{"id":6667,"date":"2025-10-14T02:29:55","date_gmt":"2025-10-14T02:29:55","guid":{"rendered":"https:\/\/www.hoasen.edu.vn\/event\/?p=6667"},"modified":"2025-10-28T09:00:14","modified_gmt":"2025-10-28T09:00:14","slug":"workshop-nen-tang-du-lieu-ca-nhan-hoa-trai-nghiem-khach-hang","status":"publish","type":"post","link":"https:\/\/www.hoasen.edu.vn\/event\/workshop-nen-tang-du-lieu-ca-nhan-hoa-trai-nghiem-khach-hang\/","title":{"rendered":"Workshop: N\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u &amp; C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng"},"content":{"rendered":"\n<p><strong>Trong th\u1eddi \u0111\u1ea1i m\u00e0 m\u1ed7i c\u00fa click \u0111\u1ec1u mang theo th\u00f4ng tin gi\u00e1 tr\u1ecb, vi\u1ec7c th\u1ea5u hi\u1ec3u v\u00e0 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u00e3 tr\u1edf th\u00e0nh v\u0169 kh\u00ed c\u1ea1nh tranh kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a doanh nghi\u1ec7p. Nh\u1eb1m gi\u00fap sinh vi\u00ean n\u1eafm b\u1eaft xu h\u01b0\u1edbng n\u00e0y, Khoa Marketing \u2013 Truy\u1ec1n th\u00f4ng, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen (HSU) ph\u1ed1i h\u1ee3p c\u00f9ng C\u00f4ng ty Clevertap t\u1ed5 ch\u1ee9c Workshop \u201cN\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u &amp; C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng\u201d.<\/strong><\/p>\n\n\n\n<p>Bu\u1ed5i Workshop l\u00e0 s\u1ef1 ki\u1ec7n h\u1ecdc thu\u1eadt th\u1ef1c ti\u1ec5n d\u00e0nh cho sinh vi\u00ean y\u00eau th\u00edch l\u0129nh v\u1ef1c Marketing, Data v\u00e0 AI. Kh\u00f4ng ch\u1ec9 l\u00e0 c\u01a1 h\u1ed9i h\u1ecdc h\u1ecfi m\u00e0 c\u00f2n l\u00e0 d\u1ecbp \u0111\u1ec3 gi\u1ea3ng vi\u00ean v\u00e0 sinh vi\u00ean Khoa Marketing \u2013 Truy\u1ec1n th\u00f4ng tr\u1ef1c ti\u1ebfp giao l\u01b0u c\u00f9ng chuy\u00ean gia, \u0111\u1eb7t c\u00e2u h\u1ecfi, chia s\u1ebb quan \u0111i\u1ec3m v\u00e0 c\u1eadp nh\u1eadt xu h\u01b0\u1edbng \u1ee9ng d\u1ee5ng AI trong marketing hi\u1ec7n \u0111\u1ea1i.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\">S\u1ef1 ki\u1ec7n c\u00f3 g\u00ec \u0111\u1eb7c bi\u1ec7t?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Xu h\u01b0\u1edbng Customer Data Platform &amp; Engagement Platform.<\/li>\n\n\n\n<li>\u1ee8ng d\u1ee5ng AI v\u00e0 d\u1eef li\u1ec7u trong c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li>Th\u1ea3o lu\u1eadn Q&amp;A c\u00f9ng sinh vi\u00ean.<\/li>\n<\/ul>\n\n\n\n<p><strong>TH\u00d4NG TIN S\u1ef0 KI\u1ec6N:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Di\u1ec5n gi\u1ea3:<\/strong> V\u00f5 Ho\u00e0ng Thanh Mai \u2013 Country Head, Clevertap<\/li>\n\n\n\n<li><strong>Th\u1eddi gian:<\/strong> 9:00 \u2013 12:00, ng\u00e0y 16\/10\/2025<\/li>\n\n\n\n<li><strong>\u0110\u1ecba \u0111i\u1ec3m:<\/strong> H\u1ed9i tr\u01b0\u1eddng 903, l\u1ea7u 9 \u2013 Tr\u1ee5 s\u1edf Nguy\u1ec5n V\u0103n Tr\u00e1ng, \u0110H Hoa Sen<\/li>\n<\/ul>\n\n\n\n<p><strong>Tham gia s\u1ef1 ki\u1ec7n \u0111\u1ec3 kh\u00e1m ph\u00e1 c\u00e1ch d\u1eef li\u1ec7u v\u00e0 AI \u0111ang \u0111\u1ecbnh h\u00ecnh t\u01b0\u01a1ng lai ng\u00e0nh Marketing<\/strong>.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong th\u1eddi \u0111\u1ea1i m\u00e0 m\u1ed7i c\u00fa click \u0111\u1ec1u mang theo th\u00f4ng tin gi\u00e1 tr\u1ecb, vi\u1ec7c th\u1ea5u hi\u1ec3u v\u00e0 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u00e3 tr\u1edf th\u00e0nh v\u0169 kh\u00ed c\u1ea1nh tranh kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a doanh nghi\u1ec7p. Nh\u1eb1m gi\u00fap sinh vi\u00ean n\u1eafm b\u1eaft xu h\u01b0\u1edbng n\u00e0y, Khoa Marketing \u2013 Truy\u1ec1n th\u00f4ng, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen (HSU) ph\u1ed1i h\u1ee3p c\u00f9ng C\u00f4ng ty Clevertap t\u1ed5 ch\u1ee9c Workshop \u201cN\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u &amp; C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng\u201d. Bu\u1ed5i Workshop l\u00e0 s\u1ef1 ki\u1ec7n h\u1ecdc thu\u1eadt th\u1ef1c ti\u1ec5n d\u00e0nh cho sinh vi\u00ean y\u00eau th\u00edch l\u0129nh v\u1ef1c Marketing, Data v\u00e0 AI&#8230;.<\/p>\n","protected":false},"author":5540,"featured_media":6671,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1234],"class_list":["post-6667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-su-kien","tag-khoa-marketing-truyen-thong"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/posts\/6667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/users\/5540"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/comments?post=6667"}],"version-history":[{"count":11,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/posts\/6667\/revisions"}],"predecessor-version":[{"id":6690,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/posts\/6667\/revisions\/6690"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/media\/6671"}],"wp:attachment":[{"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/media?parent=6667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/categories?post=6667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/tags?post=6667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}