{"id":8559,"date":"2025-04-11T11:32:02","date_gmt":"2025-04-11T04:32:02","guid":{"rendered":"https:\/\/www.hoasen.edu.vn\/demontfort\/?p=8559"},"modified":"2025-12-04T14:46:27","modified_gmt":"2025-12-04T07:46:27","slug":"career-choices-for-gen-z-attractive-marketing-positions","status":"publish","type":"post","link":"https:\/\/www.hoasen.edu.vn\/demontfort\/en\/career-choices-for-gen-z-attractive-marketing-positions\/","title":{"rendered":"Career Choices for Gen Z: Attractive Marketing Positions"},"content":{"rendered":"\n<p>Generation Z, those who grew up in the digital era with early access to and mastery of technology, tend to explore and engage in &#8220;trendy&#8221; career fields that adapt to the strong development of the Industry 4.0 revolution. Marketing, with its dynamism and constant innovation, is one of the &#8220;top&#8221; industries attracting special attention from Gen Z.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXc_ZxXV_jGDifY1GcOjt3QtGswCj-Rqxj3tSWEPrB-z-Y08nJbu9f3mHJAr2jW8Q9ewY3dabQ42SqFr7vg_UtZzxFSteIpcFRLIh7AWoffO1zi9ibShXhA-pWLLz4nfF65BdBrGVg?key=xpqcSV_CKjNcLT3XTQNMigH2\" alt=\"\" \/><\/figure>\n\n\n\n<div style=\"height:7px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >N\u1ed9i dung b&agrave;i vi\u1ebft<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/en\/career-choices-for-gen-z-attractive-marketing-positions\/#1_What_is_Marketing\" title=\"1. What is Marketing?\">1. What is Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/en\/career-choices-for-gen-z-attractive-marketing-positions\/#2_Why_Does_Gen_Z_Love_Marketing\" title=\"2. Why Does Gen Z Love Marketing?\">2. Why Does Gen Z Love Marketing?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/en\/career-choices-for-gen-z-attractive-marketing-positions\/#21_Unlimited_Creativity\" title=\"2.1 Unlimited Creativity\">2.1 Unlimited Creativity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/en\/career-choices-for-gen-z-attractive-marketing-positions\/#22_Flexibility_and_Technology_Application\" title=\"2.2 Flexibility and Technology Application\">2.2 Flexibility and Technology Application<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/en\/career-choices-for-gen-z-attractive-marketing-positions\/#23_Opportunity_to_Build_Personal_Brand\" title=\"2.3 Opportunity to Build Personal Brand\">2.3 Opportunity to Build Personal Brand<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/en\/career-choices-for-gen-z-attractive-marketing-positions\/#3_Attractive_Marketing_Positions_for_Gen_Z_Today\" title=\"3. Attractive Marketing Positions for Gen Z Today\">3. Attractive Marketing Positions for Gen Z Today<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/en\/career-choices-for-gen-z-attractive-marketing-positions\/#31_Digital_Marketing_Specialist\" title=\"3.1 Digital Marketing Specialist\">3.1 Digital Marketing Specialist<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/en\/career-choices-for-gen-z-attractive-marketing-positions\/#32_Content_Marketing\" title=\"3.2 Content Marketing\">3.2 Content Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/en\/career-choices-for-gen-z-attractive-marketing-positions\/#33_Brand_Manager\" title=\"3.3 Brand Manager\">3.3 Brand Manager<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/en\/career-choices-for-gen-z-attractive-marketing-positions\/#34_Advertising_Specialist\" title=\"3.4 Advertising Specialist\">3.4 Advertising Specialist<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/en\/career-choices-for-gen-z-attractive-marketing-positions\/#35_Data_Analyst\" title=\"3.5 Data Analyst\">3.5 Data Analyst<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/en\/career-choices-for-gen-z-attractive-marketing-positions\/#4_Conclusion\" title=\"4. Conclusion\">4. Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_What_is_Marketing\"><\/span><strong>1. What is Marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:7px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Marketing is a field within business management that focuses on target customers to meet their expectations, desires, and requirements through marketing methods and brand building. The goal of the industry is to become a solid bridge between businesses and customers, bringing value to both sides.<\/p>\n\n\n\n<div style=\"height:7px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Why_Does_Gen_Z_Love_Marketing\"><\/span><strong>2. Why Does Gen Z Love Marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"21_Unlimited_Creativity\"><\/span><strong>2.1 Unlimited Creativity<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The marketing industry requires continuous creativity, from content idea development and image design to customer approach strategy development. With their inherent creativity, Gen Z easily finds joy and excitement in marketing projects.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"22_Flexibility_and_Technology_Application\"><\/span><strong>2.2 Flexibility and Technology Application<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Modern marketing relies on using technological tools such as SEO, Google Ads, and Social Media Analytics. Gen Z, with superior technology skills, can quickly grasp and apply these tools effectively.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"23_Opportunity_to_Build_Personal_Brand\"><\/span><strong>2.3 Opportunity to Build Personal Brand<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Gen Z always values creating their own &#8220;personal brand.&#8221; In the marketing field, they have opportunities to develop communication skills and build a professional personal image.<\/p>\n\n\n\n<div style=\"height:7px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Attractive_Marketing_Positions_for_Gen_Z_Today\"><\/span><strong>3. Attractive Marketing Positions for Gen Z Today<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"31_Digital_Marketing_Specialist\"><\/span><strong>3.1 Digital Marketing Specialist<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Specializes in online activities such as SEO, SEM, Email Marketing, social media advertising, search engine optimization, etc.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdqc698-QD6CgioMzd5DqX62x6ArfZe25cQ88I1CYdR8icL2mJ4fAem4ILXyOjUUZ3agrPVNPW3h_iqWB_GWsjvB8KWH_JhyDaidIi2PxbV0jjj_I12s_RqrMU2OEsOVztHdEbrcw?key=xpqcSV_CKjNcLT3XTQNMigH2\" alt=\"\" style=\"width:840px;height:auto\" \/><figcaption class=\"wp-element-caption\"><em>Digital Marketing Staff<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"32_Content_Marketing\"><\/span><strong>3.2 Content Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Creates engaging content for marketing activities including blog writing, video production, images, and email content, etc.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdlWW8sCO4PEfD0Ffrx-IlHLZ9eMxi6FjadCUT-JyIfvWaYIs4SpiLr08wEcLisl_xrP5PyPbRjoW2bf2guDA6y2gZaB00jzxtTMaKZoUrmLvYM5d9Q-oJJGffNlmu4YjRx1CEchQ?key=xpqcSV_CKjNcLT3XTQNMigH2\" alt=\"\" style=\"width:822px;height:auto\" \/><figcaption class=\"wp-element-caption\"><em>Content Marketing Staff<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"33_Brand_Manager\"><\/span><strong>3.3 Brand Manager<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Manages a company&#8217;s image and brand, builds strategies to maintain and enhance brand value.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXf8EG5d01buqbmV3DjH_6c2oTKii3dzh9tsbzIsD8kEDLtWqBZsE_3OqrUkiQIv-HfaV-R2xTMgBVhmZThNntQJ8tiOPaIZ5_VR7WkMQ9aoQeWFQuEciSH8Rk-dsESIVjvudivePA?key=xpqcSV_CKjNcLT3XTQNMigH2\" alt=\"\" style=\"width:830px;height:auto\" \/><figcaption class=\"wp-element-caption\"><em>Brand Manager Staff<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"34_Advertising_Specialist\"><\/span><strong>3.4 Advertising Specialist<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Implements and optimizes advertising campaigns on platforms such as Google Ads, Facebook Ads, etc.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfr33YFqzK2sDAlC1MpEpogXUYhy8i0YpmXdJXBunX1bMW_8B1qW1XtrDqd-j7oSAC_uTqFL4mXyno4rNM45JAUwKEDR2sIi616Wip4aRU5-wGno2XEOBlhLjntWWf5ue4D0D8lVA?key=xpqcSV_CKjNcLT3XTQNMigH2\" alt=\"\" style=\"width:840px;height:auto\" \/><figcaption class=\"wp-element-caption\"><em>Advertising Staff<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"35_Data_Analyst\"><\/span><strong>3.5 Data Analyst<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Analyzes data from campaigns to provide improvements, optimize costs, and advertising effectiveness.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeSrv5Vl9Z_t2hzLJ8AZuNbD3QSnxpqcjsuaHDJO756rQp4t7F7vd6ZHWIu0t30mUXs44fZ85E-Ca157bKcxrL2CJWWKhye5hITT5XNN_4dCQTKjNvPaZAgHg0aMs2d0sXg-exbIQ?key=xpqcSV_CKjNcLT3XTQNMigH2\" alt=\"\" style=\"width:822px;height:auto\" \/><figcaption class=\"wp-element-caption\"><em>Data Analyst Staff<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<div style=\"height:7px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Conclusion\"><\/span><strong>4. Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:7px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>With the combination of technology and creativity, the marketing industry opens countless opportunities for Gen Z to develop their careers. This is not just a profession that provides stable income but also a place for young people to freely express their personality and build a sustainable future.<\/p>\n\n\n\n<p>If you want to study and work in an international environment, you can refer to the<a href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/en\/de-montfort-vietnam-alliance-program\/\"> Hoa Sen &#8211; De Montfort international linkage program <\/a>to fully develop your potential and integrate into the global market.<\/p>\n\n\n\n<p><strong><em>See more:&nbsp;<\/em><\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/en\/tiktok-marketing-reach-gen-z-on-the-tiktok-platform-effectively\/\"><strong>Tiktok Marketing: Reach Gen Z on the Tiktok Platform Effectively&nbsp;<\/strong><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/en\/building-a-successful-personal-brand-for-marketing-students\/\"><strong>Building a Successful Personal Brand for Marketing Students<\/strong><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/en\/dmu-hsu-student-success-pathway-your-personalized-learning-journey-at-dmu\/\"><strong><em>\u201cDMU \u2013 HSU Student Success Pathway\u201d: Your Personalized Learning Journey at DMU<\/em><\/strong><\/a><\/p>\n\n\n\n<p>\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2013<br><strong>CONSULTATION CONTACT: Hoa Sen \u2013 De Montfort Program (Institute of International Education)<\/strong><strong><br><\/strong>Apply online <a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSf-mIRGRW_EBowKjYYf8WKCSB98-JI7dBLGPsjGHRCsCv_ZyA\/viewform\" target=\"_blank\" rel=\"noopener\">here<br><\/a>Register for consultation <a href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/dang-ky-tu-van\/\">here<br><\/a>\ud83d\udccd Address: Room 1007, 10th floor, 08 Nguyen Van Trang, Ben Thanh Ward, District 1, Ho Chi Minh City<br><img loading=\"lazy\" decoding=\"async\" alt=\"\u260e\ufe0f\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcpcAshJMRS1yGj6QdTWgvoXp6YHbUQ7d5-8b9xnz3gAximPNEzaSkDl0t-jc4CnRtOU8mgSaZDTZGAHEaZHuhUVY_B3uCM4TS6FJwqyN_PeeK03x-IPzt9pZRZSD3fGqYWdmwkIQ?key=xpqcSV_CKjNcLT3XTQNMigH2\" width=\"16\" height=\"16\"> Phone: 028 7309 1991 (Ext: 4792)<br><img loading=\"lazy\" decoding=\"async\" alt=\"\ud83d\udcf1\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcSxBC1VnE5E1My1KjjXUY-mR7KBDJOPMEfZmbShFkvuT3ArZmSFKcI3tRLmrJ_B_U0gxNPNfSdGIwbFS6SmKiwju3EDYmZ0IVQIgdtMm-pBGEGJLmh_fgBKuDObTPCxvd1_iEBGA?key=xpqcSV_CKjNcLT3XTQNMigH2\" width=\"16\" height=\"16\"> Hotline: 0888 275 276<br><img loading=\"lazy\" decoding=\"async\" alt=\"\u2709\ufe0f\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdQnhN5vmwYULnoZaIEDfRqr4QE6XBp98Sa9qfzFN3h7rGvuTmsv6tvO0unimYZsQnDnZaiGNdY-TcmipnbAfMwHurN8aQZUTZl8nxNeKcWAdCzNhUaqlneIS-f-xGB_YLO0fTLfQ?key=xpqcSV_CKjNcLT3XTQNMigH2\" width=\"16\" height=\"16\"> Email:\u202f<a href=\"mailto:demontfort@hoasen.edu.vn\">demontfort@hoasen.edu.vn<br><\/a><img loading=\"lazy\" decoding=\"async\" alt=\"\ud83d\udcbb\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeYE4vyPAC-gBn-xLk-sAwTHPt457zyWKpqiY5RbDhq4Mf6l7hgZTswyNDcKRbqgEuX-29ojYTQUxkS6qXZyaD3yJE4Jd4NT6bAUVMpp4UhUhXTscABQwVIHcQo6i9Eza69QgyE?key=xpqcSV_CKjNcLT3XTQNMigH2\" width=\"16\" height=\"16\"> Website: <a href=\"http:\/\/www.hoasen.edu.vn\/demontfort\/\">www.hoasen.edu.vn\/demontfort\/<\/a>&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/en\/de-montfort-vietnam-alliance-program\/\"><img loading=\"lazy\" decoding=\"async\" width=\"3750\" height=\"1962\" src=\"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-content\/uploads\/sites\/59\/2025\/03\/EN_Thi-truong-hoi-nhap-Co-hoi-vang-trong-nganh-Kinh-doanh-quoc-te.png\" alt=\"\" class=\"wp-image-8379\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Generation Z, those who grew up in the digital era with early access to and mastery of technology, tend to explore and engage in &#8220;trendy&#8221; career fields that adapt to the strong development of the Industry 4.0 revolution. Marketing, with its dynamism and constant innovation, is one of the &#8220;top&#8221; industries attracting special attention from Gen Z.<\/p>\n","protected":false},"author":3458,"featured_media":8563,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53,114],"tags":[501,504,507],"class_list":["post-8559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-events","category-student-experiences-en","tag-career-choice-en","tag-digital-marketing-en","tag-marketing-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/posts\/8559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/users\/3458"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/comments?post=8559"}],"version-history":[{"count":7,"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/posts\/8559\/revisions"}],"predecessor-version":[{"id":8589,"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/posts\/8559\/revisions\/8589"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/media\/8563"}],"wp:attachment":[{"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/media?parent=8559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/categories?post=8559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/tags?post=8559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}