{"id":16753,"date":"2026-04-15T10:01:38","date_gmt":"2026-04-15T03:01:38","guid":{"rendered":"https:\/\/www.hoasen.edu.vn\/hsu-iie\/?post_type=education&p=16753"},"modified":"2026-04-21T16:27:18","modified_gmt":"2026-04-21T09:27:18","slug":"business-marketing-program","status":"publish","type":"education","link":"https:\/\/www.hoasen.edu.vn\/hsu-iie\/en\/education\/business-marketing-program\/","title":{"rendered":"Business & Marketing"},"content":{"rendered":"\n
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PROGRAM<\/h2>\n\n\n\n

Business & Marketing<\/h2>\n\n\n\n
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  • Unique dual-discipline programme combining Business and Marketing, enabling flexible learning and wide career opportunities.<\/li>\n\n\n\n
  • \u201cLive Project\u201d across multi-industry business contexts, where students tackle growth, customer strategy, product development and marketing execution \u2014 developing managerial mindset and business-driven marketing capability.<\/li>\n\n\n\n
  • Developing both managerial thinking and digital marketing capability, empowering students to succeed in the modern business environment where data, creativity and strategy must operate in harmony.<\/li>\n<\/ul>\n<\/div>
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    Overview<\/h2>\n\n\n\n
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    The Business Administration program equips students with knowledge of corporate roles, brand development,<\/strong> and effective marketing solutions<\/strong>, while fostering adaptive thinking and decision-making capabilities in the context of modern business. The curriculum integrates theory and practice through hands-on business experiences, field trips, and internships, enabling students to gain a deep understanding of real-world operations. The program further incorporates sustainability principles and the involvement of industry advisors<\/strong> to ensure that graduate competencies meet the demands of today’s labor market.<\/strong><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n\n\n\n

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    Language<\/strong><\/strong><\/strong><\/p>\n\n\n\n

    English<\/p>\n<\/div>\n\n\n\n

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    Schedule<\/strong><\/strong><\/strong><\/p>\n\n\n\n

    3 years<\/p>\n<\/div>\n\n\n\n

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    Degree<\/strong><\/strong><\/strong><\/p>\n\n\n\n

    BA Hons<\/p>\n<\/div>\n\n\n\n

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    Location<\/strong><\/strong><\/strong><\/p>\n\n\n\n

    Ben Thanh Ward<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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    Business & Marketing Program<\/h2>\n\n
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    • \n YEAR 1 <\/li>\n
    • \n YEAR 2 <\/li>\n
    • \n YEAR 3 <\/li>\n <\/ul>\n\n
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