{"id":10944,"date":"2026-10-05T14:27:01","date_gmt":"2026-10-05T07:27:01","guid":{"rendered":"https:\/\/www.hoasen.edu.vn\/event\/?p=10944"},"modified":"2026-10-05T14:33:31","modified_gmt":"2026-10-05T07:33:31","slug":"workshop-ai-first-marketing-brand-management-for-growth","status":"publish","type":"post","link":"https:\/\/www.hoasen.edu.vn\/event\/workshop-ai-first-marketing-brand-management-for-growth\/","title":{"rendered":"Workshop \u201cAI-First Marketing & Brand Management For Growth”"},"content":{"rendered":"\n

Trong b\u1ed1i c\u1ea3nh c\u00f4ng ngh\u1ec7 AI \u0111ang thay \u0111\u1ed5i c\u00e1ch doanh nghi\u1ec7p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, Marketing kh\u00f4ng c\u00f2n ch\u1ec9 l\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung hay ch\u1ea1y qu\u1ea3ng c\u00e1o m\u00e0 tr\u1edf th\u00e0nh kh\u1ea3 n\u0103ng hi\u1ec3u d\u1eef li\u1ec7u, l\u00e0m vi\u1ec7c v\u1edbi AI v\u00e0 th\u00edch \u1ee9ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i li\u00ean t\u1ee5c c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/strong><\/p>\n\n\n\n

\u0110\u00f3n \u0111\u1ea7u xu h\u01b0\u1edbng \u0111\u00f3, Vi\u1ec7n Sau \u0111\u1ea1i h\u1ecdc v\u00e0 L\u00e3nh \u0111\u1ea1o – Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen ph\u1ed1i h\u1ee3p c\u00f9ng Trung t\u00e2m L\u00e3nh \u0111\u1ea1o To\u00e0n c\u1ea7u Stamford (Stamford Global Leadership Center) t\u1ed5 ch\u1ee9c workshop: \u201cAI-FIRST MARKETING & BRAND MANAGEMENT FOR GROWTH\u201d<\/strong><\/p>\n\n\n\n

Ch\u01b0\u01a1ng tr\u00ecnh mang \u0111\u1ebfn g\u00f3c nh\u00ecn th\u1ef1c ti\u1ec5n v\u1ec1 c\u00e1ch AI \u0111ang t\u00e1i \u0111\u1ecbnh h\u00ecnh marketing to\u00e0n c\u1ea7u, \u0111\u1ed3ng th\u1eddi gi\u00fap ng\u01b0\u1eddi tham d\u1ef1 tr\u1ea3i nghi\u1ec7m ph\u01b0\u01a1ng ph\u00e1p m\u1edbi \u0111\u1ec3 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u trong k\u1ef7 nguy\u00ean s\u1ed1. <\/p>\n\n\n\n

N\u1ed9i dung n\u1ed5i b\u1eadt c\u1ee7a workshop<\/strong> \u201cAI-First Marketing & Brand Management For Growth”<\/h2>\n\n\n\n
    \n
  • Tr\u1ea3i nghi\u1ec7m th\u1ef1c h\u00e0nh GEO (Generative Engine Optimization) v\u1edbi th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t<\/li>\n\n\n\n
  • Hi\u1ec3u c\u00e1ch AI \u0111ang thay \u0111\u1ed5i Marketing, t\u1eeb n\u1ed9i dung \u0111\u1ebfn h\u00e0nh vi kh\u00e1ch h\u00e0ng<\/li>\n\n\n\n
  • L\u00e0m quen v\u1edbi kh\u00e1i ni\u1ec7m \u201cMachine Consumer\u201d v\u00e0 AI Agents<\/li>\n\n\n\n
  • Chuy\u1ec3n t\u1eeb t\u01b0 duy c\u1ea3m t\u00ednh sang data-driven marketing<\/li>\n<\/ul>\n\n\n\n

    DI\u1ec4N GI\u1ea2 C\u1ee6A CH\u01af\u01a0NG TR\u00ccNH:<\/strong><\/p>\n\n\n\n

      \n
    1. TS. Bangdao Chen<\/strong> – C\u1ed1 v\u1ea5n C\u1ea5p cao, Stamford Global Leadership Center; Nh\u00e0 s\u00e1ng l\u1eadp & \u0110i\u1ec1u h\u00e0nh, C\u00f4ng ty TNHH C\u00f4ng ngh\u1ec7 Blockhouse (TBTL) v\u00e0 Trung t\u00e2m Nghi\u00ean c\u1ee9u Blockchain thu\u1ed9c \u0110\u1ea1i h\u1ecdc Oxford.<\/li>\n\n\n\n
    2. \u00d4ng Amrit Thomas<\/strong> – Gi\u1ea3ng vi\u00ean th\u1ec9nh gi\u1ea3ng, Stamford Global Leadership Center; Ch\u1ee7 t\u1ecbch ki\u00eam \u0110\u1ed3ng s\u00e1ng l\u1eadp, NeuGenM.ai.<\/li>\n\n\n\n
    3. \u00d4ng Ashish Arvind Thukral<\/strong> – Gi\u1ea3ng vi\u00ean th\u1ec9nh gi\u1ea3ng, Stamford Global Leadership Center; \u0110\u1ed3ng s\u00e1ng l\u1eadp ki\u00eam Gi\u00e1m \u0111\u1ed1c \u0110i\u1ec1u h\u00e0nh, NeuGenM.ai.<\/li>\n\n\n\n
    4. B\u00e0 Kaylene Wong<\/strong> – Gi\u1ea3ng vi\u00ean th\u1ec9nh gi\u1ea3ng, Stamford Global Leadership Center; Gi\u00e1m \u0111\u1ed1c \u0110i\u1ec1u h\u00e0nh, John Ethans International.<\/li>\n\n\n\n
    5. B\u00e0 Tr\u1ea7n Tu\u1ec7 Tri<\/strong> – Nh\u00e0 s\u00e1ng l\u1eadp & Gi\u00e1m \u0111\u1ed1c \u0110i\u1ec1u h\u00e0nh, Stamford Global Leadership Center.<\/li>\n<\/ol>\n\n\n\n

      Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u01b0\u1ee3c \u0111i\u1ec1u ph\u1ed1i b\u1edfi TS. Ho\u00e0ng \u0110\u1ee9c Sinh<\/strong> \u2013 Gi\u1ea3ng vi\u00ean th\u1ec9nh gi\u1ea3ng, Vi\u1ec7n Sau \u0111\u1ea1i h\u1ecdc v\u00e0 L\u00e3nh \u0111\u1ea1o, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen.<\/p>\n\n\n\n

      \u00a0TH\u00d4NG TIN CH\u01af\u01a0NG TR\u00ccNH<\/strong><\/p>\n\n\n\n

      – Th\u1eddi gian: 14:00 – 16:00 | Th\u1ee9 T\u01b0, ng\u00e0y 07\/10\/2026.
      – \u0110\u1ecba \u0111i\u1ec3m: H\u1ed9i tr\u01b0\u1eddng Aurora (L\u1ea7u 2), c\u01a1 s\u1edf Nguy\u1ec5n V\u0103n Tr\u00e1ng.<\/p>\n\n\n\n

      V\u1edbi s\u1ef1 g\u00f3p m\u1eb7t c\u1ee7a c\u00e1c di\u1ec5n gi\u1ea3 gi\u00e0u kinh nghi\u1ec7m, workshop h\u1ee9a h\u1eb9n mang \u0111\u1ebfn nh\u1eefng g\u00f3c nh\u00ecn th\u1ef1c ti\u1ec5n v\u1ec1 \u1ee9ng d\u1ee5ng AI trong Marketing, \u0111\u1ed3ng th\u1eddi m\u1edf ra c\u01a1 h\u1ed9i k\u1ebft n\u1ed1i, trao \u0111\u1ed5i v\u00e0 kh\u00e1m ph\u00e1 nh\u1eefng ph\u01b0\u01a1ng th\u1ee9c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u trong b\u1ed1i c\u1ea3nh kinh doanh kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi<\/p>\n","protected":false},"excerpt":{"rendered":"

      Trong b\u1ed1i c\u1ea3nh c\u00f4ng ngh\u1ec7 AI \u0111ang thay \u0111\u1ed5i c\u00e1ch doanh nghi\u1ec7p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, Marketing kh\u00f4ng c\u00f2n ch\u1ec9 l\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung hay ch\u1ea1y qu\u1ea3ng c\u00e1o m\u00e0 tr\u1edf th\u00e0nh kh\u1ea3 n\u0103ng hi\u1ec3u d\u1eef li\u1ec7u, l\u00e0m vi\u1ec7c v\u1edbi AI v\u00e0 th\u00edch \u1ee9ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i li\u00ean t\u1ee5c c\u1ee7a th\u1ecb tr\u01b0\u1eddng. \u0110\u00f3n \u0111\u1ea7u xu h\u01b0\u1edbng \u0111\u00f3, Vi\u1ec7n Sau \u0111\u1ea1i h\u1ecdc v\u00e0 L\u00e3nh \u0111\u1ea1o – Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen ph\u1ed1i h\u1ee3p c\u00f9ng Trung t\u00e2m L\u00e3nh \u0111\u1ea1o To\u00e0n c\u1ea7u Stamford (Stamford Global Leadership Center) t\u1ed5 ch\u1ee9c workshop: \u201cAI-FIRST MARKETING & BRAND MANAGEMENT FOR GROWTH\u201d Ch\u01b0\u01a1ng tr\u00ecnh mang \u0111\u1ebfn g\u00f3c…<\/p>\n","protected":false},"author":5544,"featured_media":10945,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[257,443],"class_list":["post-10944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-su-kien","tag-dai-hoc-hoa-sen","tag-hsu"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/posts\/10944","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/users\/5544"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/comments?post=10944"}],"version-history":[{"count":7,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/posts\/10944\/revisions"}],"predecessor-version":[{"id":10954,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/posts\/10944\/revisions\/10954"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/media\/10945"}],"wp:attachment":[{"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/media?parent=10944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/categories?post=10944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/tags?post=10944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}