{"id":570,"date":"2021-12-01T22:33:56","date_gmt":"2021-12-01T15:33:56","guid":{"rendered":"https:\/\/hoasen.edu.vn\/ktqt\/?post_type=education&#038;p=570"},"modified":"2024-01-22T08:43:04","modified_gmt":"2024-01-22T01:43:04","slug":"digital-marketing","status":"publish","type":"education","link":"https:\/\/www.hoasen.edu.vn\/ktqt\/education\/digital-marketing\/","title":{"rendered":"Digital Marketing"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>M\u00e3 ng\u00e0nh: 7340114<\/strong><\/h2>\n\n\n\n<p>Ch\u01b0\u01a1ng tr\u00ecnh Digital Marketing (H\u1ec7 \u0110\u1ea1i h\u1ecdc ch\u00ednh quy) ng\u00e0nh h\u1ecdc mang \u0111\u1ebfn cho ng\u01b0\u1eddi h\u1ecdc k\u1ef9 n\u0103ng s\u00e1ng t\u1ea1o, t\u01b0 duy tr\u00ean n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1, gi\u00fap cho doanh nghi\u1ec7p ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng tr\u00ean m\u1ecdi ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng (Email, Website, Facebook, &#8230;) Th\u00f4ng qua nh\u1eefng n\u1ec1n t\u1ea3ng tr\u00ean, Digital Marketing s\u1ebd x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng m\u1ed9t doanh nghi\u1ec7p. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u01af<strong>u \u0111i\u1ec3m ch\u01b0\u01a1ng tr\u00ecnh<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>L\u00e0 \u0111\u01a1n v\u1ecb ti\u00ean phong m\u1edf ng\u00e0nh \u0111\u00e0o t\u1ea1o Marketing K\u1ef9&nbsp;Thu\u1eadt S\u1ed1 t\u1ea1i Vi\u1ec7t Nam;<\/li>\n\n\n\n<li>Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf mang t\u00ednh th\u1ef1c ti\u1ec5n cao, gi\u1ea3ng d\u1ea1y b\u1eb1ng ti\u1ebfng Anh;<\/li>\n\n\n\n<li>H\u1ecdc t\u1eadp c\u00f9ng \u0111\u1ed9i ng\u0169 gi\u1ea3ng vi\u00ean gi\u00e0u kinh nghi\u1ec7m v\u00e0 c\u00e1c chuy\u00ean gia \u0111\u1ebfn t\u1eeb doanh nghi\u1ec7p;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00e1c ki\u1ec3m \u0111\u1ecbnh v\u00e0 ch\u1ee9ng ch\u1ec9 ch\u1ea5t l\u01b0\u1ee3ng qu\u1ed1c t\u1ebf \u0111\u00e3 \u0111\u1ea1t:<a href=\"https:\/\/www.hoasen.edu.vn\/ktqt\/education\/quan-tri-kinh-doanh\/\"><\/a><\/h2>\n\n\n\t\t<!-- ================================================== -->\r\n\t\t<!-- CERTIFICATIONS -->\r\n\t\t<!-- ================================================== -->\r\n\t\t<div class=\"vc-partner--top text-center jsCert\">\r\n\t\t\t<div class=\"container position-relative\">\r\n\t\t\t\t<div class=\"swiper-container d-inline-block\" id=\"certblock_9ffba23486c0d6db4449bfa60c4f3ae7\">\r\n\t\t\t\t\t<div class=\"swiper-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\" class=\"vc-partner__item d-flex align-items-center justify-content-center\">\r\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hoasen.edu.vn\/ktqt\/wp-content\/uploads\/sites\/15\/2021\/12\/Moet-NguyenBan-e1669947656494.png\" alt=\"\">\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\" class=\"vc-partner__item d-flex align-items-center justify-content-center\">\r\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hoasen.edu.vn\/ktqt\/wp-content\/uploads\/sites\/15\/2021\/12\/img-09.png\" alt=\"\">\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\" class=\"vc-partner__item d-flex align-items-center justify-content-center\">\r\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hoasen.edu.vn\/ktqt\/wp-content\/uploads\/sites\/15\/2021\/12\/NEAS_QC_BADGE.png\" alt=\"\">\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\n\n\n<h2 class=\"wp-block-heading\"><strong>Ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc<\/strong>:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cung c\u1ea5p ki\u1ebfn th\u1ee9c cho ng\u01b0\u1eddi h\u1ecdc: hi\u1ec3u r\u00f5 ch\u00e2n dung kh\u00e1ch h\u00e0ng, th\u1ef1c chi\u1ebfn c\u00f4ng c\u1ee5 marketing \u0111i\u1ec7n t\u1eed gi\u00fap \u0111o l\u01b0\u1eddng v\u00e0 t\u1ed1i\u00a0\u01b0u chi\u1ebfn d\u1ecbch marketing;<\/li>\n\n\n\n<li>M\u1ed9t s\u1ed1 m\u00f4n h\u1ecdc ti\u00eau bi\u1ec3u: H\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 &#8211; Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1 &#8211; T\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO) &#8211; Marketing n\u1ec1n t\u1ea3ng di \u0111\u1ed9ng v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i &#8211; Ph\u00e2n t\u00edch d\u1eef li\u1ec7u Marketing \u0111i\u1ec7n t\u1eed &#8211; Qu\u1ea3n tr\u1ecb quan h\u1ec7 kh\u00e1ch h\u00e0ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c tr\u1ef1c tuy\u1ebfn &#8211; Qu\u1ea3ng c\u00e1o l\u1eadp tr\u00ecnh;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>C\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p<\/strong>:<\/h2>\n\n\n\n<p>Nhu c\u1ea7u nh\u00e2n l\u1ef1c Digital Marketing \u0111ang t\u0103ng cao trong t\u1ea5t c\u1ea3 l\u0129nh v\u1ef1c kinh doanh v\u1edbi m\u1ee9c l\u01b0\u01a1ng c\u1ea1nh tranh. C\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c l\u00e0m vi\u1ec7c trong c\u00e1c l\u0129nh v\u1ef1c:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Chuy\u00ean gia truy\u1ec1n th\u00f4ng \u0111i\u1ec7n t\u1eed;<\/li>\n\n\n\n<li>Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u;<\/li>\n\n\n\n<li>Automation marketing;<\/li>\n\n\n\n<li>Qu\u1ea3n tr\u1ecb marketing k\u1ef9 thu\u1eadt s\u1ed1;<\/li>\n\n\n\n<li>Qu\u1ea3n tr\u1ecb truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"hsu-iframe\"><iframe loading=\"lazy\" title=\"H\u1ecdc ng\u00e0nh Marketing v\u00e0 ng\u00e0nh Digital Marketing l\u00e0 ph\u1ea3i s\u00e1ng t\u1ea1o!?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/9T2UZuFT-Ww?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>&#8220;C\u00f4ng ngh\u1ec7 ph\u00e1t tri\u1ec3n \u0111\u00e3 l\u00e0m thay \u0111\u1ed5i c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u0169ng nh\u01b0 c\u00f4ng c\u1ee5 Marketing. Ng\u00e0y nay, doanh nghi\u1ec7p \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 tri\u1ec7t \u0111\u1ec3 v\u00e0o l\u0129nh v\u1ef1c Marketing nh\u01b0 AI, chatbot, thu th\u1eadp d\u1eef li\u1ec7u tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, theo d\u1ea5u ng\u01b0\u1eddi d\u00f9ng tr\u00ean Internet\u2026 \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng. Ng\u00e0nh Digital Marketing s\u1ebd l\u00e0 kim ch\u1ec9 nam cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb trong t\u01b0\u01a1ng lai.&#8221; <\/em><\/p>\n<cite><em>TS. \u0110o\u00e0n Minh Ch\u00e2u, Vi\u1ec7n Tr\u01b0\u1edfng Vi\u1ec7n \u0110\u00e0o T\u1ea1o Sau \u0110\u1ea1i H\u1ecdc &amp; L\u00e3nh \u0111\u1ea1o, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen.<\/em><\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>M\u00e3 ng\u00e0nh: 7340114 Ch\u01b0\u01a1ng tr\u00ecnh Digital Marketing (H\u1ec7 \u0110\u1ea1i h\u1ecdc ch\u00ednh quy) ng\u00e0nh h\u1ecdc mang \u0111\u1ebfn cho ng\u01b0\u1eddi h\u1ecdc k\u1ef9 n\u0103ng s\u00e1ng t\u1ea1o, t\u01b0 duy tr\u00ean n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1, gi\u00fap cho doanh nghi\u1ec7p ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng tr\u00ean m\u1ecdi ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng (Email, Website, Facebook, &#8230;) Th\u00f4ng qua nh\u1eefng n\u1ec1n t\u1ea3ng tr\u00ean, Digital Marketing s\u1ebd x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng m\u1ed9t doanh nghi\u1ec7p. \u01afu \u0111i\u1ec3m ch\u01b0\u01a1ng tr\u00ecnh C\u00e1c ki\u1ec3m \u0111\u1ecbnh v\u00e0 ch\u1ee9ng ch\u1ec9 ch\u1ea5t l\u01b0\u1ee3ng qu\u1ed1c t\u1ebf \u0111\u00e3 \u0111\u1ea1t: Ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc: C\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p: Nhu c\u1ea7u nh\u00e2n l\u1ef1c&#8230;<\/p>\n","protected":false},"author":1,"featured_media":571,"menu_order":0,"template":"","meta":[],"education_cat":[29],"class_list":["post-570","education","type-education","status-publish","has-post-thumbnail","hentry","education_cat-he-dai-hoc"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hoasen.edu.vn\/ktqt\/wp-json\/wp\/v2\/education\/570","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hoasen.edu.vn\/ktqt\/wp-json\/wp\/v2\/education"}],"about":[{"href":"https:\/\/www.hoasen.edu.vn\/ktqt\/wp-json\/wp\/v2\/types\/education"}],"author":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/ktqt\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":6,"href":"https:\/\/www.hoasen.edu.vn\/ktqt\/wp-json\/wp\/v2\/education\/570\/revisions"}],"predecessor-version":[{"id":3615,"href":"https:\/\/www.hoasen.edu.vn\/ktqt\/wp-json\/wp\/v2\/education\/570\/revisions\/3615"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/ktqt\/wp-json\/wp\/v2\/media\/571"}],"wp:attachment":[{"href":"https:\/\/www.hoasen.edu.vn\/ktqt\/wp-json\/wp\/v2\/media?parent=570"}],"wp:term":[{"taxonomy":"education_cat","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/ktqt\/wp-json\/wp\/v2\/education_cat?post=570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}