{"id":14684,"date":"2026-04-13T11:42:05","date_gmt":"2026-04-13T04:42:05","guid":{"rendered":"https:\/\/www.hoasen.edu.vn\/hsu-iie\/?post_type=education&#038;p=14684"},"modified":"2026-04-13T11:42:06","modified_gmt":"2026-04-13T04:42:06","slug":"marketing-dmu","status":"publish","type":"education","link":"https:\/\/www.hoasen.edu.vn\/hsu-iie\/education\/marketing-dmu\/","title":{"rendered":"Ch\u01b0\u01a1ng tr\u00ecnh Marketing"},"content":{"rendered":"\n<div class=\"wp-block-group hsu-iie block-faculty fy-edu-banner has-background\" style=\"background-color:#f2f7ff\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile width-1200 has-background\" style=\"background-color:#f2f7ff\"><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-fdd6f46960250e9b287237a3b4695d18\" style=\"color:#ed1c24\">CH\u01af\u01a0NG TR\u00ccNH<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">Marketing<\/h2>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"font-size:16px\" class=\"wp-block-list\">\n<li>\u0110\u01b0\u1ee3c c\u00f4ng nh\u1eadn b\u1edfi&nbsp;<a href=\"https:\/\/www.cim.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">CIM \u2013 Chartered Institute of Marketing<\/a>, gi\u00fap sinh vi\u00ean s\u1edf h\u1eefu ch\u1ee9ng ch\u1ec9 ngh\u1ec1 nghi\u1ec7p qu\u1ed1c t\u1ebf.<\/li>\n\n\n\n<li>Trang b\u1ecb ki\u1ebfn th\u1ee9c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng v\u00e0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c marketing.<\/li>\n\n\n\n<li>Ch\u01b0\u01a1ng tr\u00ecnh b\u00e1m s\u00e1t xu h\u01b0\u1edbng to\u00e0n c\u1ea7u gi\u00fap sinh vi\u00ean t\u1ef1 tin chinh ph\u1ee5c th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng qu\u1ed1c t\u1ebf.<\/li>\n<\/ul>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1080\" src=\"https:\/\/www.hoasen.edu.vn\/hsu-iie\/wp-content\/uploads\/sites\/8\/2026\/03\/mkt.png\" alt=\"\" class=\"wp-image-14829 size-full\"\/><\/figure><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns alignfull is-not-stacked-on-mobile block-faculty inf-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top fy-inf-bg-left is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><div class=\"wp-block-image\">\n<figure class=\"alignleft size-large\"><img decoding=\"async\" src=\"https:\/\/www.hoasen.edu.vn\/wp-content\/themes\/ru-hsu\/assets\/faculty\/img\/Group_1000004021.svg\" alt=\"\"\/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center fy-inf-cnt is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:32px\">T\u1ed5ng quan<\/h2>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #4a5567;\">Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ecbnh h\u01b0\u1edbng sinh vi\u00ean ph\u00e1t tri\u1ec3n n\u0103ng l\u1ef1c ngh\u1ec1 nghi\u1ec7p trong l\u0129nh v\u1ef1c Marketing hi\u1ec7n \u0111\u1ea1i, nh\u1ea5n m\u1ea1nh <strong>t\u01b0 duy s\u00e1ng t\u1ea1o<\/strong>, <strong>kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng<\/strong> v\u00e0 c\u1ea1nh tranh trong m\u00f4i tr\u01b0\u1eddng bi\u1ebfn \u0111\u1ed9ng. N\u1ed9i dung \u0111\u00e0o t\u1ea1o b\u00e1m s\u00e1t xu h\u01b0\u1edbng v\u1edbi c\u00e1c h\u1ecdc ph\u1ea7n nh\u01b0 Truy\u1ec1n th\u00f4ng Marketing t\u00edch h\u1ee3p, Digital Marketing v\u00e0 ph\u00e2n t\u00edch h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft h\u1ee3p <strong>ph\u01b0\u01a1ng ph\u00e1p h\u1ecdc qua t\u00ecnh hu\u1ed1ng th\u1ef1c t\u1ebf<\/strong> nh\u1eb1m n\u00e2ng cao n\u0103ng l\u1ef1c \u1ee9ng d\u1ee5ng. \u0110\u1eb7c bi\u1ec7t, sinh vi\u00ean c\u00f3 c\u01a1 h\u1ed9i tham gia c\u00e1c d\u1ef1 \u00e1n v\u00e0 s\u00e2n ch\u01a1i h\u1ecdc thu\u1eadt quy m\u00f4 qu\u1ed1c t\u1ebf nh\u01b0 X-culture, \u0111\u01b0\u1ee3c trang b\u1ecb kh\u1ea3 n\u0103ng c\u1eadp nh\u1eadt v\u00e0 ph\u00e2n t\u00edch xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc.<\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top fy-inf-bg-right is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-large\"><img decoding=\"async\" src=\"https:\/\/www.hoasen.edu.vn\/wp-content\/themes\/ru-hsu\/assets\/faculty\/img\/Group_1000004020.svg\" alt=\"\"\/><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group block-faculty learning has-background\" style=\"background-color:#f5f7f9\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns width-1200 has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#f5f7f9\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center\" style=\"font-size:16px\"><strong>Ng\u00f4n ng\u1eef<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-text-color has-link-color wp-elements-807b1376b514ef2c3c2cad41f1a15f45\" style=\"color:#4a5567;font-size:18px\">Ti\u1ebfng Anh<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center\" style=\"font-size:16px\"><strong>Th\u1eddi gian \u0111\u00e0o t\u1ea1o<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-text-color has-link-color wp-elements-0b13532ccb031cf5b42a1ff0d69cca57\" style=\"color:#4a5567;font-size:18px\">3 n\u0103m<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center\" style=\"font-size:16px\"><strong>V\u0103n b\u1eb1ng<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-text-color has-link-color wp-elements-42a1b48ec25ce4d94f082b174eab5204\" style=\"color:#4a5567;font-size:18px\">C\u1eed nh\u00e2n danh d\u1ef1 V\u01b0\u01a1ng qu\u1ed1c Anh<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center\" style=\"font-size:16px\"><strong>\u0110\u1ecba \u0111i\u1ec3m h\u1ecdc<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-text-color has-link-color wp-elements-c819683ad73b76c6893f8fdabaf5a4c7\" style=\"color:#4a5567;font-size:18px\">Ph\u01b0\u1eddng B\u1ebfn Th\u00e0nh<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<section class=\"wp-block-group hsu-iie hsu-block-cs bg-block-type-10\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n\n<div id=\"program-structure-block_a2b6f0df355927b324b956bea76734a0\" class=\"wrapper-program-structure\">\n  <div class=\"program-structure-p\">\n    <h2 class=\"title\">Ch\u01b0\u01a1ng tr\u00ecnh Marketing<\/h2>\n\n          <ul class=\"tabs-ps\">\n                  <li class=\"tab-ps active\" \n              data-target=\"program-structure-block_a2b6f0df355927b324b956bea76734a0-0\">\n              N\u0103m 1          <\/li>\n                  <li class=\"tab-ps \" \n              data-target=\"program-structure-block_a2b6f0df355927b324b956bea76734a0-1\">\n              N\u0103m 2          <\/li>\n                  <li class=\"tab-ps \" \n              data-target=\"program-structure-block_a2b6f0df355927b324b956bea76734a0-2\">\n              N\u0103m 3          <\/li>\n              <\/ul>\n\n      <div class=\"subjects-wrapper-ps\">\n                  <div id=\"program-structure-block_a2b6f0df355927b324b956bea76734a0-0\" \n               class=\"subjects-grid-ps type1 active\" \n               data-year=\"1\">\n                                    \n                        <div id=\"block_a2b6f0df355927b324b956bea76734a0\" class=\"vc-accor\">\n\n                            \n                                <div class=\"vc-accor__item\">\n\n                                    \n                                    \n                                    <input type=\"checkbox\" id=\"rdblock_a2b6f0df355927b324b956bea76734a0-0-1\" name=\"rdblock_a2b6f0df355927b324b956bea76734a0-0\">\n\n                                    <label class=\"vc-accor__label d-block position-relative\" for=\"rdblock_a2b6f0df355927b324b956bea76734a0-0-1\">\n\n                                        <span class=\"p-relative\">H\u1ecdc ph\u1ea7n 1: Nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n c\u1ee7a t\u1ed5 ch\u1ee9c v\u00e0 th\u1ecb tr\u01b0\u1eddng trong b\u1ed1i c\u1ea3nh to\u00e0n c\u1ea7u<\/span>\n\n                                        <svg class=\"vc-icon position-absolute\"><use xlink:href=\"https:\/\/www.hoasen.edu.vn\/hsu-iie\/wp-content\/themes\/ru-hsu\/assets\/img\/icons.svg#i-arrow-down\" \/><\/svg>\n\n                                    <\/label>\n\n                                    <div class=\"vc-accor__content\">\n\n                                        <p><span style=\"color: #4a5567;\">M\u1ee5c ti\u00eau c\u1ee7a h\u1ecdc ph\u1ea7n l\u00e0 gi\u1edbi thi\u1ec7u v\u1ec1 kinh doanh v\u00e0 cung c\u1ea5p n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc v\u1ec1 c\u1ea5u tr\u00fac doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c ho\u1ea1t \u0111\u1ed9ng trong b\u1ed1i c\u1ea3nh to\u00e0n c\u1ea7u. N\u1ed9i dung bao g\u1ed3m lo\u1ea1i h\u00ecnh doanh nghi\u1ec7p, c\u1ea5u tr\u00fac t\u1ed5 ch\u1ee9c v\u00e0 qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh c\u01a1 b\u1ea3n. Sinh vi\u00ean \u0111\u1ed3ng th\u1eddi kh\u00e1m ph\u00e1 \u1ea3nh h\u01b0\u1edfng c\u1ee7a v\u0103n h\u00f3a \u0111\u1ed1i v\u1edbi nguy\u00ean t\u1eafc v\u00e0 h\u00e0nh vi t\u1ed5 ch\u1ee9c.<\/span><\/p>\n\n                                    <\/div>\n\n                                <\/div>\n\n                            \n                                <div class=\"vc-accor__item\">\n\n                                    \n                                    \n                                    <input type=\"checkbox\" id=\"rdblock_a2b6f0df355927b324b956bea76734a0-0-2\" name=\"rdblock_a2b6f0df355927b324b956bea76734a0-0\">\n\n                                    <label class=\"vc-accor__label d-block position-relative\" for=\"rdblock_a2b6f0df355927b324b956bea76734a0-0-2\">\n\n                                        <span class=\"p-relative\">H\u1ecdc ph\u1ea7n 2: Nguy\u00ean t\u1eafc c\u1ee7a Marketing<\/span>\n\n                                        <svg class=\"vc-icon position-absolute\"><use xlink:href=\"https:\/\/www.hoasen.edu.vn\/hsu-iie\/wp-content\/themes\/ru-hsu\/assets\/img\/icons.svg#i-arrow-down\" \/><\/svg>\n\n                                    <\/label>\n\n                                    <div class=\"vc-accor__content\">\n\n                                        <p><span style=\"color: #4a5567;\">H\u1ecdc ph\u1ea7n cung c\u1ea5p gi\u1edbi thi\u1ec7u to\u00e0n di\u1ec7n v\u1ec1 ti\u1ebfp th\u1ecb, gi\u00fap sinh vi\u00ean n\u1eafm l\u00fd thuy\u1ebft c\u01a1 b\u1ea3n v\u00e0 \u1ee9ng d\u1ee5ng th\u1ef1c t\u1ebf, \u0111\u1ed3ng th\u1eddi t\u1eadp trung v\u00e0o c\u00e1c th\u00e1ch th\u1ee9c hi\u1ec7n \u0111\u1ea1i nh\u01b0 ti\u1ebfp th\u1ecb \u0111i\u1ec7n t\u1eed, \u0111\u1ea1o \u0111\u1ee9c v\u00e0 to\u00e0n c\u1ea7u h\u00f3a.<\/span><\/p>\n\n                                    <\/div>\n\n                                <\/div>\n\n                            \n                                <div class=\"vc-accor__item\">\n\n                                    \n                                    \n                                    <input type=\"checkbox\" id=\"rdblock_a2b6f0df355927b324b956bea76734a0-0-3\" name=\"rdblock_a2b6f0df355927b324b956bea76734a0-0\">\n\n                                    <label class=\"vc-accor__label d-block position-relative\" for=\"rdblock_a2b6f0df355927b324b956bea76734a0-0-3\">\n\n                                        <span class=\"p-relative\">H\u1ecdc ph\u1ea7n 3: Ra quy\u1ebft \u0111\u1ecbnh cho Marketing<\/span>\n\n                                        <svg class=\"vc-icon position-absolute\"><use xlink:href=\"https:\/\/www.hoasen.edu.vn\/hsu-iie\/wp-content\/themes\/ru-hsu\/assets\/img\/icons.svg#i-arrow-down\" \/><\/svg>\n\n                                    <\/label>\n\n                                    <div class=\"vc-accor__content\">\n\n                                        <p><span style=\"color: #4a5567;\">H\u1ecdc ph\u1ea7n gi\u00fap sinh vi\u00ean ph\u00e1t tri\u1ec3n nh\u1eadn th\u1ee9c v\u1ec1 c\u00e1c kh\u00e1i ni\u1ec7m c\u1ed1t l\u00f5i c\u1ee7a th\u00f4ng tin v\u00e0 ra quy\u1ebft \u0111\u1ecbnh \u2013 n\u1ec1n t\u1ea3ng c\u1ee7a marketing. Th\u00f4ng qua m\u00f4 ph\u1ecfng th\u1ecb tr\u01b0\u1eddng, sinh vi\u00ean \u00e1p d\u1ee5ng k\u1ef9 thu\u1eadt gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 v\u00e0 th\u1eed nghi\u1ec7m c\u00e1c c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb nh\u1eb1m \u0111\u1ea1t hi\u1ec7u qu\u1ea3 kinh doanh t\u1ed1i \u01b0u.<\/span><\/p>\n\n                                    <\/div>\n\n                                <\/div>\n\n                            \n                                <div class=\"vc-accor__item\">\n\n                                    \n                                    \n                                    <input type=\"checkbox\" id=\"rdblock_a2b6f0df355927b324b956bea76734a0-0-4\" name=\"rdblock_a2b6f0df355927b324b956bea76734a0-0\">\n\n                                    <label class=\"vc-accor__label d-block position-relative\" for=\"rdblock_a2b6f0df355927b324b956bea76734a0-0-4\">\n\n                                        <span class=\"p-relative\">H\u1ecdc ph\u1ea7n 4: Marketing trong h\u00e0nh \u0111\u1ed9ng: T\u00e1c \u0111\u1ed9ng x\u00e3 h\u1ed9i, m\u00f4i tr\u01b0\u1eddng v\u00e0 k\u1ef9 thu\u1eadt s\u1ed1<\/span>\n\n                                        <svg class=\"vc-icon position-absolute\"><use xlink:href=\"https:\/\/www.hoasen.edu.vn\/hsu-iie\/wp-content\/themes\/ru-hsu\/assets\/img\/icons.svg#i-arrow-down\" \/><\/svg>\n\n                                    <\/label>\n\n                                    <div class=\"vc-accor__content\">\n\n                                        <p><span style=\"color: #4a5567;\">H\u1ecdc ph\u1ea7n xem x\u00e9t t\u00e1c \u0111\u1ed9ng c\u1ee7a thay \u0111\u1ed5i x\u00e3 h\u1ed9i v\u00e0 c\u00f4ng ngh\u1ec7 \u0111\u1ebfn ti\u1ebfp th\u1ecb, \u0111\u1ed3ng th\u1eddi gi\u1edbi thi\u1ec7u Ti\u1ebfp th\u1ecb B\u1ec1n v\u1eefng, gi\u00fap sinh vi\u00ean \u00e1p d\u1ee5ng nguy\u00ean t\u1eafc b\u1ec1n v\u1eefng v\u00e0o chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ec3 t\u1ea1o gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u00e1p \u1ee9ng c\u00e1c th\u00e1ch th\u1ee9c x\u00e3 h\u1ed9i \u2013 m\u00f4i tr\u01b0\u1eddng.<\/span><\/p>\n\n                                    <\/div>\n\n                                <\/div>\n\n                            \n                        <\/div>\n\n                    \n                \n          <\/div>\n                  <div id=\"program-structure-block_a2b6f0df355927b324b956bea76734a0-1\" \n               class=\"subjects-grid-ps type1 \" \n               data-year=\"2\">\n                                    \n                        <div id=\"block_a2b6f0df355927b324b956bea76734a0\" class=\"vc-accor\">\n\n                            \n                                <div class=\"vc-accor__item\">\n\n                                    \n                                    \n                                    <input type=\"checkbox\" id=\"rdblock_a2b6f0df355927b324b956bea76734a0-1-1\" name=\"rdblock_a2b6f0df355927b324b956bea76734a0-1\">\n\n                                    <label class=\"vc-accor__label d-block position-relative\" for=\"rdblock_a2b6f0df355927b324b956bea76734a0-1-1\">\n\n                                        <span class=\"p-relative\">H\u1ecdc ph\u1ea7n 1: Qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u<\/span>\n\n                                        <svg class=\"vc-icon position-absolute\"><use xlink:href=\"https:\/\/www.hoasen.edu.vn\/hsu-iie\/wp-content\/themes\/ru-hsu\/assets\/img\/icons.svg#i-arrow-down\" \/><\/svg>\n\n                                    <\/label>\n\n                                    <div class=\"vc-accor__content\">\n\n                                        <p><span style=\"color: #4a5567;\">H\u1ecdc ph\u1ea7n gi\u00fap sinh vi\u00ean hi\u1ec3u vai tr\u00f2 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, c\u00e1ch x\u00e2y d\u1ef1ng, \u0111\u1ecbnh v\u1ecb v\u00e0 qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u, nh\u1ea5n m\u1ea1nh m\u1ed1i quan h\u1ec7 v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 coi th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 nh\u1eefng c\u00e2u chuy\u1ec7n s\u1ed1ng \u0111\u1ed9ng. Sinh vi\u00ean \u0111\u01b0\u1ee3c trang b\u1ecb l\u00fd thuy\u1ebft v\u00e0 k\u1ef9 n\u0103ng th\u1ef1c h\u00e0nh, m\u1edf r\u1ed9ng tri\u1ec3n v\u1ecdng ngh\u1ec1 nghi\u1ec7p trong qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, qu\u1ea3ng c\u00e1o v\u00e0 marketing.<\/span><\/p>\n\n                                    <\/div>\n\n                                <\/div>\n\n                            \n                                <div class=\"vc-accor__item\">\n\n                                    \n                                    \n                                    <input type=\"checkbox\" id=\"rdblock_a2b6f0df355927b324b956bea76734a0-1-2\" name=\"rdblock_a2b6f0df355927b324b956bea76734a0-1\">\n\n                                    <label class=\"vc-accor__label d-block position-relative\" for=\"rdblock_a2b6f0df355927b324b956bea76734a0-1-2\">\n\n                                        <span class=\"p-relative\">H\u1ecdc ph\u1ea7n 2: H\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 Nghi\u00ean c\u1ee9u<\/span>\n\n                                        <svg class=\"vc-icon position-absolute\"><use xlink:href=\"https:\/\/www.hoasen.edu.vn\/hsu-iie\/wp-content\/themes\/ru-hsu\/assets\/img\/icons.svg#i-arrow-down\" \/><\/svg>\n\n                                    <\/label>\n\n                                    <div class=\"vc-accor__content\">\n\n                                        <p><span style=\"color: #4a5567;\">H\u1ecdc ph\u1ea7n gi\u00fap sinh vi\u00ean hi\u1ec3u kh\u00e1ch h\u00e0ng, thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, t\u1ed1i \u01b0u truy\u1ec1n th\u00f4ng, n\u00e2ng cao tr\u1ea3i nghi\u1ec7m v\u00e0 x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m \u2013 d\u1ecbch v\u1ee5 b\u1ec1n v\u1eefng c\u00f9ng chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3.<\/span><\/p>\n\n                                    <\/div>\n\n                                <\/div>\n\n                            \n                                <div class=\"vc-accor__item\">\n\n                                    \n                                    \n                                    <input type=\"checkbox\" id=\"rdblock_a2b6f0df355927b324b956bea76734a0-1-3\" name=\"rdblock_a2b6f0df355927b324b956bea76734a0-1\">\n\n                                    <label class=\"vc-accor__label d-block position-relative\" for=\"rdblock_a2b6f0df355927b324b956bea76734a0-1-3\">\n\n                                        <span class=\"p-relative\">H\u1ecdc ph\u1ea7n 3: Truy\u1ec1n th\u00f4ng Marketing t\u00edch h\u1ee3p<\/span>\n\n                                        <svg class=\"vc-icon position-absolute\"><use xlink:href=\"https:\/\/www.hoasen.edu.vn\/hsu-iie\/wp-content\/themes\/ru-hsu\/assets\/img\/icons.svg#i-arrow-down\" \/><\/svg>\n\n                                    <\/label>\n\n                                    <div class=\"vc-accor__content\">\n\n                                        <p><span style=\"color: #4a5567;\">H\u1ecdc ph\u1ea7n h\u01b0\u1edbng d\u1eabn sinh vi\u00ean v\u1eadn d\u1ee5ng l\u00fd thuy\u1ebft v\u00e0o th\u1ef1c ti\u1ec5n doanh nghi\u1ec7p, t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p nh\u1eb1m n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u00e1p \u1ee9ng m\u1ee5c ti\u00eau kinh doanh \u2013 g\u1eafn k\u1ebft v\u1edbi CIM v\u00e0 ph\u1ea7n tr\u00ecnh b\u00e0y d\u1ef1 \u00e1n.<\/span><\/p>\n\n                                    <\/div>\n\n                                <\/div>\n\n                            \n                                <div class=\"vc-accor__item\">\n\n                                    \n                                    \n                                    <input type=\"checkbox\" id=\"rdblock_a2b6f0df355927b324b956bea76734a0-1-4\" name=\"rdblock_a2b6f0df355927b324b956bea76734a0-1\">\n\n                                    <label class=\"vc-accor__label d-block position-relative\" for=\"rdblock_a2b6f0df355927b324b956bea76734a0-1-4\">\n\n                                        <span class=\"p-relative\">H\u1ecdc ph\u1ea7n 4: C\u00e1c v\u1ea5n \u0111\u1ec1 trong Marketing \u0111\u01b0\u01a1ng \u0111\u1ea1i<\/span>\n\n                                        <svg class=\"vc-icon position-absolute\"><use xlink:href=\"https:\/\/www.hoasen.edu.vn\/hsu-iie\/wp-content\/themes\/ru-hsu\/assets\/img\/icons.svg#i-arrow-down\" \/><\/svg>\n\n                                    <\/label>\n\n                                    <div class=\"vc-accor__content\">\n\n                                        <p><span style=\"color: #4a5567;\">H\u1ecdc ph\u1ea7n k\u1ebft h\u1ee3p nghi\u00ean c\u1ee9u v\u1edbi c\u00e1c l\u0129nh v\u1ef1c hi\u1ec7n \u0111\u1ea1i nh\u01b0 v\u0103n h\u00f3a ti\u00eau d\u00f9ng, marketing s\u1ed1 v\u00e0 \u0111\u1ed5i m\u1edbi ti\u1ebfp th\u1ecb, t\u1ea1o n\u1ec1n t\u1ea3ng cho nghi\u00ean c\u1ee9u \u0111\u1ed9c l\u1eadp n\u0103m cu\u1ed1i. Sinh vi\u00ean n\u1eafm quy tr\u00ecnh nghi\u00ean c\u1ee9u, ph\u00e2n bi\u1ec7t \u0111\u1ecbnh t\u00ednh \u2013 \u0111\u1ecbnh l\u01b0\u1ee3ng, v\u00e0 tham gia seminar gi\u1edbi thi\u1ec7u c\u00e1c nghi\u00ean c\u1ee9u ti\u00ean ti\u1ebfn c\u1ee7a gi\u1ea3ng vi\u00ean DMU<\/span><\/p>\n\n                                    <\/div>\n\n                                <\/div>\n\n                            \n                        <\/div>\n\n                    \n                \n          <\/div>\n                  <div id=\"program-structure-block_a2b6f0df355927b324b956bea76734a0-2\" \n               class=\"subjects-grid-ps type1 \" \n               data-year=\"3\">\n                                    \n                        <div id=\"block_a2b6f0df355927b324b956bea76734a0\" class=\"vc-accor\">\n\n                            \n                                <div class=\"vc-accor__item\">\n\n                                    \n                                    \n                                    <input type=\"checkbox\" id=\"rdblock_a2b6f0df355927b324b956bea76734a0-2-1\" name=\"rdblock_a2b6f0df355927b324b956bea76734a0-2\">\n\n                                    <label class=\"vc-accor__label d-block position-relative\" for=\"rdblock_a2b6f0df355927b324b956bea76734a0-2-1\">\n\n                                        <span class=\"p-relative\">H\u1ecdc ph\u1ea7n 1: Chi\u1ebfn l\u01b0\u1ee3c Marketing v\u00e0 Ph\u00e2n t\u00edch<\/span>\n\n                                        <svg class=\"vc-icon position-absolute\"><use xlink:href=\"https:\/\/www.hoasen.edu.vn\/hsu-iie\/wp-content\/themes\/ru-hsu\/assets\/img\/icons.svg#i-arrow-down\" \/><\/svg>\n\n                                    <\/label>\n\n                                    <div class=\"vc-accor__content\">\n\n                                        <p><span style=\"color: #4a5567;\">H\u1ecdc ph\u1ea7n d\u00e0nh cho sinh vi\u00ean n\u0103m cu\u1ed1i \u0111\u1ecbnh h\u01b0\u1edbng ngh\u1ec1 nghi\u1ec7p trong qu\u1ea3n l\u00fd ti\u1ebfp th\u1ecb, mang t\u00ednh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 t\u1ed5ng h\u1ee3p ki\u1ebfn th\u1ee9c t\u1eeb c\u00e1c m\u00f4n tr\u01b0\u1edbc. M\u00f4n h\u1ecdc khuy\u1ebfn kh\u00edch t\u01b0 duy ph\u00ea ph\u00e1n khi ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c v\u00e0 h\u00e0nh \u0111\u1ed9ng c\u1ee7a nhi\u1ec1u lo\u1ea1i h\u00ecnh doanh nghi\u1ec7p, \u0111\u1ed3ng th\u1eddi \u00e1p d\u1ee5ng l\u00fd thuy\u1ebft v\u00e0o c\u00e1c t\u00ecnh hu\u1ed1ng qu\u1ea3n l\u00fd th\u1ef1c t\u1ebf, m\u00f4 ph\u1ecfng b\u00e1o c\u00e1o ti\u1ebfp th\u1ecb theo chu\u1ea9n m\u00e0 doanh nghi\u1ec7p l\u1edbn v\u00e0 nh\u1ecf y\u00eau c\u1ea7u.<\/span><\/p>\n\n                                    <\/div>\n\n                                <\/div>\n\n                            \n                                <div class=\"vc-accor__item\">\n\n                                    \n                                    \n                                    <input type=\"checkbox\" id=\"rdblock_a2b6f0df355927b324b956bea76734a0-2-2\" name=\"rdblock_a2b6f0df355927b324b956bea76734a0-2\">\n\n                                    <label class=\"vc-accor__label d-block position-relative\" for=\"rdblock_a2b6f0df355927b324b956bea76734a0-2-2\">\n\n                                        <span class=\"p-relative\">H\u1ecdc ph\u1ea7n 2: Marketing t\u01b0\u01a1ng t\u00e1c: C\u1ed9ng \u0111\u1ed3ng, n\u1ed9i dung v\u00e0 s\u1ef1 s\u00e1ng t\u1ea1o<\/span>\n\n                                        <svg class=\"vc-icon position-absolute\"><use xlink:href=\"https:\/\/www.hoasen.edu.vn\/hsu-iie\/wp-content\/themes\/ru-hsu\/assets\/img\/icons.svg#i-arrow-down\" \/><\/svg>\n\n                                    <\/label>\n\n                                    <div class=\"vc-accor__content\">\n\n                                        <p><span style=\"color: #4a5567;\">H\u1ecdc ph\u1ea7n n\u00e0y t\u1eadp trung v\u00e0o ti\u1ebfp th\u1ecb \u0111a k\u00eanh, ti\u1ebfp th\u1ecb tr\u1ef1c ti\u1ebfp v\u00e0 qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng (CRM). Sinh vi\u00ean h\u1ecdc c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, l\u00e0m quen v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb t\u01b0\u01a1ng t\u00e1c, \u0111\u1ed3ng th\u1eddi th\u1ea3o lu\u1eadn c\u00e1c v\u1ea5n \u0111\u1ec1 s\u1ed1 nh\u01b0 quy\u1ec1n ri\u00eang t\u01b0, thi\u00ean l\u1ec7ch v\u00e0 minh b\u1ea1ch tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/span><\/p>\n\n                                    <\/div>\n\n                                <\/div>\n\n                            \n                                <div class=\"vc-accor__item\">\n\n                                    \n                                    \n                                    <input type=\"checkbox\" id=\"rdblock_a2b6f0df355927b324b956bea76734a0-2-3\" name=\"rdblock_a2b6f0df355927b324b956bea76734a0-2\">\n\n                                    <label class=\"vc-accor__label d-block position-relative\" for=\"rdblock_a2b6f0df355927b324b956bea76734a0-2-3\">\n\n                                        <span class=\"p-relative\">H\u1ecdc ph\u1ea7n 3: Truy\u1ec1n th\u00f4ng Marketing t\u00edch h\u1ee3p<\/span>\n\n                                        <svg class=\"vc-icon position-absolute\"><use xlink:href=\"https:\/\/www.hoasen.edu.vn\/hsu-iie\/wp-content\/themes\/ru-hsu\/assets\/img\/icons.svg#i-arrow-down\" \/><\/svg>\n\n                                    <\/label>\n\n                                    <div class=\"vc-accor__content\">\n\n                                        <p><span style=\"color: #4a5567;\">H\u1ecdc ph\u1ea7n t\u1eadp trung v\u00e0o \u0111\u1ed5i m\u1edbi ti\u1ebfp th\u1ecb v\u00e0 c\u00e1ch k\u1ebft h\u1ee3p marketing v\u1edbi s\u00e1ng t\u1ea1o \u0111\u1ec3 thi\u1ebft k\u1ebf, ph\u00e1t tri\u1ec3n v\u00e0 qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u1edbi, n\u00e2ng cao k\u1ef9 n\u0103ng chi\u1ebfn l\u01b0\u1ee3c, s\u00e1ng t\u1ea1o v\u00e0 th\u01b0\u01a1ng m\u1ea1i h\u00f3a qua l\u00fd thuy\u1ebft v\u00e0 case study th\u1ef1c ti\u1ec5n.<\/span><\/p>\n\n                                    <\/div>\n\n                                <\/div>\n\n                            \n                                <div class=\"vc-accor__item\">\n\n                                    \n                                    \n                                    <input type=\"checkbox\" id=\"rdblock_a2b6f0df355927b324b956bea76734a0-2-4\" name=\"rdblock_a2b6f0df355927b324b956bea76734a0-2\">\n\n                                    <label class=\"vc-accor__label d-block position-relative\" for=\"rdblock_a2b6f0df355927b324b956bea76734a0-2-4\">\n\n                                        <span class=\"p-relative\">H\u1ecdc ph\u1ea7n 4: Lu\u1eadn v\u0103n ho\u1eb7c Danh m\u1ee5c \u0111\u1ea7u t\u01b0 th\u01b0\u01a1ng hi\u1ec7u<\/span>\n\n                                        <svg class=\"vc-icon position-absolute\"><use xlink:href=\"https:\/\/www.hoasen.edu.vn\/hsu-iie\/wp-content\/themes\/ru-hsu\/assets\/img\/icons.svg#i-arrow-down\" \/><\/svg>\n\n                                    <\/label>\n\n                                    <div class=\"vc-accor__content\">\n\n                                        <p><span style=\"color: #4a5567;\">Lu\u1eadn v\u0103n ti\u1ebfp th\u1ecb cho ph\u00e9p sinh vi\u00ean t\u1ef1 nghi\u00ean c\u1ee9u m\u1ed9t ch\u1ee7 \u0111\u1ec1 h\u1ecd quan t\u00e2m, th\u01b0\u1eddng m\u1edf r\u1ed9ng t\u1eeb n\u1ed9i dung c\u00e1c h\u1ecdc ph\u1ea7n tr\u01b0\u1edbc, kinh nghi\u1ec7m th\u1ef1c t\u1eadp ho\u1eb7c m\u1ed9t v\u1ea5n \u0111\u1ec1 m\u1edbi m\u1ebb trong marketing. D\u01b0\u1edbi s\u1ef1 h\u01b0\u1edbng d\u1eabn c\u1ee7a gi\u1ea3ng vi\u00ean, sinh vi\u00ean \u00e1p d\u1ee5ng l\u00fd thuy\u1ebft v\u00e0o t\u00ecnh hu\u1ed1ng th\u1ef1c t\u1ebf v\u00e0 l\u00e0m vi\u1ec7c \u0111\u1ed9c l\u1eadp trong th\u1eddi gian d\u00e0i, t\u1ef1 \u0111\u1eb7t m\u1ee5c ti\u00eau v\u00e0 ch\u1ee7 \u0111\u1ed9ng tri\u1ec3n khai nghi\u00ean c\u1ee9u c\u1ee7a m\u00ecnh.<\/span><\/p>\n\n                                    <\/div>\n\n                                <\/div>\n\n                            \n                        <\/div>\n\n                    \n                \n          <\/div>\n              <\/div>\n      <\/div>\n<\/div>\n\n    \n<script>\ndocument.addEventListener(\"DOMContentLoaded\", function() {\n  document.querySelectorAll(\".wrapper-program-structure\").forEach(function(block) {\n    const tabs = block.querySelectorAll(\".tab-ps\");\n    const grids = block.querySelectorAll(\".subjects-grid-ps\");\n    const wrapper = block.querySelector(\".subjects-wrapper-ps\");\n\n    \/\/ T\u00ednh chi\u1ec1u cao l\u1edbn nh\u1ea5t cho block n\u00e0y\n    function setMaxHeight() {\n      let maxHeight = 0;\n      grids.forEach(grid => {\n        grid.classList.add(\"active\"); \n        const h = grid.offsetHeight;\n        if (h > maxHeight) maxHeight = h;\n        grid.classList.remove(\"active\"); \n      });\n      wrapper.style.minHeight = maxHeight + \"px\";\n\n      \/\/ K\u00edch ho\u1ea1t grid \u0111\u1ea7u ti\u00ean l\u1ea1i\n      const first = block.querySelector('.subjects-grid-ps[data-year=\"1\"]');\n      if (first) first.classList.add(\"active\");\n    }\n\n    \/\/ G\u1ecdi khi load\n    window.addEventListener(\"load\", setMaxHeight);\n    window.addEventListener(\"resize\", setMaxHeight);\n\n    \/\/ B\u1eaft s\u1ef1 ki\u1ec7n click tab\n    tabs.forEach((tab, index) => {\n      tab.addEventListener(\"click\", () => {\n        tabs.forEach(t => t.classList.remove(\"active\"));\n        grids.forEach(g => g.classList.remove(\"active\"));\n\n        tab.classList.add(\"active\");\n        const year = index + 1;\n        const target = block.querySelector(`.subjects-grid-ps[data-year=\"${year}\"]`);\n        if (target) {\n            target.classList.add(\"active\");\n\n     \n            target.querySelectorAll('input[type=\"checkbox\"]').forEach(cb => {\n            cb.checked = false;\n            });\n        }\n      });\n    });\n  });\n});\n<\/script>\n<\/div><\/section>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile block-faculty width-1312 b-radius-8 fit-cnt-img\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1080\" src=\"https:\/\/www.hoasen.edu.vn\/hsu-iie\/wp-content\/uploads\/sites\/8\/2026\/03\/mkt.png\" alt=\"\" class=\"wp-image-14829 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\" style=\"font-size:32px\">Tri\u1ec3n v\u1ecdng ngh\u1ec1 nghi\u1ec7p<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"color:#4a5567;font-size:16px\" class=\"wp-block-list custom-marker check has-text-color has-link-color wp-elements-9d598cbdab500078929c09bde3321e80\">\n<li><strong>Truy\u1ec1n th\u00f4ng v\u00e0 N\u1ed9i dung:<\/strong> Qu\u1ea3n l\u00fd M\u1ea1ng x\u00e3 h\u1ed9i, Chuy\u00ean vi\u00ean Truy\u1ec1n th\u00f4ng, Chuy\u00ean vi\u00ean Marketing S\u1ef1 ki\u1ec7n.<\/li>\n\n\n\n<li><strong>Hi\u1ec7u su\u1ea5t v\u00e0 K\u1ef9 thu\u1eadt Marketing:<\/strong> Chuy\u00ean vi\u00ean T\u1ef1 \u0111\u1ed9ng h\u00f3a Marketing; Chuy\u00ean vi\u00ean Qu\u1ea3ng c\u00e1o Tr\u1ef1c tuy\u1ebfn.<\/li>\n\n\n\n<li><strong>Nghi\u00ean c\u1ee9u v\u00e0 Kh\u00e1ch h\u00e0ng: <\/strong>Chuy\u00ean vi\u00ean Qu\u1ea3n l\u00fd Quan h\u1ec7 Kh\u00e1ch h\u00e0ng, Chuy\u00ean vi\u00ean Nghi\u00ean c\u1ee9u Th\u1ecb tr\u01b0\u1eddng.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\t\t \t <div class=\"bg-carouselFeedback\" style=\"background: #0052b4;\">\n\t\t  <div class=\"block-carouselFeedback\" style=\"max-width: 1800px; margin: 0 auto;\">\n\t\t\t<div class=\"carouselFeedback\">\n\t\t\t  <div class=\"carouselFeedback-track\">\n\t\t\t\t \t\t\t\t\t\t\t\t\t <div class=\"carouselFeedback-item type-split\">\n\t\t\t\t  <div class=\"carouselFeedback-content\">\n\t\t\t\t\t<div class=\"carouselFeedback-image\">\n\t\t\t\t\t  <div class=\"bg-imageStaff bottom\"><\/div>\n\t\t\t\t\t  <div class=\"bg-imageStaff \"><\/div>\n\t\t\t\t\t  <img decoding=\"async\" src=\"https:\/\/www.hoasen.edu.vn\/hsu-iie\/wp-content\/uploads\/sites\/8\/2026\/03\/nha-tran.jpg\" alt=\"\">\n\t\t\t\t\t<\/div> \n\t\t\t\t\t<div class=\"carouselFeedback-text\">\n\t\t\t\t\t  <div  class=\"feedback-cnt top\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hoasen.edu.vn\/wp-content\/themes\/ru-hsu\/assets\/faculty\/img\/faculty_feedback_icon.svg\" alt=\"\">\n\t\t\t\t\t\t<div class=\"cnt-text\"> <p>Ch\u01b0\u01a1ng tr\u00ecnh HSU \u2013 DMU ng\u00e0nh Marketing c\u00f3 s\u1ef1 tham gia c\u1ee7a c\u00e1c gi\u1ea3ng vi\u00ean gi\u00e0u kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c Marketing. H\u1ecd kh\u00f4ng ch\u1ec9 l\u00e0 nh\u1eefng ng\u01b0\u1eddi gi\u1ea3ng d\u1ea1y gi\u1ecfi m\u00e0 c\u00f2n l\u00e0 nh\u1eefng chuy\u00ean gia h\u00e0ng \u0111\u1ea7u trong ng\u00e0nh. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng sinh vi\u00ean nh\u1eadn \u0111\u01b0\u1ee3c ki\u1ebfn th\u1ee9c ch\u00ednh x\u00e1c v\u00e0 c\u1eadp nh\u1eadt nh\u1ea5t t\u1eeb ng\u01b0\u1eddi c\u00f3 kinh nghi\u1ec7m th\u1ef1c t\u1ebf.<\/p>\n <\/div>\n\t\t\t\t\t\t<div class=\"line\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"feedback-cnt bottom\"> <p><span style=\"font-size: 12pt;\"><strong><span class=\"vc-feedback__name fw-bold d-block text-uppercase\">TR\u1ea6N NH\u00c3 TR\u00c2N<\/span><\/strong><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><strong><span class=\"vc-feedback__pos d-block\">Sinh vi\u00ean ng\u00e0nh Marketing<\/span><\/strong><\/span><\/p>\n<\/div>\n\t\t\t\t\t  <\/div>\n\t\t\t\t  <\/div>\n\t\t\t\t<\/div>\n\t\t\t  \t\t\t\t\t\t\t\t\t <div class=\"carouselFeedback-item type-split\">\n\t\t\t\t  <div class=\"carouselFeedback-content\">\n\t\t\t\t\t<div class=\"carouselFeedback-image\">\n\t\t\t\t\t  <div class=\"bg-imageStaff bottom\"><\/div>\n\t\t\t\t\t  <div class=\"bg-imageStaff \"><\/div>\n\t\t\t\t\t  <img decoding=\"async\" src=\"https:\/\/www.hoasen.edu.vn\/hsu-iie\/wp-content\/uploads\/sites\/8\/2026\/03\/hngoc.jpg\" alt=\"\">\n\t\t\t\t\t<\/div> \n\t\t\t\t\t<div class=\"carouselFeedback-text\">\n\t\t\t\t\t  <div  class=\"feedback-cnt top\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.hoasen.edu.vn\/wp-content\/themes\/ru-hsu\/assets\/faculty\/img\/faculty_feedback_icon.svg\" alt=\"\">\n\t\t\t\t\t\t<div class=\"cnt-text\"> <p>Ch\u01b0\u01a1ng tr\u00ecnh HSU \u2013 DMU t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng h\u1ecdc t\u1eadp \u0111a v\u0103n h\u00f3a, n\u01a1i sinh vi\u00ean c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi b\u1ea1n b\u00e8 v\u00e0 gi\u1ea3ng vi\u00ean t\u1eeb kh\u1eafp n\u01a1i tr\u00ean th\u1ebf gi\u1edbi. \u0110i\u1ec1u n\u00e0y gi\u00fap em ph\u00e1t tri\u1ec3n t\u01b0 duy to\u00e0n c\u1ea7u, kh\u1ea3 n\u0103ng l\u00e0m vi\u1ec7c trong m\u00f4i tr\u01b0\u1eddng \u0111a v\u0103n h\u00f3a v\u00e0 \u0111\u1ecbnh h\u00ecnh t\u01b0 t\u01b0\u1edfng to\u00e0n c\u1ea7u trong qu\u00e1 tr\u00ecnh h\u1ecdc t\u1eadp.<\/p>\n <\/div>\n\t\t\t\t\t\t<div class=\"line\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"feedback-cnt bottom\"> <p><strong><span class=\"vc-feedback__name fw-bold d-block text-uppercase\">V\u0168 NGUY\u00caN H\u1ed2NG NG\u1eccC<\/span><\/strong><\/p>\n<p><strong><span class=\"vc-feedback__pos d-block\">Sinh vi\u00ean ng\u00e0nh Marketing<\/span><\/strong><\/p>\n<\/div>\n\t\t\t\t\t  <\/div>\n\t\t\t\t  <\/div>\n\t\t\t\t<\/div>\n\t\t\t  \t\t\t  <\/div>\n\t\t\t  <div class=\"carouselFeedback-bg-left\"><\/div>\n\t\t\t  <div class=\"carouselFeedback-dots\"><\/div>\n\t\t\t<\/div>\n\t\t  <\/div>   \n\t <\/div>\n\t\n\t\t\n\n\n\n\n<div class=\"wp-block-contact-form-7-contact-form-selector\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f13153-o1\" lang=\"vi\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/hsu-iie\/wp-json\/wp\/v2\/education\/14684\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Form li\u00ean h\u1ec7\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"13153\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.8.2\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"vi\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f13153-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<input type=\"hidden\" name=\"_wpcf7cf_hidden_group_fields\" value=\"[]\" \/>\n<input type=\"hidden\" name=\"_wpcf7cf_hidden_groups\" value=\"[]\" \/>\n<input type=\"hidden\" name=\"_wpcf7cf_visible_groups\" value=\"[]\" \/>\n<input type=\"hidden\" name=\"_wpcf7cf_repeaters\" value=\"[]\" \/>\n<input type=\"hidden\" name=\"_wpcf7cf_steps\" value=\"{}\" \/>\n<input type=\"hidden\" name=\"_wpcf7cf_options\" value=\"{&quot;form_id&quot;:13153,&quot;conditions&quot;:[],&quot;settings&quot;:{&quot;animation&quot;:&quot;yes&quot;,&quot;animation_intime&quot;:200,&quot;animation_outtime&quot;:200,&quot;conditions_ui&quot;:&quot;normal&quot;,&quot;notice_dismissed&quot;:false}}\" \/>\n<input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/div>\n<div class=\"form-wrapper facultyCheck\" id=\"facultyForm\">\n\n  <div class=\"bg-form-box\">\n      <div class=\"icon-form center\"><\/div>\n      <div class=\"icon-form right\">\n        <img decoding=\"async\" src=\"https:\/\/www.hoasen.edu.vn\/wp-content\/themes\/ru-hsu\/assets\/faculty\/img\/icon-form-bottom-right.svg\" alt=\"\">\n      <\/div>\n      <div class=\"icon-form left\">\n        <img decoding=\"async\" src=\"https:\/\/www.hoasen.edu.vn\/wp-content\/themes\/ru-hsu\/assets\/faculty\/img\/icon-form-top-left.svg\" alt=\"\">\n      <\/div>\n  <div class=\"form-box\">\n    <h2>\u0110\u0103ng k\u00fd nh\u1eadn t\u01b0 v\u1ea5n tuy\u1ec3n sinh<\/h2>\n    \n    <div class=\"group-form-input\">\n        <div class=\"form-row\"  style=\"grid-template-columns: 100%;\">\n            <span class=\"wpcf7-form-control-wrap\" data-name=\"first_name\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required full-width\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"H\u1ecd v\u00e0 t\u00ean *\" value=\"\" type=\"text\" name=\"first_name\" \/><\/span>\n        <\/div>\n      <div class=\"form-row\">\n       <span class=\"wpcf7-form-control-wrap\" data-name=\"email\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email *\" value=\"\" type=\"email\" name=\"email\" \/><\/span>\n       <span class=\"wpcf7-form-control-wrap\" data-name=\"phone_number\"><input size=\"40\" maxlength=\"10\" minlength=\"10\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"S\u1ed1 \u0111i\u1ec7n tho\u1ea1i *\" value=\"\" type=\"tel\" name=\"phone_number\" \/><\/span>\n      <\/div>\n      <div class=\"form-row\">\n       <span class=\"wpcf7-form-control-wrap\" data-name=\"last_name\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Tr\u01b0\u1eddng *\" value=\"\" type=\"text\" name=\"last_name\" \/><\/span>\n       <div class=\"custom-select-wrappe\">\n        <span class=\"wpcf7-form-control-wrap\" data-name=\"fieldcs\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"fieldcs\"><option value=\"\">L\u1edbp<\/option><option value=\"L\u1edbp 10\">L\u1edbp 10<\/option><option value=\"L\u1edbp 11\">L\u1edbp 11<\/option><option value=\"L\u1edbp 12\">L\u1edbp 12<\/option><\/select><\/span>\n        <\/div>\n      <\/div>\n      <div class=\"form-row\">\n        <div class=\"custom-select-wrappe\">\n        <span class=\"wpcf7-form-control-wrap\" data-name=\"custom\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"custom\"><option value=\"\">Ch\u1ecdn ng\u00e0nh h\u1ecdc c\u1ea7n t\u01b0 v\u1ea5n<\/option><option value=\"Kinh doanh qu\u1ed1c t\u1ebf\">Kinh doanh qu\u1ed1c t\u1ebf<\/option><option value=\"Marketing\">Marketing<\/option><option value=\"Thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda\">Thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda<\/option><option value=\"Qu\u1ea3n tr\u1ecb kinh doanh\">Qu\u1ea3n tr\u1ecb kinh doanh<\/option><\/select><\/span>\n        <\/div>\n        <div class=\"custom-select-wrappe\">\n        <span class=\"wpcf7-form-control-wrap\" data-name=\"coupon_code\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"coupon_code\"><option value=\"\">L\u1ed9 tr\u00ecnh quan t\u00e2m<\/option><option value=\"L\u1ed9 tr\u00ecnh 4+0\">L\u1ed9 tr\u00ecnh 4+0<\/option><option value=\"L\u1ed9 tr\u00ecnh 3+1\">L\u1ed9 tr\u00ecnh 3+1<\/option><option value=\"L\u1ed9 tr\u00ecnh 2+2\">L\u1ed9 tr\u00ecnh 2+2<\/option><option value=\"L\u1ed9 tr\u00ecnh 3+0\">L\u1ed9 tr\u00ecnh 3+0<\/option><option value=\"L\u1ed9 tr\u00ecnh 2+1\">L\u1ed9 tr\u00ecnh 2+1<\/option><\/select><\/span>\n        <\/div>\n      <\/div>\n      <div class=\"form-row\"  style=\"grid-template-columns: 100%;\">\n      <span 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screen and (max-width: 350px){\n.full-width, #facultyForm input.full-width, span:has(.full-width){\n max-width: 250px;\n}\n}\n<\/style><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ch\u01b0\u01a1ng tr\u00ecnh Marketing DMU t\u1ea1i \u0110\u1ea1i h\u1ecdc Hoa Sen mang \u0111\u1ebfn l\u1ed9 tr\u00ecnh h\u1ecdc t\u1eadp chu\u1ea9n qu\u1ed1c t\u1ebf, nh\u1eadn b\u1eb1ng c\u1eed nh\u00e2n \u0110\u1ea1i h\u1ecdc De Montfort (Anh Qu\u1ed1c) ngay t\u1ea1i Vi\u1ec7t Nam.<\/p>\n","protected":false},"author":67,"featured_media":14829,"menu_order":0,"template":"page-templates\/about_education_temp.php","meta":[],"education_cat":[],"class_list":["post-14684","education","type-education","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hoasen.edu.vn\/hsu-iie\/wp-json\/wp\/v2\/education\/14684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hoasen.edu.vn\/hsu-iie\/wp-json\/wp\/v2\/education"}],"about":[{"href":"https:\/\/www.hoasen.edu.vn\/hsu-iie\/wp-json\/wp\/v2\/types\/education"}],"author":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/hsu-iie\/wp-json\/wp\/v2\/users\/67"}],"version-history":[{"count":15,"href":"https:\/\/www.hoasen.edu.vn\/hsu-iie\/wp-json\/wp\/v2\/education\/14684\/revisions"}],"predecessor-version":[{"id":16322,"href":"https:\/\/www.hoasen.edu.vn\/hsu-iie\/wp-json\/wp\/v2\/education\/14684\/revisions\/16322"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/hsu-iie\/wp-json\/wp\/v2\/media\/14829"}],"wp:attachment":[{"href":"https:\/\/www.hoasen.edu.vn\/hsu-iie\/wp-json\/wp\/v2\/media?parent=14684"}],"wp:term":[{"taxonomy":"education_cat","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/hsu-iie\/wp-json\/wp\/v2\/education_cat?post=14684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}