{"id":10061,"date":"2026-06-29T19:11:45","date_gmt":"2026-06-29T12:11:45","guid":{"rendered":"https:\/\/www.hoasen.edu.vn\/event\/?p=10061"},"modified":"2026-06-29T19:11:46","modified_gmt":"2026-06-29T12:11:46","slug":"beyond-the-business-plan-xay-dung-thuong-hieu-ben-vung","status":"publish","type":"post","link":"https:\/\/www.hoasen.edu.vn\/event\/beyond-the-business-plan-xay-dung-thuong-hieu-ben-vung\/","title":{"rendered":"Beyond the Business Plan: Kh\u00e1m ph\u00e1 c\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">M\u1ed9t \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o c\u00f3 th\u1ec3 l\u00e0 \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u, nh\u01b0ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n th\u00e0nh m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c ni\u1ec1m tin, mang l\u1ea1i gi\u00e1 tr\u1ecb v\u00e0 ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i \u0111\u00f2i h\u1ecfi nhi\u1ec1u h\u01a1n m\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh. \u0110\u00f3 l\u00e0 h\u00e0nh tr\u00ecnh k\u1ebft h\u1ee3p gi\u1eefa t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c, kh\u1ea3 n\u0103ng th\u1ea5u hi\u1ec3u th\u1ecb tr\u01b0\u1eddng v\u00e0 n\u0103ng l\u1ef1c t\u1ea1o ra t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c cho c\u1ed9ng \u0111\u1ed3ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nh\u1eb1m mang \u0111\u1ebfn cho sinh vi\u00ean g\u00f3c nh\u00ecn th\u1ef1c ti\u1ec5n v\u1ec1 kh\u1edfi nghi\u1ec7p, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p b\u1ec1n v\u1eefng, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen t\u1ed5 ch\u1ee9c seminar qu\u1ed1c t\u1ebf <strong>&#8220;Beyond the Business Plan: Building Brands That Last \u2013 Turning Ideas into Trust, Value, and Lasting Impact&#8221;<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ch\u01b0\u01a1ng tr\u00ecnh quy t\u1ee5 c\u00e1c di\u1ec5n gi\u1ea3 \u0111\u1ebfn t\u1eeb l\u0129nh v\u1ef1c h\u1ecdc thu\u1eadt, t\u01b0 v\u1ea5n kinh doanh v\u00e0 doanh nghi\u1ec7p x\u00e3 h\u1ed9i, mang \u0111\u1ebfn nhi\u1ec1u chia s\u1ebb v\u1ec1 c\u00e1ch chuy\u1ec3n h\u00f3a \u00fd t\u01b0\u1edfng th\u00e0nh m\u00f4 h\u00ecnh kinh doanh c\u00f3 gi\u00e1 tr\u1ecb, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng v\u00e0 t\u1ea1o d\u1ef1ng ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng kh\u00f4ng ng\u1eebng thay \u0111\u1ed5i.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>DI\u1ec4N GI\u1ea2<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Dr. Anne Cox<\/strong> \u2013 Sydney Business School, University of Wollongong (Australia)<\/li>\n\n\n\n<li><strong>Ms. Van Hoang<\/strong> \u2013 Business Consultant | Vietnam &amp; SEA Go-to-Market Strategist<\/li>\n\n\n\n<li><strong>Daniel Cox &amp; William Pham<\/strong> \u2013 Green Kites International Association<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Seminar l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 sinh vi\u00ean y\u00eau th\u00edch c\u00e1c l\u0129nh v\u1ef1c <strong>kh\u1edfi nghi\u1ec7p, kinh doanh, marketing, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p t\u1ea1o t\u00e1c \u0111\u1ed9ng x\u00e3 h\u1ed9i<\/strong> c\u1eadp nh\u1eadt nh\u1eefng xu h\u01b0\u1edbng m\u1edbi, h\u1ecdc h\u1ecfi kinh nghi\u1ec7m th\u1ef1c ti\u1ec5n t\u1eeb c\u00e1c chuy\u00ean gia qu\u1ed1c t\u1ebf v\u00e0 m\u1edf r\u1ed9ng g\u00f3c nh\u00ecn v\u1ec1 h\u00e0nh tr\u00ecnh ph\u00e1t tri\u1ec3n m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 s\u1ee9c s\u1ed1ng l\u00e2u d\u00e0i.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00ean c\u1ea1nh nh\u1eefng ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n, sinh vi\u00ean tham d\u1ef1 s\u1ebd \u0111\u01b0\u1ee3c <strong>c\u1ea5p Gi\u1ea5y ch\u1ee9ng nh\u1eadn<\/strong> v\u00e0 <strong>c\u1ed9ng \u0111i\u1ec3m r\u00e8n luy\u1ec7n<\/strong> theo quy \u0111\u1ecbnh c\u1ee7a Nh\u00e0 tr\u01b0\u1eddng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TH\u00d4NG TIN S\u1ef0 KI\u1ec6N<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Th\u1eddi gian:<\/strong> 14:00 \u2013 15:30, Th\u1ee9 N\u0103m, ng\u00e0y <strong>02\/7\/2026<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0110\u1ecba \u0111i\u1ec3m:<\/strong> Aurora Hall (P.204), Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen &#8211; Tr\u1ee5 s\u1edf Nguy\u1ec5n V\u0103n Tr\u00e1ng<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u1ed9t \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o c\u00f3 th\u1ec3 l\u00e0 \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u, nh\u01b0ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n th\u00e0nh m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c ni\u1ec1m tin, mang l\u1ea1i gi\u00e1 tr\u1ecb v\u00e0 ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i \u0111\u00f2i h\u1ecfi nhi\u1ec1u h\u01a1n m\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh. \u0110\u00f3 l\u00e0 h\u00e0nh tr\u00ecnh k\u1ebft h\u1ee3p gi\u1eefa t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c, kh\u1ea3 n\u0103ng th\u1ea5u hi\u1ec3u th\u1ecb tr\u01b0\u1eddng v\u00e0 n\u0103ng l\u1ef1c t\u1ea1o ra t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c cho c\u1ed9ng \u0111\u1ed3ng. Nh\u1eb1m mang \u0111\u1ebfn cho sinh vi\u00ean g\u00f3c nh\u00ecn th\u1ef1c ti\u1ec5n v\u1ec1 kh\u1edfi nghi\u1ec7p, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p b\u1ec1n v\u1eefng, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa&#8230;<\/p>\n","protected":false},"author":5540,"featured_media":10071,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-su-kien"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/posts\/10061","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/users\/5540"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/comments?post=10061"}],"version-history":[{"count":10,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/posts\/10061\/revisions"}],"predecessor-version":[{"id":10072,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/posts\/10061\/revisions\/10072"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/media\/10071"}],"wp:attachment":[{"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/media?parent=10061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/categories?post=10061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/event\/wp-json\/wp\/v2\/tags?post=10061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}