{"id":9300,"date":"2025-04-11T11:42:22","date_gmt":"2025-04-11T04:42:22","guid":{"rendered":"https:\/\/www.hoasen.edu.vn\/hsu-iie\/?p=9300"},"modified":"2025-04-25T15:11:02","modified_gmt":"2025-04-25T08:11:02","slug":"cung-gen-z-lua-chon-nghe-nghiep-nhung-vi-tri-marketing-hap-dan","status":"publish","type":"post","link":"https:\/\/www.hoasen.edu.vn\/hsu-iie\/cung-gen-z-lua-chon-nghe-nghiep-nhung-vi-tri-marketing-hap-dan\/","title":{"rendered":"C\u00f9ng Gen Z L\u1ef1a Ch\u1ecdn Ngh\u1ec1 Nghi\u1ec7p: Nh\u1eefng V\u1ecb Tr\u00ed Marketing H\u1ea5p D\u1eabn"},"content":{"rendered":"\n

Th\u1ebf h\u1ec7 Z, nh\u1eefng ng\u01b0\u1eddi tr\u01b0\u1edfng th\u00e0nh trong k\u1ef7 nguy\u00ean s\u1ed1, v\u1edbi kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u00e0 l\u00e0m ch\u1ee7 c\u00f4ng ngh\u1ec7 t\u1eeb r\u1ea5t s\u1edbm. V\u1eady n\u00ean h\u1ecd c\u00f3 khuynh h\u01b0\u1edbng t\u00ecm hi\u1ec3u v\u00e0 d\u1ea5n th\u00e2n v\u00e0o nh\u1eefng l\u0129nh v\u1ef1c ngh\u1ec1 nghi\u1ec7p “h\u1ee3p th\u1eddi”, th\u00edch \u1ee9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a cu\u1ed9c c\u00e1ch m\u1ea1ng c\u00f4ng nghi\u1ec7p 4.0. V\u00e0 ng\u00e0nh Marketing, v\u1edbi s\u1ef1 n\u0103ng \u0111\u1ed9ng v\u00e0 \u0111\u1ed5i m\u1edbi kh\u00f4ng ng\u1eebng, \u0111ang l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh ngh\u1ec1 “\u0111\u1ec9nh” thu h\u00fat s\u1ef1 quan t\u00e2m \u0111\u1eb7c bi\u1ec7t c\u1ee7a Gen Z.<\/p>\n\n\n\n

\"C\u00f9ng<\/figure>\n\n\n\n
<\/div>\n\n\n\n

1. Ng\u00e0nh Marketing l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n
<\/div>\n\n\n\n

Marketing l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c thu\u1ed9c qu\u1ea3n tr\u1ecb kinh doanh, t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u1ec3 \u0111\u00e1p \u1ee9ng k\u1ef3 v\u1ecdng, mong mu\u1ed1n v\u00e0 y\u00eau c\u1ea7u c\u1ee7a h\u1ecd th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ph\u00e1p marketing v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. M\u1ee5c ti\u00eau c\u1ee7a ng\u00e0nh l\u00e0 tr\u1edf th\u00e0nh c\u1ea7u n\u1ed1i v\u1eefng ch\u1eafc gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng, mang l\u1ea1i gi\u00e1 tr\u1ecb cho c\u1ea3 hai b\u00ean.<\/p>\n\n\n\n

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2. T\u1ea1i sao Gen Z y\u00eau th\u00edch ng\u00e0nh Marketing?<\/strong><\/h2>\n\n\n\n
<\/div>\n\n\n\n

2.1 S\u1ef1 s\u00e1ng t\u1ea1o kh\u00f4ng gi\u1edbi h\u1ea1n<\/strong> <\/h3>\n\n\n\n
<\/div>\n\n\n\n

Ng\u00e0nh Marketing \u0111\u00f2i h\u1ecfi s\u1ef1 s\u00e1ng t\u1ea1o li\u00ean t\u1ee5c, t\u1eeb vi\u1ec7c x\u00e2y d\u1ef1ng \u00fd t\u01b0\u1edfng n\u1ed9i dung, thi\u1ebft k\u1ebf h\u00ecnh \u1ea3nh \u0111\u1ebfn vi\u1ec7c ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng. V\u1edbi s\u1ef1 s\u00e1ng t\u1ea1o v\u1ed1n c\u00f3, Gen Z d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y ni\u1ec1m vui v\u00e0 h\u1ee9ng th\u00fa trong c\u00e1c d\u1ef1 \u00e1n marketing.<\/p>\n\n\n\n

<\/div>\n\n\n\n

2.2 T\u00ednh linh ho\u1ea1t v\u00e0 \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7<\/strong> <\/h3>\n\n\n\n
<\/div>\n\n\n\n

Marketing hi\u1ec7n \u0111\u1ea1i d\u1ef1a tr\u00ean vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 c\u00f4ng ngh\u1ec7 nh\u01b0 SEO, Google Ads, Social Media Analytics. Gen Z, v\u1edbi k\u1ef9 n\u0103ng c\u00f4ng ngh\u1ec7 v\u01b0\u1ee3t tr\u1ed9i, c\u00f3 th\u1ec3 nhanh ch\u00f3ng n\u1eafm b\u1eaft v\u00e0 \u1ee9ng d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n

<\/div>\n\n\n\n

2.3 C\u01a1 h\u1ed9i x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n<\/strong> <\/h3>\n\n\n\n
<\/div>\n\n\n\n

Gen Z lu\u00f4n \u0111\u1ec1 cao vi\u1ec7c t\u1ea1o d\u1ef1ng “personal brand” c\u1ee7a ri\u00eang m\u00ecnh. Trong l\u0129nh v\u1ef1c Marketing, h\u1ecd c\u00f3 c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng truy\u1ec1n th\u00f4ng v\u00e0 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh c\u00e1 nh\u00e2n chuy\u00ean nghi\u1ec7p.<\/p>\n\n\n\n

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3. Nh\u1eefng v\u1ecb tr\u00ed Marketing h\u1ea5p d\u1eabn v\u1edbi Gen Z hi\u1ec7n nay<\/strong><\/h2>\n\n\n\n
<\/div>\n\n\n\n

3.1 Chuy\u00ean vi\u00ean Digital Marketing<\/strong><\/h3>\n\n\n\n
<\/div>\n\n\n\n

Chuy\u00ean ph\u1ee5 tr\u00e1ch v\u1ec1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng tr\u1ef1c tuy\u1ebfn nh\u01b0 SEO, SEM, Email Marketing, qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, \u2026<\/p>\n\n\n

\n
\"Chuy\u00ean
Nh\u00e2n vi\u00ean Digital Marketing<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n
<\/div>\n\n\n\n

3.2 Content Marketing<\/strong><\/h3>\n\n\n\n
<\/div>\n\n\n\n

Ng\u01b0\u1eddi t\u1ea1o ra c\u00e1c n\u1ed9i dung h\u1ea5p d\u1eabn cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing bao g\u1ed3m vi\u1ebft b\u00e0i blog, s\u1ea3n xu\u1ea5t video, h\u00ecnh \u1ea3nh v\u00e0 n\u1ed9i dung email, \u2026<\/p>\n\n\n

\n
\"Content
Nh\u00e2n vi\u00ean Content Marketing<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n
<\/div>\n\n\n\n

3.3 Brand Manager<\/strong><\/h3>\n\n\n\n
<\/div>\n\n\n\n

Qu\u1ea3n l\u00fd h\u00ecnh \u1ea3nh v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u1ed9t c\u00f4ng ty, x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c duy tr\u00ec v\u00e0 n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n

\n
\"Brand
Nh\u00e2n vi\u00ean Brand Manager<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n
<\/div>\n\n\n\n

3.4 Chuy\u00ean vi\u00ean qu\u1ea3ng c\u00e1o<\/strong><\/h3>\n\n\n\n
<\/div>\n\n\n\n

Tri\u1ec3n khai v\u00e0 t\u1ed1i \u01b0u c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Google Ads, Facebook Ads,…<\/p>\n\n\n

\n
\"Chuy\u00ean
Nh\u00e2n vi\u00ean qu\u1ea3ng c\u00e1o<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n
<\/div>\n\n\n\n

3.5 Data Analyst <\/strong><\/h3>\n\n\n\n
<\/div>\n\n\n\n

Ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1eeb c\u00e1c chi\u1ebfn d\u1ecbch \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c c\u1ea3i thi\u1ec7n, t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed v\u00e0 hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o.<\/p>\n\n\n

\n
\"Data
Nh\u00e2n vi\u00ean Data Analyst <\/em><\/figcaption><\/figure>\n<\/div>\n\n\n
<\/div>\n\n\n\n

4. K\u1ebft lu\u1eadn<\/strong><\/h2>\n\n\n\n
<\/div>\n\n\n\n

V\u1edbi s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa c\u00f4ng ngh\u1ec7 v\u00e0 s\u00e1ng t\u1ea1o, ng\u00e0nh Marketing m\u1edf ra v\u00f4 v\u00e0n c\u01a1 h\u1ed9i cho Gen Z ph\u00e1t tri\u1ec3n s\u1ef1 nghi\u1ec7p. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t ng\u00e0nh ngh\u1ec1 mang l\u1ea1i thu nh\u1eadp \u1ed5n \u0111\u1ecbnh m\u00e0 c\u00f2n l\u00e0 n\u01a1i \u0111\u1ec3 th\u1ebf h\u1ec7 tr\u1ebb th\u1ecfa s\u1ee9c th\u1ec3 hi\u1ec7n c\u00e1 t\u00ednh v\u00e0 x\u00e2y d\u1ef1ng t\u01b0\u01a1ng lai b\u1ec1n v\u1eefng. <\/p>\n\n\n\n

N\u1ebfu b\u1ea1n mu\u1ed1n h\u1ecdc v\u00e0 l\u00e0m vi\u1ec7c trong m\u00f4i tr\u01b0\u1eddng qu\u1ed1c t\u1ebf, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o ch\u01b0\u01a1ng tr\u00ecnh li\u00ean k\u1ebft qu\u1ed1c t\u1ebf<\/strong> Hoa Sen – De Montfort<\/em><\/strong><\/a> <\/em><\/strong>\u0111\u1ec3 ph\u00e1t tri\u1ec3n tri\u1ec7t \u0111\u1ec3 ti\u1ec1m n\u0103ng v\u00e0 h\u1ed9i nh\u1eadp th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u.<\/p>\n\n\n\n

Xem th\u00eam:<\/em><\/strong><\/p>\n\n\n\n

Tiktok Marketing: Ti\u1ebfp C\u1eadn Gen Z Hi\u1ec7u Qu\u1ea3 Tr\u00ean N\u1ec1n T\u1ea3ng Tiktok<\/strong><\/a><\/p>\n\n\n\n

X\u00e2y D\u1ef1ng Th\u01b0\u01a1ng Hi\u1ec7u C\u00e1 Nh\u00e2n Th\u00e0nh C\u00f4ng Cho Sinh Vi\u00ean Marketing<\/strong><\/a><\/p>\n\n\n\n

H\u1ecdc C\u1eed Nh\u00e2n Qu\u1ed1c T\u1ebf 3 Ng\u00e0nh Hot: Marketing, Kinh Doanh Qu\u1ed1c T\u1ebf; Thi\u1ebft K\u1ebf \u0110\u1ed3 H\u1ecda T\u1ea1i Hoa Sen \u2013 De Montfort<\/strong><\/a><\/p>\n\n\n\n

__________________<\/p>\n\n\n\n

LI\u00caN H\u1ec6 T\u01af V\u1ea4N: <\/strong>Ch\u01b0\u01a1ng tr\u00ecnh Hoa Sen \u2013 De Montfort \u2013 Vi\u1ec7n \u0110\u00e0o t\u1ea1o Qu\u1ed1c t\u1ebf<\/p>\n\n\n\n

\u0110\u0103ng k\u00fd x\u00e9t tuy\u1ec3n tr\u1ef1c tuy\u1ebfn t\u1ea1i \u0111\u00e2y
<\/a>\u0110\u0103ng k\u00fd nh\u1eadn t\u01b0 v\u1ea5n t\u1ea1i \u0111\u00e2y<\/a><\/p>\n\n\n\n

\"?\" \u0110\u1ecba ch\u1ec9: Ph\u00f2ng 804, L\u1ea7u 8, 08 Nguy\u1ec5n V\u0103n Tr\u00e1ng, P. B\u1ebfn Th\u00e0nh, Qu\u1eadn 1, TP. H\u1ed3 Ch\u00ed Minh
\"\u260e\ufe0f\" \u0110i\u1ec7n tho\u1ea1i: 028 7309 1991 (S\u1ed1 n\u1ed9i b\u1ed9: 4792)
\"?\" Hotline: 0888 275 276
\"\u2709\ufe0f\" Email:\u202fdemontfort@hoasen.edu.vn
\"?\" Website:\u202fwww.hoasen.edu.vn\/demontfort\/<\/a><\/p>\n\n\n\n

#DeMontfortUniversity<\/a> #GlobalEducation<\/a> #VietnamCampus<\/a> #QualityEducation<\/a><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Th\u1ebf h\u1ec7 Z, nh\u1eefng ng\u01b0\u1eddi tr\u01b0\u1edfng th\u00e0nh trong k\u1ef7 nguy\u00ean s\u1ed1, v\u1edbi kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u00e0 l\u00e0m ch\u1ee7 c\u00f4ng ngh\u1ec7 t\u1eeb r\u1ea5t s\u1edbm. V\u1eady n\u00ean h\u1ecd c\u00f3 khuynh h\u01b0\u1edbng t\u00ecm hi\u1ec3u v\u00e0 d\u1ea5n th\u00e2n v\u00e0o nh\u1eefng l\u0129nh v\u1ef1c ngh\u1ec1 nghi\u1ec7p “h\u1ee3p th\u1eddi”, th\u00edch \u1ee9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a cu\u1ed9c c\u00e1ch m\u1ea1ng c\u00f4ng nghi\u1ec7p 4.0. V\u00e0 ng\u00e0nh Marketing, v\u1edbi s\u1ef1 n\u0103ng \u0111\u1ed9ng v\u00e0 \u0111\u1ed5i m\u1edbi kh\u00f4ng ng\u1eebng, \u0111ang l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh ngh\u1ec1 “\u0111\u1ec9nh” thu h\u00fat s\u1ef1 quan t\u00e2m \u0111\u1eb7c bi\u1ec7t c\u1ee7a Gen Z.<\/p>\n","protected":false},"author":3458,"featured_media":9301,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,891,946,889],"tags":[1168,1166],"class_list":["post-9300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-va-su-kien","category-hoat-dong-sinh-vien","category-su-kien","category-trai-nghiem-sinh-vien","tag-chon-nghe-nghiep","tag-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hoasen.edu.vn\/hsu-iie\/wp-json\/wp\/v2\/posts\/9300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hoasen.edu.vn\/hsu-iie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hoasen.edu.vn\/hsu-iie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/hsu-iie\/wp-json\/wp\/v2\/users\/3458"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/hsu-iie\/wp-json\/wp\/v2\/comments?post=9300"}],"version-history":[{"count":2,"href":"https:\/\/www.hoasen.edu.vn\/hsu-iie\/wp-json\/wp\/v2\/posts\/9300\/revisions"}],"predecessor-version":[{"id":9410,"href":"https:\/\/www.hoasen.edu.vn\/hsu-iie\/wp-json\/wp\/v2\/posts\/9300\/revisions\/9410"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/hsu-iie\/wp-json\/wp\/v2\/media\/9301"}],"wp:attachment":[{"href":"https:\/\/www.hoasen.edu.vn\/hsu-iie\/wp-json\/wp\/v2\/media?parent=9300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/hsu-iie\/wp-json\/wp\/v2\/categories?post=9300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/hsu-iie\/wp-json\/wp\/v2\/tags?post=9300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}