{"id":5999,"date":"2024-08-09T09:45:17","date_gmt":"2024-08-09T02:45:17","guid":{"rendered":"https:\/\/www.hoasen.edu.vn\/htqt\/?p=5999"},"modified":"2024-08-09T09:45:17","modified_gmt":"2024-08-09T02:45:17","slug":"hoi-thao-truc-tuyen-sea-2024-chien-luoc-da-kenh-toi-uu-hoa-trai-nghiem-cua-khach-hang-voi-du-lieu","status":"publish","type":"post","link":"https:\/\/www.hoasen.edu.vn\/hsu-iie\/hoi-thao-truc-tuyen-sea-2024-chien-luoc-da-kenh-toi-uu-hoa-trai-nghiem-cua-khach-hang-voi-du-lieu\/","title":{"rendered":"H\u1ed9i Th\u1ea3o Tr\u1ef1c Tuy\u1ebfn SEA 2024: Chi\u1ebfn L\u01b0\u1ee3c \u0110a K\u00eanh &amp; T\u1ed1i \u01afu H\u00f3a Tr\u00e3i Nghi\u1ec7m c\u1ee7a Kh\u00e1ch H\u00e0ng v\u1edbi D\u1eef Li\u1ec7u"},"content":{"rendered":"\n<h3 class=\"wp-block-heading has-text-align-center\"><strong><em>&#8220;B\u00e1n l\u1ebb &amp; Ng\u00e2n h\u00e0ng, D\u1ecbch v\u1ee5 T\u00e0i ch\u00ednh &amp; B\u1ea3o hi\u1ec3m | Ph\u00e2n t\u00edch v\u00e0 Nghi\u00ean c\u1ee9u Tr\u01b0\u1eddng h\u1ee3p c\u1ee7a c\u00e1c C\u00f4ng ty B\u00e1n l\u1ebb, BFSI h\u00e0ng \u0111\u1ea7u t\u1ea1i \u0110\u00f4ng Nam \u00c1.&#8221;<\/em><\/strong><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Th\u00f4ng tin v\u1ec1 Insider SEA:<\/strong><\/p>\n\n\n\n<p>V\u1edbi m\u1ea1ng l\u01b0\u1edbi h\u01a1n 200 \u0111\u1ed1i t\u00e1c doanh nghi\u1ec7p t\u1ea1i \u0110\u00f4ng Nam \u00c1, Insider h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c cung c\u1ea5p nh\u1eefng th\u00f4ng tin chuy\u00ean s\u00e2u v\u1ec1 c\u00e1ch c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u00e1c nhau t\u1ea1i c\u00e1c qu\u1ed1c gia s\u1eed d\u1ee5ng d\u1eef li\u1ec7u v\u00e0 n\u1ec1n t\u1ea3ng tr\u1ea3i nghi\u1ec7m \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 kinh doanh.<br><strong>Insider SEA<\/strong> s\u1ebd t\u1ed5 ch\u1ee9c m\u1ed9t bu\u1ed5i <strong><em>H\u1ed9i Th\u1ea3o Tr\u1ef1c Tuy\u1ebfn<\/em><\/strong> v\u1edbi ch\u1ee7 \u0111\u1ec1 <strong><em>&#8220;B\u00e1n l\u1ebb &amp; Ng\u00e2n h\u00e0ng, D\u1ecbch v\u1ee5 T\u00e0i ch\u00ednh &amp; B\u1ea3o hi\u1ec3m | Ph\u00e2n t\u00edch v\u00e0 Nghi\u00ean c\u1ee9u Tr\u01b0\u1eddng h\u1ee3p c\u1ee7a c\u00e1c C\u00f4ng ty B\u00e1n l\u1ebb, BFSI h\u00e0ng \u0111\u1ea7u t\u1ea1i \u0110\u00f4ng Nam \u00c1.&#8221;<\/em><\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\"><strong>Th\u00f4ng Tin H\u1ed9i Th\u1ea3o Tr\u1ef1c Tuy\u1ebfn:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ng\u00e0y:<\/strong> 29\/08\/2024<\/li>\n\n\n\n<li><strong>Th\u1eddi gian:<\/strong> 14:00 &#8211; 15:30 <\/li>\n\n\n\n<li><strong>H\u00ecnh Th\u1ee9c:<\/strong> Tr\u1ef1c tuy\u1ebfn qua Zoom<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><strong><em>Di\u1ec5n gi\u1ea3 \u0111\u1ebfn t\u1eeb c\u00e1c c\u00f4ng ty b\u00e1n l\u1ebb h\u00e0ng \u0111\u1ea7u Indonesia, c\u00f4ng ty truy\u1ec1n th\u00f4ng, v\u00e0 c\u00f4ng ty b\u1ea3o hi\u1ec3m h\u00e0ng \u0111\u1ea7u t\u1ea1i Th\u00e1i Lan.<\/em><\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1196\" height=\"624\" src=\"https:\/\/www.hoasen.edu.vn\/htqt\/wp-content\/uploads\/sites\/55\/2024\/08\/unnamed-5.png\" alt=\"\" class=\"wp-image-5986\" style=\"width:644px;height:auto\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>N\u1ed9i dung khai th\u00e1c trong h\u1ed9i th\u1ea3o tr\u1ef1c tuy\u1ebfn:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Th\u00f4ng tin \u0111a ng\u00e0nh:<\/strong> Ng\u01b0\u1eddi tham d\u1ef1 s\u1ebd c\u00f3 c\u00e1i nh\u00ecn \u0111\u1ed9c \u0111\u00e1o v\u1ec1 c\u00e1c qu\u1ed1c gia v\u00e0 l\u0129nh v\u1ef1c kh\u00e1c nhau.<\/li>\n\n\n\n<li><strong>\u0110i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng v\u00e0 kh\u00e1c bi\u1ec7t:<\/strong> S\u1ef1 ki\u1ec7n s\u1ebd l\u00e0m n\u1ed5i b\u1eadt xu h\u01b0\u1edbng chung v\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u1ed9c \u0111\u00e1o trong ng\u00e0nh.<\/li>\n\n\n\n<li><strong>Di\u1ec5n gi\u1ea3 n\u1ed5i b\u1eadt:<\/strong> L\u1eafng nghe chia s\u1ebb t\u1eeb c\u00e1c l\u00e3nh \u0111\u1ea1o trong l\u0129nh v\u1ef1c b\u00e1n l\u1ebb l\u1edbn nh\u1ea5t Indonesia, c\u00e1c c\u00f4ng ty truy\u1ec1n th\u00f4ng, v\u00e0 ng\u00e0nh b\u1ea3o hi\u1ec3m c\u1ee7a Th\u00e1i Lan.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\">Ch\u1ee7 \u0111\u1ec1 h\u01b0\u1edbng \u0111\u1ebfn <\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Chi\u1ebfn l\u01b0\u1ee3c Ti\u1ebfp c\u1eadn \u0111\u1ebfn Kh\u00e1ch h\u00e0ng:<\/strong> C\u00e1c th\u1ea3o lu\u1eadn s\u1ebd t\u1eadp trung v\u00e0o vi\u1ec7c s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 n\u00e2ng cao m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u00e0 c\u00e1 nh\u00e2n h\u00f3a trong ng\u00e0nh b\u00e1n l\u1ebb v\u00e0 BFSI.<\/li>\n\n\n\n<li><strong>T\u00edch h\u1ee3p C\u00f4ng ngh\u1ec7:<\/strong> Kh\u00e1m ph\u00e1 vai tr\u00f2 c\u1ee7a CDP (Customer Data Platforms) v\u00e0 CEP (Customer Experience Platforms) trong vi\u1ec7c \u0111\u1ea3m b\u1ea3o giao ti\u1ebfp m\u01b0\u1ee3t m\u00e0 v\u00e0 hi\u1ec7u qu\u1ea3.<\/li>\n\n\n\n<li><strong>C\u00e1c Nghi\u00ean c\u1ee9u Th\u1ef1c Ti\u1ec5n:<\/strong>\n<ul class=\"wp-block-list\">\n<li>C\u00e1ch c\u00e1c ng\u00e0nh Ng\u00e2n h\u00e0ng, T\u00e0i ch\u00ednh v\u00e0 B\u1ea3o hi\u1ec3m t\u1eadn d\u1ee5ng Insider \u0111\u1ec3 h\u1ee3p nh\u1ea5t d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng gi\u00e1 tr\u1ecb su\u1ed1t \u0111\u1eddi c\u1ee7a h\u1ecd.<\/li>\n\n\n\n<li>C\u00e1ch c\u00e1c nh\u00e0 b\u00e1n l\u1ebb tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c \u0111a k\u00eanh v\u00e0 \u00e1p d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng th\u1ee9c nh\u1eafn tin m\u1edbi \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u1edf m\u1ecdi \u0111i\u1ec3m ti\u1ebfp x\u00fac.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>N\u1ed9i dung ch\u01b0\u01a1ng tr\u00ecnh:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>10 ph\u00fat:<\/strong> Gi\u1edbi thi\u1ec7u t\u1eeb Insider<\/li>\n\n\n\n<li><strong>15 ph\u00fat:<\/strong> B\u00e0i ph\u00e1t bi\u1ec3u th\u1ee9 1- H\u1ee3p nh\u1ea5t D\u1eef li\u1ec7u Kh\u00e1ch h\u00e0ng trong BFSI<\/li>\n\n\n\n<li><strong>15 ph\u00fat:<\/strong> B\u00e0i ph\u00e1t bi\u1ec3u th\u1ee9 2 &#8211; Chi\u1ebfn l\u01b0\u1ee3c \u0110a K\u00eanh trong B\u00e1n l\u1ebb<\/li>\n\n\n\n<li><strong>30 ph\u00fat:<\/strong> Th\u1ea3o lu\u1eadn nh\u00f3m &#8211; L\u1ef1a ch\u1ecdn C\u00f4ng ngh\u1ec7 Ph\u00f9 h\u1ee3p<\/li>\n\n\n\n<li><strong>5 ph\u00fat:<\/strong> B\u1ed1c th\u0103m may m\u1eafn<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Khi tham gia v\u00e0o H\u1ed9i th\u1ea3o tr\u1ef1c tuy\u1ebfn c\u1ee7a Insider SEA s\u1ebd m\u1edf ra nhi\u1ec1u th\u00f4ng tin \u0111\u1ed9c quy\u1ec1n v\u1ec1 c\u00e1ch h\u01a1n 200 \u0111\u1ed1i t\u00e1c doanh nghi\u1ec7p t\u1ea1i \u0110\u00f4ng Nam \u00c1 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u v\u00e0 n\u1ec1n t\u1ea3ng tr\u1ea3i nghi\u1ec7m \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 kinh doanh. C\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn c\u00e1c g\u00f3c nh\u00ecn \u0111a d\u1ea1ng t\u1eeb nhi\u1ec1u ng\u00e0nh c\u00f4ng nghi\u1ec7p v\u00e0 qu\u1ed1c gia, hi\u1ec3u r\u00f5 nh\u1eefng xu h\u01b0\u1edbng chung v\u00e0 ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ed9c \u0111\u00e1o, \u0111\u1ed3ng th\u1eddi l\u1eafng nghe chia s\u1ebb t\u1eeb c\u00e1c l\u00e3nh \u0111\u1ea1o trong l\u0129nh v\u1ef1c b\u00e1n l\u1ebb, truy\u1ec1n th\u00f4ng c\u1ee7a Indonesia v\u00e0 b\u1ea3o hi\u1ec3m t\u1ea1i Th\u00e1i Lan. \u0110\u00e2y l\u00e0 c\u01a1 h\u1ed9i tuy\u1ec7t v\u1eddi \u0111\u1ec3 n\u00e2ng cao chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 duy tr\u00ec v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u trong ng\u00e0nh.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><em><strong>Link \u0111\u0103ng k\u00fd:<\/strong><\/em> <a href=\"https:\/\/useinsider.com\/sea-webinar-retail-bfsi-case-study-2024\/?utm_campaign=Q3%2724%20-%20SEA%20Webinar&amp;utm_medium=email&amp;_hsenc=p2ANqtz--CFI5tpoPQYvga_bWpAqLj1nz8Bv9xTJgFC4GEDNFlT0kgV37YnLu8w7RzR-NciDijwx5NtXZJwPu3tEp2FBNDq6n5VTMjvfRRWFvvQGNawdQ9qxo&amp;_hsmi=317259425&amp;utm_content=317259425&amp;utm_source=hs_email\" target=\"_blank\" rel=\"noopener\"><strong>T\u1ea0I \u0110\u00c2Y<\/strong><\/a><\/p>\n\n\n\n<p>Sau khi \u0111\u0103ng k\u00fd, b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c email x\u00e1c nh\u1eadn c\u00f9ng v\u1edbi th\u00f4ng tin chi ti\u1ebft v\u00e0 link Zoom \u0111\u1ec3 tham gia bu\u1ed5i h\u1ed9i th\u1ea3o.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-electric-grass-gradient-background has-background\">N\u1ebfu c\u1ea7n bi\u1ebft th\u00eam c\u00e1c th\u00f4ng tin v\u1ec1 c\u00e1c Ch\u01b0\u01a1ng tr\u00ecnh trao \u0111\u1ed5i, c\u00e1c S\u1ef1 ki\u1ec7n Qu\u1ed1c t\u1ebf, ho\u1eb7c mu\u1ed1n k\u1ebft n\u1ed1i, vui l\u00f2ng truy c\u1eadp v\u00e0o website c\u1ee7a Ph\u00f2ng ho\u1eb7c Fanpage Facebook [B\u1ea5m v\u00e0o <a href=\"https:\/\/www.facebook.com\/people\/HSU-Global-Engagement\/61557778873835\/\" target=\"_blank\" rel=\"noopener\">\u0110\u00e2y<\/a>], ho\u1eb7c vui l\u00f2ng li\u00ean h\u1ec7 tr\u1ef1c ti\u1ebfp t\u1ea1i Ph\u00f2ng H\u1ee3p t\u00e1c Qu\u1ed1c t\u1ebf t\u1ea1i ph\u00f2ng 705B, tr\u1ee5 s\u1edf Ch\u00ednh Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen \u2013 s\u1ed1 8 Nguy\u1ec5n V\u0103n Tr\u00e1ng, Ph\u01b0\u1eddng B\u1ebfn Th\u00e0nh, Qu\u1eadn 1, Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh, Vi\u1ec7t Nam ho\u1eb7c li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i qua email t\u1ea1i \u0111\u1ecba ch\u1ec9 email: <a href=\"mailto:phonghoptacquocte@hoasen.edu.vn\">phonghoptacquocte@hoasen.edu.vn<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;B\u00e1n l\u1ebb &amp; Ng\u00e2n h\u00e0ng, D\u1ecbch v\u1ee5 T\u00e0i ch\u00ednh &amp; B\u1ea3o hi\u1ec3m | Ph\u00e2n t\u00edch v\u00e0 Nghi\u00ean c\u1ee9u Tr\u01b0\u1eddng h\u1ee3p c\u1ee7a c\u00e1c C\u00f4ng ty B\u00e1n l\u1ebb, BFSI h\u00e0ng \u0111\u1ea7u t\u1ea1i \u0110\u00f4ng Nam \u00c1.&#8221; Th\u00f4ng tin v\u1ec1 Insider SEA: V\u1edbi m\u1ea1ng l\u01b0\u1edbi h\u01a1n 200 \u0111\u1ed1i t\u00e1c doanh nghi\u1ec7p t\u1ea1i \u0110\u00f4ng Nam \u00c1, Insider h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c cung c\u1ea5p nh\u1eefng th\u00f4ng tin chuy\u00ean s\u00e2u v\u1ec1 c\u00e1ch c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u00e1c nhau t\u1ea1i c\u00e1c qu\u1ed1c gia s\u1eed d\u1ee5ng d\u1eef li\u1ec7u v\u00e0 n\u1ec1n t\u1ea3ng tr\u1ea3i nghi\u1ec7m \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 kinh doanh.Insider SEA s\u1ebd t\u1ed5 ch\u1ee9c m\u1ed9t bu\u1ed5i H\u1ed9i Th\u1ea3o Tr\u1ef1c Tuy\u1ebfn&#8230;<\/p>\n","protected":false},"author":5427,"featured_media":5986,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1295],"tags":[924,920,928],"class_list":["post-5999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-su-kien-htqt","tag-globalengagement-2","tag-hoasenuni","tag-sukienquocte-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hoasen.edu.vn\/hsu-iie\/wp-json\/wp\/v2\/posts\/5999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hoasen.edu.vn\/hsu-iie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hoasen.edu.vn\/hsu-iie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/hsu-iie\/wp-json\/wp\/v2\/users\/5427"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/hsu-iie\/wp-json\/wp\/v2\/comments?post=5999"}],"version-history":[{"count":0,"href":"https:\/\/www.hoasen.edu.vn\/hsu-iie\/wp-json\/wp\/v2\/posts\/5999\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/hsu-iie\/wp-json\/wp\/v2\/media\/5986"}],"wp:attachment":[{"href":"https:\/\/www.hoasen.edu.vn\/hsu-iie\/wp-json\/wp\/v2\/media?parent=5999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/hsu-iie\/wp-json\/wp\/v2\/categories?post=5999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/hsu-iie\/wp-json\/wp\/v2\/tags?post=5999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}