{"id":7925,"date":"2026-01-08T04:03:08","date_gmt":"2026-01-08T04:03:08","guid":{"rendered":"https:\/\/www.hoasen.edu.vn\/event\/?p=7925"},"modified":"2026-01-08T04:03:37","modified_gmt":"2026-01-08T04:03:37","slug":"seminar-khung-hoang-truyen-thong-phep-thu-ban-linh-cua-thuong-hieu","status":"publish","type":"post","link":"https:\/\/www.hoasen.edu.vn\/event\/seminar-khung-hoang-truyen-thong-phep-thu-ban-linh-cua-thuong-hieu\/","title":{"rendered":"Seminar: Kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng \u2013 Ph\u00e9p th\u1eed b\u1ea3n l\u0129nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"\n<p><strong>Trong k\u1ef7 nguy\u00ean s\u1ed1, kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng c\u00f3 th\u1ec3 b\u00f9ng ph\u00e1t ch\u1ec9 trong v\u00e0i gi\u00e2y, b\u1eaft ngu\u1ed3n t\u1eeb m\u1ed9t ph\u00e1t ng\u00f4n, m\u1ed9t h\u00e0nh \u0111\u1ed9ng hay m\u1ed9t th\u00f4ng tin lan truy\u1ec1n ngo\u00e0i ki\u1ec3m so\u00e1t. Khi \u0111\u00f3, kh\u00f4ng ch\u1ec9 h\u00ecnh \u1ea3nh m\u00e0 c\u1ea3 uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng trong th\u1eddi gian d\u00e0i \u0111\u1ec1u \u0111\u1ee9ng tr\u01b0\u1edbc th\u00e1ch th\u1ee9c l\u1edbn.<\/strong><\/p>\n\n\n\n<p>Nh\u1eb1m gi\u00fap sinh vi\u00ean v\u00e0 ng\u01b0\u1eddi l\u00e0m truy\u1ec1n th\u00f4ng hi\u1ec3u r\u00f5 b\u1ea3n ch\u1ea5t c\u1ee7a kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng c\u0169ng nh\u01b0 c\u00e1ch \u1ee9ng ph\u00f3 hi\u1ec7u qu\u1ea3 trong th\u1ef1c t\u1ebf, Khoa Marketing \u2013 Truy\u1ec1n th\u00f4ng, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen (HSU) t\u1ed5 ch\u1ee9c seminar chuy\u00ean \u0111\u1ec1 \u201cKh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng \u2013 Ph\u00e9p th\u1eed b\u1ea3n l\u0129nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u\u201d.<\/p>\n\n\n\n<p><strong>Di\u1ec5n gi\u1ea3<\/strong>: Seminar c\u00f3 s\u1ef1 tham gia chia s\u1ebb c\u1ee7a c\u00e1c di\u1ec5n gi\u1ea3 gi\u00e0u kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c marketing v\u00e0 qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ms. L\u00ea Th\u1ee5y Tr\u00fac Ng\u1eef \u2013 Marketing Manager, V\u1ea1n H\u1ea1nh Mall<\/li>\n\n\n\n<li>Mr. H\u00e0 Cao Th\u1ea3o \u2013 Nguy\u00ean Ph\u00f3 Gi\u00e1m \u0111\u1ed1c Truy\u1ec1n th\u00f4ng &amp; Qu\u1ea3n tr\u1ecb Th\u01b0\u01a1ng hi\u1ec7u, NovaGroup<\/li>\n<\/ul>\n\n\n\n<p>Th\u00f4ng qua c\u00e1c t\u00ecnh hu\u1ed1ng th\u1ef1c t\u1ebf, di\u1ec5n gi\u1ea3 s\u1ebd ph\u00e2n t\u00edch c\u00e1ch kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng h\u00ecnh th\u00e0nh, lan r\u1ed9ng v\u00e0 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ed3ng th\u1eddi chia s\u1ebb kinh nghi\u1ec7m x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng, ph\u1ee5c h\u1ed3i uy t\u00edn v\u00e0 c\u1ee7ng c\u1ed1 ni\u1ec1m tin c\u00f4ng ch\u00fang.<\/p>\n\n\n\n<p><strong>H\u1ecdc t\u1eeb kh\u1ee7ng ho\u1ea3ng \u0111\u1ec3 tr\u01b0\u1edfng th\u00e0nh trong ngh\u1ec1 truy\u1ec1n th\u00f4ng<\/strong><\/p>\n\n\n\n<p>Kh\u00f4ng d\u1eebng l\u1ea1i \u1edf nh\u1eefng c\u00e2u chuy\u1ec7n \u201cn\u00f3ng\u201d tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, seminar h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c cung c\u1ea5p cho ng\u01b0\u1eddi tham d\u1ef1:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>C\u00e1i nh\u00ecn h\u1ec7 th\u1ed1ng v\u1ec1 kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng trong b\u1ed1i c\u1ea3nh s\u1ed1<\/li>\n\n\n\n<li>T\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c khi \u0111\u1ed1i m\u1eb7t v\u1edbi r\u1ee7i ro truy\u1ec1n th\u00f4ng<\/li>\n\n\n\n<li>B\u00e0i h\u1ecdc th\u1ef1c ti\u1ec5n t\u1eeb doanh nghi\u1ec7p trong x\u1eed l\u00fd v\u00e0 qu\u1ea3n tr\u1ecb kh\u1ee7ng ho\u1ea3ng<\/li>\n<\/ul>\n\n\n\n<p>\u0110\u00e2y l\u00e0 d\u1ecbp \u0111\u1ec3 sinh vi\u00ean HSU v\u00e0 nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn l\u0129nh v\u1ef1c marketing \u2013 truy\u1ec1n th\u00f4ng ti\u1ebfp c\u1eadn ki\u1ebfn th\u1ee9c th\u1ef1c t\u1ebf, n\u00e2ng cao b\u1ea3n l\u0129nh ngh\u1ec1 nghi\u1ec7p v\u00e0 chu\u1ea9n b\u1ecb h\u00e0nh trang cho m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c nhi\u1ec1u bi\u1ebfn \u0111\u1ed9ng.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong k\u1ef7 nguy\u00ean s\u1ed1, kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng c\u00f3 th\u1ec3 b\u00f9ng ph\u00e1t ch\u1ec9 trong v\u00e0i gi\u00e2y, b\u1eaft ngu\u1ed3n t\u1eeb m\u1ed9t ph\u00e1t ng\u00f4n, m\u1ed9t h\u00e0nh \u0111\u1ed9ng hay m\u1ed9t th\u00f4ng tin lan truy\u1ec1n ngo\u00e0i ki\u1ec3m so\u00e1t. Khi \u0111\u00f3, kh\u00f4ng ch\u1ec9 h\u00ecnh \u1ea3nh m\u00e0 c\u1ea3 uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng trong th\u1eddi gian d\u00e0i \u0111\u1ec1u \u0111\u1ee9ng tr\u01b0\u1edbc th\u00e1ch th\u1ee9c l\u1edbn. Nh\u1eb1m gi\u00fap sinh vi\u00ean v\u00e0 ng\u01b0\u1eddi l\u00e0m truy\u1ec1n th\u00f4ng hi\u1ec3u r\u00f5 b\u1ea3n ch\u1ea5t c\u1ee7a kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng c\u0169ng nh\u01b0 c\u00e1ch \u1ee9ng ph\u00f3 hi\u1ec7u qu\u1ea3 trong th\u1ef1c t\u1ebf, Khoa Marketing \u2013 Truy\u1ec1n th\u00f4ng, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen (HSU) t\u1ed5 ch\u1ee9c&#8230;<\/p>\n","protected":false},"author":5540,"featured_media":7928,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[257],"class_list":["post-7925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-su-kien","tag-dai-hoc-hoa-sen"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/posts\/7925","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/users\/5540"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/comments?post=7925"}],"version-history":[{"count":5,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/posts\/7925\/revisions"}],"predecessor-version":[{"id":7931,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/posts\/7925\/revisions\/7931"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/media\/7928"}],"wp:attachment":[{"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/media?parent=7925"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/categories?post=7925"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/tags?post=7925"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}