu.vn\/mktt\/de-an-sinh-vien\/","title":{"rendered":"\u0110\u1ec1 \u00e1n sinh vi\u00ean"},"content":{"rendered":"\n
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\u0110\u1ec1 \u00e1n sinh vi\u00ean<\/h2>\n\n\n\n
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T\u1ea1i Khoa Marketing \u2013 Truy\u1ec1n th\u00f4ng, c\u00e1c m\u00f4n h\u1ecdc \u0111\u1ec1 \u00e1n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf d\u01b0\u1edbi d\u1ea1ng cu\u1ed9c thi h\u1ecdc thu\u1eadt<\/strong> v\u00e0 d\u1ef1 \u00e1n th\u1ef1c t\u1ebf<\/strong>, xoay quanh c\u00e1c l\u0129nh v\u1ef1c Marketing, Digital Marketing, Truy\u1ec1n th\u00f4ng v\u00e0 S\u00e1ng t\u1ea1o, d\u01b0\u1edbi s\u1ef1 c\u1ed1 v\u1ea5n c\u1ee7a gi\u1ea3ng vi\u00ean v\u00e0 chuy\u00ean gia doanh nghi\u1ec7p. Sinh vi\u00ean c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn tr\u1edf th\u00e0nh Ban t\u1ed5 ch\u1ee9c<\/strong> tr\u1ef1c ti\u1ebfp \u0111i\u1ec1u h\u00e0nh d\u1ef1 \u00e1n ho\u1eb7c tham gia v\u1edbi vai tr\u00f2 Th\u00ed sinh <\/strong>\u0111\u1ec3 th\u1eed s\u1ee9c trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh h\u1ecdc thu\u1eadt gi\u00e0u t\u00ednh th\u1ef1c ti\u1ec5n.<\/p>\n<\/div>\n\n\n\n

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\u0110\u1ec1 \u00e1n TVCreate<\/h2>\n
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Ra \u0111\u1eddi t\u1eeb n\u0103m 2010 l\u00e0 m\u1ed9t cu\u1ed9c thi s\u1ea3n xu\u1ea5t phim qu\u1ea3ng c\u00e1o (TVC) c\u1ea5p tr\u01b0\u1eddng, TVCreate \u0111\u00e3 t\u1eebng b\u01b0\u1edbc m\u1edf r\u1ed9ng quy m\u00f4 \u0111\u1ec3 tr\u1edf th\u00e0nh s\u00e2n ch\u01a1i th\u1ef1c chi\u1ebfn l\u0129nh v\u1ef1c marketing v\u00e0 s\u00e1ng t\u1ea1o phim qu\u1ea3ng c\u00e1o – n\u01a1i \u0111\u00f4ng \u0111\u1ea3o sinh vi\u00ean tr\u00ean to\u00e0n qu\u1ed1c h\u1ecdc l\u00e0m ngh\u1ec1 tr\u01b0\u1edbc khi ra tr\u01b0\u1eddng. \u0110i\u1ec3m \u0111\u1eb7c bi\u1ec7t c\u1ee7a TVCreate n\u1eb1m \u1edf t\u00ednh \u201cth\u1ef1c chi\u1ebfn\u201d, kh\u00f4ng ch\u1ec9 th\u1eed s\u1ee9c trong vai tr\u00f2 th\u00ed sinh s\u00e1ng t\u1ea1o k\u1ecbch b\u1ea3n v\u00e0 s\u1ea3n xu\u1ea5t TVC, m\u00e0 c\u00f2n c\u00f3 c\u01a1 h\u1ed9i tr\u1edf th\u00e0nh ban t\u1ed5 ch\u1ee9c, tr\u1ef1c ti\u1ebfp \u0111i\u1ec1u h\u00e0nh m\u1ed9t d\u1ef1 \u00e1n quy m\u00f4 l\u1edbn. T\u1eeb kh\u00e2u x\u00e2y d\u1ef1ng \u0111\u1ec1 \u00e1n, g\u1ecdi t\u00e0i tr\u1ee3, tri\u1ec3n khai truy\u1ec1n th\u00f4ng cho \u0111\u1ebfn \u0111i\u1ec1u ph\u1ed1i s\u1ef1 ki\u1ec7n, m\u1ecdi quy tr\u00ecnh \u0111\u01b0\u1ee3c v\u1eadn h\u00e0nh nh\u01b0 m\u1ed9t \u201cagency thu nh\u1ecf\u201d.<\/span><\/p>\n

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\n \"\u0110\u1ec1\n <\/div>\n <\/div>\n
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Cu\u1ed9c thi Micatcher<\/h2>\n
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\u0110\u01b0\u1ee3c v\u1eadn h\u00e0nh ho\u00e0n to\u00e0n b\u1edfi sinh vi\u00ean Khoa Marketing – Truy\u1ec1n th\u00f4ng, MiCatcher \u0111\u00e3 b\u01b0\u1edbc sang m\u00f9a th\u1ee9 3<\/a> v\u1edbi quy m\u00f4 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng ng\u00e0y c\u00e0ng n\u00e2ng t\u1ea7m, thu h\u00fat h\u01a1n 60 th\u00ed sinh t\u1eeb 17 tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc v\u00e0 THPT, l\u00e0 s\u00e2n ch\u01a1i chuy\u00ean nghi\u1ec7p cho c\u00e1c b\u1ea1n tr\u1ebb th\u1eed th\u00e1ch \u1edf vai tr\u00f2 d\u1eabn ch\u01b0\u01a1ng tr\u00ecnh, r\u00e8n luy\u1ec7n s\u1ef1 t\u1ef1 tin, b\u1ea3n l\u0129nh s\u00e2n kh\u1ea5u v\u00e0 k\u1ef9 n\u0103ng truy\u1ec1n \u0111\u1ea1t c\u1ea3m x\u00fac. MiCatcher l\u00e0 minh ch\u1ee9ng s\u1ed1ng \u0111\u1ed9ng cho gi\u00e1 tr\u1ecb \u201cTh\u1ef1c h\u1ecdc \u2013 Th\u1ef1c l\u00e0m\u201d c\u1ee7a Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen. T\u1eeb vi\u1ec7c thi\u1ebft k\u1ebf ch\u1ee7 \u0111\u1ec1, x\u00e2y d\u1ef1ng format ch\u01b0\u01a1ng tr\u00ecnh, truy\u1ec1n th\u00f4ng, t\u00ecm ki\u1ebfm \u0111\u01a1n v\u1ecb t\u00e0i tr\u1ee3 \u0111\u1ebfn v\u1eadn h\u00e0nh \u2013 t\u1ea5t c\u1ea3 \u0111\u1ec1u do sinh vi\u00ean \u0111\u1ea3m tr\u00e1ch.<\/span><\/p>\n

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\n \"Cu\u1ed9c\n <\/div>\n <\/div>\n
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EOS (End of Show)<\/h2>\n
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EOS l\u00e0 s\u1ef1 ki\u1ec7n c\u00f4ng chi\u1ebfu phim cu\u1ed1i khoa th\u01b0\u1eddng ni\u00ean c\u1ee7a sinh vi\u00ean ng\u00e0nh Qu\u1ea3n tr\u1ecb C\u00f4ng ngh\u1ec7 Truy\u1ec1n th\u00f4ng. V\u1edbi 2 k\u1ef3 g\u1ed3m EOS Spring v\u00e0 EOS Summer, \u0111\u00e2y l\u00e0 c\u01a1 h\u1ed9i r\u1ea5t l\u1edbn \u0111\u1ec3 sinh vi\u00ean \u0111\u01b0a nh\u1eefng s\u1ea3n ph\u1ea9m truy\u1ec1n th\u00f4ng nghe nh\u00ecn \u0111\u1ea7u tay ra m\u1eaft c\u00f4ng ch\u00fang t\u1ea1i c\u00e1c r\u1ea1p chi\u1ebfu phim, l\u00e0 d\u1ecbp \u0111\u1ec3 c\u00e1c b\u1ea1n h\u1ecdc h\u1ecfi t\u1eeb ph\u1ea3n h\u1ed3i c\u1ee7a gi\u1ea3ng vi\u00ean, chuy\u00ean gia v\u00e0 kh\u00e1n gi\u1ea3, t\u1eeb \u0111\u00f3 ho\u00e0n thi\u1ec7n k\u1ef9 n\u0103ng ngh\u1ec1 nghi\u1ec7p. \u0110\u1eb7c bi\u1ec7t, EOS c\u0169ng ch\u00ednh l\u00e0 d\u1ea5u m\u1ed1c ghi l\u1ea1i h\u00e0nh tr\u00ecnh tr\u01b0\u1edfng th\u00e0nh c\u1ee7a sinh vi\u00ean trong l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng, \u0111i\u1ec7n \u1ea3nh v\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung.<\/span><\/p>\n <\/div>\n <\/div>\n

\n \"EOS\n <\/div>\n <\/div>\n <\/div>\n\n\n\n\n
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H\u00ecnh \u1ea3nh<\/h2>\n\n
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\n \"Sinh\n <\/div>\n <\/div>\n <\/div>\n\n
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Li\u00ean h\u1ec7<\/h2>\n\n\n\n

C\u00e1c \u0111\u1ec1 \u00e1n Khoa Marketing – Truy\u1ec1n th\u00f4ng<\/p>\n<\/div>\n\n\n\n

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