{"id":8992,"date":"2025-07-17T10:36:00","date_gmt":"2025-07-17T03:36:00","guid":{"rendered":"https:\/\/www.hoasen.edu.vn\/lgtmqt\/?p=8992"},"modified":"2025-08-11T15:13:45","modified_gmt":"2025-08-11T08:13:45","slug":"thuong-mai-dien-tu-ai-khong-thay-the","status":"publish","type":"post","link":"https:\/\/www.hoasen.edu.vn\/lgtmqt\/thuong-mai-dien-tu-ai-khong-thay-the\/","title":{"rendered":"H\u1ecdc ng\u00e0nh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u00f4ng s\u1ee3 b\u1ecb thay th\u1ebf khi AI l\u00ean ng\u00f4i"},"content":{"rendered":"\n

Trong b\u1ed1i c\u1ea3nh h\u00e0nh vi mua s\u1eafm d\u1ecbch chuy\u1ec3n m\u1ea1nh m\u1ebd sang m\u00f4i tr\u01b0\u1eddng s\u1ed1, ng\u00e0nh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T) tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn \u201cchi\u1ebfn l\u01b0\u1ee3c\u201d cho th\u1ebf h\u1ec7 tr\u1ebb lo l\u1eafng b\u1ecb thay th\u1ebf b\u1edfi AI, \u0111\u1ed3ng th\u1eddi m\u1edf ra nhi\u1ec1u c\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m h\u1ea5p d\u1eabn.<\/strong><\/p>\n\n\n\n

Ng\u00e0nh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed th\u00fac \u0111\u1ea9y n\u1ec1n kinh t\u1ebf k\u1ef9 thu\u1eadt s\u1ed1<\/h2>\n\n\n\n

Theo b\u00e1o c\u00e1o e\u2011Conomy SEA 2024<\/a>, Vi\u1ec7t Nam ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng hai con s\u1ed1 v\u1eefng ch\u1eafc nh\u1edd Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/strong>. T\u1ed5ng th\u1ec3 n\u1ec1n kinh t\u1ebf k\u1ef9 thu\u1eadt s\u1ed1 Vi\u1ec7t Nam n\u0103m 2024 \u0111\u1ea1t 36 t\u1ef7 USD, t\u0103ng tr\u01b0\u1edfng 16%<\/strong> so v\u1edbi n\u0103m tr\u01b0\u1edbc. Trong \u0111\u00f3, GMV Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ch\u1ea1m m\u1ee9c 22 t\u1ef7 USD, t\u0103ng 18%<\/strong> so v\u1edbi n\u0103m 2023.<\/p>\n\n\n\n

\u0110\u1eb7c bi\u1ec7t, s\u1ef1 l\u00ean ng\u00f4i c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 Shopee, Lazada v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i t\u00edch h\u1ee3p mua s\u1eafm nh\u01b0 TikTok Shop, h\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t \u0111ang d\u1ecbch chuy\u1ec3n m\u1ea1nh m\u1ebd sang kh\u00f4ng gian s\u1ed1. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng ng\u00e0nh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, m\u00e0 c\u00f2n \u0111\u1eb7t ra y\u00eau c\u1ea7u c\u1ea5p thi\u1ebft v\u1ec1 ngu\u1ed3n nh\u00e2n l\u1ef1c chuy\u00ean m\u00f4n cao<\/strong> v\u00e0 t\u01b0 duy th\u00edch \u1ee9ng th\u1eddi \u0111\u1ea1i m\u1edbi<\/strong>.<\/p>\n\n\n\n

K\u1ebft h\u1ee3p \u0111\u00e0o t\u1ea1o t\u01b0 duy s\u1ed1 v\u00e0 n\u0103ng l\u1ef1c kinh doanh<\/h2>\n\n\n\n

T\u1ea1i Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen, ng\u00e0nh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng theo \u0111\u1ecbnh h\u01b0\u1edbng th\u1ef1c ti\u1ec5n cao, gi\u00fap sinh vi\u00ean kh\u00f4ng ch\u1ec9 hi\u1ec3u r\u00f5 c\u00e1ch v\u1eadn h\u00e0nh m\u1ed9t h\u1ec7 th\u1ed1ng Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed m\u00e0 c\u00f2n r\u00e8n luy\u1ec7n t\u01b0 duy s\u1ed1<\/strong>, n\u0103ng l\u1ef1c kinh doanh<\/strong> v\u00e0 kh\u1ea3 n\u0103ng qu\u1ea3n tr\u1ecb to\u00e0n di\u1ec7n chu\u1ed7i gi\u00e1 tr\u1ecb s\u1ed1<\/strong>.<\/p>\n\n\n\n

\"Ng\u00e0nh
Ng\u00e0nh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed HSU \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u01b0\u1edbng th\u1ef1c ti\u1ec5n cao<\/em><\/figcaption><\/figure>\n\n\n\n

Kh\u00e1c v\u1edbi h\u00ecnh dung \u0111\u01a1n gi\u1ea3n v\u1ec1 vi\u1ec7c \u201cb\u00e1n h\u00e0ng online\u201d, sinh vi\u00ean ng\u00e0nh TM\u0110T \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn ki\u1ebfn th\u1ee9c \u0111a chi\u1ec1u<\/strong>, t\u1eeb chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb s\u1ed1, t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng (UX), logistics th\u01b0\u01a1ng m\u1ea1i, \u0111\u1ebfn ph\u00e2n t\u00edch d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng v\u00e0 qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m s\u1ed1 (digital product management).<\/p>\n\n\n\n

Ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3ng d\u1ea1y \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi nh\u01b0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI), l\u1eadp tr\u00ecnh t\u1ef1 \u0111\u1ed9ng v\u1edbi Python, n\u1ec1n t\u1ea3ng t\u1ea1o \u1ee9ng d\u1ee5ng kh\u00f4ng c\u1ea7n m\u00e3 h\u00f3a (no-code) nh\u01b0 AppSheet. Nh\u1edd \u0111\u00f3, sinh vi\u00ean c\u00f3 th\u1ec3 t\u1ef1 thi\u1ebft k\u1ebf c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 kinh doanh m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ee5 thu\u1ed9c v\u00e0o k\u1ef9 thu\u1eadt vi\u00ean hay l\u1eadp tr\u00ecnh vi\u00ean.<\/p>\n\n\n\n

H\u1ecdc t\u1eeb th\u1ef1c t\u1ebf th\u00f4ng qua vi\u1ec7c k\u1ebft n\u1ed1i doanh nghi\u1ec7p<\/h2>\n\n\n\n

M\u1ed9t \u0111i\u1ec3m n\u1ed5i b\u1eadt khi h\u1ecdc ng\u00e0nh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ea1i HSU, sinh vi\u00ean \u0111\u01b0\u1ee3c h\u01b0\u1edbng d\u1eabn m\u1edf gian h\u00e0ng th\u1eadt tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i<\/strong> nh\u01b0 Shopee v\u00e0 tr\u1ef1c ti\u1ebfp tr\u1ea3i nghi\u1ec7m qu\u1ea3n l\u00fd chu\u1ed7i v\u1eadn h\u00e0ng b\u00e0i b\u1ea3n: t\u1eeb nh\u1eadp h\u00e0ng, x\u00e2y d\u1ef1ng n\u1ed9i dung, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u1ebfn qu\u1ea3n l\u00fd doanh thu v\u00e0 ph\u1ea3n h\u1ed3i th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n

\u0110\u1ed3ng th\u1eddi, ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc th\u01b0\u1eddng xuy\u00ean t\u1ed5 ch\u1ee9c c\u00e1c chuy\u1ebfn \u0111i th\u1ef1c t\u1ebf \u0111\u1ebfn doanh nghi\u1ec7p<\/strong> th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, k\u1ebft n\u1ed1i c\u1ed9ng \u0111\u1ed3ng startup c\u00f4ng ngh\u1ec7; tham gia 2 k\u1ef3 th\u1ef1c t\u1eadp<\/strong> nh\u1eadn th\u1ee9c v\u00e0 t\u1ed1t nghi\u1ec7p; khuy\u1ebfn kh\u00edch tham gia c\u00e1c cu\u1ed9c thi chuy\u00ean m\u00f4n<\/strong> nh\u01b0 Sinh vi\u00ean Kinh doanh s\u1ed1 do VECOM t\u1ed5 ch\u1ee9c nh\u1eb1m r\u00e8n luy\u1ec7n k\u1ef9 n\u0103ng \u1ee9ng d\u1ee5ng l\u00fd thuy\u1ebft v\u00e0 m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi ngh\u1ec1 nghi\u1ec7p.<\/p>\n\n\n\n

\"Sinh
Sinh vi\u00ean tham gia Workshop \u201cUnitour B\u1eaft nh\u1ecbp xu h\u01b0\u1edbng \u2013 D\u1eabn \u0111\u1ea7u t\u01b0\u01a1ng lai\u201d c\u1ee7a Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam<\/em><\/figcaption><\/figure>\n\n\n\n

Sau khi t\u1ed1t nghi\u1ec7p, sinh vi\u00ean ng\u00e0nh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ea1i HSU c\u00f3 th\u1ec3 \u0111\u1ea3m nhi\u1ec7m nhi\u1ec1u v\u1ecb tr\u00ed kh\u00e1c nhau nh\u01b0: Chuy\u00ean vi\u00ean v\u1eadn h\u00e0nh s\u00e0n TM\u0110T, Chuy\u00ean vi\u00ean ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, Chuy\u00ean vi\u00ean ti\u1ebfp th\u1ecb s\u1ed1 (Digital Marketing), Product Manager, UX Designer, Founder startup TM\u0110T ho\u1eb7c c\u00f4ng ngh\u1ec7 s\u1ed1\u2026<\/p>\n\n\n\n

Trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng m\u00e0 s\u1ef1 thay th\u1ebf b\u1edfi AI \u0111ang l\u00e0 n\u1ed7i lo c\u1ee7a nhi\u1ec1u ng\u00e0nh ngh\u1ec1, TM\u0110T v\u1eabn gi\u1eef \u0111\u01b0\u1ee3c \u201cs\u1ee9c \u0111\u1ec1 kh\u00e1ng\u201d m\u1ea1nh m\u1ebd nh\u1edd \u0111\u1eb7c th\u00f9 c\u1ea7n \u0111\u1ebfn y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh s\u1ed1 v\u00e0 hi\u1ec3u bi\u1ebft h\u00e0nh vi kh\u00e1ch h\u00e0ng. V\u1edbi n\u1ec1n t\u1ea3ng \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n t\u1ea1i HSU, sinh vi\u00ean ng\u00e0nh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u00f4ng ch\u1ec9 an t\u00e2m v\u1ec1 c\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m, m\u00e0 c\u00f2n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh ng\u01b0\u1eddi ki\u1ebfn t\u1ea1o xu h\u01b0\u1edbng trong n\u1ec1n kinh t\u1ebf s\u1ed1 \u0111ang ph\u00e1t tri\u1ec3n \u0111\u1ea7y tri\u1ec3n v\u1ecdng c\u1ee7a Vi\u1ec7t Nam.<\/p>\n\n\n\n

\n\n

TR\u1ede TH\u00c0NH T\u00c2N SINH VI\u00caN KHOA LOGISTICS – TH\u01af\u01a0NG M\u1ea0I QU\u1ed0C T\u1ebe\n <\/p>\n\n

\n \ud83d\udd17 Fanpage: \n \n facebook.com\/HoaSenUni\n <\/a>\n <\/p>\n\n

\n \ud83d\udd0e Tuy\u1ec3n sinh: \n \n tuyensinh.hoasen.edu.vn\n <\/a>\n <\/p>\n\n

\n \n HOTLINE: 028 7300 7272\n <\/a>\n <\/p>\n<\/div>\n\n\n\n

\n\n\n\n

Th\u1ef1c hi\u1ec7n: Nguy\u1ec5n H\u1ed3ng Nhi<\/strong><\/p>\n\n\n\n

Ph\u00f2ng Marketing – Truy\u1ec1n th\u00f4ng<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Trong b\u1ed1i c\u1ea3nh h\u00e0nh vi mua s\u1eafm d\u1ecbch chuy\u1ec3n sang m\u00f4i tr\u01b0\u1eddng s\u1ed1, ng\u00e0nh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c cho th\u1ebf h\u1ec7 tr\u1ebb lo l\u1eafng b\u1ecb thay th\u1ebf b\u1edfi AI.<\/p>\n","protected":false},"author":67,"featured_media":9373,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[577,579],"tags":[601,595,599,549],"class_list":["post-8992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-khoa-logistics-thuong-mai-quoc-te","category-hoat-dong-cua-khoa","tag-ai","tag-hsu","tag-khoa-logistics-thuong-mai-quoc-te","tag-nganh-thuong-mai-dien-tu-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hoasen.edu.vn\/lgtmqt\/wp-json\/wp\/v2\/posts\/8992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hoasen.edu.vn\/lgtmqt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hoasen.edu.vn\/lgtmqt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/lgtmqt\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/lgtmqt\/wp-json\/wp\/v2\/comments?post=8992"}],"version-history":[{"count":10,"href":"https:\/\/www.hoasen.edu.vn\/lgtmqt\/wp-json\/wp\/v2\/posts\/8992\/revisions"}],"predecessor-version":[{"id":9459,"href":"https:\/\/www.hoasen.edu.vn\/lgtmqt\/wp-json\/wp\/v2\/posts\/8992\/revisions\/9459"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/lgtmqt\/wp-json\/wp\/v2\/media\/9373"}],"wp:attachment":[{"href":"https:\/\/www.hoasen.edu.vn\/lgtmqt\/wp-json\/wp\/v2\/media?parent=8992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/lgtmqt\/wp-json\/wp\/v2\/categories?post=8992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/lgtmqt\/wp-json\/wp\/v2\/tags?post=8992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}