{"id":8996,"date":"2026-05-04T02:16:45","date_gmt":"2026-05-04T02:16:45","guid":{"rendered":"https:\/\/www.hoasen.edu.vn\/event\/?p=8996"},"modified":"2026-05-04T02:16:46","modified_gmt":"2026-05-04T02:16:46","slug":"workshop-local-brands-global-stands","status":"publish","type":"post","link":"https:\/\/www.hoasen.edu.vn\/event\/workshop-local-brands-global-stands\/","title":{"rendered":"Workshop \u201cLocal Brands \u2013 Global Stands\u201d: \u0110\u01b0a th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba ra th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf"},"content":{"rendered":"\n

Trong b\u1ed1i c\u1ea3nh to\u00e0n c\u1ea7u h\u00f3a, vi\u1ec7c \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba v\u01b0\u01a1n ra th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf kh\u00f4ng ch\u1ec9 l\u00e0 c\u01a1 h\u1ed9i, m\u00e0 c\u00f2n l\u00e0 m\u1ed9t b\u00e0i to\u00e1n chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f2i h\u1ecfi t\u01b0 duy d\u00e0i h\u1ea1n v\u00e0 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 th\u1ecb tr\u01b0\u1eddng.<\/strong><\/p>\n\n\n\n

Workshop \u201cLocal Brands \u2013 Global Stands\u201d<\/strong> mang \u0111\u1ebfn g\u00f3c nh\u00ecn th\u1ef1c t\u1ebf v\u1ec1 h\u00e0nh tr\u00ecnh n\u00e0y, th\u00f4ng qua chia s\u1ebb t\u1eeb chuy\u00ean gia \u0111ang tr\u1ef1c ti\u1ebfp tham gia v\u00e0o ho\u1ea1t \u0111\u1ed9ng kinh doanh qu\u1ed1c t\u1ebf.<\/p>\n\n\n\n

Ch\u01b0\u01a1ng tr\u00ecnh c\u00f3 s\u1ef1 tham gia c\u1ee7a \u00f4ng Nguy\u1ec5n Ph\u00fa H\u1eefu L\u1ed9c \u2013 Gi\u00e1m \u0111\u1ed1c Kinh doanh Qu\u1ed1c t\u1ebf, C\u00f4ng ty Food Empire Vi\u1ec7t Nam<\/strong>; V\u1edbi s\u1ef1 d\u1eabn d\u1eaft c\u1ee7a Ths. Hu\u1ef3nh Th\u1ecb Th\u00f9y D\u01b0\u01a1ng <\/strong>– Gi\u00e1m \u0111\u1ed1c ch\u01b0\u01a1ng tr\u00ecnh ng\u00e0nh Marketing HSU.<\/p>\n\n\n\n

T\u1ea1i workshop, di\u1ec5n gi\u1ea3 s\u1ebd chia s\u1ebb v\u1ec1 nh\u1eefng thu\u1eadn l\u1ee3i v\u00e0 th\u00e1ch th\u1ee9c khi \u0111\u01b0a s\u1ea3n ph\u1ea9m n\u1ed9i \u0111\u1ecba ra th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i, \u0111\u1ed3ng th\u1eddi ph\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

N\u1ed9i dung ch\u00ednh bao g\u1ed3m:<\/p>\n\n\n\n

    \n
  1. Thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf<\/li>\n\n\n\n
  2. X\u00e2y d\u1ef1ng v\u00e0 k\u1ec3 c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n
  3. Ph\u00e2n t\u00edch case study th\u1ef1c t\u1ebf<\/li>\n\n\n\n
  4. \u0110\u1ecbnh h\u01b0\u1edbng n\u0103ng l\u1ef1c c\u1ea7n thi\u1ebft cho sinh vi\u00ean<\/li>\n\n\n\n
  5. Phi\u00ean h\u1ecfi \u0111\u00e1p tr\u1ef1c ti\u1ebfp<\/li>\n<\/ol>\n\n\n\n

    Workshop gi\u00fap sinh vi\u00ean:<\/p>\n\n\n\n

      \n
    1. Hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 vai tr\u00f2 c\u1ee7a marketing qu\u1ed1c t\u1ebf v\u00e0 qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/li>\n\n\n\n
    2. Ti\u1ebfp c\u1eadn quy tr\u00ecnh x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u \u1edf th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i<\/li>\n\n\n\n
    3. L\u1eafng nghe kinh nghi\u1ec7m th\u1ef1c t\u1ebf t\u1eeb doanh nghi\u1ec7p<\/li>\n\n\n\n
    4. \u0110\u1ecbnh h\u00ecnh c\u00e1c k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft n\u1ebfu theo \u0111u\u1ed5i l\u0129nh v\u1ef1c marketing v\u00e0 brand management<\/li>\n<\/ol>\n\n\n\n

      TH\u00d4NG TIN S\u1ef0 KI\u1ec6N<\/strong><\/p>\n\n\n\n

      Th\u1eddi gian:<\/strong> 13:30 \u2013 16:00, ng\u00e0y 09\/05\/2026<\/p>\n\n\n\n

      \u0110\u1ecba \u0111i\u1ec3m:<\/strong> Summit Hall (Ph\u00f2ng 903), Tr\u1ee5 s\u1edf Nguy\u1ec5n V\u0103n Tr\u00e1ng – \u0110\u1ea1i h\u1ecdc Hoa Sen<\/p>\n\n\n\n

      <\/p>\n","protected":false},"excerpt":{"rendered":"

      Trong b\u1ed1i c\u1ea3nh to\u00e0n c\u1ea7u h\u00f3a, vi\u1ec7c \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba v\u01b0\u01a1n ra th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf kh\u00f4ng ch\u1ec9 l\u00e0 c\u01a1 h\u1ed9i, m\u00e0 c\u00f2n l\u00e0 m\u1ed9t b\u00e0i to\u00e1n chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f2i h\u1ecfi t\u01b0 duy d\u00e0i h\u1ea1n v\u00e0 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 th\u1ecb tr\u01b0\u1eddng. Workshop \u201cLocal Brands \u2013 Global Stands\u201d mang \u0111\u1ebfn g\u00f3c nh\u00ecn th\u1ef1c t\u1ebf v\u1ec1 h\u00e0nh tr\u00ecnh n\u00e0y, th\u00f4ng qua chia s\u1ebb t\u1eeb chuy\u00ean gia \u0111ang tr\u1ef1c ti\u1ebfp tham gia v\u00e0o ho\u1ea1t \u0111\u1ed9ng kinh doanh qu\u1ed1c t\u1ebf. Ch\u01b0\u01a1ng tr\u00ecnh c\u00f3 s\u1ef1 tham gia c\u1ee7a \u00f4ng Nguy\u1ec5n Ph\u00fa H\u1eefu L\u1ed9c \u2013 Gi\u00e1m \u0111\u1ed1c Kinh doanh Qu\u1ed1c t\u1ebf, C\u00f4ng…<\/p>\n","protected":false},"author":5540,"featured_media":8998,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[257,443,493],"class_list":["post-8996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-su-kien","tag-dai-hoc-hoa-sen","tag-hsu","tag-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/posts\/8996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/users\/5540"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/comments?post=8996"}],"version-history":[{"count":4,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/posts\/8996\/revisions"}],"predecessor-version":[{"id":9001,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/posts\/8996\/revisions\/9001"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/media\/8998"}],"wp:attachment":[{"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/media?parent=8996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/categories?post=8996"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/tags?post=8996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}