{"id":4343,"date":"2024-10-01T16:32:21","date_gmt":"2024-10-01T09:32:21","guid":{"rendered":"https:\/\/www.hoasen.edu.vn\/demontfort\/?p=4343"},"modified":"2026-01-06T13:28:07","modified_gmt":"2026-01-06T06:28:07","slug":"top-marketing-terms-you-need-to-know","status":"publish","type":"post","link":"https:\/\/www.hoasen.edu.vn\/demontfort\/en\/top-marketing-terms-you-need-to-know\/","title":{"rendered":"Top Marketing Terms You Need to Know"},"content":{"rendered":"\n<p>The marketing industry is not only diverse but also contains many important specialized terms. Understanding these terms not only helps you enhance your knowledge but also facilitates your career in this field. In this article, we will explore the top marketing terms you need to know.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1152\" height=\"648\" src=\"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-content\/uploads\/sites\/59\/2024\/10\/thumbnail-blog-quynh-1.png\" alt=\"Top Nh\u1eefng Thu\u1eadt Ng\u1eef Marketing M\u00e0 B\u1ea1n C\u1ea7n Ph\u1ea3i Bi\u1ebft\" class=\"wp-image-4350\"\/><figcaption class=\"wp-element-caption\">Top Marketing Terms You Need to Know<\/figcaption><\/figure>\n\n\n\n<div style=\"height:7px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >N\u1ed9i dung b&agrave;i vi\u1ebft<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/en\/top-marketing-terms-you-need-to-know\/#1_What_is_marketing\" title=\"1. What is marketing?&nbsp;\">1. What is marketing?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/en\/top-marketing-terms-you-need-to-know\/#2_Important_terms_in_the_marketing_industry\" title=\"2. Important terms in the marketing industry\">2. Important terms in the marketing industry<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/en\/top-marketing-terms-you-need-to-know\/#21_Marketing_Mix_4Ps\" title=\"2.1 Marketing Mix (4Ps)\">2.1 Marketing Mix (4Ps)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/en\/top-marketing-terms-you-need-to-know\/#22_Target_Audience\" title=\"2.2 Target Audience\">2.2 Target Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/en\/top-marketing-terms-you-need-to-know\/#23_Brand_Awareness\" title=\" 2.3 Brand Awareness\"> 2.3 Brand Awareness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/en\/top-marketing-terms-you-need-to-know\/#24_Content_Marketing\" title=\"2.4 Content Marketing\">2.4 Content Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/en\/top-marketing-terms-you-need-to-know\/#25_SEO_Search_Engine_Optimization\" title=\"2.5 SEO (Search Engine Optimization)\">2.5 SEO (Search Engine Optimization)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/en\/top-marketing-terms-you-need-to-know\/#26_KPI_Key_Performance_Indicators\" title=\"2.6 KPI (Key Performance Indicators)\">2.6 KPI (Key Performance Indicators)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/en\/top-marketing-terms-you-need-to-know\/#27_ROI_Return_on_Investment\" title=\"2.7 ROI (Return on Investment)\">2.7 ROI (Return on Investment)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/en\/top-marketing-terms-you-need-to-know\/#28_AB_Testing\" title=\" 2.8 A\/B Testing\"> 2.8 A\/B Testing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/en\/top-marketing-terms-you-need-to-know\/#29_Influencer_Marketing\" title=\"2.9 Influencer Marketing\">2.9 Influencer Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/en\/top-marketing-terms-you-need-to-know\/#210_Customer_Journey\" title=\"2.10 Customer Journey\">2.10 Customer Journey<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/en\/top-marketing-terms-you-need-to-know\/#3_Hoa_Sen_%E2%80%93_De_Montfort_International_Program\" title=\"3. Hoa Sen &#8211; De Montfort International Program\">3. Hoa Sen &#8211; De Montfort International Program<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/en\/top-marketing-terms-you-need-to-know\/#4_Conclusion\" title=\"4. Conclusion\">4. Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_What_is_marketing\"><\/span>1. What is marketing?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Marketing is the process of researching, developing, and delivering value to customers in order to promote, distribute, and sell products or services. It includes understanding market needs, building advertising strategies, developing branding, and maintaining customer relationships. With the advancement of technology, forms such as Digital Marketing and Social Media Marketing are becoming increasingly popular.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"728\" height=\"485\" src=\"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-content\/uploads\/sites\/59\/2024\/09\/nganh-marketing-la-gi.png\" alt=\"Ng\u00e0nh Marketing l\u00e0 g\u00ec?\" class=\"wp-image-4260\"\/><figcaption class=\"wp-element-caption\">What is the marketing industry?<\/figcaption><\/figure>\n\n\n\n<div style=\"height:7px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Important_terms_in_the_marketing_industry\"><\/span>2. Important terms in the marketing industry<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"990\" height=\"725\" src=\"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-content\/uploads\/sites\/59\/2024\/09\/thuat-ngu-nganh-marketing.png\" alt=\"Thu\u1eadt ng\u1eef ng\u00e0nh marketing\" class=\"wp-image-4261\"\/><figcaption class=\"wp-element-caption\">Some marketing industry terms<\/figcaption><\/figure>\n\n\n\n<div style=\"height:7px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"21_Marketing_Mix_4Ps\"><\/span>2.1 Marketing Mix (4Ps)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Marketing Mix, also known as the 4Ps, is one of the core concepts in marketing, including:<\/p>\n\n\n\n<p>Product: What you offer to customers.<\/p>\n\n\n\n<p>Price: The pricing of the product and pricing strategy.<\/p>\n\n\n\n<p>Place: How the product reaches the consumer.<\/p>\n\n\n\n<p>Promotion: The methods used to promote the product.<\/p>\n\n\n\n<p>Mastering the 4Ps will help you build a more effective marketing strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"22_Target_Audience\"><\/span>2.2 Target Audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The target audience is the group of customers you want to reach in a marketing campaign. Clearly identifying your target audience helps optimize resources and achieve the highest effectiveness.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"23_Brand_Awareness\"><\/span> 2.3 Brand Awareness<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Brand awareness refers to the extent to which customers know and recognize your brand. Enhancing brand awareness can help increase sales and build customer loyalty.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"24_Content_Marketing\"><\/span>2.4 Content Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Content marketing is a strategy that uses content to attract, retain, and engage customers. Content can include articles, videos, infographics, and many other forms. Research shows that 70% of consumers prefer learning about products through content rather than traditional advertising.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"25_SEO_Search_Engine_Optimization\"><\/span>2.5 SEO (Search Engine Optimization)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>SEO is the process of optimizing a website to improve its ranking on search engines like Google. This helps increase organic traffic to your site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"26_KPI_Key_Performance_Indicators\"><\/span>2.6 KPI (Key Performance Indicators)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>KPIs are metrics used to measure the performance of marketing campaigns. Examples of KPIs include conversion rate, number of leads, and revenue.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"27_ROI_Return_on_Investment\"><\/span>2.7 ROI (Return on Investment)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>ROI is an important metric to assess the effectiveness of marketing campaigns. Calculating ROI helps you determine whether your campaign is profitable.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"28_AB_Testing\"><\/span> 2.8 A\/B Testing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A\/B Testing is the method of comparing two different versions of content (such as emails or landing pages) to determine which one performs better. This is a common technique in marketing to optimize results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"29_Influencer_Marketing\"><\/span>2.9 Influencer Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Influencer marketing is a strategy that involves collaborating with influential individuals on social media to promote products or services. Reports indicate that 63% of consumers trust recommendations from influencers more than traditional ads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"210_Customer_Journey\"><\/span>2.10 Customer Journey<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The customer journey describes the process a customer goes through from becoming aware of a brand to making a purchase decision. Understanding this journey helps you create suitable and effective marketing campaigns.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Hoa_Sen_%E2%80%93_De_Montfort_International_Program\"><\/span><strong>3. Hoa Sen &#8211; De Montfort International Program<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/education\/chuong-trinh-dao-tao\/\">The program provides<\/a> students with a solid foundation, updating their knowledge in areas like content marketing and brand management. Students receive in-depth training in subjects such as marketing strategy and analysis, and active marketing while also participating in real-world projects. They have the opportunity to gain international knowledge, intern at major companies, and expand their careers globally. Learn more about the marketing degree program.<\/p>\n\n\n\n<div style=\"height:7px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Conclusion\"><\/span><strong>4. Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In summary, mastering marketing terms such as Marketing Mix, Target Audience, Brand Awareness, and many others will give you more confidence in implementing effective marketing campaigns. The<a href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/\"> De Montfort international program<\/a> is an excellent choice for those pursuing a <a href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/education\/cu-nhan-marketing\/\">career in marketing.&nbsp;<\/a><\/p>\n\n\n\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<\/p>\n\n\n\n<p><strong>CONTACT FOR CONSULTATION:<\/strong>&nbsp;Hoa Sen De Montfort Program \u2013 The Institute of International Education<\/p>\n\n\n\n<p>Register for admission online&nbsp;<a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSf-mIRGRW_EBowKjYYf8WKCSB98-JI7dBLGPsjGHRCsCv_ZyA\/viewform\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><br>Sign up for consultation&nbsp;<a href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/dang-ky-tu-van\/\">here<\/a><\/p>\n\n\n\n<p>Address: Room 1007, 10th Floor, 08 Nguyen Van Trang, Ben Thanh Ward, District 1, City. Ho Chi Minh<\/p>\n\n\n\n<p>Phone: 028 7309 1991 (Internal number: 4792)<\/p>\n\n\n\n<p>Hotline: 0888 275 276<\/p>\n\n\n\n<p>Email:&nbsp;<a href=\"mailto:demontfort@hoasen.edu.vn\">demontfort@hoasen.edu.vn<\/a><\/p>\n\n\n\n<p>Website:&nbsp;<a href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/\">www.hoasen.edu.vn\/demontfort\/<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Top Marketing Terms You Need to Know<\/p>\n","protected":false},"author":2165,"featured_media":4350,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53,873],"tags":[],"class_list":["post-4343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-events","category-administration-vocational-guidance"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/posts\/4343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/users\/2165"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/comments?post=4343"}],"version-history":[{"count":4,"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/posts\/4343\/revisions"}],"predecessor-version":[{"id":9488,"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/posts\/4343\/revisions\/9488"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/media\/4350"}],"wp:attachment":[{"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/media?parent=4343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/categories?post=4343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/tags?post=4343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}