{"id":9392,"date":"2026-06-25T12:40:00","date_gmt":"2026-06-25T05:40:00","guid":{"rendered":"https:\/\/www.hoasen.edu.vn\/ktqt\/?p=9392"},"modified":"2026-08-18T13:33:17","modified_gmt":"2026-08-18T06:33:17","slug":"seminar-4p-de-khach-hang-noi-co-voi-cac-startup","status":"publish","type":"post","link":"https:\/\/www.hoasen.edu.vn\/ktqt\/seminar-4p-de-khach-hang-noi-co-voi-cac-startup\/","title":{"rendered":"SEMINAR: 4P \u0110\u1ec2 KH\u00c1CH H\u00c0NG N\u00d3I \u201cC\u00d3\u201d V\u1edaI C\u00c1C STARTUP"},"content":{"rendered":"\n

SEMINAR: 4P \u0110\u1ec2 KH\u00c1CH H\u00c0NG N\u00d3I \u201cC\u00d3\u201d V\u1edaI C\u00c1C STARTUP<\/a><\/strong> mang \u0111\u1ebfn cho sinh vi\u00ean tham gia \u0110\u1ec1 \u00e1n HSU Business Challenge 2026<\/a><\/strong> g\u00f3c nh\u00ecn th\u1ef1c t\u1ebf v\u1ec1 c\u00e1ch doanh nghi\u1ec7p t\u00ecm hi\u1ec3u nhu c\u1ea7u kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb kh\u00e1c bi\u1ec7t v\u00e0 t\u1ea1o ra nh\u1eefng \u0111i\u1ec3m ch\u1ea1m ph\u00f9 h\u1ee3p trong h\u00e0nh tr\u00ecnh \u0111\u01b0a kh\u00e1ch h\u00e0ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n

\"SEMINAR:
Sinh vi\u00ean HSU c\u00f9ng di\u1ec5n gi\u1ea3 ch\u1ee5p \u1ea3nh l\u01b0u ni\u1ec7m t\u1ea1i Seminar<\/figcaption><\/figure>\n\n\n\n
\"\"
THS. PH\u1ea0M TH\u00c0NH MINH \u2013 Chia s\u1ebb v\u1ec1 4P \u0111\u1ec3 kh\u00e1ch h\u00e0ng n\u00f3i \u201cC\u00d3\u201d v\u1edbi c\u00e1c Startup<\/figcaption><\/figure>\n\n\n\n

Trong m\u00f4i tr\u01b0\u1eddng kinh doanh ng\u00e0y c\u00e0ng c\u1ea1nh tranh, m\u1ed9t \u00fd t\u01b0\u1edfng t\u1ed1t m\u1edbi ch\u1ec9 l\u00e0 b\u01b0\u1edbc kh\u1edfi \u0111\u1ea7u. \u0110\u1ec3 m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn, doanh nghi\u1ec7p c\u1ea7n hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng \u0111ang c\u1ea7n g\u00ec, v\u1ea5n \u0111\u1ec1 n\u00e0o c\u1ea7n \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft v\u00e0 \u0111\u00e2u l\u00e0 y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi nh\u1eefng l\u1ef1a ch\u1ecdn kh\u00e1c tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n

T\u1eeb th\u1ef1c t\u1ebf \u0111\u00f3, Seminar t\u1eadp trung v\u00e0o 4 y\u1ebfu t\u1ed1 trong h\u00e0nh tr\u00ecnh chinh ph\u1ee5c kh\u00e1ch h\u00e0ng g\u1ed3m Pain Point, USP, Touch Point v\u00e0 Tipping Point<\/strong>, v\u1edbi s\u1ef1 d\u1eabn d\u1eaft c\u1ee7a ThS. Ph\u1ea1m Th\u00e0nh Minh \u2013 Gi\u00e1m \u0111\u1ed1c Marketing, C\u00f4ng ty AP Saigon Petro<\/strong>. N\u1ed9i dung ch\u01b0\u01a1ng tr\u00ecnh gi\u00fap sinh vi\u00ean ti\u1ebfp c\u1eadn c\u00e1c kh\u00e1i ni\u1ec7m Marketing t\u1eeb g\u00f3c nh\u00ecn th\u1ef1c ti\u1ec5n v\u00e0 hi\u1ec3u r\u00f5 h\u01a1n c\u00e1ch doanh nghi\u1ec7p x\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb d\u1ef1a tr\u00ean nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

SEMINAR: 4P \u0110\u1ec2 KH\u00c1CH H\u00c0NG N\u00d3I \u201cC\u00d3\u201d V\u1edaI C\u00c1C STARTUP \u2013 4P Marketing<\/h2>\n\n\n\n

Trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 c\u1ea7n quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m m\u00ecnh \u0111ang c\u00f3 m\u00e0 c\u00f2n ph\u1ea3i b\u1eaft \u0111\u1ea7u t\u1eeb ch\u00ednh kh\u00e1ch h\u00e0ng. B\u1ed1n y\u1ebfu t\u1ed1 \u0111\u01b0\u1ee3c chia s\u1ebb t\u1ea1i Seminar gi\u00fap sinh vi\u00ean h\u00ecnh dung r\u00f5 h\u01a1n t\u1eebng b\u01b0\u1edbc trong qu\u00e1 tr\u00ecnh n\u00e0y.<\/p>\n\n\n\n

\"\"
Seminar \u201c4P \u0111\u1ec3 kh\u00e1ch h\u00e0ng n\u00f3i \u201cC\u00f3\u201d v\u1edbi c\u00e1c Startup\u201d mang \u0111\u1ebfn g\u00f3c nh\u00ecn th\u1ef1c t\u1ebf v\u1ec1 h\u00e0nh tr\u00ecnh chinh ph\u1ee5c kh\u00e1ch h\u00e0ng.<\/figcaption><\/figure>\n\n\n\n

Pain Point \u2013 X\u00e1c \u0111\u1ecbnh \u0111\u00fang nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n\n\n\n

Tr\u01b0\u1edbc khi ph\u00e1t tri\u1ec3n m\u1ed9t s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng \u0111ang g\u1eb7p v\u1ea5n \u0111\u1ec1 g\u00ec v\u00e0 nhu c\u1ea7u n\u00e0o ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng. Pain Point<\/strong> gi\u00fap startup nh\u1eadn di\u1ec7n nh\u1eefng kh\u00f3 kh\u0103n, b\u1ea5t ti\u1ec7n ho\u1eb7c v\u1ea5n \u0111\u1ec1 m\u00e0 kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 quan t\u00e2m.<\/p>\n\n\n\n

Vi\u1ec7c x\u00e1c \u0111\u1ecbnh \u0111\u00fang Pain Point l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 doanh nghi\u1ec7p x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng, thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o nh\u1eefng g\u00ec m\u00ecnh mu\u1ed1n b\u00e1n.<\/p>\n\n\n\n

USP \u2013 X\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb kh\u00e1c bi\u1ec7t<\/strong><\/h3>\n\n\n\n

Khi c\u00f3 nhi\u1ec1u s\u1ea3n ph\u1ea9m c\u00f9ng ph\u1ee5c v\u1ee5 m\u1ed9t nhu c\u1ea7u, kh\u00e1ch h\u00e0ng s\u1ebd d\u1ef1a v\u00e0o \u0111\u00e2u \u0111\u1ec3 l\u1ef1a ch\u1ecdn? \u0110\u00e2y l\u00e0 l\u00fac USP \u2013 Unique Selling Point<\/strong> tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 quan tr\u1ecdng.<\/p>\n\n\n\n

USP gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m kh\u00e1c bi\u1ec7t v\u00e0 gi\u00e1 tr\u1ecb ri\u00eang c\u1ee7a s\u1ea3n ph\u1ea9m. M\u1ed9t l\u1ee3i th\u1ebf c\u1ea1nh tranh r\u00f5 r\u00e0ng kh\u00f4ng ch\u1ec9 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt h\u01a1n m\u00e0 c\u00f2n t\u1ea1o th\u00eam l\u00fd do \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00e2n nh\u1eafc l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n

Touch Point \u2013 T\u1ea1o ra nh\u1eefng \u0111i\u1ec3m ch\u1ea1m ph\u00f9 h\u1ee3p<\/strong><\/h3>\n\n\n\n

Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 ti\u1ebfp x\u00fac v\u1edbi th\u01b0\u01a1ng hi\u1ec7u qua nhi\u1ec1u k\u00eanh nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i, qu\u1ea3ng c\u00e1o, website, c\u1eeda h\u00e0ng hay qu\u00e1 tr\u00ecnh t\u01b0 v\u1ea5n. M\u1ed7i \u0111i\u1ec3m ti\u1ebfp x\u00fac \u0111\u1ec1u g\u00f3p ph\u1ea7n h\u00ecnh th\u00e0nh tr\u1ea3i nghi\u1ec7m v\u00e0 c\u00e1ch kh\u00e1ch h\u00e0ng nh\u00ecn nh\u1eadn v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

V\u00ec v\u1eady, Touch Point<\/strong> gi\u00fap doanh nghi\u1ec7p nh\u00ecn l\u1ea1i h\u00e0nh tr\u00ecnh t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng nh\u1eefng \u0111i\u1ec3m ch\u1ea1m ph\u00f9 h\u1ee3p, nh\u1ea5t qu\u00e1n h\u01a1n.<\/p>\n\n\n\n

Tipping Point \u2013 Th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh<\/strong><\/h3>\n\n\n\n

Kh\u00f4ng ph\u1ea3i kh\u00e1ch h\u00e0ng n\u00e0o quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u0169ng s\u1ebd ngay l\u1eadp t\u1ee9c mua h\u00e0ng. Doanh nghi\u1ec7p c\u1ea7n t\u00ecm ra y\u1ebfu t\u1ed1 \u0111\u1ee7 thuy\u1ebft ph\u1ee5c \u0111\u1ec3 kh\u00e1ch h\u00e0ng chuy\u1ec3n t\u1eeb c\u00e2n nh\u1eafc sang h\u00e0nh \u0111\u1ed9ng.<\/p>\n\n\n\n

Tipping Point<\/strong> ch\u00ednh l\u00e0 \u0111i\u1ec3m th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh \u0111\u00f3, c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m, tr\u1ea3i nghi\u1ec7m, s\u1ef1 tin t\u01b0\u1edfng ho\u1eb7c m\u1ed9t y\u1ebfu t\u1ed1 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng t\u1ea1i \u0111\u00fang th\u1eddi \u0111i\u1ec3m.<\/p>\n\n\n\n

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\"\"<\/figure>\n<\/div>\n\n\n\n
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Sinh vi\u00ean \u0111\u1eb7t c\u00e2u h\u1ecfi v\u00e0 giao l\u01b0u<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

K\u1ebft n\u1ed1i ki\u1ebfn th\u1ee9c Marketing v\u1edbi th\u1ef1c ti\u1ec5n doanh nghi\u1ec7p<\/strong><\/h2>\n\n\n\n

Th\u00f4ng qua nh\u1eefng t\u00ecnh hu\u1ed1ng th\u1ef1c t\u1ebf v\u00e0 kinh nghi\u1ec7m tri\u1ec3n khai t\u1eeb doanh nghi\u1ec7p, Seminar gi\u00fap sinh vi\u00ean c\u00f3 c\u01a1 h\u1ed9i nh\u00ecn nh\u1eadn ki\u1ebfn th\u1ee9c Marketing cho startup<\/strong> d\u01b0\u1edbi g\u00f3c \u0111\u1ed9 \u1ee9ng d\u1ee5ng.<\/p>\n\n\n\n

V\u1edbi s\u1ef1 chia s\u1ebb c\u1ee7a ThS. Ph\u1ea1m Th\u00e0nh Minh \u2013 Gi\u00e1m \u0111\u1ed1c Marketing, C\u00f4ng ty AP Saigon Petro<\/strong>, sinh vi\u00ean c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n c\u00e1ch doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng, x\u00e2y d\u1ef1ng l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng trong th\u1ef1c t\u1ebf.<\/p>\n\n\n\n

Th\u00f4ng qua SEMINAR: 4P \u0110\u1ec2 KH\u00c1CH H\u00c0NG N\u00d3I \u201cC\u00d3\u201d V\u1edaI C\u00c1C STARTUP<\/strong>, sinh vi\u00ean c\u00f3 th\u00eam c\u01a1 h\u1ed9i m\u1edf r\u1ed9ng ki\u1ebfn th\u1ee9c v\u1ec1 Marketing, ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u01b0 duy x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh kinh doanh l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m.<\/p>\n\n\n\n

X\u00e2y d\u1ef1ng t\u01b0 duy kinh doanh l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m<\/strong><\/h2>\n\n\n\n

T\u1eeb vi\u1ec7c x\u00e1c \u0111\u1ecbnh \u0111\u00fang v\u1ea5n \u0111\u1ec1 \u0111\u1ebfn t\u1ea1o ra gi\u00e1 tr\u1ecb kh\u00e1c bi\u1ec7t v\u00e0 x\u00e2y d\u1ef1ng tr\u1ea3i nghi\u1ec7m ph\u00f9 h\u1ee3p, h\u00e0nh tr\u00ecnh chinh ph\u1ee5c kh\u00e1ch h\u00e0ng \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i b\u1eaft \u0111\u1ea7u t\u1eeb vi\u1ec7c hi\u1ec3u kh\u00e1ch h\u00e0ng<\/strong>.<\/p>\n\n\n\n

Th\u00f4ng qua SEMINAR: 4P \u0110\u1ec2 KH\u00c1CH H\u00c0NG N\u00d3I \u201cC\u00d3\u201d V\u1edaI C\u00c1C STARTUP<\/strong>, sinh vi\u00ean c\u00f3 th\u00eam c\u01a1 h\u1ed9i m\u1edf r\u1ed9ng ki\u1ebfn th\u1ee9c v\u1ec1 Marketing, ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u01b0 duy x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh kinh doanh l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m.<\/p>\n\n\n\n

\u0110\u00e2y c\u0169ng l\u00e0 nh\u1eefng ki\u1ebfn th\u1ee9c v\u00e0 g\u00f3c nh\u00ecn th\u1ef1c t\u1ebf c\u1ea7n thi\u1ebft \u0111\u1ec3 sinh vi\u00ean c\u00f3 th\u1ec3 v\u1eadn d\u1ee5ng trong qu\u00e1 tr\u00ecnh h\u1ecdc t\u1eadp, x\u00e2y d\u1ef1ng \u00fd t\u01b0\u1edfng kinh doanh v\u00e0 chu\u1ea9n b\u1ecb cho m\u00f4i tr\u01b0\u1eddng doanh nghi\u1ec7p trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n

\"\"
Kho\u1ea3nh kh\u1eafc l\u01b0u ni\u1ec7m tri \u00e2n ThS. Ph\u1ea1m Th\u00e0nh Minh<\/strong><\/figcaption><\/figure>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

SEMINAR: 4P \u0110\u1ec2 KH\u00c1CH H\u00c0NG N\u00d3I \u201cC\u00d3\u201d V\u1edaI C\u00c1C STARTUP mang \u0111\u1ebfn cho sinh vi\u00ean tham gia \u0110\u1ec1 \u00e1n HSU Business Challenge 2026 g\u00f3c nh\u00ecn th\u1ef1c t\u1ebf v\u1ec1 c\u00e1ch doanh nghi\u1ec7p t\u00ecm hi\u1ec3u nhu c\u1ea7u kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb kh\u00e1c bi\u1ec7t v\u00e0 t\u1ea1o ra nh\u1eefng \u0111i\u1ec3m ch\u1ea1m ph\u00f9 h\u1ee3p trong h\u00e0nh tr\u00ecnh \u0111\u01b0a kh\u00e1ch h\u00e0ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m. Trong m\u00f4i tr\u01b0\u1eddng kinh doanh ng\u00e0y c\u00e0ng c\u1ea1nh tranh, m\u1ed9t \u00fd t\u01b0\u1edfng t\u1ed1t m\u1edbi ch\u1ec9 l\u00e0 b\u01b0\u1edbc kh\u1edfi \u0111\u1ea7u. \u0110\u1ec3 m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn, doanh nghi\u1ec7p c\u1ea7n hi\u1ec3u r\u00f5 kh\u00e1ch…<\/p>\n","protected":false},"author":677,"featured_media":9476,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[169,175,171],"tags":[],"class_list":["post-9392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-khoa-kinh-te-quan-tri","category-de-an-cuoc-thi","category-hoat-dong-cua-khoa"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hoasen.edu.vn\/ktqt\/wp-json\/wp\/v2\/posts\/9392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hoasen.edu.vn\/ktqt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hoasen.edu.vn\/ktqt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/ktqt\/wp-json\/wp\/v2\/users\/677"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/ktqt\/wp-json\/wp\/v2\/comments?post=9392"}],"version-history":[{"count":6,"href":"https:\/\/www.hoasen.edu.vn\/ktqt\/wp-json\/wp\/v2\/posts\/9392\/revisions"}],"predecessor-version":[{"id":9497,"href":"https:\/\/www.hoasen.edu.vn\/ktqt\/wp-json\/wp\/v2\/posts\/9392\/revisions\/9497"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/ktqt\/wp-json\/wp\/v2\/media\/9476"}],"wp:attachment":[{"href":"https:\/\/www.hoasen.edu.vn\/ktqt\/wp-json\/wp\/v2\/media?parent=9392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/ktqt\/wp-json\/wp\/v2\/categories?post=9392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/ktqt\/wp-json\/wp\/v2\/tags?post=9392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}