{"id":10973,"date":"2026-10-06T16:57:46","date_gmt":"2026-10-06T09:57:46","guid":{"rendered":"https:\/\/www.hoasen.edu.vn\/event\/?p=10973"},"modified":"2026-10-06T16:57:47","modified_gmt":"2026-10-06T09:57:47","slug":"talkshow-tu-seo-den-aeo-geo","status":"publish","type":"post","link":"https:\/\/www.hoasen.edu.vn\/event\/talkshow-tu-seo-den-aeo-geo\/","title":{"rendered":"Talkshow \u201cT\u1eeb SEO \u0111\u1ebfn AEO & GEO: t\u00e1i \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c t\u00ecm ki\u1ebfm trong k\u1ef7 nguy\u00ean Gen-AI\u201d"},"content":{"rendered":"\n

S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u1ee9ng d\u1ee5ng AI nh\u01b0 ChatGPT, Perplexity v\u00e0 Gemini \u0111ang t\u1ea1o ra nh\u1eefng thay \u0111\u1ed5i trong c\u00e1ch ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm v\u00e0 ti\u1ebfp nh\u1eadn th\u00f4ng tin. Tr\u01b0\u1edbc xu h\u01b0\u1edbng n\u00e0y, Khoa Marketing \u2013 Truy\u1ec1n th\u00f4ng, \u0110\u1ea1i h\u1ecdc Hoa Sen t\u1ed5 ch\u1ee9c talkshow h\u1ecdc thu\u1eadt v\u1edbi ch\u1ee7 \u0111\u1ec1 \u201cT\u1eeb SEO \u0111\u1ebfn AEO & GEO: T\u00e1i \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c t\u00ecm ki\u1ebfm trong k\u1ef7 nguy\u00ean Gen-AI\u201d.<\/strong><\/p>\n\n\n\n

Ch\u01b0\u01a1ng tr\u00ecnh l\u00e0 d\u1ecbp \u0111\u1ec3 ng\u01b0\u1eddi tham d\u1ef1 c\u1eadp nh\u1eadt t\u01b0 duy v\u1ec1 AEO (Answer Engine Optimization)<\/strong> v\u00e0 GEO (Generative Engine Optimization)<\/strong>, \u0111\u1ed3ng th\u1eddi t\u00ecm hi\u1ec3u c\u00e1ch t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung cho c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u00e0 c\u1ed7 m\u00e1y tr\u1ea3 l\u1eddi AI.<\/p>\n\n\n\n

T\u1eeb SEO \u0111\u1ebfn AEO & GEO trong k\u1ef7 nguy\u00ean Gen-AI<\/h2>\n\n\n\n

S\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm AI \u0111ang \u0111\u1eb7t ra nh\u1eefng thay \u0111\u1ed5i m\u1edbi \u0111\u1ed1i v\u1edbi chi\u1ebfn l\u01b0\u1ee3c SEO. T\u1eeb SEO truy\u1ec1n th\u1ed1ng, AEO v\u00e0 GEO tr\u1edf th\u00e0nh nh\u1eefng kh\u00e1i ni\u1ec7m \u0111\u01b0\u1ee3c quan t\u00e2m trong qu\u00e1 tr\u00ecnh t\u1ed1i \u01b0u n\u1ed9i dung cho c\u00e1c c\u1ed7 m\u00e1y tr\u1ea3 l\u1eddi AI.<\/p>\n\n\n\n

T\u1ea1i talkshow, ng\u01b0\u1eddi tham d\u1ef1 s\u1ebd c\u00f3 c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn t\u01b0 duy AEO & GEO v\u00e0 g\u00f3c nh\u00ecn th\u1ef1c ti\u1ec5n t\u1eeb chuy\u00ean gia trong l\u0129nh v\u1ef1c n\u00e0y.<\/p>\n\n\n\n

Tham gia talkshow nh\u1eadn \u0111\u01b0\u1ee3c g\u00ec?<\/h2>\n\n\n\n
    \n
  • C\u1eadp nh\u1eadt xu h\u01b0\u1edbng:<\/strong> B\u1eaft tr\u1ecdn t\u01b0 duy AEO & GEO, t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung cho c\u00e1c c\u1ed7 m\u00e1y c\u00e2u tr\u1ea3 l\u1eddi AI.<\/li>\n\n\n\n
  • G\u00f3c nh\u00ecn th\u1ef1c ti\u1ec5n:<\/strong> H\u1ecdc h\u1ecfi c\u00e1ch chuy\u1ec3n \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c th\u1ef1c t\u1ebf t\u1eeb chuy\u00ean gia d\u1eabn d\u1eaft th\u1ecb tr\u01b0\u1eddng.<\/li>\n\n\n\n
  • Quy\u1ec1n l\u1ee3i \u0111\u1eb7c bi\u1ec7t:<\/strong> T\u00edch l\u0169y ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u v\u00e0 \u0111\u01b0\u1ee3c c\u1ed9ng \u0111i\u1ec3m r\u00e8n luy\u1ec7n<\/strong> khi tham d\u1ef1.<\/li>\n<\/ul>\n\n\n\n

    Di\u1ec5n gi\u1ea3 kh\u00e1ch m\u1eddi<\/h2>\n\n\n\n

    Mr. \u0110\u1ed7 Anh Vi\u1ec7t \u2013 CEO & Founder c\u00f4ng ty GTV v\u00e0 TAG<\/strong><\/p>\n\n\n\n

    V\u1edbi g\u00f3c nh\u00ecn th\u1ef1c ti\u1ec5n t\u1eeb chuy\u00ean gia d\u1eabn d\u1eaft th\u1ecb tr\u01b0\u1eddng, ch\u01b0\u01a1ng tr\u00ecnh mang \u0111\u1ebfn c\u01a1 h\u1ed9i h\u1ecdc h\u1ecfi v\u1ec1 c\u00e1ch chuy\u1ec3n \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c trong b\u1ed1i c\u1ea3nh AI \u0111ang t\u1ea1o ra nh\u1eefng thay \u0111\u1ed5i m\u1edbi \u0111\u1ed1i v\u1edbi ho\u1ea1t \u0111\u1ed9ng t\u00ecm ki\u1ebfm v\u00e0 Marketing.<\/p>\n\n\n\n

    Th\u00f4ng tin s\u1ef1 ki\u1ec7n<\/h2>\n\n\n\n
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    • Th\u1eddi gian:<\/strong> 13:00 \u2013 16:30 | Ng\u00e0y 16\/10\/2026<\/li>\n\n\n\n
    • \u0110\u1ecba \u0111i\u1ec3m:<\/strong> H\u1ed9i tr\u01b0\u1eddng 903, Tr\u1ee5 s\u1edf Nguy\u1ec5n V\u0103n Tr\u00e1ng, \u0110\u1ea1i h\u1ecdc Hoa Sen<\/li>\n\n\n\n
    • Di\u1ec5n gi\u1ea3 kh\u00e1ch m\u1eddi:<\/strong> Mr. \u0110\u1ed7 Anh Vi\u1ec7t \u2013 CEO & Founder c\u00f4ng ty GTV v\u00e0 TAG<\/li>\n\n\n\n
    • \u0110\u01a1n v\u1ecb t\u1ed5 ch\u1ee9c:<\/strong> Khoa Marketing \u2013 Truy\u1ec1n th\u00f4ng, \u0110\u1ea1i h\u1ecdc Hoa Sen<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

      S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u1ee9ng d\u1ee5ng AI nh\u01b0 ChatGPT, Perplexity v\u00e0 Gemini \u0111ang t\u1ea1o ra nh\u1eefng thay \u0111\u1ed5i trong c\u00e1ch ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm v\u00e0 ti\u1ebfp nh\u1eadn th\u00f4ng tin. Tr\u01b0\u1edbc xu h\u01b0\u1edbng n\u00e0y, Khoa Marketing \u2013 Truy\u1ec1n th\u00f4ng, \u0110\u1ea1i h\u1ecdc Hoa Sen t\u1ed5 ch\u1ee9c talkshow h\u1ecdc thu\u1eadt v\u1edbi ch\u1ee7 \u0111\u1ec1 \u201cT\u1eeb SEO \u0111\u1ebfn AEO & GEO: T\u00e1i \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c t\u00ecm ki\u1ebfm trong k\u1ef7 nguy\u00ean Gen-AI\u201d. Ch\u01b0\u01a1ng tr\u00ecnh l\u00e0 d\u1ecbp \u0111\u1ec3 ng\u01b0\u1eddi tham d\u1ef1 c\u1eadp nh\u1eadt t\u01b0 duy v\u1ec1 AEO (Answer Engine Optimization) v\u00e0 GEO (Generative Engine Optimization), \u0111\u1ed3ng th\u1eddi t\u00ecm hi\u1ec3u c\u00e1ch t\u1ed1i…<\/p>\n","protected":false},"author":5544,"featured_media":10976,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[257,443],"class_list":["post-10973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-su-kien","tag-dai-hoc-hoa-sen","tag-hsu"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/posts\/10973","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/users\/5544"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/comments?post=10973"}],"version-history":[{"count":2,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/posts\/10973\/revisions"}],"predecessor-version":[{"id":10978,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/posts\/10973\/revisions\/10978"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/media\/10976"}],"wp:attachment":[{"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/media?parent=10973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/categories?post=10973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/tags?post=10973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}