{"id":4523,"date":"2024-10-31T10:54:03","date_gmt":"2024-10-31T03:54:03","guid":{"rendered":"https:\/\/www.hoasen.edu.vn\/demontfort\/?p=4523"},"modified":"2025-12-31T11:15:46","modified_gmt":"2025-12-31T04:15:46","slug":"cac-cong-cu-digital-marketing-danh-cho-marketer-hien-dai","status":"publish","type":"post","link":"https:\/\/www.hoasen.edu.vn\/demontfort\/cac-cong-cu-digital-marketing-danh-cho-marketer-hien-dai\/","title":{"rendered":"C\u00e1c C\u00f4ng C\u1ee5 Digital Marketing D\u00e0nh Cho Marketer Hi\u1ec7n \u0110\u1ea1i"},"content":{"rendered":"\n<p>Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 4.0, Digital Marketing \u0111\u00e3 tr\u1edf th\u00e0nh ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng cho c\u00e1c marketer hi\u1ec7n \u0111\u1ea1i. N\u1ebfu b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm con \u0111\u01b0\u1eddng \u0111\u1ec3 ph\u00e1t tri\u1ec3n s\u1ef1 nghi\u1ec7p, ch\u01b0\u01a1ng tr\u00ecnh &#8220;C\u1eed nh\u00e2n Digital Marketing t\u1ea1i Hoa Sen &#8211; De Montfort&#8221; s\u1ebd mang \u0111\u1ebfn cho b\u1ea1n ki\u1ebfn th\u1ee9c v\u1ec1 c\u00e1c c\u00f4ng c\u1ee5 digital marketing ti\u00ean ti\u1ebfn, \u0111\u1ed3ng th\u1eddi trang b\u1ecb k\u1ef9 n\u0103ng th\u1ef1c chi\u1ebfn qua c\u00e1c d\u1ef1 \u00e1n th\u1ef1c t\u1ebf v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c l\u1edbn. \u0110\u00e2y ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 b\u1ea1n b\u1ee9t ph\u00e1 v\u00e0 kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh trong th\u1ebf gi\u1edbi Digital Marketing \u0111\u1ea7y ti\u1ec1m n\u0103ng.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-content\/uploads\/sites\/59\/2024\/10\/cac-cong-cu-digital-marketing-danh-cho-marketer-hien-dai.png\" alt=\"C\u00e1c C\u00f4ng C\u1ee5 Digital Marketing D\u00e0nh Cho Marketer Hi\u1ec7n \u0110\u1ea1i\" class=\"wp-image-4675\"\/><figcaption class=\"wp-element-caption\">C\u00e1c C\u00f4ng C\u1ee5 Digital Marketing D\u00e0nh Cho Marketer Hi\u1ec7n \u0110\u1ea1i<\/figcaption><\/figure>\n<\/div>\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >N\u1ed9i dung b&agrave;i vi\u1ebft<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/cac-cong-cu-digital-marketing-danh-cho-marketer-hien-dai\/#1_Digital_Marketing_la_gi\" title=\"1. Digital Marketing l\u00e0 g\u00ec?\">1. Digital Marketing l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/cac-cong-cu-digital-marketing-danh-cho-marketer-hien-dai\/#2_Cac_cong_cu_Digital_Marketing_khong_the_thieu_cho_Marketer_hien_dai\" title=\"2. C\u00e1c c\u00f4ng c\u1ee5 Digital Marketing kh\u00f4ng th\u1ec3 thi\u1ebfu cho Marketer hi\u1ec7n \u0111\u1ea1i\">2. C\u00e1c c\u00f4ng c\u1ee5 Digital Marketing kh\u00f4ng th\u1ec3 thi\u1ebfu cho Marketer hi\u1ec7n \u0111\u1ea1i<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/cac-cong-cu-digital-marketing-danh-cho-marketer-hien-dai\/#21_Google_Analytics\" title=\"2.1 Google Analytics\">2.1 Google Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/cac-cong-cu-digital-marketing-danh-cho-marketer-hien-dai\/#22_Facebook_Ads_Manager\" title=\"2.2 Facebook Ads Manager\">2.2 Facebook Ads Manager<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/cac-cong-cu-digital-marketing-danh-cho-marketer-hien-dai\/#23_SEMrush\" title=\"2.3 SEMrush\">2.3 SEMrush<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/cac-cong-cu-digital-marketing-danh-cho-marketer-hien-dai\/#24_Mailchimp\" title=\"2.4 Mailchimp\">2.4 Mailchimp<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/cac-cong-cu-digital-marketing-danh-cho-marketer-hien-dai\/#25_HubSpot\" title=\"2.5 HubSpot\">2.5 HubSpot<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/cac-cong-cu-digital-marketing-danh-cho-marketer-hien-dai\/#3_Hoc_nganh_marketing_o_dau\" title=\"3. H\u1ecdc ng\u00e0nh marketing \u1edf \u0111\u00e2u?\">3. H\u1ecdc ng\u00e0nh marketing \u1edf \u0111\u00e2u?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/cac-cong-cu-digital-marketing-danh-cho-marketer-hien-dai\/#31_Dai_hoc_Kinh_Te_TPHCM_UEH\" title=\"3.1 \u0110\u1ea1i h\u1ecdc Kinh T\u1ebf TPHCM (UEH)&nbsp;\">3.1 \u0110\u1ea1i h\u1ecdc Kinh T\u1ebf TPHCM (UEH)&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/cac-cong-cu-digital-marketing-danh-cho-marketer-hien-dai\/#32_Dai_hoc_Tai_chinh_%E2%80%93_Marketing_UFM\" title=\"3.2 \u0110\u1ea1i h\u1ecdc T\u00e0i ch\u00ednh &#8211; Marketing&nbsp; (UFM)\">3.2 \u0110\u1ea1i h\u1ecdc T\u00e0i ch\u00ednh &#8211; Marketing&nbsp; (UFM)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/cac-cong-cu-digital-marketing-danh-cho-marketer-hien-dai\/#33_Dai_hoc_Hoa_Sen_%E2%80%93_Chuong_trinh_lien_ket_quoc_te_Hoa_Sen_%E2%80%93_De_Montfort\" title=\"3.3 \u0110\u1ea1i h\u1ecdc Hoa Sen &#8211; Ch\u01b0\u01a1ng tr\u00ecnh li\u00ean k\u1ebft qu\u1ed1c t\u1ebf Hoa Sen &#8211; De Montfort\">3.3 \u0110\u1ea1i h\u1ecdc Hoa Sen &#8211; Ch\u01b0\u01a1ng tr\u00ecnh li\u00ean k\u1ebft qu\u1ed1c t\u1ebf Hoa Sen &#8211; De Montfort<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/cac-cong-cu-digital-marketing-danh-cho-marketer-hien-dai\/#34_Dai_hoc_Cong_Nghiep_TPHCM_IUH\" title=\"3.4 \u0110\u1ea1i h\u1ecdc C\u00f4ng Nghi\u1ec7p TPHCM (IUH)&nbsp;\">3.4 \u0110\u1ea1i h\u1ecdc C\u00f4ng Nghi\u1ec7p TPHCM (IUH)&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/cac-cong-cu-digital-marketing-danh-cho-marketer-hien-dai\/#4_Ket_luan\" title=\"4. K\u1ebft lu\u1eadn\">4. K\u1ebft lu\u1eadn<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Digital_Marketing_la_gi\"><\/span>1. Digital Marketing l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Digital Marketing l\u00e0 m\u1ed9t nh\u00e1nh quan tr\u1ecdng c\u1ee7a marketing hi\u1ec7n \u0111\u1ea1i, t\u1eadp trung v\u00e0o vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. Kh\u00e1c v\u1edbi marketing truy\u1ec1n th\u1ed1ng, Digital Marketing t\u1eadn d\u1ee5ng s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 internet \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng. C\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 website, m\u1ea1ng x\u00e3 h\u1ed9i, email, v\u00e0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm tr\u1edf th\u00e0nh nh\u1eefng k\u00eanh ch\u1ee7 \u0111\u1ea1o gi\u00fap doanh nghi\u1ec7p giao ti\u1ebfp v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<p>Trong Digital Marketing, doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 ti\u1ebfp th\u1ecb th\u00f4ng qua qu\u1ea3ng c\u00e1o \u0111\u01a1n thu\u1ea7n m\u00e0 c\u00f2n ph\u1ea3i th\u1ea5u hi\u1ec3u h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng th\u00f4ng qua d\u1eef li\u1ec7u. Vi\u1ec7c thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1eeb c\u00e1c ho\u1ea1t \u0111\u1ed9ng tr\u1ef1c tuy\u1ebfn gi\u00fap marketer t\u1ea1o ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u00e1 nh\u00e2n h\u00f3a, \u0111\u00fang ng\u01b0\u1eddi, \u0111\u00fang l\u00fac v\u00e0 \u0111\u00fang nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. C\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Google Analytics, Facebook Insights hay c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed (Google Ads, Facebook Ads) gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, Digital Marketing c\u00f2n linh ho\u1ea1t v\u1edbi nhi\u1ec1u h\u00ecnh th\u1ee9c nh\u01b0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ti\u1ebfp th\u1ecb n\u1ed9i dung (Content Marketing): T\u1ea1o n\u1ed9i dung gi\u00e1 tr\u1ecb \u0111\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li>SEO (Search Engine Optimization): T\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u1ec3 website \u0111\u1ea1t th\u1ee9 h\u1ea1ng cao h\u01a1n.<\/li>\n\n\n\n<li>Qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i (Social Media Marketing): Qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 qua c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i.<\/li>\n\n\n\n<li>Qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb tr\u1ea3 ph\u00ed (Paid Ads): S\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n \u0111\u1ec3 t\u0103ng l\u01b0\u1ee3t ti\u1ebfp c\u1eadn v\u00e0 chuy\u1ec3n \u0111\u1ed5i.<\/li>\n<\/ul>\n\n\n\n<p>V\u1edbi t\u00ednh t\u01b0\u01a1ng t\u00e1c cao v\u00e0 kh\u1ea3 n\u0103ng theo d\u00f5i chi ti\u1ebft, c\u00e1c c\u00f4ng c\u1ee5 digital marketing&nbsp; \u0111ang ng\u00e0y c\u00e0ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t trong th\u1eddi \u0111\u1ea1i s\u1ed1 h\u00f3a hi\u1ec7n nay.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"419\" src=\"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-content\/uploads\/sites\/59\/2024\/10\/ndhidjdehe.png\" alt=\"Digital Marketing L\u00e0 G\u00ec?\" class=\"wp-image-4526\"\/><figcaption class=\"wp-element-caption\">Digital Marketing L\u00e0 G\u00ec?<\/figcaption><\/figure>\n<\/div>\n\n\n<div style=\"height:7px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Cac_cong_cu_Digital_Marketing_khong_the_thieu_cho_Marketer_hien_dai\"><\/span>2. <strong>C\u00e1c c\u00f4ng c\u1ee5 Digital Marketing kh\u00f4ng th\u1ec3 thi\u1ebfu cho Marketer hi\u1ec7n \u0111\u1ea1i<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0110\u1ec3 th\u00e0nh c\u00f4ng trong ng\u00e0nh marketing, vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 digital marketing l\u00e0 kh\u00f4ng th\u1ec3 thi\u1ebfu. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng c\u00f4ng c\u1ee5 m\u00e0 sinh vi\u00ean C\u1eed nh\u00e2n ng\u00e0nh marketing t\u1ea1i Hoa Sen &#8211; De Montfort s\u1ebd \u0111\u01b0\u1ee3c h\u1ecdc v\u00e0 s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch marketing c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<div style=\"height:7px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"21_Google_Analytics\"><\/span><strong>2.1 Google Analytics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Google Analytics l\u00e0 c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch m\u1ea1nh m\u1ebd, gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 v\u1ec1 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng tr\u00ean website c\u1ee7a m\u00ecnh. T\u1eeb vi\u1ec7c x\u00e1c \u0111\u1ecbnh ngu\u1ed3n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ebfn vi\u1ec7c \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch, Google Analytics l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 marketer t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"22_Facebook_Ads_Manager\"><\/span><strong>2.2 Facebook Ads Manager<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>V\u1edbi Facebook Ads Manager, marketer c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng qu\u1ea3n l\u00fd c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u00ean Facebook, Instagram v\u00e0 Messenger. C\u00f4ng c\u1ee5 n\u00e0y cho ph\u00e9p t\u00f9y ch\u1ec9nh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, theo d\u00f5i hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"23_SEMrush\"><\/span><strong>2.3 SEMrush<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>SEO l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7n \u0111\u1ea1i, v\u00e0 SEMrush l\u00e0 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 marketer nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a, ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung \u0111\u1ec3 \u0111\u1ea1t th\u1ee9 h\u1ea1ng cao tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"24_Mailchimp\"><\/span><strong>2.4 Mailchimp<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Email marketing v\u1eabn l\u00e0 m\u1ed9t k\u00eanh ti\u1ebfp th\u1ecb quan tr\u1ecdng, v\u00e0 Mailchimp gi\u00fap marketer d\u1ec5 d\u00e0ng qu\u1ea3n l\u00fd c\u00e1c chi\u1ebfn d\u1ecbch email, t\u1ea1o c\u00e1c chu\u1ed7i email t\u1ef1 \u0111\u1ed9ng v\u00e0 ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 t\u1eebng chi\u1ebfn d\u1ecbch.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"25_HubSpot\"><\/span><strong>2.5 HubSpot<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>HubSpot l\u00e0 c\u00f4ng c\u1ee5 CRM v\u00e0 marketing t\u1ef1 \u0111\u1ed9ng, gi\u00fap marketer qu\u1ea3n l\u00fd d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c quy tr\u00ecnh marketing v\u00e0 ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch. <\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Hoc_nganh_marketing_o_dau\"><\/span>3. <strong>H\u1ecdc ng\u00e0nh marketing \u1edf \u0111\u00e2u?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>N\u1ebfu b\u1ea1n mu\u1ed1n th\u00e0nh th\u1ea1o c\u00e1c c\u00f4ng c\u1ee5 digital marketing th\u00ec sau \u0111\u00e2y l\u00e0 4 tr\u01b0\u1eddng m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc:&nbsp;<\/p>\n\n\n\n<div style=\"height:7px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"31_Dai_hoc_Kinh_Te_TPHCM_UEH\"><\/span><strong>3.1 \u0110\u1ea1i h\u1ecdc Kinh T\u1ebf TPHCM (UEH)&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>L\u00e0 m\u1ed9t trong nh\u1eefng tr\u01b0\u1eddng c\u00f4ng l\u1eadp v\u1ec1 kh\u1ed1i ng\u00e0nh kinh t\u1ebf, UEH c\u00f3 ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o marketing mang t\u00ednh th\u1ef1c ti\u1ec5n cao. Sinh vi\u00ean lu\u00f4n \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 v\u1ec1 n\u0103ng l\u1ef1c ph\u00e2n t\u00edch.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"32_Dai_hoc_Tai_chinh_%E2%80%93_Marketing_UFM\"><\/span><strong>3.2 \u0110\u1ea1i h\u1ecdc T\u00e0i ch\u00ednh &#8211; Marketing&nbsp; (UFM)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Tr\u01b0\u1eddng n\u1ed5i b\u1eadt v\u1ec1 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o nh\u01b0 marketing truy\u1ec1n th\u00f4ng, qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u. Sinh vi\u00ean t\u1ea1i \u0111\u00e2y \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o v\u1ec1 l\u00fd thuy\u1ebft l\u1eabn th\u1ef1c h\u00e0nh.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"33_Dai_hoc_Hoa_Sen_%E2%80%93_Chuong_trinh_lien_ket_quoc_te_Hoa_Sen_%E2%80%93_De_Montfort\"><\/span><strong>3.3 \u0110\u1ea1i h\u1ecdc Hoa Sen &#8211; Ch\u01b0\u01a1ng tr\u00ecnh li\u00ean k\u1ebft qu\u1ed1c t\u1ebf Hoa Sen &#8211; De Montfort<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>M\u1ed9t trong nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh li\u00ean k\u1ebft Qu\u1ed1c t\u1ebf h\u00e0ng \u0111\u1ea7u t\u1ea1i Vi\u1ec7t Nam, \u0111\u1eb7c bi\u1ec7t v\u1edbi <a href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/education\/cu-nhan-marketing\/\">ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o C\u1eed nh\u00e2n Qu\u1ed1c t\u1ebf ng\u00e0nh Marketing<\/a>. Sinh vi\u00ean theo h\u1ecdc ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y s\u1ebd c\u00f3 c\u01a1 h\u1ed9i tr\u1ea3i nghi\u1ec7m v\u00e0 h\u1ecdc t\u1eadp\u2026ph\u00e1t tri\u1ec3n trong m\u00f4i tr\u01b0\u1eddng to\u00e0n c\u1ea7u.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"34_Dai_hoc_Cong_Nghiep_TPHCM_IUH\"><\/span><strong>3.4 \u0110\u1ea1i h\u1ecdc C\u00f4ng Nghi\u1ec7p TPHCM (IUH)&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Sinh vi\u00ean ti\u1ebfp c\u1eadn v\u1edbi c\u00e1c ph\u01b0\u01a1ng ph\u00e1p v\u00e0 m\u00f4n h\u1ecdc gi\u00fap n\u00e2ng cao k\u1ef9 thu\u1eadt v\u00e0 ki\u1ebfn th\u1ee9c c\u1ee7a m\u00ecnh. \u0110\u1ed3ng th\u1eddi ti\u1ebfp c\u1eadn c\u00f4ng ngh\u1ec7 v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-content\/uploads\/sites\/59\/2024\/10\/123.jpg\" alt=\"C\u00e1c C\u00f4ng C\u1ee5 Marketing Kh\u00f4ng Th\u1ec3 Thi\u1ebfu Cho Marketer \" class=\"wp-image-4525\"\/><figcaption class=\"wp-element-caption\">C\u00e1c C\u00f4ng C\u1ee5 Marketing Kh\u00f4ng Th\u1ec3 Thi\u1ebfu Cho Marketer <\/figcaption><\/figure>\n<\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Ket_luan\"><\/span>4. <strong>K\u1ebft lu\u1eadn<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Trong th\u1eddi \u0111\u1ea1i s\u1ed1 h\u00f3a, c\u00e1c c\u00f4ng c\u1ee5 digital marketing tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ed1i v\u1edbi marketing hi\u1ec7n \u0111\u1ea1i. Nh\u1eefng c\u00f4ng c\u1ee5 n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb m\u00e0 c\u00f2n m\u1edf ra nhi\u1ec1u c\u01a1 h\u1ed9i t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u1ed3ng th\u1eddi, s\u1ebd gi\u00fap marketer theo d\u00f5i v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch lu\u00f4n \u0111\u1ea1t k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t.&nbsp;<\/p>\n\n\n\n<p>Trong \u0111\u00f3, <a href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/education\/cu-nhan-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">ch\u01b0\u01a1ng tr\u00ecnh c\u1eed nh\u00e2n Marketing<\/a> c\u1ee7a Hoa Sen &#8211; De Montfort kh\u00f4ng ch\u1ec9 trang b\u1ecb cho sinh vi\u00ean v\u1ec1 ki\u1ebfn th\u1ee9c, m\u00e0 c\u00f2n t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 tham gia v\u00e0o c\u00e1c d\u1ef1 \u00e1n th\u1ef1c t\u1ebf, \u00e1p d\u1ee5ng nh\u1eefng k\u1ef9 n\u0103ng v\u00e0 c\u00f4ng c\u1ee5 cho marketer.&nbsp;<\/p>\n\n\n\n<p><strong>Xem th\u00eam:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/education\/chuong-trinh-dao-tao\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ch\u01b0\u01a1ng Tr\u00ecnh \u0110\u00e0o T\u1ea1o T\u1ea1i Hoa Sen &#8211; De Montfort&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/education\/cu-nhan-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">C\u1eed Nh\u00e2n Ng\u00e0nh Marketing<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSf-mIRGRW_EBowKjYYf8WKCSB98-JI7dBLGPsjGHRCsCv_ZyA\/viewform\" target=\"_blank\" rel=\"noreferrer noopener\">\u0110\u0103ng K\u00fd X\u00e9t Tuy\u1ec3n Tr\u1ef1c Tuy\u1ebfn&nbsp;<\/a><\/li>\n<\/ul>\n\n\n\n<p>\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2013<\/p>\n\n\n\n<p><strong>LI\u00caN H\u1ec6 T\u01af V\u1ea4N: Ch\u01b0\u01a1ng tr\u00ecnh Hoa Sen \u2013 De Montfort (Vi\u1ec7n \u0110\u00e0o t\u1ea1o Qu\u1ed1c t\u1ebf &#8211; \u0110\u1ea1i h\u1ecdc Hoa Sen)<\/strong><\/p>\n\n\n\n<p>\u0110\u0103ng k\u00fd x\u00e9t tuy\u1ec3n tr\u1ef1c tuy\u1ebfn <a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSf-mIRGRW_EBowKjYYf8WKCSB98-JI7dBLGPsjGHRCsCv_ZyA\/viewform\" target=\"_blank\" rel=\"noopener\"><strong>t\u1ea1i \u0111\u00e2y<\/strong><br><\/a>\u0110\u0103ng k\u00fd nh\u1eadn t\u01b0 v\u1ea5n <a href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/dang-ky-tu-van\/\"><strong>t\u1ea1i \u0111\u00e2y<\/strong><br><\/a>\ud83d\udccd\u0110\u1ecba ch\u1ec9: Ph\u00f2ng 1007, L\u1ea7u 10, 08 Nguy\u1ec5n V\u0103n Tr\u00e1ng, P. B\u1ebfn Th\u00e0nh, Qu\u1eadn 1, TP. H\u1ed3 Ch\u00ed Minh<br><img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcXiHD82vWzWtySjEMtxMUfubhIuESjfk6Vu5Nmfv19DuE6FoKVURduKeGnJHX1uHaY62WcZxekMKrKSgQIn0lXHuno922h5vT8xJeHpoc_PgQS9Tt7xsdxXL7ENBMenZXdHijnIPtpa103_ojvMXsaMRXE?key=bj28h7bg_UJKPJAomwgqfQ\" alt=\"\u260e\ufe0f\"> \u0110i\u1ec7n tho\u1ea1i: 028 7309 1991 (S\u1ed1 n\u1ed9i b\u1ed9: 4792)<br><img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcWVT6Y-T9rHlE11x4F5B1lxg8h5XmnMGVQgbtEvD7MqeWQ9xVNvaWG5OAWh63yETYLr8kG65xwXHnP8MM_L_aOVEYFSiu77Lwd-ipBZgB3fxcbT72cGo59HyeZbg14urDlWNKJV4NYaNHgvEHb0qMT9rA?key=bj28h7bg_UJKPJAomwgqfQ\" alt=\"\ud83d\udcf1\"> Hotline: 0888 275 276<br><img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcgJ5RtE1lW_stV-xtLK2V_T6PiQobmfjBf245hvy7er9msdq5K_0H98KpdhDE2Qm5Lu1ufhqR70GAXSvBNeNPiQM0BLCAnCed3GjmH_i_OBOqoHeAVjUDBDsi4Ogx64l-bI0QH2RzWFL8Pm4_5tFRDl-g4?key=bj28h7bg_UJKPJAomwgqfQ\" alt=\"\u2709\ufe0f\"> Email:\u202fdemontfort@hoasen.edu.vn<br><img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXewyxfuZo3G5ljy4MSvRxZ0T7BJltDV-zUjuyqmRph_poUbdqE3O0P50jgYzgIw5Fr1XIa1sWehv1DADSbC8tSxQ4Y_AP5GCmwF8shrEnATxE72stiy8Cb9JXaXlKJBQRfAJuvVplOb95Nql0RG41nfOvE?key=bj28h7bg_UJKPJAomwgqfQ\" alt=\"\ud83d\udcbb\"> Website: <a href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/\">www.hoasen.edu.vn\/demontfort\/<\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/dang-ky-tu-van\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1223\" height=\"810\" src=\"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-content\/uploads\/sites\/59\/2024\/10\/image.png\" alt=\"\" class=\"wp-image-4446\"\/><\/a><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Kh\u00e1m ph\u00e1 c\u00e1c c\u00f4ng c\u1ee5 digital marketing h\u00e0ng \u0111\u1ea7u gi\u00fap marketer hi\u1ec7n \u0111\u1ea1i t\u1ed1i \u01b0u chi\u1ebfn l\u01b0\u1ee3c, t\u0103ng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng v\u01b0\u1ee3t tr\u1ed9i.<\/p>\n","protected":false},"author":2165,"featured_media":4675,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,859],"tags":[],"class_list":["post-4523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-su-kien","category-tuyen-sinh-huong-nghiep"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/posts\/4523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/users\/2165"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/comments?post=4523"}],"version-history":[{"count":9,"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/posts\/4523\/revisions"}],"predecessor-version":[{"id":4693,"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/posts\/4523\/revisions\/4693"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/media\/4675"}],"wp:attachment":[{"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/media?parent=4523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/categories?post=4523"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/tags?post=4523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}