{"id":10984,"date":"2026-10-07T10:50:30","date_gmt":"2026-10-07T03:50:30","guid":{"rendered":"https:\/\/www.hoasen.edu.vn\/event\/?p=10984"},"modified":"2026-10-07T10:50:31","modified_gmt":"2026-10-07T03:50:31","slug":"workshop-ai-first-marketing-brand-management-for-growth-2","status":"publish","type":"post","link":"https:\/\/www.hoasen.edu.vn\/event\/workshop-ai-first-marketing-brand-management-for-growth-2\/","title":{"rendered":"Workshop \u201cAI-First Marketing & Brand Management For Growth\u201d"},"content":{"rendered":"\n

AI is changing the way businesses understand customers, build brands, and drive growth. As data and AI become increasingly central to marketing, success goes beyond creating content or running campaigns. Today\u2019s marketers need to know how to turn data into insights, work effectively with AI, and respond confidently to constantly evolving market trends.<\/strong><\/p>\n\n\n\n

To help professionals and learners navigate this new marketing landscape, the Institute of Graduate Studies and Leadership at Hoa Sen University, in collaboration with the Stamford Global Leadership Center, is organizing the workshop \u201cAI-First Marketing & Brand Management For Growth\u201d.<\/strong><\/p>\n\n\n\n

The program equips participants with practical perspectives on the impact of AI on global marketing while introducing new approaches to brand development and growth in the digital age. <\/p>\n\n\n\n

Workshop Highlights<\/strong> <\/h2>\n\n\n\n
    \n
  • Applying GEO (Generative Engine Optimization) through practical examples from Vietnamese brands;<\/li>\n\n\n\n
  • Understanding AI\u2019s impact on marketing, from content creation to customer behavior;<\/li>\n\n\n\n
  • Exploring \u201cMachine Consumers\u201d and AI Agents and their emerging roles in marketing; and,<\/li>\n\n\n\n
  • Shifting from intuition to data-driven marketing for more informed decision-making.<\/li>\n<\/ul>\n\n\n\n

    Distinguished Speakers:<\/strong><\/h2>\n\n\n\n
      \n
    1. Dr. <\/strong>Bangdao Chen<\/strong>, Senior Advisor, Stamford Global Leadership Center; Founder and Director, The Blockhouse Technology Ltd. (TBTL) and Oxford University Blockchain Research Centre<\/li>\n\n\n\n
    2. Mr. Amrit Thomas<\/strong>, Visiting Lecturer, Stamford Global Leadership Center; Managing Partner & Chairman, NeuGenM.ai.<\/li>\n\n\n\n
    3. Mr. Ashish Arvind Thukral<\/strong>, Visiting Lecturer, Stamford Global Leadership Center; Managing Partner & CEO, NeuGenM.ai.<\/li>\n\n\n\n
    4. Ms. Kaylene Wong<\/strong>, Visiting Lecturer, Stamford Global Leadership Center; Managing Director, John Ethans International Pte Ltd.<\/li>\n\n\n\n
    5. Ms. Tran Tue Tri<\/strong>, Founder & CEO, Stamford Global Leadership Center.<\/li>\n<\/ol>\n\n\n\n

      The program is coordinated by Dr. Hoang Duc Sinh<\/strong>, Visiting Lecturer, Institute of Graduate Studies and Leadership, Hoa Sen University.<\/p>\n\n\n\n

       EVENT INFORMATION<\/strong><\/h2>\n\n\n\n

      – Time: 14:00 – 16:00 | Wednesday, October 7, 2026
      – Venue: Aurora Hall – Level 2, Nguyen Van Trang Campus, Hoa Sen University<\/p>\n\n\n\n

      Bringing together esteemed speakers and diverse perspectives, the workshop offers participants practical insights into how AI is transforming marketing, along with opportunities to connect, exchange ideas, and discover new approaches to brand development in a rapidly changing business landscape.<\/p>\n","protected":false},"excerpt":{"rendered":"

      AI is changing the way businesses understand customers, build brands, and drive growth. As data and AI become increasingly central to marketing, success goes beyond creating content or running campaigns. Today\u2019s marketers need to know how to turn data into insights, work effectively with AI, and respond confidently to constantly evolving market trends. To help professionals and learners navigate this new marketing landscape, the Institute of Graduate Studies and Leadership at Hoa Sen University, in collaboration with the Stamford Global Leadership Center, is organizing the workshop \u201cAI-First Marketing & Brand Management For Growth\u201d. The program equips participants with practical perspectives…<\/p>\n","protected":false},"author":5544,"featured_media":10945,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-su-kien"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/posts\/10984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/users\/5544"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/comments?post=10984"}],"version-history":[{"count":2,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/posts\/10984\/revisions"}],"predecessor-version":[{"id":10986,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/posts\/10984\/revisions\/10986"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/media\/10945"}],"wp:attachment":[{"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/media?parent=10984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/categories?post=10984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/tags?post=10984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}