{"id":1786,"date":"2025-08-26T01:45:07","date_gmt":"2025-08-25T18:45:07","guid":{"rendered":"https:\/\/www.hoasen.edu.vn\/mktt\/?page_id=1786"},"modified":"2025-08-26T09:01:36","modified_gmt":"2025-08-26T02:01:36","slug":"tong-quan","status":"publish","type":"page","link":"https:\/\/www.hoasen.edu.vn\/mktt\/gioi-thieu\/tong-quan\/","title":{"rendered":"T\u1ed5ng quan"},"content":{"rendered":"\n<div class=\"wp-block-group block-facuty\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center fy-title-hide fy-custom-title\"><strong>Ch\u00e0o m\u1eebng b\u1ea1n \u0111\u1ebfn v\u1edbi<\/strong><\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center fy-custom-title\"><strong><strong><strong>Khoa Marketing &#8211; Truy\u1ec1n th\u00f4ng<\/strong><\/strong><\/strong><\/h2>\n<\/div><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns block-facuty is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70px\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1170\" src=\"https:\/\/www.hoasen.edu.vn\/mktt\/wp-content\/uploads\/sites\/58\/2025\/08\/tvcreate-2025-1.jpg\" alt=\"Ch\u1ee7 \u0111\u1ec1 \u201cThe Echoes of Legacy \u2013 Vang \u00e2m di s\u1ea3n\u201d m\u1edf ra h\u00e0nh tr\u00ecnh Gen Z kh\u00e1m ph\u00e1 v\u00e0 lan t\u1ecfa gi\u00e1 tr\u1ecb di s\u1ea3n v\u0103n h\u00f3a\" class=\"wp-image-1924\"\/><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">Theo b\u00e1o c\u00e1o e\u2011Conomy SEA 2024, Vi\u1ec7t Nam hi\u1ec7n l\u00e0 th\u1ecb tr\u01b0\u1eddng truy\u1ec1n th\u00f4ng tr\u1ef1c tuy\u1ebfn <strong>t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t \u0110\u00f4ng Nam \u00c1 <\/strong>v\u1edbi GMV (Gross Merchandise Value) \u0111\u1ea1t 6 t\u1ef7 USD n\u0103m 2024 v\u00e0 d\u1ef1 ki\u1ebfn \u0111\u1ea1t 11 t\u1ef7 USD v\u00e0o n\u0103m 2030. \u0110\u00e2y ch\u00ednh l\u00e0 b\u1ed1i c\u1ea3nh thu\u1eadn l\u1ee3i \u0111\u1ec3 Khoa Marketing \u2013 Truy\u1ec1n th\u00f4ng ph\u00e1t tri\u1ec3n tr\u1edf th\u00e0nh \u0111\u01a1n v\u1ecb \u0111\u00e0o t\u1ea1o m\u0169i nh\u1ecdn v\u1ec1 <strong>Qu\u1ea3n l\u00fd &#8211; S\u00e1ng t\u1ea1o<\/strong>, cung c\u1ea5p ngu\u1ed3n nh\u00e2n l\u1ef1c Marketing, Digital Marketing, Truy\u1ec1n th\u00f4ng \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a doanh nghi\u1ec7p v\u00e0 g\u00f3p ph\u1ea7n v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n chung c\u1ee7a \u0111\u1ea5t n\u01b0\u1edbc.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1152\" src=\"https:\/\/www.hoasen.edu.vn\/mktt\/wp-content\/uploads\/sites\/58\/2025\/08\/Nganh-Truyen-thong-da-phuong-tien-2.jpg\" alt=\"\" class=\"wp-image-2000\"\/><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">\u0110i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a Khoa Marketing \u2013 Truy\u1ec1n th\u00f4ng \u0111\u1ebfn t\u1eeb \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u00e0o t\u1ea1o chuy\u00ean s\u00e2u v\u00e0o nh\u00f3m ng\u00e0nh <strong>Qu\u1ea3n l\u00fd<\/strong> v\u00e0 <strong>S\u00e1ng t\u1ea1o<\/strong> &#8211; N\u01a1i ki\u1ebfn th\u1ee9c h\u1ecdc thu\u1eadt theo chu\u1ea9n qu\u1ed1c t\u1ebf \u0111\u01b0\u1ee3c g\u1eafn k\u1ebft ch\u1eb7t ch\u1ebd v\u1edbi tr\u1ea3i nghi\u1ec7m th\u1ef1c ti\u1ec5n. V\u1edbi 5 ng\u00e0nh \u0111\u00e0o t\u1ea1o tr\u1ecdng \u0111i\u1ec3m: <strong>Marketing<\/strong>, <strong>Digital Marketing<\/strong>, <strong>Qu\u1ea3n tr\u1ecb C\u00f4ng ngh\u1ec7 Truy\u1ec1n th\u00f4ng<\/strong>, <strong>Quan h\u1ec7 C\u00f4ng ch\u00fang<\/strong> v\u00e0 <strong>Truy\u1ec1n th\u00f4ng \u0110a ph\u01b0\u01a1ng ti\u1ec7n<\/strong>, sinh vi\u00ean kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c trang b\u1ecb n\u1ec1n t\u1ea3ng ki\u1ebfn th\u1ee9c qu\u1ea3n tr\u1ecb v\u1eefng ch\u1eafc, m\u00e0 c\u00f2n ph\u00e1t tri\u1ec3n nghi\u1ec7p v\u1ee5 ngh\u1ec1 nghi\u1ec7p v\u00e0 kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o, nh\u1eefng y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 th\u00edch \u1ee9ng nhanh trong m\u00f4i tr\u01b0\u1eddng truy\u1ec1n th\u00f4ng hi\u1ec7n \u0111\u1ea1i.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1365\" src=\"https:\/\/www.hoasen.edu.vn\/mktt\/wp-content\/uploads\/sites\/58\/2025\/08\/Nganh-Quan-tri-Cong-nghe-truyen-thong-2.jpg\" alt=\"\" class=\"wp-image-1986\"\/><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">N\u1ed9i dung \u0111\u00e0o t\u1ea1o c\u1ee7a Khoa \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean c\u01a1 s\u1edf gi\u00e1o tr\u00ecnh c\u1ee7a c\u00e1c tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc n\u1ed5i ti\u1ebfng tr\u00ean th\u1ebf gi\u1edbi, trong \u0111\u00f3, ng\u00e0nh Marketing \u0111\u00e3 \u0111\u1ea1t ki\u1ec3m \u0111\u1ecbnh <strong>ACBSP (Hoa K\u1ef3)<\/strong>, kh\u1eb3ng \u0111\u1ecbnh ch\u1ea5t l\u01b0\u1ee3ng h\u1ecdc thu\u1eadt uy t\u00edn to\u00e0n c\u1ea7u. Song song \u0111\u00f3, ch\u01b0\u01a1ng tr\u00ecnh ch\u00fa tr\u1ecdng <strong>\u0111\u00e0o t\u1ea1o c\u00e1c h\u1ecdc ph\u1ea7n th\u1ef1c h\u00e0nh<\/strong> qua vi\u1ec7c t\u1ed5 ch\u1ee9c c\u00e1c l\u1edbp h\u1ecdc m\u00f4 ph\u1ecfng t\u00ecnh hu\u1ed1ng, th\u1ef1c h\u00e0nh d\u1ef1 \u00e1n th\u1ef1c t\u1ebf, t\u1ed5 ch\u1ee9c c\u00e1c cu\u1ed9c thi chuy\u00ean ng\u00e0nh, c\u00e1c bu\u1ed5i workshop chuy\u00ean \u0111\u1ec1 c\u00f9ng chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh v\u00e0 tr\u1ea3i nghi\u1ec7m m\u00f4i tr\u01b0\u01a1ng l\u00e0m vi\u1ec7c t\u1ea1i doanh nghi\u1ec7p.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1194\" src=\"https:\/\/www.hoasen.edu.vn\/mktt\/wp-content\/uploads\/sites\/58\/2025\/08\/TVCreate-2025.jpg\" alt=\"\" class=\"wp-image-1958\"\/><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">B\u00ean c\u1ea1nh \u0111\u1ed9i ng\u0169 gi\u1ea3ng vi\u00ean gi\u00e0u ki\u1ebfn th\u1ee9c h\u1ecdc thu\u1eadt v\u00e0 kinh nghi\u1ec7m th\u1ef1c ti\u1ec5n, nhi\u1ec1u n\u0103m g\u1eafn b\u00f3 c\u00f9ng c\u00e1c t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia, doanh nghi\u1ec7p trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc, Khoa Marketing &#8211; Truy\u1ec1n th\u00f4ng c\u00f2n quy t\u1ee5 c\u00e1c chuy\u00ean gia, nh\u00e0 qu\u1ea3n l\u00fd c\u1ea5p cao tham gia gi\u1ea3ng d\u1ea1y. S\u1ef1 k\u1ebft h\u1ee3p n\u00e0y gi\u00fap sinh vi\u00ean v\u1eeba n\u1eafm v\u1eefng t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c, c\u1eadp nh\u1eadt xu th\u1ebf m\u1edbi nh\u1ea5t tr\u00ean th\u1ecb tr\u01b0\u1eddng, v\u1eeba \u0111\u1ecbnh h\u00ecnh r\u00f5 l\u1ed9 tr\u00ecnh ngh\u1ec1 nghi\u1ec7p v\u00e0 k\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp v\u1edbi doanh nghi\u1ec7p. Nh\u1edd \u0111\u00f3, <strong>95% sinh vi\u00ean \u0111\u00e3 c\u00f3 vi\u1ec7c l\u00e0m tr\u01b0\u1edbc khi t\u1ed1t nghi\u1ec7p<\/strong> (theo th\u1ed1ng k\u00ea th\u00e1ng 06\/2025 c\u1ee7a Trung t\u00e2m Tr\u1ea3i nghi\u1ec7m sinh vi\u00ean v\u00e0 Quan h\u1ec7 doanh nghi\u1ec7p, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen), nhi\u1ec1u b\u1ea1n \u0111\u00e3 \u0111\u01b0\u1ee3c <strong>tuy\u1ec3n d\u1ee5ng t\u1eeb n\u0103m ba<\/strong> t\u1ea1i c\u00e1c agency, t\u1eadp \u0111o\u00e0n truy\u1ec1n th\u00f4ng &#8211; gi\u1ea3i tr\u00ed, \u0111\u00e0i truy\u1ec1n h\u00ecnh v\u00e0 doanh nghi\u1ec7p qu\u1ed1c t\u1ebf.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1136\" src=\"https:\/\/www.hoasen.edu.vn\/mktt\/wp-content\/uploads\/sites\/58\/2025\/08\/Chi\u0323-De\u0323p-Concert-1.jpg\" alt=\"Sinh vi\u00ean Hoa Sen h\u1ecdc s\u1ea3n xu\u1ea5t ch\u01b0\u01a1ng tr\u00ecnh th\u1ef1c chi\u1ebfn t\u1ea1i \u201cCH\u1eca \u0110\u1eb8P CONCERT\u201d\" class=\"wp-image-1879\" style=\"aspect-ratio:16\/9;object-fit:cover\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">V\u1edbi tri\u1ebft l\u00fd <strong>tinh th\u1ea7n gi\u00e1o d\u1ee5c khai ph\u00f3ng<\/strong> \u0111\u1ecbnh h\u00ecnh trong m\u1ed7i sinh vi\u00ean Hoa Sen, Nh\u00e0 tr\u01b0\u1eddng \u0111\u1eb7t tr\u1ecdng t\u00e2m v\u00e0o vi\u1ec7c b\u1ed3i d\u01b0\u1ee1ng c\u00e1c b\u1ea1n tr\u1ebb kh\u00f4ng ng\u1eebng h\u1ecdc h\u1ecfi v\u00e0 kh\u00e1m ph\u00e1 n\u0103ng l\u1ef1c b\u1ea3n th\u00e2n, gi\u00e0u s\u1ee9c s\u00e1ng t\u1ea1o v\u00e0 th\u00edch nghi t\u1ed1t trong m\u1ecdi b\u1ed1i c\u1ea3nh. <\/p>\n\n\n\n<p style=\"font-size:18px\">Kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c truy\u1ec1n \u0111\u1ea1t ki\u1ebfn th\u1ee9c, HSU khuy\u1ebfn kh\u00edch sinh vi\u00ean \u0111\u1eb7t c\u00e2u h\u1ecfi, ph\u1ea3n bi\u1ec7n v\u00e0 t\u1ef1 \u0111\u1ecbnh h\u00ecnh con \u0111\u01b0\u1eddng ri\u00eang. Ch\u00ednh tinh th\u1ea7n khai ph\u00f3ng \u1ea5y \u0111\u00e3 hun \u0111\u00fac n\u00ean th\u1ebf h\u1ec7 ng\u01b0\u1eddi tr\u1ebb d\u00e1m ngh\u0129 kh\u00e1c, l\u00e0m kh\u00e1c v\u00e0 ki\u1ebfn t\u1ea1o gi\u00e1 tr\u1ecb cho x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"padding: 16px;font-family: Arial, sans-serif;background: #fff;border: 1px solid #ddd;border-radius: 8px;max-width: 100%\">\n\n  <p style=\"font-weight: bold;font-size: 18px;margin-top: 0;margin-bottom: 12px\">\n    TR\u1ede TH\u00c0NH T\u00c2N SINH VI\u00caN KHOA MARKETING &#8211; TRUY\u1ec0N TH\u00d4NG\n  <\/p>\n\n  <p style=\"margin: 4px 0\">\n    \ud83d\udd17 Fanpage: \n    <a href=\"https:\/\/facebook.com\/HoaSenUni\" target=\"_blank\" style=\"color: #007bff;text-decoration: none\" rel=\"noopener\">\n      facebook.com\/HoaSenUni\n    <\/a>\n  <\/p>\n\n  <p style=\"margin: 4px 0\">\n    \ud83d\udd0e Tuy\u1ec3n sinh: \n    <a href=\"https:\/\/tuyensinh.hoasen.edu.vn\" target=\"_blank\" style=\"color: #007bff;text-decoration: none\" rel=\"noopener\">\n      tuyensinh.hoasen.edu.vn\n    <\/a>\n  <\/p>\n\n <p style=\"margin-top: 16px\">\n    <a href=\"tel:02873007272\" style=\"background-color: #e60023;color: white;padding: 12px 16px;font-size: 18px;font-weight: bold;text-decoration: none;border-radius: 6px\">\n       G\u1eccI HOTLINE: 028 7300 7272\n    <\/a>\n  <\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70px\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ch\u00e0o m\u1eebng b\u1ea1n \u0111\u1ebfn v\u1edbi Khoa Marketing &#8211; Truy\u1ec1n th\u00f4ng Theo b\u00e1o c\u00e1o e\u2011Conomy SEA 2024, Vi\u1ec7t Nam hi\u1ec7n l\u00e0 th\u1ecb tr\u01b0\u1eddng truy\u1ec1n th\u00f4ng tr\u1ef1c tuy\u1ebfn t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t \u0110\u00f4ng Nam \u00c1 v\u1edbi GMV (Gross Merchandise Value) \u0111\u1ea1t 6 t\u1ef7 USD n\u0103m 2024 v\u00e0 d\u1ef1 ki\u1ebfn \u0111\u1ea1t 11 t\u1ef7 USD v\u00e0o n\u0103m 2030. \u0110\u00e2y ch\u00ednh l\u00e0 b\u1ed1i c\u1ea3nh thu\u1eadn l\u1ee3i \u0111\u1ec3 Khoa Marketing \u2013 Truy\u1ec1n th\u00f4ng ph\u00e1t tri\u1ec3n tr\u1edf th\u00e0nh \u0111\u01a1n v\u1ecb \u0111\u00e0o t\u1ea1o m\u0169i nh\u1ecdn v\u1ec1 Qu\u1ea3n l\u00fd &#8211; S\u00e1ng t\u1ea1o, cung c\u1ea5p ngu\u1ed3n nh\u00e2n l\u1ef1c Marketing, Digital Marketing, Truy\u1ec1n th\u00f4ng \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a doanh nghi\u1ec7p&#8230;<\/p>\n","protected":false},"author":5427,"featured_media":1924,"parent":1784,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1786","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/pages\/1786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/users\/5427"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/comments?post=1786"}],"version-history":[{"count":5,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/pages\/1786\/revisions"}],"predecessor-version":[{"id":2060,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/pages\/1786\/revisions\/2060"}],"up":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/pages\/1784"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/media\/1924"}],"wp:attachment":[{"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/media?parent=1786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}