{"id":16755,"date":"2026-04-15T10:01:57","date_gmt":"2026-04-15T03:01:57","guid":{"rendered":"https:\/\/www.hoasen.edu.vn\/hsu-iie\/?post_type=education&#038;p=16755"},"modified":"2026-04-21T15:28:56","modified_gmt":"2026-04-21T08:28:56","slug":"marketing-program","status":"publish","type":"education","link":"https:\/\/www.hoasen.edu.vn\/hsu-iie\/en\/education\/marketing-program\/","title":{"rendered":"Marketing"},"content":{"rendered":"\n<div class=\"wp-block-group hsu-iie block-faculty fy-edu-banner has-background\" style=\"background-color:#f2f7ff\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile width-1200 has-background\" style=\"background-color:#f2f7ff\"><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-fe27e4460f2e2b4f09e34cace54e9635\" style=\"color:#ed1c24\">PROGRAM<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">Marketing<\/h2>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"font-size:16px\" class=\"wp-block-list\">\n<li>Accredited by the<a href=\"https:\/\/www.cim.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;Chartered Institute of Marketing (CIM)<\/a>, providing students with internationally-recognised professional credentials during their studies.<\/li>\n\n\n\n<li>\u201cLive Project\u201d learning with real industry partners, immersing students in market research, customer persona development, brand repositioning and integrated marketing strategy \u2014 building practical execution capability and strategic marketing mindset.<\/li>\n\n\n\n<li>Curriculum aligned with global marketing trends including Digital Marketing, Sustainability, Consumer Insight and Brand Management, preparing students for careers in the global marketplace.<\/li>\n<\/ul>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1080\" src=\"https:\/\/www.hoasen.edu.vn\/hsu-iie\/wp-content\/uploads\/sites\/8\/2026\/03\/mkt.png\" alt=\"\" class=\"wp-image-14829 size-full\"\/><\/figure><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns alignfull is-not-stacked-on-mobile block-faculty inf-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top fy-inf-bg-left is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><div class=\"wp-block-image\">\n<figure class=\"alignleft size-large\"><img decoding=\"async\" src=\"https:\/\/www.hoasen.edu.vn\/wp-content\/themes\/ru-hsu\/assets\/faculty\/img\/Group_1000004021.svg\" alt=\"\"\/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center fy-inf-cnt is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:32px\">Overview<\/h2>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center inf-cnt-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color has-link-color wp-elements-1accc07e188b272189c62bfef493da20\" style=\"text-align: center;\">The programme prepares students for the dynamic marketing industry through trend-focused modules like\u00a0<strong>Integrated Marketing Communications and Digital Marketing<\/strong>. Students gain experience in large projects, research emerging trends, and develop skills in sustainable marketing, consumer insight, digital transformation, marketing automation, creativity, interactive marketing, and inclusive communications.<\/p>\n<\/div>\n<div class=\"wp-block-column is-vertically-aligned-top fy-inf-bg-right is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\" style=\"text-align: justify;\">\u00a0<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top fy-inf-bg-right is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-large\"><img decoding=\"async\" src=\"https:\/\/www.hoasen.edu.vn\/wp-content\/themes\/ru-hsu\/assets\/faculty\/img\/Group_1000004020.svg\" alt=\"\"\/><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group block-faculty learning has-background\" style=\"background-color:#f5f7f9\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns width-1200 has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#f5f7f9\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center\" style=\"font-size:16px\"><strong><strong><strong>Language<\/strong><\/strong><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-text-color has-link-color wp-elements-fa73a52ef9418f2082b30efeb8580221\" style=\"color:#4a5567;font-size:18px\">English<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center\" style=\"font-size:16px\"><strong><strong><strong>Schedule<\/strong><\/strong><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-text-color has-link-color wp-elements-a23f5f9c989cf479fd88fdc135488cbd\" style=\"color:#4a5567;font-size:18px\">3 year<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center\" style=\"font-size:16px\"><strong><strong><strong>Degree<\/strong><\/strong><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-text-color has-link-color wp-elements-9c2f1bb1f229b01e56aac90fff635245\" style=\"color:#4a5567;font-size:18px\">BA Hons<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center\" style=\"font-size:16px\"><strong><strong><strong>Location<\/strong><\/strong><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-text-color has-link-color wp-elements-bba062d451a6b1df3463bf6126ab6fa0\" style=\"color:#4a5567;font-size:18px\">Ben Thanh Ward<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<section class=\"wp-block-group hsu-iie hsu-block-cs bg-block-type-10\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n\n<div id=\"program-structure-block_2542aa09d61723dc5a89034f5497b670\" class=\"wrapper-program-structure\">\n  <div class=\"program-structure-p\">\n    <h2 class=\"title\">Marketing program<\/h2>\n\n          <ul class=\"tabs-ps\">\n                  <li class=\"tab-ps active\" \n              data-target=\"program-structure-block_2542aa09d61723dc5a89034f5497b670-0\">\n              YEAR 1          <\/li>\n                  <li class=\"tab-ps \" \n              data-target=\"program-structure-block_2542aa09d61723dc5a89034f5497b670-1\">\n              YEAR 2          <\/li>\n                  <li class=\"tab-ps \" \n              data-target=\"program-structure-block_2542aa09d61723dc5a89034f5497b670-2\">\n              YEAR 3          <\/li>\n              <\/ul>\n\n      <div class=\"subjects-wrapper-ps\">\n                  <div id=\"program-structure-block_2542aa09d61723dc5a89034f5497b670-0\" \n               class=\"subjects-grid-ps type1 active\" \n               data-year=\"1\">\n                                    \n                        <div id=\"block_2542aa09d61723dc5a89034f5497b670\" class=\"vc-accor\">\n\n                            \n                                <div class=\"vc-accor__item\">\n\n                                    \n                                    \n                                    <input type=\"checkbox\" id=\"rdblock_2542aa09d61723dc5a89034f5497b670-0-1\" name=\"rdblock_2542aa09d61723dc5a89034f5497b670-0\">\n\n                                    <label class=\"vc-accor__label d-block position-relative\" for=\"rdblock_2542aa09d61723dc5a89034f5497b670-0-1\">\n\n                                        <span class=\"p-relative\">Module 1: Fundamentals of Organizations and Markets in a Global Context<\/span>\n\n                                        <svg class=\"vc-icon position-absolute\"><use xlink:href=\"https:\/\/www.hoasen.edu.vn\/hsu-iie\/wp-content\/themes\/ru-hsu\/assets\/img\/icons.svg#i-arrow-down\" \/><\/svg>\n\n                                    <\/label>\n\n                                    <div class=\"vc-accor__content\">\n\n                                        <p>This course introduces business, covering corporate structure, global operations, key functions, market concepts, organizational structure, and basic financial management, while exploring how culture influences organizational behavior.<\/p>\n\n                                    <\/div>\n\n                                <\/div>\n\n                            \n                                <div class=\"vc-accor__item\">\n\n                                    \n                                    \n                                    <input type=\"checkbox\" id=\"rdblock_2542aa09d61723dc5a89034f5497b670-0-2\" name=\"rdblock_2542aa09d61723dc5a89034f5497b670-0\">\n\n                                    <label class=\"vc-accor__label d-block position-relative\" for=\"rdblock_2542aa09d61723dc5a89034f5497b670-0-2\">\n\n                                        <span class=\"p-relative\">Module 2: Principles of Marketing<\/span>\n\n                                        <svg class=\"vc-icon position-absolute\"><use xlink:href=\"https:\/\/www.hoasen.edu.vn\/hsu-iie\/wp-content\/themes\/ru-hsu\/assets\/img\/icons.svg#i-arrow-down\" \/><\/svg>\n\n                                    <\/label>\n\n                                    <div class=\"vc-accor__content\">\n\n                                        <p>This course provides a comprehensive introduction to marketing, building fundamental skills and practical abilities for advanced study. It emphasizes real-world applications and contemporary challenges like e-marketing, ethics, and globalization.<\/p>\n\n                                    <\/div>\n\n                                <\/div>\n\n                            \n                                <div class=\"vc-accor__item\">\n\n                                    \n                                    \n                                    <input type=\"checkbox\" id=\"rdblock_2542aa09d61723dc5a89034f5497b670-0-3\" name=\"rdblock_2542aa09d61723dc5a89034f5497b670-0\">\n\n                                    <label class=\"vc-accor__label d-block position-relative\" for=\"rdblock_2542aa09d61723dc5a89034f5497b670-0-3\">\n\n                                        <span class=\"p-relative\">Module 3: Decision Making for Marketing<\/span>\n\n                                        <svg class=\"vc-icon position-absolute\"><use xlink:href=\"https:\/\/www.hoasen.edu.vn\/hsu-iie\/wp-content\/themes\/ru-hsu\/assets\/img\/icons.svg#i-arrow-down\" \/><\/svg>\n\n                                    <\/label>\n\n                                    <div class=\"vc-accor__content\">\n\n                                        <p>Students will develop awareness of basic concepts of information and decision-making, which are crucial parts of marketing. Students will use these techniques to solve problems and make marketing decisions. The course, based on a simulated market (computer-based simulation game), will allow students to explore and experiment with various marketing tools to achieve specific business performance.<\/p>\n\n                                    <\/div>\n\n                                <\/div>\n\n                            \n                                <div class=\"vc-accor__item\">\n\n                                    \n                                    \n                                    <input type=\"checkbox\" id=\"rdblock_2542aa09d61723dc5a89034f5497b670-0-4\" name=\"rdblock_2542aa09d61723dc5a89034f5497b670-0\">\n\n                                    <label class=\"vc-accor__label d-block position-relative\" for=\"rdblock_2542aa09d61723dc5a89034f5497b670-0-4\">\n\n                                        <span class=\"p-relative\">Module 4: Marketing in Action: Social, Environmental and Digital Impact<\/span>\n\n                                        <svg class=\"vc-icon position-absolute\"><use xlink:href=\"https:\/\/www.hoasen.edu.vn\/hsu-iie\/wp-content\/themes\/ru-hsu\/assets\/img\/icons.svg#i-arrow-down\" \/><\/svg>\n\n                                    <\/label>\n\n                                    <div class=\"vc-accor__content\">\n\n                                        <p>This course explores societal and technological changes reshaping marketing and how marketers must adapt. Students learn Sustainable Marketing principles to meet customer needs while enhancing social and environmental impact, integrating sustainability into strategies to address modern challenges, including climate change.<\/p>\n\n                                    <\/div>\n\n                                <\/div>\n\n                            \n                        <\/div>\n\n                    \n                \n          <\/div>\n                  <div id=\"program-structure-block_2542aa09d61723dc5a89034f5497b670-1\" \n               class=\"subjects-grid-ps type1 \" \n               data-year=\"2\">\n                                    \n                        <div id=\"block_2542aa09d61723dc5a89034f5497b670\" class=\"vc-accor\">\n\n                            \n                                <div class=\"vc-accor__item\">\n\n                                    \n                                    \n                                    <input type=\"checkbox\" id=\"rdblock_2542aa09d61723dc5a89034f5497b670-1-1\" name=\"rdblock_2542aa09d61723dc5a89034f5497b670-1\">\n\n                                    <label class=\"vc-accor__label d-block position-relative\" for=\"rdblock_2542aa09d61723dc5a89034f5497b670-1-1\">\n\n                                        <span class=\"p-relative\">Module 1: Brand Management<\/span>\n\n                                        <svg class=\"vc-icon position-absolute\"><use xlink:href=\"https:\/\/www.hoasen.edu.vn\/hsu-iie\/wp-content\/themes\/ru-hsu\/assets\/img\/icons.svg#i-arrow-down\" \/><\/svg>\n\n                                    <\/label>\n\n                                    <div class=\"vc-accor__content\">\n\n                                        <p>This course examines the development and complexity of branding, covering brand theory, strategic building, positioning, and management. Students explore the role of brands in daily life and the importance of strong consumer\u2013brand relationships, gaining practical and theoretical skills in brand creation and storytelling to enhance career prospects in brand management, advertising, and marketing.<\/p>\n\n                                    <\/div>\n\n                                <\/div>\n\n                            \n                                <div class=\"vc-accor__item\">\n\n                                    \n                                    \n                                    <input type=\"checkbox\" id=\"rdblock_2542aa09d61723dc5a89034f5497b670-1-2\" name=\"rdblock_2542aa09d61723dc5a89034f5497b670-1\">\n\n                                    <label class=\"vc-accor__label d-block position-relative\" for=\"rdblock_2542aa09d61723dc5a89034f5497b670-1-2\">\n\n                                        <span class=\"p-relative\">Module 2: Customer insight: consumer behaviour &#038; research<\/span>\n\n                                        <svg class=\"vc-icon position-absolute\"><use xlink:href=\"https:\/\/www.hoasen.edu.vn\/hsu-iie\/wp-content\/themes\/ru-hsu\/assets\/img\/icons.svg#i-arrow-down\" \/><\/svg>\n\n                                    <\/label>\n\n                                    <div class=\"vc-accor__content\">\n\n                                        <p>Understanding customers is key to gaining a competitive advantage. Students will learn to gather and analyze customer data to inform product development, marketing communication, and the overall shopping experience, as well as create sustainable products, effective messages, and pricing strategies.<\/p>\n\n                                    <\/div>\n\n                                <\/div>\n\n                            \n                                <div class=\"vc-accor__item\">\n\n                                    \n                                    \n                                    <input type=\"checkbox\" id=\"rdblock_2542aa09d61723dc5a89034f5497b670-1-3\" name=\"rdblock_2542aa09d61723dc5a89034f5497b670-1\">\n\n                                    <label class=\"vc-accor__label d-block position-relative\" for=\"rdblock_2542aa09d61723dc5a89034f5497b670-1-3\">\n\n                                        <span class=\"p-relative\">Module 3: Integrated Marketing Communications<\/span>\n\n                                        <svg class=\"vc-icon position-absolute\"><use xlink:href=\"https:\/\/www.hoasen.edu.vn\/hsu-iie\/wp-content\/themes\/ru-hsu\/assets\/img\/icons.svg#i-arrow-down\" \/><\/svg>\n\n                                    <\/label>\n\n                                    <div class=\"vc-accor__content\">\n\n                                        <p>This course teaches students to apply marketing communications theories to business, creating integrated campaigns that enhance customer experience and address business needs.<\/p>\n\n                                    <\/div>\n\n                                <\/div>\n\n                            \n                                <div class=\"vc-accor__item\">\n\n                                    \n                                    \n                                    <input type=\"checkbox\" id=\"rdblock_2542aa09d61723dc5a89034f5497b670-1-4\" name=\"rdblock_2542aa09d61723dc5a89034f5497b670-1\">\n\n                                    <label class=\"vc-accor__label d-block position-relative\" for=\"rdblock_2542aa09d61723dc5a89034f5497b670-1-4\">\n\n                                        <span class=\"p-relative\">Module 4: Contemporary Issues in Marketing<\/span>\n\n                                        <svg class=\"vc-icon position-absolute\"><use xlink:href=\"https:\/\/www.hoasen.edu.vn\/hsu-iie\/wp-content\/themes\/ru-hsu\/assets\/img\/icons.svg#i-arrow-down\" \/><\/svg>\n\n                                    <\/label>\n\n                                    <div class=\"vc-accor__content\">\n\n                                        <p>This course combines research methodology with insights from fields like Consumer Culture, Digital Marketing, and Marketing Innovation, forming a foundation for final-year independent research. Students learn qualitative and quantitative methods and engage with leading researchers through seminars on cutting-edge projects.<\/p>\n\n                                    <\/div>\n\n                                <\/div>\n\n                            \n                        <\/div>\n\n                    \n                \n          <\/div>\n                  <div id=\"program-structure-block_2542aa09d61723dc5a89034f5497b670-2\" \n               class=\"subjects-grid-ps type1 \" \n               data-year=\"3\">\n                                    \n                        <div id=\"block_2542aa09d61723dc5a89034f5497b670\" class=\"vc-accor\">\n\n                            \n                                <div class=\"vc-accor__item\">\n\n                                    \n                                    \n                                    <input type=\"checkbox\" id=\"rdblock_2542aa09d61723dc5a89034f5497b670-2-1\" name=\"rdblock_2542aa09d61723dc5a89034f5497b670-2\">\n\n                                    <label class=\"vc-accor__label d-block position-relative\" for=\"rdblock_2542aa09d61723dc5a89034f5497b670-2-1\">\n\n                                        <span class=\"p-relative\">Module 1: Marketing Strategy and Analytics<\/span>\n\n                                        <svg class=\"vc-icon position-absolute\"><use xlink:href=\"https:\/\/www.hoasen.edu.vn\/hsu-iie\/wp-content\/themes\/ru-hsu\/assets\/img\/icons.svg#i-arrow-down\" \/><\/svg>\n\n                                    <\/label>\n\n                                    <div class=\"vc-accor__content\">\n\n                                        <p>This final-year course prepares students for careers in marketing management, integrating curriculum knowledge while developing critical perspectives on business strategies. It uses real industry contexts to simulate marketing reports for both small and large companies.<\/p>\n\n                                    <\/div>\n\n                                <\/div>\n\n                            \n                                <div class=\"vc-accor__item\">\n\n                                    \n                                    \n                                    <input type=\"checkbox\" id=\"rdblock_2542aa09d61723dc5a89034f5497b670-2-2\" name=\"rdblock_2542aa09d61723dc5a89034f5497b670-2\">\n\n                                    <label class=\"vc-accor__label d-block position-relative\" for=\"rdblock_2542aa09d61723dc5a89034f5497b670-2-2\">\n\n                                        <span class=\"p-relative\">Module 2: Engagement Marketing: Communities, Content and Creativity<\/span>\n\n                                        <svg class=\"vc-icon position-absolute\"><use xlink:href=\"https:\/\/www.hoasen.edu.vn\/hsu-iie\/wp-content\/themes\/ru-hsu\/assets\/img\/icons.svg#i-arrow-down\" \/><\/svg>\n\n                                    <\/label>\n\n                                    <div class=\"vc-accor__content\">\n\n                                        <p>This course covers multichannel interactive marketing, direct marketing, and CRM, emphasizing the use of customer data to attract and retain profitable consumers. Students learn interactive marketing tools, digital platforms, and key issues like data privacy and transparency, while exploring how organizations use technology to run targeted campaigns.<\/p>\n\n                                    <\/div>\n\n                                <\/div>\n\n                            \n                                <div class=\"vc-accor__item\">\n\n                                    \n                                    \n                                    <input type=\"checkbox\" id=\"rdblock_2542aa09d61723dc5a89034f5497b670-2-3\" name=\"rdblock_2542aa09d61723dc5a89034f5497b670-2\">\n\n                                    <label class=\"vc-accor__label d-block position-relative\" for=\"rdblock_2542aa09d61723dc5a89034f5497b670-2-3\">\n\n                                        <span class=\"p-relative\">Module 3: Choose ONE of the following subjects<\/span>\n\n                                        <svg class=\"vc-icon position-absolute\"><use xlink:href=\"https:\/\/www.hoasen.edu.vn\/hsu-iie\/wp-content\/themes\/ru-hsu\/assets\/img\/icons.svg#i-arrow-down\" \/><\/svg>\n\n                                    <\/label>\n\n                                    <div class=\"vc-accor__content\">\n\n                                        <p><span data-sheets-root=\"1\"><strong>Critical Perspectives in Marketing<\/strong><br \/>\nThis course examines marketing innovation, driven by technology, changing consumer expectations, and sustainability demands.<\/span><\/p>\n<p><strong>Marketing Innovation<\/strong><br \/>\nStudents explore how innovation shapes products and services, developing skills in design, strategy, and commercialization through case studies, integrating marketing theory with practical application.<\/p>\n\n                                    <\/div>\n\n                                <\/div>\n\n                            \n                                <div class=\"vc-accor__item\">\n\n                                    \n                                    \n                                    <input type=\"checkbox\" id=\"rdblock_2542aa09d61723dc5a89034f5497b670-2-4\" name=\"rdblock_2542aa09d61723dc5a89034f5497b670-2\">\n\n                                    <label class=\"vc-accor__label d-block position-relative\" for=\"rdblock_2542aa09d61723dc5a89034f5497b670-2-4\">\n\n                                        <span class=\"p-relative\">Module 4: Choose 1 of the following subjects: Marketing Dissertation or Brand Portfolio<\/span>\n\n                                        <svg class=\"vc-icon position-absolute\"><use xlink:href=\"https:\/\/www.hoasen.edu.vn\/hsu-iie\/wp-content\/themes\/ru-hsu\/assets\/img\/icons.svg#i-arrow-down\" \/><\/svg>\n\n                                    <\/label>\n\n                                    <div class=\"vc-accor__content\">\n\n                                        <p>The dissertation allows students to research a topic of personal interest, often building on previous courses or work experiences. With guidance from supervisors, students apply academic theory to real marketing situations, working independently to set goals and explore a topic meaningful to them over an extended period alongside other coursework.<\/p>\n\n                                    <\/div>\n\n                                <\/div>\n\n                            \n                        <\/div>\n\n                    \n                \n          <\/div>\n              <\/div>\n      <\/div>\n<\/div>\n\n    \n<script>\ndocument.addEventListener(\"DOMContentLoaded\", function() {\n  document.querySelectorAll(\".wrapper-program-structure\").forEach(function(block) {\n    const tabs = block.querySelectorAll(\".tab-ps\");\n    const grids = block.querySelectorAll(\".subjects-grid-ps\");\n    const wrapper = block.querySelector(\".subjects-wrapper-ps\");\n\n    \/\/ T\u00ednh chi\u1ec1u cao l\u1edbn nh\u1ea5t cho block n\u00e0y\n    function setMaxHeight() {\n      let maxHeight = 0;\n      grids.forEach(grid => {\n        grid.classList.add(\"active\"); \n        const h = grid.offsetHeight;\n        if (h > maxHeight) maxHeight = h;\n        grid.classList.remove(\"active\"); \n      });\n      wrapper.style.minHeight = maxHeight + \"px\";\n\n      \/\/ K\u00edch ho\u1ea1t grid \u0111\u1ea7u ti\u00ean l\u1ea1i\n      const first = block.querySelector('.subjects-grid-ps[data-year=\"1\"]');\n      if (first) first.classList.add(\"active\");\n    }\n\n    \/\/ G\u1ecdi khi load\n    window.addEventListener(\"load\", setMaxHeight);\n    window.addEventListener(\"resize\", setMaxHeight);\n\n    \/\/ B\u1eaft s\u1ef1 ki\u1ec7n click tab\n    tabs.forEach((tab, index) => {\n      tab.addEventListener(\"click\", () => {\n        tabs.forEach(t => t.classList.remove(\"active\"));\n        grids.forEach(g => g.classList.remove(\"active\"));\n\n        tab.classList.add(\"active\");\n        const year = index + 1;\n        const target = block.querySelector(`.subjects-grid-ps[data-year=\"${year}\"]`);\n        if (target) {\n            target.classList.add(\"active\");\n\n     \n            target.querySelectorAll('input[type=\"checkbox\"]').forEach(cb => {\n            cb.checked = false;\n            });\n        }\n      });\n    });\n  });\n});\n<\/script>\n<\/div><\/section>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile block-faculty width-1312 b-radius-8 fit-cnt-img\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1080\" src=\"https:\/\/www.hoasen.edu.vn\/hsu-iie\/wp-content\/uploads\/sites\/8\/2026\/03\/mkt.png\" alt=\"\" class=\"wp-image-14829 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\" style=\"font-size:32px\">Tri\u1ec3n v\u1ecdng ngh\u1ec1 nghi\u1ec7p<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"color:#4a5567;font-size:16px\" class=\"wp-block-list custom-marker check has-text-color has-link-color wp-elements-6109f2ae4aa73b66139220f29485182e\">\n<li><strong>Communications &amp; Content:<\/strong> Social Media Management, Communications Specialist, Event Marketing Specialist.<\/li>\n\n\n\n<li><strong>Performance &amp; Marketing Technology:<\/strong> Marketing Automation Specialist; Online Advertising Specialist.<\/li>\n\n\n\n<li><strong>Research &amp; Customer Insights:<\/strong> Customer Relationship Management Specialist, Market Research Specialist.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\t\t \t <div class=\"bg-carouselFeedback\" style=\"background: #0052b4;\">\n\t\t  <div class=\"block-carouselFeedback\" style=\"max-width: 1800px; margin: 0 auto;\">\n\t\t\t<div class=\"carouselFeedback\">\n\t\t\t  <div class=\"carouselFeedback-track\">\n\t\t\t\t \t\t\t\t\t\t\t\t\t <div class=\"carouselFeedback-item type-split\">\n\t\t\t\t  <div class=\"carouselFeedback-content\">\n\t\t\t\t\t<div class=\"carouselFeedback-image\">\n\t\t\t\t\t  <div class=\"bg-imageStaff bottom\"><\/div>\n\t\t\t\t\t  <div class=\"bg-imageStaff \"><\/div>\n\t\t\t\t\t  <img decoding=\"async\" src=\"https:\/\/www.hoasen.edu.vn\/hsu-iie\/wp-content\/uploads\/sites\/8\/2026\/03\/nha-tran.jpg\" alt=\"\">\n\t\t\t\t\t<\/div> \n\t\t\t\t\t<div class=\"carouselFeedback-text\">\n\t\t\t\t\t  <div  class=\"feedback-cnt top\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hoasen.edu.vn\/wp-content\/themes\/ru-hsu\/assets\/faculty\/img\/faculty_feedback_icon.svg\" alt=\"\">\n\t\t\t\t\t\t<div class=\"cnt-text\"> <p>The HSU \u2013 DMU Marketing program features lecturers with extensive experience in the field of Marketing. They are not only outstanding educators but also leading industry professionals. This ensures that students receive the most accurate and up-to-date knowledge from those with real-world practical experience.<\/p>\n <\/div>\n\t\t\t\t\t\t<div class=\"line\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"feedback-cnt bottom\"> <p><span style=\"font-size: 12pt;\"><strong><span class=\"vc-feedback__name fw-bold d-block text-uppercase\">TRAN NHA TRAN<\/span><\/strong><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><strong><span class=\"vc-feedback__pos d-block\">Marketing student<\/span><\/strong><\/span><\/p>\n<\/div>\n\t\t\t\t\t  <\/div>\n\t\t\t\t  <\/div>\n\t\t\t\t<\/div>\n\t\t\t  \t\t\t\t\t\t\t\t\t <div class=\"carouselFeedback-item type-split\">\n\t\t\t\t  <div class=\"carouselFeedback-content\">\n\t\t\t\t\t<div class=\"carouselFeedback-image\">\n\t\t\t\t\t  <div class=\"bg-imageStaff bottom\"><\/div>\n\t\t\t\t\t  <div class=\"bg-imageStaff \"><\/div>\n\t\t\t\t\t  <img decoding=\"async\" src=\"https:\/\/www.hoasen.edu.vn\/hsu-iie\/wp-content\/uploads\/sites\/8\/2026\/03\/hngoc.jpg\" alt=\"\">\n\t\t\t\t\t<\/div> \n\t\t\t\t\t<div class=\"carouselFeedback-text\">\n\t\t\t\t\t  <div  class=\"feedback-cnt top\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hoasen.edu.vn\/wp-content\/themes\/ru-hsu\/assets\/faculty\/img\/faculty_feedback_icon.svg\" alt=\"\">\n\t\t\t\t\t\t<div class=\"cnt-text\"> <p>The HSU \u2013 DMU program cultivates a multicultural learning environment where students can interact with peers and lecturers from around the world. This helps students develop a global mindset, the ability to work effectively in multicultural settings, and a well-rounded international perspective throughout their academic journey.<\/p>\n <\/div>\n\t\t\t\t\t\t<div class=\"line\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"feedback-cnt bottom\"> <p><strong><span class=\"vc-feedback__name fw-bold d-block text-uppercase\">VU NGUYEN HONG NGOC<\/span><\/strong><\/p>\n<p><span style=\"font-size: 12pt;\"><strong><span class=\"vc-feedback__pos d-block\">Marketing student<\/span><\/strong><\/span><\/p>\n<\/div>\n\t\t\t\t\t  <\/div>\n\t\t\t\t  <\/div>\n\t\t\t\t<\/div>\n\t\t\t  \t\t\t  <\/div>\n\t\t\t  <div class=\"carouselFeedback-bg-left\"><\/div>\n\t\t\t  <div class=\"carouselFeedback-dots\"><\/div>\n\t\t\t<\/div>\n\t\t  <\/div>   \n\t <\/div>\n\t\n\t\t\n\n\n\n\n<div class=\"wp-block-contact-form-7-contact-form-selector\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f13153-o1\" lang=\"vi\" dir=\"ltr\">\n<div 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aria-invalid=\"false\" name=\"fieldcs\"><option value=\"\">L\u1edbp<\/option><option value=\"L\u1edbp 10\">L\u1edbp 10<\/option><option value=\"L\u1edbp 11\">L\u1edbp 11<\/option><option value=\"L\u1edbp 12\">L\u1edbp 12<\/option><\/select><\/span>\n        <\/div>\n      <\/div>\n      <div class=\"form-row\">\n        <div class=\"custom-select-wrappe\">\n        <span class=\"wpcf7-form-control-wrap\" data-name=\"custom\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"custom\"><option value=\"\">Ch\u1ecdn ng\u00e0nh h\u1ecdc c\u1ea7n t\u01b0 v\u1ea5n<\/option><option value=\"Kinh doanh qu\u1ed1c t\u1ebf\">Kinh doanh qu\u1ed1c t\u1ebf<\/option><option value=\"Marketing\">Marketing<\/option><option value=\"Thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda\">Thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda<\/option><option value=\"Qu\u1ea3n tr\u1ecb kinh doanh\">Qu\u1ea3n tr\u1ecb kinh 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