{"id":6994,"date":"2025-11-05T02:06:13","date_gmt":"2025-11-05T02:06:13","guid":{"rendered":"https:\/\/www.hoasen.edu.vn\/event\/?p=6994"},"modified":"2025-11-05T02:06:13","modified_gmt":"2025-11-05T02:06:13","slug":"application-of-ai-automation-in-marketing-enhancing-business-and-marketing-effectiveness","status":"publish","type":"post","link":"https:\/\/www.hoasen.edu.vn\/event\/en\/application-of-ai-automation-in-marketing-enhancing-business-and-marketing-effectiveness\/","title":{"rendered":"\u201cApplication of AI Automation in Marketing\u201d \u2013 Enhancing Business and Marketing Effectiveness"},"content":{"rendered":"\n<p><strong>In an era where Artificial Intelligence (AI) is dramatically transforming how businesses approach, engage, and retain customers, today marketers must equip themselves with the right skills and tools to avoid being \u201cleft behind\u201d.<\/strong><\/p>\n\n\n\n<p>Aiming to equip students with practical insights into the application of AI in marketing, HSU organizes a workshop entitled:<\/p>\n\n\n\n<p><strong>\u201cAI Automation: Enhancing Business and Marketing Efficiency\u201d<\/strong><\/p>\n\n\n\n<p>&#8211; <strong>Distinguished speaker:<\/strong>&nbsp;Mr. Phan Hoang Ba, CEO &amp; Founder of Smax Vietnam Co, Ltd<\/p>\n\n\n\n<p>&#8211; <strong>Host:<\/strong>&nbsp;MA. Hong Quy, Lecturer of the Faculty of Marketing and Communication<\/p>\n\n\n\n<p><strong>AI Trends &amp; Real-World Expert Experience<\/strong><strong><\/strong><\/p>\n\n\n\n<p>Attending the workshop, participants will gain valuable hands-on experiences, including:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Experiencing real business applications of AI in consulting and sales;<\/li>\n\n\n\n<li>Using AI Insight on the SmaxAI platform to analyze and predict customer behavior;<\/li>\n\n\n\n<li>Uncovering how Automation CRM builds lasting customer loyalty and boosts business performance; and,<\/li>\n\n\n\n<li>Earning training points and a participation certificate.<\/li>\n<\/ol>\n\n\n\n<p>Don\u2019t miss the chance to catch the AI wave in Marketing!<\/p>\n\n\n\n<p>Backed by more than 15 years of experience in AI and automation, Mr. Phan Hoang Ba will deliver practical, clear, and instantly applicable insights tailored for Marketing \u2013 Communications students.<\/p>\n\n\n\n<p><strong>EVENT INFORMATION:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Time:<\/strong>\u00a009:00 &#8211; 12:00, Wednesday, November 11, 2025<\/li>\n\n\n\n<li><strong>Venue:<\/strong>\u00a0Hall 903, Nguyen Van Trang Campus, Hoa Sen University<\/li>\n<\/ul>\n\n\n\n<p>Register now to equip yourself with knowledge for an AI-powered future.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In an era where Artificial Intelligence (AI) is dramatically transforming how businesses approach, engage, and retain customers, today marketers must equip themselves with the right skills and tools to avoid being \u201cleft behind\u201d. Aiming to equip students with practical insights into the application of AI in marketing, HSU organizes a workshop entitled: \u201cAI Automation: Enhancing Business and Marketing Efficiency\u201d &#8211; Distinguished speaker:&nbsp;Mr. Phan Hoang Ba, CEO &amp; Founder of Smax Vietnam Co, Ltd &#8211; Host:&nbsp;MA. Hong Quy, Lecturer of the Faculty of Marketing and Communication AI Trends &amp; Real-World Expert Experience Attending the workshop, participants will gain valuable hands-on experiences,&#8230;<\/p>\n","protected":false},"author":5540,"featured_media":6993,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[935],"tags":[],"class_list":["post-6994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-su-kien-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/posts\/6994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/users\/5540"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/comments?post=6994"}],"version-history":[{"count":5,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/posts\/6994\/revisions"}],"predecessor-version":[{"id":6999,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/posts\/6994\/revisions\/6999"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/media\/6993"}],"wp:attachment":[{"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/media?parent=6994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/categories?post=6994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/tags?post=6994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}