{"id":9806,"date":"2026-06-04T11:15:09","date_gmt":"2026-06-04T04:15:09","guid":{"rendered":"https:\/\/www.hoasen.edu.vn\/event\/?p=9806"},"modified":"2026-06-04T11:15:10","modified_gmt":"2026-06-04T04:15:10","slug":"chien-luoc-phat-trien-san-pham-go-to-market-va-chien-luoc-goi-von","status":"publish","type":"post","link":"https:\/\/www.hoasen.edu.vn\/event\/chien-luoc-phat-trien-san-pham-go-to-market-va-chien-luoc-goi-von\/","title":{"rendered":"Kh\u00f3a hu\u1ea5n luy\u1ec7n: Chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, Go-to-Market v\u00e0 chi\u1ebfn l\u01b0\u1ee3c g\u1ecdi v\u1ed1n"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>M\u1ed9t \u00fd t\u01b0\u1edfng t\u1ed1t l\u00e0 \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u quan tr\u1ecdng c\u1ee7a h\u00e0nh tr\u00ecnh kh\u1edfi nghi\u1ec7p. Tuy nhi\u00ean, \u0111\u1ec3 bi\u1ebfn \u00fd t\u01b0\u1edfng th\u00e0nh m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng \u0111\u00f3n nh\u1eadn v\u00e0 ph\u00e1t tri\u1ec3n th\u00e0nh doanh nghi\u1ec7p b\u1ec1n v\u1eefng, startup c\u1ea7n nhi\u1ec1u h\u01a1n th\u1ebf: hi\u1ec3u kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng ph\u00f9 h\u1ee3p v\u00e0 chu\u1ea9n b\u1ecb n\u0103ng l\u1ef1c g\u1ecdi v\u1ed1n \u0111\u00fang th\u1eddi \u0111i\u1ec3m.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nh\u1eb1m h\u1ed7 tr\u1ee3 c\u1ed9ng \u0111\u1ed3ng kh\u1edfi nghi\u1ec7p v\u00e0 \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o, Trung t\u00e2m Kh\u1edfi nghi\u1ec7p s\u00e1ng t\u1ea1o Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh (SIHUB) ph\u1ed1i h\u1ee3p c\u00f9ng \u0110\u1ea1i h\u1ecdc Hoa Sen t\u1ed5 ch\u1ee9c kh\u00f3a hu\u1ea5n luy\u1ec7n &#8220;Chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, Go-to-Market v\u00e0 chi\u1ebfn l\u01b0\u1ee3c g\u1ecdi v\u1ed1n&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Th\u00f4ng qua ch\u01b0\u01a1ng tr\u00ecnh, ng\u01b0\u1eddi tham gia s\u1ebd \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c, kinh nghi\u1ec7m th\u1ef1c ti\u1ec5n v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 c\u1ea7n thi\u1ebft \u0111\u1ec3 ho\u00e0n thi\u1ec7n h\u00e0nh tr\u00ecnh ph\u00e1t tri\u1ec3n startup t\u1eeb giai \u0111o\u1ea1n h\u00ecnh th\u00e0nh s\u1ea3n ph\u1ea9m \u0111\u1ebfn m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng v\u00e0 chu\u1ea9n b\u1ecb cho c\u00e1c v\u00f2ng g\u1ecdi v\u1ed1n ti\u1ebfp theo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>N\u1ed8I DUNG N\u1ed4I B\u1eacT<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Ho\u00e0n thi\u1ec7n s\u1ea3n ph\u1ea9m t\u1eeb giai \u0111o\u1ea1n MVP \u0111\u1ebfn khi s\u1eb5n s\u00e0ng \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Go-to-Market ph\u00f9 h\u1ee3p \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Theo d\u00f5i, ph\u00e2n t\u00edch c\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng nh\u01b0 Traction, CAC, CLV nh\u1eb1m n\u00e2ng cao hi\u1ec7u qu\u1ea3 kinh doanh<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; L\u1ef1a ch\u1ecdn k\u00eanh b\u00e1n h\u00e0ng v\u00e0 marketing ph\u00f9 h\u1ee3p v\u1edbi ngu\u1ed3n l\u1ef1c c\u1ee7a startup, \u0111\u1eb7c bi\u1ec7t trong giai \u0111o\u1ea1n \u0111\u1ea7u<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; N\u00e2ng cao k\u1ef9 n\u0103ng l\u00e0m vi\u1ec7c, thuy\u1ebft tr\u00ecnh v\u00e0 \u0111\u00e0m ph\u00e1n v\u1edbi nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u1ec3 m\u1edf r\u1ed9ng c\u01a1 h\u1ed9i huy \u0111\u1ed9ng v\u1ed1n<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>DI\u1ec4N GI\u1ea2 \u0110\u1ed2NG H\u00c0NH<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kh\u00f3a h\u1ecdc \u0111\u01b0\u1ee3c d\u1eabn d\u1eaft b\u1edfi b\u00e0 V\u00f5 Ph\u01b0\u01a1ng Qu\u1ef3nh (Qu\u1ef3nh V\u00f5) \u2013 chuy\u00ean gia c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c chi\u1ebfn l\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng, ti\u1ebfp th\u1ecb v\u00e0 ph\u00e1t tri\u1ec3n kinh doanh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00e0 t\u1eebng \u0111\u1ea3m nhi\u1ec7m nhi\u1ec1u v\u1ecb tr\u00ed t\u1ea1i Viet Capital Securities, Forbes Vietnam v\u00e0 \u0110\u1ea1i s\u1ee9 qu\u00e1n Israel t\u1ea1i Vi\u1ec7t Nam. Hi\u1ec7n nay, b\u00e0 l\u00e0 CEO DMZ Vietnam (Zone Startups Vietnam), tr\u1ef1c ti\u1ebfp \u0111i\u1ec1u h\u00e0nh c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh t\u0103ng t\u1ed1c kh\u1edfi nghi\u1ec7p c\u00f4ng ngh\u1ec7 v\u00e0 \u0111\u1ed3ng h\u00e0nh c\u00f9ng nhi\u1ec1u d\u1ef1 \u00e1n h\u1ed7 tr\u1ee3 startup quy m\u00f4 qu\u1ed1c gia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ed1i t\u01b0\u1ee3ng tham gia: Founder, startup, ch\u1ee7 doanh nghi\u1ec7p, sinh vi\u00ean v\u00e0 nh\u1eefng c\u00e1 nh\u00e2n quan t\u00e2m \u0111\u1ebfn kh\u1edfi nghi\u1ec7p, \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u1ecdc ph\u00ed: Mi\u1ec5n ph\u00ed 100%<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u0103ng k\u00fd s\u1edbm \u0111\u1ec3 trang b\u1ecb n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc cho h\u00e0nh tr\u00ecnh \u0111\u01b0a \u00fd t\u01b0\u1edfng ra th\u1ecb tr\u01b0\u1eddng, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 x\u00e2y d\u1ef1ng doanh nghi\u1ec7p t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TH\u00d4NG TIN CH\u01af\u01a0NG TR\u00ccNH<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Th\u1eddi gian: 15, 17 v\u00e0 19\/6\/2026 | S\u00e1ng: 08:30 \u2013 11:30 | Chi\u1ec1u: 13:30 \u2013 16:30<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ecba \u0111i\u1ec3m: Summit Hall (T\u1ea7ng 9), \u0110\u1ea1i h\u1ecdc Hoa Sen, C\u01a1 s\u1edf Nguy\u1ec5n V\u0103n Tr\u00e1ng<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u1ed9t \u00fd t\u01b0\u1edfng t\u1ed1t l\u00e0 \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u quan tr\u1ecdng c\u1ee7a h\u00e0nh tr\u00ecnh kh\u1edfi nghi\u1ec7p. Tuy nhi\u00ean, \u0111\u1ec3 bi\u1ebfn \u00fd t\u01b0\u1edfng th\u00e0nh m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng \u0111\u00f3n nh\u1eadn v\u00e0 ph\u00e1t tri\u1ec3n th\u00e0nh doanh nghi\u1ec7p b\u1ec1n v\u1eefng, startup c\u1ea7n nhi\u1ec1u h\u01a1n th\u1ebf: hi\u1ec3u kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng ph\u00f9 h\u1ee3p v\u00e0 chu\u1ea9n b\u1ecb n\u0103ng l\u1ef1c g\u1ecdi v\u1ed1n \u0111\u00fang th\u1eddi \u0111i\u1ec3m. Nh\u1eb1m h\u1ed7 tr\u1ee3 c\u1ed9ng \u0111\u1ed3ng kh\u1edfi nghi\u1ec7p v\u00e0 \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o, Trung t\u00e2m Kh\u1edfi nghi\u1ec7p s\u00e1ng t\u1ea1o Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh (SIHUB) ph\u1ed1i h\u1ee3p c\u00f9ng \u0110\u1ea1i h\u1ecdc Hoa Sen t\u1ed5 ch\u1ee9c kh\u00f3a hu\u1ea5n luy\u1ec7n&#8230;<\/p>\n","protected":false},"author":5540,"featured_media":9812,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[257,443],"class_list":["post-9806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-su-kien","tag-dai-hoc-hoa-sen","tag-hsu"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/posts\/9806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/users\/5540"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/comments?post=9806"}],"version-history":[{"count":7,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/posts\/9806\/revisions"}],"predecessor-version":[{"id":9815,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/posts\/9806\/revisions\/9815"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/media\/9812"}],"wp:attachment":[{"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/media?parent=9806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/categories?post=9806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/tags?post=9806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}