{"id":9931,"date":"2026-06-12T10:02:23","date_gmt":"2026-06-12T03:02:23","guid":{"rendered":"https:\/\/www.hoasen.edu.vn\/event\/?p=9931"},"modified":"2026-06-12T10:02:24","modified_gmt":"2026-06-12T03:02:24","slug":"4p-de-khach-hang-noi-co-voi-cac-startup","status":"publish","type":"post","link":"https:\/\/www.hoasen.edu.vn\/event\/4p-de-khach-hang-noi-co-voi-cac-startup\/","title":{"rendered":"\u201c4P \u0111\u1ec3 kh\u00e1ch h\u00e0ng n\u00f3i C\u00f3 v\u1edbi c\u00e1c Startup\u201d: h\u1ecdc h\u1ecfi chi\u1ebfn l\u01b0\u1ee3c chinh ph\u1ee5c kh\u00e1ch h\u00e0ng t\u1eeb chuy\u00ean gia Marketing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Khoa Kinh doanh \u0110\u1ea1i h\u1ecdc Hoa Sen (HSU) ph\u1ed1i h\u1ee3p c\u00f9ng C\u00f4ng ty AP Saigon Petro t\u1ed5 ch\u1ee9c seminar \u201c4P \u0111\u1ec3 kh\u00e1ch h\u00e0ng n\u00f3i C\u00f3 v\u1edbi c\u00e1c Startup\u201d. Ch\u01b0\u01a1ng tr\u00ecnh mang \u0111\u1ebfn c\u01a1 h\u1ed9i \u0111\u1ec3 sinh vi\u00ean ti\u1ebfp c\u1eadn nh\u1eefng kinh nghi\u1ec7m th\u1ef1c ti\u1ec5n v\u1ec1 marketing, x\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m v\u00e0 ph\u00e1t tri\u1ec3n kh\u00e1ch h\u00e0ng trong m\u00f4i tr\u01b0\u1eddng kh\u1edfi nghi\u1ec7p \u0111\u1ea7y c\u1ea1nh tranh.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>C\u1ea7u n\u1ed1i gi\u1eefa l\u00fd thuy\u1ebft v\u00e0 th\u1ef1c ti\u1ec5n kh\u1edfi nghi\u1ec7p<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng li\u00ean t\u1ee5c thay \u0111\u1ed5i, vi\u1ec7c hi\u1ec3u kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn hi\u1ec7u qu\u1ea3 l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t startup. Seminar \u201c4P \u0111\u1ec3 kh\u00e1ch h\u00e0ng n\u00f3i C\u00f3 v\u1edbi c\u00e1c Startup\u201d \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c nh\u1eb1m gi\u00fap sinh vi\u00ean kh\u00e1m ph\u00e1 nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p th\u1ef1c t\u1ebf \u0111ang \u0111\u01b0\u1ee3c doanh nghi\u1ec7p \u00e1p d\u1ee5ng \u0111\u1ec3 chinh ph\u1ee5c th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u1ea1o d\u1ef1ng l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ch\u01b0\u01a1ng tr\u00ecnh c\u00f3 s\u1ef1 tham gia c\u1ee7a ThS. Ph\u1ea1m Th\u00e0nh Minh \u2013 Gi\u00e1m \u0111\u1ed1c Marketing C\u00f4ng ty AP Saigon Petro. V\u1edbi nhi\u1ec1u n\u0103m kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c marketing v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u, di\u1ec5n gi\u1ea3 s\u1ebd chia s\u1ebb nh\u1eefng g\u00f3c nh\u00ecn th\u1ef1c ti\u1ec5n, gi\u00fap sinh vi\u00ean hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh tr\u00ecnh bi\u1ebfn \u00fd t\u01b0\u1edfng th\u00e0nh s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>N\u1ed9i dung n\u1ed5i b\u1eadt <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u1ea1i ch\u01b0\u01a1ng tr\u00ecnh, sinh vi\u00ean s\u1ebd \u0111\u01b0\u1ee3c t\u00ecm hi\u1ec3u m\u00f4 h\u00ecnh 4P th\u00f4ng qua c\u00e1c t\u00ecnh hu\u1ed1ng th\u1ef1c t\u1ebf v\u00e0 nh\u1eefng b\u00e0i h\u1ecdc t\u1eeb ho\u1ea1t \u0111\u1ed9ng kinh doanh hi\u1ec7n nay, bao g\u1ed3m:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Nh\u1eadn di\u1ec7n Pain Point: X\u00e1c \u0111\u1ecbnh nhu c\u1ea7u, v\u1ea5n \u0111\u1ec1 v\u00e0 nh\u1eefng \u201cn\u1ed7i \u0111au\u201d th\u1ef1c s\u1ef1 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li>X\u00e2y d\u1ef1ng USP (Unique Selling Proposition): T\u1ea1o ra \u0111i\u1ec3m kh\u00e1c bi\u1ec7t v\u00e0 gi\u00e1 tr\u1ecb ri\u00eang cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5.<\/li>\n\n\n\n<li>Thi\u1ebft l\u1eadp Touch Point: L\u1ef1a ch\u1ecdn nh\u1eefng \u0111i\u1ec3m ch\u1ea1m ph\u00f9 h\u1ee3p \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3.<\/li>\n\n\n\n<li>T\u1ea1o Tipping Point: Th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng th\u00f4ng qua c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ed1i t\u01b0\u1ee3ng tham d\u1ef1: Gi\u1ea3ng vi\u00ean, sinh vi\u00ean Khoa Kinh doanh v\u00e0 nh\u1eefng b\u1ea1n tr\u1ebb quan t\u00e2m \u0111\u1ebfn l\u0129nh v\u1ef1c marketing, kh\u1edfi nghi\u1ec7p<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00ean c\u1ea1nh ph\u1ea7n chia s\u1ebb chuy\u00ean m\u00f4n, ch\u01b0\u01a1ng tr\u00ecnh c\u00f2n d\u00e0nh th\u1eddi gian \u0111\u1ec3 sinh vi\u00ean trao \u0111\u1ed5i tr\u1ef1c ti\u1ebfp v\u1edbi di\u1ec5n gi\u1ea3 trong phi\u00ean h\u1ecfi \u0111\u00e1p, t\u1eeb \u0111\u00f3 gi\u1ea3i \u0111\u00e1p nh\u1eefng th\u1eafc m\u1eafc li\u00ean quan \u0111\u1ebfn marketing, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u1edfi nghi\u1ec7p.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TH\u00d4NG TIN CH\u01af\u01a0NG TR\u00ccNH<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Th\u1eddi gian: 15g00 \u2013 17g00, Th\u1ee9 Hai, ng\u00e0y 22\/06\/2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ecba \u0111i\u1ec3m: Summit Hall, Tr\u1ee5 s\u1edf Nguy\u1ec5n V\u0103n Tr\u00e1ng, \u0110\u1ea1i h\u1ecdc Hoa Sen<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Khoa Kinh doanh \u0110\u1ea1i h\u1ecdc Hoa Sen (HSU) ph\u1ed1i h\u1ee3p c\u00f9ng C\u00f4ng ty AP Saigon Petro t\u1ed5 ch\u1ee9c seminar \u201c4P \u0111\u1ec3 kh\u00e1ch h\u00e0ng n\u00f3i C\u00f3 v\u1edbi c\u00e1c Startup\u201d. Ch\u01b0\u01a1ng tr\u00ecnh mang \u0111\u1ebfn c\u01a1 h\u1ed9i \u0111\u1ec3 sinh vi\u00ean ti\u1ebfp c\u1eadn nh\u1eefng kinh nghi\u1ec7m th\u1ef1c ti\u1ec5n v\u1ec1 marketing, x\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m v\u00e0 ph\u00e1t tri\u1ec3n kh\u00e1ch h\u00e0ng trong m\u00f4i tr\u01b0\u1eddng kh\u1edfi nghi\u1ec7p \u0111\u1ea7y c\u1ea1nh tranh. C\u1ea7u n\u1ed1i gi\u1eefa l\u00fd thuy\u1ebft v\u00e0 th\u1ef1c ti\u1ec5n kh\u1edfi nghi\u1ec7p Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng li\u00ean t\u1ee5c thay \u0111\u1ed5i, vi\u1ec7c hi\u1ec3u kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn hi\u1ec7u qu\u1ea3 l\u00e0 y\u1ebfu t\u1ed1&#8230;<\/p>\n","protected":false},"author":5540,"featured_media":9934,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-su-kien"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/posts\/9931","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/users\/5540"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/comments?post=9931"}],"version-history":[{"count":7,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/posts\/9931\/revisions"}],"predecessor-version":[{"id":9939,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/posts\/9931\/revisions\/9939"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/media\/9934"}],"wp:attachment":[{"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/media?parent=9931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/categories?post=9931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/tags?post=9931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}