{"id":92,"date":"2024-04-09T09:25:05","date_gmt":"2024-04-09T02:25:05","guid":{"rendered":"https:\/\/www.hoasen.edu.vn\/mktt\/?post_type=education&p=92"},"modified":"2024-06-05T00:20:22","modified_gmt":"2024-06-04T17:20:22","slug":"marketing-en","status":"publish","type":"education","link":"https:\/\/www.hoasen.edu.vn\/mktt\/en\/education\/marketing-en\/","title":{"rendered":"Marketing"},"content":{"rendered":"\n

Industry code:<\/strong> 7340115
The Bachelor\u2019s Programme in Marketing educates students to possess political and ethical qualities, exhibit servant leadership, and gain professional knowledge and competencies that meet the nation\u2019s requirements. <\/p>\n\n\n\n

Specifically, the Bachelor\u2019s Programme in Business Administration focuses on the following educational objectives:<\/summary>\n
    \n
  • The programme, accredited by ACBSP (USA), is modeled after the Bachelor\u2019s Programmes in Marketing at renowned business schools, such as McCombs School of Business and The University of Texas at Austin.<\/li>\n\n\n\n
  • Emphasizes the ability to apply Marketing knowledge in practice. Students participate in 2 internships at Enterprises and many marketing cases and projects during their studies;<\/li>\n\n\n\n
  • Lecturers who have graduated from international universities with extensive teaching and practical experience, holding senior management positions at enterprises.
    International quality tests and certificates have been achieved:
    (*) Hoa Sen University\u2019s Marketing major is the first major in Vietnam to meet the US ACBSP accreditation standards since 2015.<\/li>\n<\/ul>\n<\/details>\n\n\n\n
    Content of Studies<\/strong><\/h6>\n\n\n\n

    Students are provided with the latest study materials and have access to up-to-date research in the Marketing field worldwide. In addition, the program is creative and highly interactive through practical activities, providing learners with useful skills.<\/p>\n\n\n\n

      \n
    • Provides students with the necessary specialized professional knowledge and skills to apply flexibly and creatively and to handle issues related to strategic marketing management; sales and marketing management or communication and advertising;<\/li>\n\n\n\n
    • Focuses on training soft skills such as communication skills, planning, and negotiation skills;<\/li>\n\n\n\n
    • Equips students with basic knowledge and social skills relevant to the major; students become excellent independent employees and team players; students can communicate in English at work, in studies, and in research.<\/li>\n\n\n\n
    • Gain practical experience through full-time internships at enterprises, business projects and specialized seminars;<\/li>\n<\/ul>\n\n\n\n
      Career opportunities<\/strong><\/summary>\n

      Graduates can pursue the following positions:<\/p>\n\n\n\n

      \u2022 Brand and product management <\/p>\n\n\n\n

      \u2022 Customer care <\/p>\n\n\n\n

      \u2022 Marketing research <\/p>\n\n\n\n

      \u2022 New product development <\/p>\n\n\n\n

      \u2022 Advertising <\/p>\n\n\n\n

      \u2022 Promotion management <\/p>\n\n\n\n

      \u2022 Public relations <\/p>\n\n\n\n

      \u2022 Procurement management <\/p>\n\n\n\n

      \u2022 Retail management <\/p>\n\n\n\n

      \u2022 Sales administration\u2026<\/p>\n<\/details>\n\n\n\n

      Companies where HSU students have interned or worked as full-time staff include:<\/strong><\/summary>\n

      \u2022 Techcombank; <\/p>\n\n\n\n

      \u2022 Vietcombank; <\/p>\n\n\n\n

      \u2022 Emerald Digital Marketing Company; <\/p>\n\n\n\n

      \u2022 Unilever Company; <\/p>\n\n\n\n

      \u2022 Ha Tien Cement Joint Stock Company; <\/p>\n\n\n\n

      \u2022 C\u00f4ng ty TNHH Nestl\u00e9 Viet Nam (Nestle); <\/p>\n\n\n\n

      \u2022 Mercedes-Benz Viet Nam.<\/p>\n\n\n\n

      <\/p>\n<\/details>\n\n\n\n

      The specialized knowledge and skills cultivated over four years have prepared me to confidently enter the working environment. The subjects on Public Relations, IMC,\u2026, the sincere feedback from the lecturers has helped me accumulate many useful experiences.\u201d<\/em><\/strong><\/p>Nguyen Hoang Thanh Truc, Alumni of Class 13 \u2013 Yeah1 Network Vietnam Co., Ltd.<\/em><\/strong><\/cite><\/blockquote><\/figure>\n","protected":false},"excerpt":{"rendered":"

      Industry code: 7340115The Bachelor\u2019s Programme in Marketing educates students to possess political and ethical qualities, exhibit servant leadership, and gain professional knowledge and competencies that meet the nation\u2019s requirements. Content of Studies Students are provided with the latest study materials and have access to up-to-date research in the Marketing field worldwide. In addition, the program is creative and highly interactive through practical activities, providing learners with useful skills. The specialized knowledge and skills cultivated over four years have prepared me to confidently enter the working environment. The subjects on Public Relations, IMC,\u2026, the sincere feedback from the lecturers has helped…<\/p>\n","protected":false},"author":38,"featured_media":1082,"menu_order":0,"template":"","meta":[],"education_cat":[],"class_list":["post-92","education","type-education","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/education\/92","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/education"}],"about":[{"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/types\/education"}],"author":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/users\/38"}],"version-history":[{"count":8,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/education\/92\/revisions"}],"predecessor-version":[{"id":1086,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/education\/92\/revisions\/1086"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/media\/1082"}],"wp:attachment":[{"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/media?parent=92"}],"wp:term":[{"taxonomy":"education_cat","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/mktt\/wp-json\/wp\/v2\/education_cat?post=92"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}