{"id":1562,"date":"2022-08-09T11:28:18","date_gmt":"2022-08-09T04:28:18","guid":{"rendered":"https:\/\/www.hoasen.edu.vn\/ktqt\/?p=1562"},"modified":"2024-01-26T10:55:41","modified_gmt":"2024-01-26T03:55:41","slug":"webinar-nganh-marketing-diem-chuyen-giao-gia-tri-cua-doanh-nghiep-cho-khach-hang-trong-thoi-dai-moi","status":"publish","type":"post","link":"https:\/\/www.hoasen.edu.vn\/ktqt\/webinar-nganh-marketing-diem-chuyen-giao-gia-tri-cua-doanh-nghiep-cho-khach-hang-trong-thoi-dai-moi\/","title":{"rendered":"Webinar Ng\u00e0nh Marketing: \u0110i\u1ec3m chuy\u1ec3n giao gi\u00e1 tr\u1ecb c\u1ee7a doanh nghi\u1ec7p cho kh\u00e1ch h\u00e0ng trong th\u1eddi \u0111\u1ea1i m\u1edbi"},"content":{"rendered":"\n
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H\u00ecnh \u1ea3nh di\u1ec5n gi\u1ea3 Ph\u1ea1m Thu\u1ef3 D\u01b0\u01a1ng<\/figcaption><\/figure>\n\n\n\n
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H\u00ecnh \u1ea3nh di\u1ec5n gi\u1ea3 L\u00ea Tr\u1ea7n C\u00f4ng Minh<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

Sau g\u1ea7n 2 n\u0103m \u0111\u1ea1i d\u1ecbch COVID-19 ho\u00e0nh h\u00e0nh, n\u1ec1n kinh t\u1ebf \u0111ang b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n ph\u1ee5c h\u1ed3i, ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd v\u00e0 ghi nh\u1eadn nh\u1eefng t\u00edn hi\u1ec7u t\u00edch c\u1ef1c. C\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a Vi\u1ec7t Nam \u0111ang s\u00f4i n\u1ed5i tr\u1edf l\u1ea1i. Tuy v\u1eady, c\u00e1c doanh nghi\u1ec7p \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng kh\u00f3 kh\u0103n kh\u00e1ch quan l\u1eabn ch\u1ee7 quan.<\/p>\n\n\n\n

C\u00e1c kh\u00f3 kh\u0103n g\u00e2y n\u00ean b\u1edfi c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1ch quan nh\u01b0:<\/p>\n\n\n\n

\"?\"Lo ng\u1ea1i v\u1ec1 s\u1ef1 b\u00f9ng ph\u00e1t tr\u1edf l\u1ea1i c\u1ee7a d\u1ecbch b\u1ec7nh<\/p>\n\n\n\n

\"?\"S\u1ef1 gi\u00e1n \u0111o\u1ea1n chu\u1ed7i cung \u1ee9ng<\/p>\n\n\n\n

\"?\"Nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00e3 d\u1ea7n thay \u0111\u1ed5i sau \u0111\u1ea1i d\u1ecbch<\/p>\n\n\n\n

\"?\"L\u1ea1m ph\u00e1t t\u0103ng nhanh, gi\u00e1 c\u1ea3 h\u00e0ng h\u00f3a leo thang<\/p>\n\n\n\n

B\u00ean c\u1ea1nh c\u00e1c y\u1ebfu t\u1ed1 t\u1eeb m\u00f4i tr\u01b0\u1eddng c\u00f2n c\u00f3 nh\u1eefng tr\u1edf ng\u1ea1i xu\u1ea5t ph\u00e1t t\u1eeb trong doanh nghi\u1ec7p:<\/p>\n\n\n\n

\"\u26a1\ufe0f\"Nh\u00e2n s\u1ef1 ngh\u1ec9 vi\u1ec7c, t\u1ed1n nhi\u1ec1u th\u1eddi gian \u0111\u00e0o t\u1ea1o nh\u00e2n s\u1ef1 m\u1edbi<\/p>\n\n\n\n

\"\u26a1\ufe0f\"Kh\u00f3 kh\u0103n trong qu\u00e1 tr\u00ecnh ph\u1ee5c h\u1ed3i doanh nghi\u1ec7p v\u00e0 qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/p>\n\n\n\n

Th\u1ed1ng k\u00ea cho th\u1ea5y, COVID-19 \u0111\u00e3 th\u00fac \u0111\u1ea9y doanh nghi\u1ec7p chuy\u1ec3n m\u00ecnh m\u1ea1nh m\u1ebd \u0111\u1ec3 tr\u1edf l\u1ea1i, tuy nhi\u00ean:<\/p>\n\n\n\n

\"\u2753\"Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o l\u00e0 C\u1ea6N v\u00e0 \u0110\u1ee6 \u0111\u1ec3 doanh nghi\u1ec7p s\u1eb5n s\u00e0ng tr\u1edf l\u1ea1i?<\/p>\n\n\n\n

\"\u2753\"L\u00e0m sao \u0111\u1ec3 t\u1ed1i \u01b0u c\u00e1c ph\u01b0\u01a1ng ph\u00e1p chuy\u1ec3n giao gi\u00e1 tr\u1ecb c\u1ee7a doanh nghi\u1ec7p cho kh\u00e1ch h\u00e0ng?<\/p>\n\n\n\n

\"\u2753\"L\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 n\u00e0o l\u00e0 ph\u00f9 h\u1ee3p?<\/p>\n\n\n\n

\u2026v\u1eabn l\u00e0 nh\u1eefng v\u1ea5n \u0111\u1ec1 l\u1edbn ng\u0103n tr\u1edf doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n th\u00e0nh c\u00f4ng.Th\u1ea5u hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng kh\u00f3 kh\u0103n \u0111\u00f3, th\u00e1ng 8 n\u00e0y Khoa KT-QT s\u1ebd t\u1ed5 ch\u1ee9c bu\u1ed5i webinar ch\u1ee7 \u0111\u1ec1: \u201c\u0110i\u1ec3m chuy\u1ec3n giao gi\u00e1 tr\u1ecb c\u1ee7a doanh nghi\u1ec7p cho kh\u00e1ch h\u00e0ng trong th\u1eddi \u0111\u1ea1i m\u1edbi<\/strong>\u201d.<\/p>\n\n\n\n

Bu\u1ed5i webinar s\u1ebd c\u00f3 s\u1ef1 g\u00f3p m\u1eb7t c\u1ee7a 2 v\u1ecb Di\u1ec5n gi\u1ea3 “hot h\u00f2n h\u1ecdt” \u0111\u00f3 l\u00e0:<\/p>\n\n\n\n

\"?\" Ch\u1ecb Ph\u1ea1m Thu\u1ef3 D\u01b0\u01a1ng<\/strong> –<\/em> CEO <\/em><\/strong>c\u1ee7a<\/strong> Bighead Communication<\/strong><\/em><\/p>\n\n\n\n

\"?\"Anh L\u00ea Tr\u1ea7n C\u00f4ng Minh – c\u1ef1u sinh vi\u00ean ng\u00e0nh Marketing, hi\u1ec7n l\u00e0 m\u1ed9t Senior Senior Copywriter t\u1ea1i Pencil Group.<\/em><\/strong><\/p>\n\n\n\n

C\u00e1c anh ch\u1ecb l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 c\u00f3 kinh nghi\u1ec7m l\u00e2u n\u0103m trong l\u0129nh v\u1ef1c Marketing, c\u00f3 kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch nh\u1eefng th\u00e1ch th\u1ee9c d\u1eabn \u0111\u1ebfn vi\u1ec7c ph\u00e1t tri\u1ec3n tr\u1edf l\u1ea1i sau \u0111\u1ea1i d\u1ecbch th\u1ea5t b\u1ea1i, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c \u0111\u1ecbnh h\u01b0\u1edbng gi\u00fap nh\u00e0 qu\u1ea3n tr\u1ecb x\u00e1c \u0111\u1ecbnh nh\u1eefng v\u1ea5n \u0111\u1ec1 C\u0102N B\u1ea2N doanh nghi\u1ec7p c\u1ea7n xem x\u00e9t \u0111\u1ec3 chuy\u1ec3n giao gi\u00e1 tr\u1ecb hi\u1ec7u qu\u1ea3. \u0110\u1ed3ng th\u1eddi nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng T\u01af DUY ch\u1ea5p nh\u1eadn \u0111\u1ed5i m\u1edbi, \u0111\u00e1nh gi\u00e1 theo giai \u0111o\u1ea1n v\u00e0 ph\u01b0\u01a1ng th\u1ee9c l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p hi\u1ec7u qu\u1ea3 gi\u00fap doanh nghi\u1ec7p GI\u1ea2M THI\u1ec2U t\u1ed1i \u0111a thi\u1ec7t h\u1ea1i trong h\u00e0nh tr\u00ecnh chuy\u1ec3n m\u00ecnh.<\/p>\n\n\n\n

Th\u00f4ng tin v\u1ec1<\/strong> Webinar<\/strong>:<\/p>\n\n\n\n

\"?\"Link \u0111\u0103ng k\u00fd: https:\/\/forms.gle\/q23xoEzdjmCP5ytJA<\/a> (C\u00e1c b\u1ea1n l\u01b0u \u00fd: v\u00ec s\u1ed1 l\u01b0\u1ee3ng c\u00f3 h\u1ea1n n\u00ean link \u0111\u0103ng k\u00fd s\u1ebd t\u1ef1 \u0111\u00f3ng khi \u0111\u00e3 \u0111\u1ee7 ng\u01b0\u1eddi tham d\u1ef1)<\/p>\n\n\n\n

Th\u1eddi gian: 19h00 – 20h30 Th\u1ee9 ?, ng\u00e0y 10\/08\/2022<\/strong> H\u00ecnh th\u1ee9c: Online (Google Meet) v\u00e0 ph\u00e1t tr\u1ef1c ti\u1ebfp t\u1ea1i fanpage Khoa Kinh t\u1ebf – Qu\u1ea3n tr\u1ecb: https:\/\/www.facebook.com\/khoaktqtDHHS<\/a><\/p>\n\n\n\n

Quy\u1ec1n l\u1ee3i khi tham gia:<\/strong><\/p>\n\n\n\n

\"\u2728\"H\u1ecdc sinh, sinh vi\u00ean nh\u1eadn \u0111\u01b0\u1ee3c gi\u1ea5y ch\u1ee9ng nh\u1eadn online khi tham gia bu\u1ed5i webinar.<\/p>\n\n\n\n

\"\u2728\"\u0110\u01b0\u1ee3c l\u1eafng nghe v\u00e0 h\u1ecdc h\u1ecfi kinh nghi\u1ec7m t\u1eeb c\u00e2u chuy\u1ec7n c\u1ee7a c\u00e1c di\u1ec5n gi\u1ea3. <\/p>\n\n\n\n

\"\u2728\"Tham gia Q&A, \u0111\u01b0a ra nh\u1eefng th\u1eafc m\u1eafc v\u00e0 nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u1ea7n gi\u1ea3i \u0111\u00e1p.<\/p>\n\n\n\n

\"\u2728\"\u0110\u01b0\u1ee3c k\u1ebft n\u1ed1i c\u00f9ng c\u00e1c di\u1ec5n gi\u1ea3 v\u00e0 c\u00e1c sinh vi\u00ean kh\u00e1c.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sau g\u1ea7n 2 n\u0103m \u0111\u1ea1i d\u1ecbch COVID-19 ho\u00e0nh h\u00e0nh, n\u1ec1n kinh t\u1ebf \u0111ang b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n ph\u1ee5c h\u1ed3i, ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd v\u00e0 ghi nh\u1eadn nh\u1eefng t\u00edn hi\u1ec7u t\u00edch c\u1ef1c. C\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a Vi\u1ec7t Nam \u0111ang s\u00f4i n\u1ed5i tr\u1edf l\u1ea1i. Tuy v\u1eady, c\u00e1c doanh nghi\u1ec7p \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng kh\u00f3 kh\u0103n kh\u00e1ch quan l\u1eabn ch\u1ee7 quan. C\u00e1c kh\u00f3 kh\u0103n g\u00e2y n\u00ean b\u1edfi c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1ch quan nh\u01b0: Lo ng\u1ea1i v\u1ec1 s\u1ef1 b\u00f9ng ph\u00e1t tr\u1edf l\u1ea1i c\u1ee7a d\u1ecbch b\u1ec7nh S\u1ef1 gi\u00e1n \u0111o\u1ea1n chu\u1ed7i cung \u1ee9ng Nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00e3 d\u1ea7n thay \u0111\u1ed5i…<\/p>\n","protected":false},"author":25,"featured_media":1564,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,7],"tags":[],"class_list":["post-1562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thong-tin","category-tin-noi-bat-vi"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hoasen.edu.vn\/ktqt\/wp-json\/wp\/v2\/posts\/1562","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hoasen.edu.vn\/ktqt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hoasen.edu.vn\/ktqt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/ktqt\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/ktqt\/wp-json\/wp\/v2\/comments?post=1562"}],"version-history":[{"count":6,"href":"https:\/\/www.hoasen.edu.vn\/ktqt\/wp-json\/wp\/v2\/posts\/1562\/revisions"}],"predecessor-version":[{"id":4075,"href":"https:\/\/www.hoasen.edu.vn\/ktqt\/wp-json\/wp\/v2\/posts\/1562\/revisions\/4075"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/ktqt\/wp-json\/wp\/v2\/media\/1564"}],"wp:attachment":[{"href":"https:\/\/www.hoasen.edu.vn\/ktqt\/wp-json\/wp\/v2\/media?parent=1562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/ktqt\/wp-json\/wp\/v2\/categories?post=1562"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/ktqt\/wp-json\/wp\/v2\/tags?post=1562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}