{"id":9725,"date":"2026-03-06T14:55:21","date_gmt":"2026-03-06T07:55:21","guid":{"rendered":"https:\/\/www.hoasen.edu.vn\/lgtmqt\/?p=9725"},"modified":"2026-03-12T11:34:07","modified_gmt":"2026-03-12T04:34:07","slug":"quan-tri-trai-nghiem-khach-hang-so-thuong-mai-dien-tu","status":"publish","type":"post","link":"https:\/\/www.hoasen.edu.vn\/lgtmqt\/quan-tri-trai-nghiem-khach-hang-so-thuong-mai-dien-tu\/","title":{"rendered":"Ch\u01b0\u01a1ng tr\u00ecnh Qu\u1ea3n tr\u1ecb Tr\u1ea3i nghi\u1ec7m Kh\u00e1ch h\u00e0ng S\u1ed1 t\u1ea1i Hoa Sen: 4 n\u0103m h\u1ecdc v\u00e0 4 l\u1ee3i th\u1ebf v\u01b0\u1ee3t tr\u1ed9i"},"content":{"rendered":"\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>Table of Contents<\/h2><nav><ul><li><a href=\"#qu\u1ea3n-tr\u1ecb-tr\u1ea3i-nghi\u1ec7m-khach-hang-s\u1ed1-la-gi\">Qu\u1ea3n tr\u1ecb Tr\u1ea3i nghi\u1ec7m Kh\u00e1ch h\u00e0ng S\u1ed1 l\u00e0 g\u00ec?<\/a><\/li><li><a href=\"#vi-sao-nganh-qu\u1ea3n-tr\u1ecb-tr\u1ea3i-nghi\u1ec7m-khach-hang-s\u1ed1-dang-khat-nhan-l\u1ef1c\">V\u00ec sao ng\u00e0nh Qu\u1ea3n tr\u1ecb Tr\u1ea3i nghi\u1ec7m Kh\u00e1ch h\u00e0ng S\u1ed1 \u0111ang \u201ckh\u00e1t\u201d nh\u00e2n l\u1ef1c?<\/a><\/li><li><a href=\"#h\u1ecdc-nganh-qu\u1ea3n-tr\u1ecb-tr\u1ea3i-nghi\u1ec7m-khach-hang-s\u1ed1-ra-lam-gi\">H\u1ecdc ng\u00e0nh Qu\u1ea3n tr\u1ecb Tr\u1ea3i nghi\u1ec7m Kh\u00e1ch h\u00e0ng S\u1ed1 ra l\u00e0m g\u00ec?<\/a><\/li><li><a href=\"#ch\u01b0\u01a1ng-trinh-dao-t\u1ea1o-nganh-qu\u1ea3n-tr\u1ecb-tr\u1ea3i-nghi\u1ec7m-khach-hang-s\u1ed1\">Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o ng\u00e0nh Qu\u1ea3n tr\u1ecb Tr\u1ea3i nghi\u1ec7m Kh\u00e1ch h\u00e0ng S\u1ed1<\/a><ul><li><a href=\"#nam-1\">N\u0103m 1<\/a><\/li><li><a href=\"#nam-2\">N\u0103m 2<\/a><\/li><li><a href=\"#nam-3\">N\u0103m 3<\/a><\/li><li><a href=\"#nam-4\">N\u0103m 4<\/a><\/li><li><a href=\"#1-\u1ee9ng-d\u1ee5ng-ai-trong-toan-b\u1ed9-ch\u01b0\u01a1ng-trinh\">1. \u1ee8ng d\u1ee5ng AI trong to\u00e0n b\u1ed9 ch\u01b0\u01a1ng tr\u00ecnh<\/a><\/li><li><a href=\"#2-h\u1ecdc-di-doi-v\u1edbi-th\u1ef1c-hanh\">2. H\u1ecdc \u0111i \u0111\u00f4i v\u1edbi th\u1ef1c h\u00e0nh<\/a><\/li><li><a href=\"#3-dao-t\u1ea1o-lien-nganh\">3. \u0110\u00e0o t\u1ea1o li\u00ean ng\u00e0nh<\/a><\/li><li><a href=\"#4-c\u01a1-h\u1ed9i-d\u1ea1t-ch\u1ee9ng-ch\u1ec9-qu\u1ed1c-t\u1ebf\">4. C\u01a1 h\u1ed9i \u0111\u1ea1t ch\u1ee9ng ch\u1ec9 qu\u1ed1c t\u1ebf<\/a><\/li><\/ul><\/li><li><a href=\"#thanh-tich-n\u1ed5i-b\u1eadt-c\u1ee7a-sinh-vien-nganh\">Th\u00e0nh t\u00edch n\u1ed5i b\u1eadt c\u1ee7a sinh vi\u00ean ng\u00e0nh<\/a><\/li><li><a href=\"#moi-tr\u01b0\u1eddng-h\u1ecdc-t\u1eadp-hi\u1ec7n-d\u1ea1i\">M\u00f4i tr\u01b0\u1eddng h\u1ecdc t\u1eadp hi\u1ec7n \u0111\u1ea1i<\/a><\/li><li><a href=\"#k\u1ebft-lu\u1eadn\">K\u1ebft lu\u1eadn<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"qu\u1ea3n-tr\u1ecb-tr\u1ea3i-nghi\u1ec7m-khach-hang-s\u1ed1-la-gi\"><strong>Qu\u1ea3n tr\u1ecb Tr\u1ea3i nghi\u1ec7m Kh\u00e1ch h\u00e0ng S\u1ed1 l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<p>Trong th\u1eddi \u0111\u1ea1i chuy\u1ec3n \u0111\u1ed5i s\u1ed1, tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p. <strong>Ch\u01b0\u01a1ng tr\u00ecnh Qu\u1ea3n tr\u1ecb Tr\u1ea3i nghi\u1ec7m Kh\u00e1ch h\u00e0ng S\u1ed1 (Digital Customer Experience Management)<\/strong> \u0111\u00e0o t\u1ea1o sinh vi\u00ean kh\u1ea3 n\u0103ng <strong>thi\u1ebft k\u1ebf, v\u1eadn h\u00e0nh v\u00e0 t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1<\/strong>.<\/p>\n\n\n\n<p>Ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc k\u1ebft h\u1ee3p gi\u1eefa <strong>c\u00f4ng ngh\u1ec7, d\u1eef li\u1ec7u v\u00e0 s\u00e1ng t\u1ea1o<\/strong>, gi\u00fap sinh vi\u00ean hi\u1ec3u r\u00f5 h\u00e0nh vi kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a, mang l\u1ea1i gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng cho doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"vi-sao-nganh-qu\u1ea3n-tr\u1ecb-tr\u1ea3i-nghi\u1ec7m-khach-hang-s\u1ed1-dang-khat-nhan-l\u1ef1c\"><strong>V\u00ec sao ng\u00e0nh Qu\u1ea3n tr\u1ecb Tr\u1ea3i nghi\u1ec7m Kh\u00e1ch h\u00e0ng S\u1ed1 \u0111ang \u201ckh\u00e1t\u201d nh\u00e2n l\u1ef1c?<\/strong><\/h2>\n\n\n\n<p>S\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a <strong>th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, marketing s\u1ed1 v\u00e0 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 doanh nghi\u1ec7p<\/strong> khi\u1ebfn nhu c\u1ea7u v\u1ec1 chuy\u00ean gia tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng t\u0103ng.<\/p>\n\n\n\n<p>Doanh nghi\u1ec7p hi\u1ec7n nay kh\u00f4ng ch\u1ec9 b\u00e1n s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n ph\u1ea3i t\u1ea1o ra <strong>h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng ho\u00e0n ch\u1ec9nh<\/strong>, t\u1eeb l\u00fac ti\u1ebfp c\u1eadn th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn khi s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 v\u00e0 quay l\u1ea1i mua h\u00e0ng.<\/p>\n\n\n\n<p>Ch\u00ednh v\u00ec v\u1eady, nh\u1eefng ng\u01b0\u1eddi c\u00f3 k\u1ef9 n\u0103ng v\u1ec1 <strong>ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m s\u1ed1 v\u00e0 qu\u1ea3n tr\u1ecb h\u1ec7 th\u1ed1ng CRM<\/strong> \u0111ang \u0111\u01b0\u1ee3c s\u0103n \u0111\u00f3n m\u1ea1nh m\u1ebd tr\u00ean th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1257\" src=\"https:\/\/www.hoasen.edu.vn\/lgtmqt\/wp-content\/uploads\/sites\/24\/2026\/03\/ososos.jpg\" alt=\"\" class=\"wp-image-9729\"\/><figcaption class=\"wp-element-caption\">( Sinh vi\u00ean Hoa Sen lu\u00f4n l\u00e0 ngu\u1ed3n nh\u00e2n l\u1ef1c ch\u1ea5t l\u01b0\u1ee3ng ti\u1ec1m n\u0103ng trong c\u00e1c l\u0129nh v\u1ef1c ng\u00e0nh ngh\u1ec1)<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h\u1ecdc-nganh-qu\u1ea3n-tr\u1ecb-tr\u1ea3i-nghi\u1ec7m-khach-hang-s\u1ed1-ra-lam-gi\"><strong>H\u1ecdc ng\u00e0nh Qu\u1ea3n tr\u1ecb Tr\u1ea3i nghi\u1ec7m Kh\u00e1ch h\u00e0ng S\u1ed1 ra l\u00e0m g\u00ec?<\/strong><\/h2>\n\n\n\n<p>Sinh vi\u00ean sau khi t\u1ed1t nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ea3m nhi\u1ec7m nhi\u1ec1u v\u1ecb tr\u00ed quan tr\u1ecdng trong doanh nghi\u1ec7p nh\u01b0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Chuy\u00ean vi\u00ean\/Qu\u1ea3n l\u00fd tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng (Customer Experience \u2013 CX)<\/strong><\/li>\n\n\n\n<li><strong>Chuy\u00ean vi\u00ean ph\u00e2n t\u00edch d\u1eef li\u1ec7u h\u00e0nh vi kh\u00e1ch h\u00e0ng<\/strong><\/li>\n\n\n\n<li><strong>Chuy\u00ean vi\u00ean qu\u1ea3n l\u00fd d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng tr\u1ef1c tuy\u1ebfn<\/strong><\/li>\n\n\n\n<li><strong>T\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng s\u1ed1 cho doanh nghi\u1ec7p<\/strong><\/li>\n\n\n\n<li><strong>Chuy\u00ean vi\u00ean v\u1eadn h\u00e0nh h\u1ec7 th\u1ed1ng CRM v\u00e0 Marketing Automation<\/strong><\/li>\n<\/ul>\n\n\n\n<p>L\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n ngh\u1ec1 nghi\u1ec7p th\u01b0\u1eddng b\u1eaft \u0111\u1ea7u t\u1eeb <strong>Chuy\u00ean vi\u00ean \u2192 Tr\u01b0\u1edfng nh\u00f3m CX \u2192 Gi\u00e1m \u0111\u1ed1c tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng (CXO)<\/strong>.<\/p>\n\n\n\n<p>Theo th\u1ed1ng k\u00ea t\u1eeb ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o, <strong>h\u01a1n 90% sinh vi\u00ean c\u00f3 vi\u1ec7c l\u00e0m tr\u01b0\u1edbc ho\u1eb7c ngay khi t\u1ed1t nghi\u1ec7p<\/strong>, v\u1edbi m\u1ee9c thu nh\u1eadp trung b\u00ecnh t\u1eeb <strong>10 \u2013 18 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ch\u01b0\u01a1ng-trinh-dao-t\u1ea1o-nganh-qu\u1ea3n-tr\u1ecb-tr\u1ea3i-nghi\u1ec7m-khach-hang-s\u1ed1\"><strong>Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o ng\u00e0nh Qu\u1ea3n tr\u1ecb Tr\u1ea3i nghi\u1ec7m Kh\u00e1ch h\u00e0ng S\u1ed1<\/strong><\/h2>\n\n\n\n<p>Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf trong <strong>4 n\u0103m<\/strong>, k\u1ebft h\u1ee3p gi\u1eefa ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng v\u00e0 th\u1ef1c h\u00e0nh th\u1ef1c t\u1ebf.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"nam-1\"><strong>N\u0103m 1<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ki\u1ebfn th\u1ee9c \u0111\u1ea1i c\u01b0\u01a1ng<\/li>\n\n\n\n<li>Tin h\u1ecdc \u1ee9ng d\u1ee5ng<\/li>\n\n\n\n<li>Ti\u1ebfng Anh h\u1ecdc thu\u1eadt<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"nam-2\"><strong>N\u0103m 2<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng chuy\u00ean ng\u00e0nh<\/li>\n\n\n\n<li>Th\u1ef1c h\u00e0nh v\u00e0 th\u1ef1c t\u1eadp nh\u1eadn th\u1ee9c<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"nam-3\"><strong>N\u0103m 3<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u<\/li>\n\n\n\n<li>\u0110\u1ec1 \u00e1n v\u00e0 d\u1ef1 \u00e1n th\u1ef1c t\u1ebf<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"nam-4\"><strong>N\u0103m 4<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Th\u1ef1c t\u1eadp t\u1ed1t nghi\u1ec7p<\/li>\n\n\n\n<li>\u0110\u1ec1 \u00e1n t\u1ed1t nghi\u1ec7p<\/li>\n<\/ul>\n\n\n\n<p>M\u1ed9t s\u1ed1 m\u00f4n h\u1ecdc ti\u00eau bi\u1ec3u g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng cho th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/li>\n\n\n\n<li>\u1ee8ng d\u1ee5ng AI trong x\u00e2y d\u1ef1ng n\u1ed9i dung s\u1ed1<\/li>\n\n\n\n<li>C\u00f4ng ngh\u1ec7 th\u1ef1c t\u1ebf \u1ea3o (VR\/AR) trong tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng<\/li>\n\n\n\n<li>Ph\u00e2n t\u00edch h\u00e0nh vi kh\u00e1ch h\u00e0ng v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a marketing<br>L\u1ed9 tr\u00ecnh h\u1ecdc t\u1eadp tham kh\u1ea3o t\u1ea1i : <strong><a href=\"https:\/\/www.hoasen.edu.vn\/tuyensinh\/education\/chuong-trinh-quan-tri-trai-nghiem-khach-hang-so\/\">https:\/\/www.hoasen.edu.vn\/tuyensinh\/education\/chuong-trinh-quan-tri-trai-nghiem-khach-hang-so\/<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1036\" src=\"https:\/\/www.hoasen.edu.vn\/lgtmqt\/wp-content\/uploads\/sites\/24\/2026\/03\/xssxxssx.jpg\" alt=\"\" class=\"wp-image-9728\"\/><figcaption class=\"wp-element-caption\">( C\u00e1c chuy\u00ean gia h\u00e0ng \u0111\u1ea7u trong l\u0129nh v\u1ef1c lu\u00f4n \u0111\u1ed3ng h\u00e0nh v\u00e0 t\u1ea1o c\u01a1 h\u1ed9i cho c\u00e1c b\u1ea1n sinh vi\u00ean trau d\u1ed3i k\u1ef9 n\u0103ng)<\/figcaption><\/figure>\n\n\n\n<p>Ch\u01b0\u01a1ng tr\u00ecnh Qu\u1ea3n tr\u1ecb Tr\u1ea3i nghi\u1ec7m Kh\u00e1ch h\u00e0ng S\u1ed1 s\u1edf h\u1eefu nhi\u1ec1u \u01b0u \u0111i\u1ec3m n\u1ed5i b\u1eadt:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-\u1ee9ng-d\u1ee5ng-ai-trong-toan-b\u1ed9-ch\u01b0\u01a1ng-trinh\"><strong>1. \u1ee8ng d\u1ee5ng AI trong to\u00e0n b\u1ed9 ch\u01b0\u01a1ng tr\u00ecnh<\/strong><\/h3>\n\n\n\n<p>100% h\u1ecdc ph\u1ea7n c\u00f3 <strong>AI v\u00e0 tr\u1ee3 l\u00fd AI h\u1ed7 tr\u1ee3 h\u1ecdc t\u1eadp<\/strong>, gi\u00fap sinh vi\u00ean l\u00e0m quen v\u1edbi c\u00f4ng ngh\u1ec7 m\u1edbi ngay trong qu\u00e1 tr\u00ecnh h\u1ecdc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-h\u1ecdc-di-doi-v\u1edbi-th\u1ef1c-hanh\"><strong>2. H\u1ecdc \u0111i \u0111\u00f4i v\u1edbi th\u1ef1c h\u00e0nh<\/strong><\/h3>\n\n\n\n<p>H\u01a1n <strong>15 h\u1ecdc ph\u1ea7n \u1ee9ng d\u1ee5ng tr\u1ef1c ti\u1ebfp c\u00f4ng ngh\u1ec7 v\u00e0 ph\u1ea7n m\u1ec1m s\u1ed1<\/strong>, k\u1ebft h\u1ee3p workshop v\u1edbi doanh nghi\u1ec7p \u0111\u1ec3 sinh vi\u00ean \u201cth\u1ef1c h\u1ecdc \u2013 th\u1ef1c l\u00e0m\u201d.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-dao-t\u1ea1o-lien-nganh\"><strong>3. \u0110\u00e0o t\u1ea1o li\u00ean ng\u00e0nh<\/strong><\/h3>\n\n\n\n<p>Ch\u01b0\u01a1ng tr\u00ecnh k\u1ebft h\u1ee3p gi\u1eefa <strong>Kinh doanh \u2013 C\u00f4ng ngh\u1ec7 \u2013 Thi\u1ebft k\u1ebf<\/strong>, gi\u00fap sinh vi\u00ean ph\u00e1t tri\u1ec3n t\u01b0 duy \u0111a l\u0129nh v\u1ef1c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-c\u01a1-h\u1ed9i-d\u1ea1t-ch\u1ee9ng-ch\u1ec9-qu\u1ed1c-t\u1ebf\"><strong>4. C\u01a1 h\u1ed9i \u0111\u1ea1t ch\u1ee9ng ch\u1ec9 qu\u1ed1c t\u1ebf<\/strong><\/h3>\n\n\n\n<p>Sinh vi\u00ean c\u00f3 th\u1ec3 \u0111\u1ea1t c\u00e1c ch\u1ee9ng ch\u1ec9 uy t\u00edn nh\u01b0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Digital Marketing &amp; E-commerce Professional Certificate<\/strong><\/li>\n\n\n\n<li><strong>Google Data Analytics Professional Certificate<\/strong><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"thanh-tich-n\u1ed5i-b\u1eadt-c\u1ee7a-sinh-vien-nganh\"><strong>Th\u00e0nh t\u00edch n\u1ed5i b\u1eadt c\u1ee7a sinh vi\u00ean ng\u00e0nh<\/strong><\/h2>\n\n\n\n<p>Sinh vi\u00ean ng\u00e0nh \u0111\u00e3 \u0111\u1ea1t nhi\u1ec1u th\u00e0nh t\u00edch \u0111\u00e1ng ch\u00fa \u00fd nh\u01b0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>2 n\u0103m li\u00ean ti\u1ebfp \u0111\u1ea1t h\u1ea1ng 3 to\u00e0n qu\u1ed1c<\/strong> t\u1ea1i cu\u1ed9c thi Sinh vi\u00ean Kinh doanh T\u00e0i n\u0103ng s\u1ed1<\/li>\n\n\n\n<li>Ph\u00e1t tri\u1ec3n <strong>Chatbot trong cu\u1ed9c thi Digital Shark Up<\/strong><\/li>\n\n\n\n<li>Nhi\u1ec1u c\u1ef1u sinh vi\u00ean l\u00e0m vi\u1ec7c t\u1ea1i c\u00e1c doanh nghi\u1ec7p c\u00f4ng ngh\u1ec7 l\u1edbn nh\u01b0 <strong>Haravan, Sapo, Novaon<\/strong><\/li>\n\n\n\n<li>Sinh vi\u00ean t\u1ed1t nghi\u1ec7p \u0111\u1ea1t th\u00e0nh t\u00edch th\u1ef1c t\u1eadp xu\u1ea5t s\u1eafc v\u00e0 \u0111\u01b0\u1ee3c doanh nghi\u1ec7p m\u1eddi l\u00e0m vi\u1ec7c ngay sau khi ra tr\u01b0\u1eddng.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1043\" src=\"https:\/\/www.hoasen.edu.vn\/lgtmqt\/wp-content\/uploads\/sites\/24\/2025\/08\/Da\u0302\u0301u-tru\u031bo\u031b\u0300ng-Thu\u031bo\u031bng-ma\u0323i-Quo\u0302\u0301c-te\u0302\u0301-2025-3.jpg\" alt=\"\u00c1 qu\u00e2n thu\u1ed9c v\u1ec1 Nh\u00f3m Caffinity\" class=\"wp-image-9260\"\/><figcaption class=\"wp-element-caption\">( C\u00e1c cu\u1ed9c thi, \u0111\u1ec1 \u00e1n l\u00e0 m\u1ed9t \u0111\u1eb7c tr\u01b0ng c\u1ee7a c\u00e1c sinh vi\u00ean HSU)<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"moi-tr\u01b0\u1eddng-h\u1ecdc-t\u1eadp-hi\u1ec7n-d\u1ea1i\"><strong>M\u00f4i tr\u01b0\u1eddng h\u1ecdc t\u1eadp hi\u1ec7n \u0111\u1ea1i<\/strong><\/h2>\n\n\n\n<p>Sinh vi\u00ean \u0111\u01b0\u1ee3c h\u1ecdc t\u1eadp t\u1ea1i h\u1ec7 th\u1ed1ng c\u01a1 s\u1edf v\u1eadt ch\u1ea5t hi\u1ec7n \u0111\u1ea1i:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ph\u00f2ng h\u1ecdc s\u0129 s\u1ed1 nh\u1ecf<\/li>\n\n\n\n<li>H\u1ec7 th\u1ed1ng wifi v\u00e0 m\u00e1y l\u1ea1nh \u0111\u1ea7y \u0111\u1ee7<\/li>\n\n\n\n<li>Trang b\u1ecb c\u00f4ng ngh\u1ec7 ph\u1ee5c v\u1ee5 th\u1ef1c h\u00e0nh chuy\u00ean ng\u00e0nh<\/li>\n\n\n\n<li>Gi\u00e1o tr\u00ecnh chu\u1ea9n qu\u1ed1c t\u1ebf v\u00e0 tr\u1ee3 l\u00fd AI h\u1ed7 tr\u1ee3 h\u1ecdc t\u1eadp<\/li>\n<\/ul>\n\n\n\n<p>Ngo\u00e0i ra, sinh vi\u00ean c\u00f2n c\u00f3 th\u1ec3 tham gia <strong>C\u00e2u l\u1ea1c b\u1ed9 Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/strong>, n\u01a1i chia s\u1ebb ki\u1ebfn th\u1ee9c, th\u1ef1c hi\u1ec7n d\u1ef1 \u00e1n th\u1ef1c t\u1ebf v\u00e0 k\u1ebft n\u1ed1i v\u1edbi c\u1ed9ng \u0111\u1ed3ng sinh vi\u00ean c\u00f9ng ng\u00e0nh.<\/p>\n\n\n\n<p>Link c\u00e2u l\u1ea1c b\u1ed9: <a href=\"https:\/\/www.facebook.com\/hoasenEcomCLUB\" target=\"_blank\" rel=\"noopener\"><strong>https:\/\/www.facebook.com\/hoasenEcomCLUB<\/strong><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.hoasen.edu.vn\/lgtmqt\/wp-content\/uploads\/sites\/24\/2025\/08\/Hoa-Sen-Logistics-Club-4.jpg\" alt=\"\" class=\"wp-image-9379\"\/><figcaption class=\"wp-element-caption\">(C\u00e2u l\u1ea1c b\u1ed9 Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0110\u1ea1i h\u1ecdc Hoa Sen)<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"k\u1ebft-lu\u1eadn\"><strong>K\u1ebft lu\u1eadn<\/strong><\/h2>\n\n\n\n<p>Trong b\u1ed1i c\u1ea3nh doanh nghi\u1ec7p ng\u00e0y c\u00e0ng ch\u00fa tr\u1ecdng \u0111\u1ebfn <strong>tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1<\/strong>, ng\u00e0nh <strong>Qu\u1ea3n tr\u1ecb Tr\u1ea3i nghi\u1ec7m Kh\u00e1ch h\u00e0ng S\u1ed1<\/strong> \u0111ang tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng l\u0129nh v\u1ef1c \u0111\u1ea7y ti\u1ec1m n\u0103ng.V\u1edbi ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o g\u1eafn li\u1ec1n th\u1ef1c ti\u1ec5n, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi v\u00e0 c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p r\u1ed9ng m\u1edf, \u0111\u00e2y l\u00e0 l\u1ef1a ch\u1ecdn h\u1ea5p d\u1eabn cho nh\u1eefng b\u1ea1n tr\u1ebb y\u00eau th\u00edch <strong>c\u00f4ng ngh\u1ec7, kinh doanh v\u00e0 s\u00e1ng t\u1ea1o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Qu\u1ea3n tr\u1ecb Tr\u1ea3i nghi\u1ec7m Kh\u00e1ch h\u00e0ng S\u1ed1 l\u00e0 g\u00ec? Trong th\u1eddi \u0111\u1ea1i chuy\u1ec3n \u0111\u1ed5i s\u1ed1, tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p. Ch\u01b0\u01a1ng tr\u00ecnh Qu\u1ea3n tr\u1ecb Tr\u1ea3i nghi\u1ec7m Kh\u00e1ch h\u00e0ng S\u1ed1 (Digital Customer Experience Management) \u0111\u00e0o t\u1ea1o sinh vi\u00ean kh\u1ea3 n\u0103ng thi\u1ebft k\u1ebf, v\u1eadn h\u00e0nh v\u00e0 t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1. Ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc k\u1ebft h\u1ee3p gi\u1eefa c\u00f4ng ngh\u1ec7, d\u1eef li\u1ec7u v\u00e0 s\u00e1ng t\u1ea1o, gi\u00fap sinh vi\u00ean hi\u1ec3u r\u00f5 h\u00e0nh vi kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a, mang l\u1ea1i gi\u00e1&#8230;<\/p>\n","protected":false},"author":5553,"featured_media":9716,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[577,585],"tags":[],"class_list":["post-9725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-khoa-logistics-thuong-mai-quoc-te","category-trai-nghiem-chuyen-nganh"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hoasen.edu.vn\/lgtmqt\/wp-json\/wp\/v2\/posts\/9725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hoasen.edu.vn\/lgtmqt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hoasen.edu.vn\/lgtmqt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/lgtmqt\/wp-json\/wp\/v2\/users\/5553"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/lgtmqt\/wp-json\/wp\/v2\/comments?post=9725"}],"version-history":[{"count":9,"href":"https:\/\/www.hoasen.edu.vn\/lgtmqt\/wp-json\/wp\/v2\/posts\/9725\/revisions"}],"predecessor-version":[{"id":9805,"href":"https:\/\/www.hoasen.edu.vn\/lgtmqt\/wp-json\/wp\/v2\/posts\/9725\/revisions\/9805"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/lgtmqt\/wp-json\/wp\/v2\/media\/9716"}],"wp:attachment":[{"href":"https:\/\/www.hoasen.edu.vn\/lgtmqt\/wp-json\/wp\/v2\/media?parent=9725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/lgtmqt\/wp-json\/wp\/v2\/categories?post=9725"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/lgtmqt\/wp-json\/wp\/v2\/tags?post=9725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}