{"id":4259,"date":"2024-09-30T11:52:59","date_gmt":"2024-09-30T04:52:59","guid":{"rendered":"https:\/\/www.hoasen.edu.vn\/demontfort\/?p=4259"},"modified":"2025-12-31T14:00:46","modified_gmt":"2025-12-31T07:00:46","slug":"top-nhung-thuat-ngu-trong-nganh-marketing-ma-ban-can-phai-biet","status":"publish","type":"post","link":"https:\/\/www.hoasen.edu.vn\/demontfort\/top-nhung-thuat-ngu-trong-nganh-marketing-ma-ban-can-phai-biet\/","title":{"rendered":"Top Nh\u1eefng Thu\u1eadt Ng\u1eef Trong Ng\u00e0nh Marketing M\u00e0 B\u1ea1n C\u1ea7n Ph\u1ea3i Bi\u1ebft"},"content":{"rendered":"\n<p>Ng\u00e0nh marketing kh\u00f4ng ch\u1ec9 \u0111a d\u1ea1ng m\u00e0 c\u00f2n ch\u1ee9a \u0111\u1ef1ng nhi\u1ec1u thu\u1eadt ng\u1eef chuy\u00ean m\u00f4n quan tr\u1ecdng. Hi\u1ec3u r\u00f5 nh\u1eefng thu\u1eadt ng\u1eef n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap b\u1ea1n n\u00e2ng cao ki\u1ebfn th\u1ee9c m\u00e0 c\u00f2n t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho s\u1ef1 nghi\u1ec7p trong l\u0129nh v\u1ef1c n\u00e0y. Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd kh\u00e1m ph\u00e1 top nh\u1eefng thu\u1eadt ng\u1eef c\u1ea7n bi\u1ebft trong ng\u00e0nh marketing.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1290\" height=\"864\" src=\"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-content\/uploads\/sites\/59\/2024\/09\/thuat-ngu-nganh-marketing-1-1.png\" alt=\"Thu\u1eadt ng\u1eef ng\u00e0nh marketing\" class=\"wp-image-4266\"\/><figcaption class=\"wp-element-caption\">Thu\u1eadt ng\u1eef ng\u00e0nh marketing<\/figcaption><\/figure>\n\n\n\n<div style=\"height:7px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >N\u1ed9i dung b&agrave;i vi\u1ebft<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/top-nhung-thuat-ngu-trong-nganh-marketing-ma-ban-can-phai-biet\/#1_Nganh_marketing_la_gi\" title=\"1. Ng\u00e0nh marketing l\u00e0 g\u00ec?\">1. Ng\u00e0nh marketing l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/top-nhung-thuat-ngu-trong-nganh-marketing-ma-ban-can-phai-biet\/#2_Nhung_thuat_ngu_quan_trong_trong_nganh_Marketing\" title=\"2. Nh\u1eefng thu\u1eadt ng\u1eef quan tr\u1ecdng trong ng\u00e0nh Marketing\">2. Nh\u1eefng thu\u1eadt ng\u1eef quan tr\u1ecdng trong ng\u00e0nh Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/top-nhung-thuat-ngu-trong-nganh-marketing-ma-ban-can-phai-biet\/#21_Marketing_Mix_4Ps\" title=\"2.1 Marketing Mix (4Ps)\">2.1 Marketing Mix (4Ps)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/top-nhung-thuat-ngu-trong-nganh-marketing-ma-ban-can-phai-biet\/#22_Target_Audience_Doi_tuong_muc_tieu\" title=\"2.2 Target Audience (\u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau)\">2.2 Target Audience (\u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/top-nhung-thuat-ngu-trong-nganh-marketing-ma-ban-can-phai-biet\/#23Brand_Awareness_Nhan_thuc_thuong_hieu\" title=\"2.3Brand Awareness (Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u)\">2.3Brand Awareness (Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/top-nhung-thuat-ngu-trong-nganh-marketing-ma-ban-can-phai-biet\/#24_Content_Marketing_Tiep_thi_noi_dung\" title=\"2.4 Content Marketing (Ti\u1ebfp th\u1ecb n\u1ed9i dung)\">2.4 Content Marketing (Ti\u1ebfp th\u1ecb n\u1ed9i dung)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/top-nhung-thuat-ngu-trong-nganh-marketing-ma-ban-can-phai-biet\/#25_SEO_Toi_uu_hoa_cong_cu_tim_kiem\" title=\"2.5 SEO (T\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm)\">2.5 SEO (T\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/top-nhung-thuat-ngu-trong-nganh-marketing-ma-ban-can-phai-biet\/#26_KPI_Chi_so_hieu_suat_chinh\" title=\"2.6 KPI (Ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh)\">2.6 KPI (Ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/top-nhung-thuat-ngu-trong-nganh-marketing-ma-ban-can-phai-biet\/#27_ROI_Loi_tuc_dau_tu\" title=\"2.7 ROI (L\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0)\">2.7 ROI (L\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/top-nhung-thuat-ngu-trong-nganh-marketing-ma-ban-can-phai-biet\/#28_AB_Testing_Kiem_tra_AB\" title=\"2.8 A\/B Testing (Ki\u1ec3m tra A\/B)\">2.8 A\/B Testing (Ki\u1ec3m tra A\/B)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/top-nhung-thuat-ngu-trong-nganh-marketing-ma-ban-can-phai-biet\/#29_Influencer_Marketing_Tiep_thi_qua_nguoi_anh_huong\" title=\"2.9 Influencer Marketing (Ti\u1ebfp th\u1ecb qua ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng)\">2.9 Influencer Marketing (Ti\u1ebfp th\u1ecb qua ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/top-nhung-thuat-ngu-trong-nganh-marketing-ma-ban-can-phai-biet\/#210_Customer_Journey_Hanh_trinh_khach_hang\" title=\"2.10 Customer Journey (H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng)\">2.10 Customer Journey (H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/top-nhung-thuat-ngu-trong-nganh-marketing-ma-ban-can-phai-biet\/#21_Marketing_Mix_4Ps-2\" title=\"2.1 Marketing Mix (4Ps)\">2.1 Marketing Mix (4Ps)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/top-nhung-thuat-ngu-trong-nganh-marketing-ma-ban-can-phai-biet\/#22_Target_Audience_Doi_tuong_muc_tieu-2\" title=\"2.2 Target Audience (\u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau)\">2.2 Target Audience (\u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/top-nhung-thuat-ngu-trong-nganh-marketing-ma-ban-can-phai-biet\/#23Brand_Awareness_Nhan_thuc_thuong_hieu-2\" title=\"2.3Brand Awareness (Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u)\">2.3Brand Awareness (Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/top-nhung-thuat-ngu-trong-nganh-marketing-ma-ban-can-phai-biet\/#24_Content_Marketing_Tiep_thi_noi_dung-2\" title=\"2.4 Content Marketing (Ti\u1ebfp th\u1ecb n\u1ed9i dung)\">2.4 Content Marketing (Ti\u1ebfp th\u1ecb n\u1ed9i dung)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/top-nhung-thuat-ngu-trong-nganh-marketing-ma-ban-can-phai-biet\/#25_SEO_Toi_uu_hoa_cong_cu_tim_kiem-2\" title=\"2.5 SEO (T\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm)\">2.5 SEO (T\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/top-nhung-thuat-ngu-trong-nganh-marketing-ma-ban-can-phai-biet\/#26_KPI_Chi_so_hieu_suat_chinh-2\" title=\"2.6 KPI (Ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh)\">2.6 KPI (Ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/top-nhung-thuat-ngu-trong-nganh-marketing-ma-ban-can-phai-biet\/#27_ROI_Loi_tuc_dau_tu-2\" title=\"2.7 ROI (L\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0)\">2.7 ROI (L\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/top-nhung-thuat-ngu-trong-nganh-marketing-ma-ban-can-phai-biet\/#28_AB_Testing_Kiem_tra_AB-2\" title=\"2.8 A\/B Testing (Ki\u1ec3m tra A\/B)\">2.8 A\/B Testing (Ki\u1ec3m tra A\/B)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/top-nhung-thuat-ngu-trong-nganh-marketing-ma-ban-can-phai-biet\/#29_Influencer_Marketing_Tiep_thi_qua_nguoi_anh_huong-2\" title=\"2.9 Influencer Marketing (Ti\u1ebfp th\u1ecb qua ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng)\">2.9 Influencer Marketing (Ti\u1ebfp th\u1ecb qua ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/top-nhung-thuat-ngu-trong-nganh-marketing-ma-ban-can-phai-biet\/#210_Customer_Journey_Hanh_trinh_khach_hang-2\" title=\"2.10 Customer Journey (H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng)\">2.10 Customer Journey (H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/top-nhung-thuat-ngu-trong-nganh-marketing-ma-ban-can-phai-biet\/#3_Chuong_trinh_Quoc_te_Hoa_Sen_%E2%80%93_De_Montfort\" title=\"3. Ch\u01b0\u01a1ng tr\u00ecnh Qu\u1ed1c t\u1ebf Hoa Sen &#8211; De Montfort\">3. Ch\u01b0\u01a1ng tr\u00ecnh Qu\u1ed1c t\u1ebf Hoa Sen &#8211; De Montfort<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/top-nhung-thuat-ngu-trong-nganh-marketing-ma-ban-can-phai-biet\/#4_Ket_luan\" title=\"4. K\u1ebft lu\u1eadn\">4. K\u1ebft lu\u1eadn<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Nganh_marketing_la_gi\"><\/span><strong>1. Ng\u00e0nh marketing l\u00e0 g\u00ec?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Marketing<\/strong> l\u00e0 qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u, ph\u00e1t tri\u1ec3n, v\u00e0 truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb t\u1edbi kh\u00e1ch h\u00e0ng nh\u1eb1m qu\u1ea3ng b\u00e1, ph\u00e2n ph\u1ed1i v\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. N\u00f3 bao g\u1ed3m vi\u1ec7c hi\u1ec3u nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng, x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o, ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng. V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7, c\u00e1c h\u00ecnh th\u1ee9c nh\u01b0 Digital Marketing v\u00e0 Social Media Marketing ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"728\" height=\"485\" src=\"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-content\/uploads\/sites\/59\/2024\/09\/nganh-marketing-la-gi.png\" alt=\"Ng\u00e0nh Marketing l\u00e0 g\u00ec?\" class=\"wp-image-4260\"\/><figcaption class=\"wp-element-caption\">Ng\u00e0nh Marketing l\u00e0 g\u00ec?<\/figcaption><\/figure>\n<\/div>\n\n\n<div style=\"height:7px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Nhung_thuat_ngu_quan_trong_trong_nganh_Marketing\"><\/span><strong>2. Nh\u1eefng thu\u1eadt ng\u1eef quan tr\u1ecdng trong ng\u00e0nh Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"990\" height=\"725\" src=\"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-content\/uploads\/sites\/59\/2024\/09\/thuat-ngu-nganh-marketing.png\" alt=\"Thu\u1eadt ng\u1eef ng\u00e0nh marketing\" class=\"wp-image-4261\"\/><figcaption class=\"wp-element-caption\">Thu\u1eadt ng\u1eef ng\u00e0nh marketing<\/figcaption><\/figure>\n<\/div>\n\n\n<div style=\"height:7px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"21_Marketing_Mix_4Ps\"><\/span><strong>2.1 Marketing Mix (4Ps)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Marketing Mix, hay c\u00f2n g\u1ecdi l\u00e0 4Ps, l\u00e0 m\u1ed9t trong nh\u1eefng kh\u00e1i ni\u1ec7m c\u1ed1t l\u00f5i trong marketing, bao g\u1ed3m:<\/p>\n\n\n\n<p><strong>\u00b7 <\/strong><strong>Product (S\u1ea3n ph\u1ea9m)<\/strong>: Nh\u1eefng g\u00ec b\u1ea1n cung c\u1ea5p cho kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p><strong>\u00b7 <\/strong><strong>Price (Gi\u00e1 c\u1ea3)<\/strong>: Gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1.<\/p>\n\n\n\n<p><strong>\u00b7 <\/strong><strong>Place (Ph\u00e2n ph\u1ed1i)<\/strong>: C\u00e1ch s\u1ea3n ph\u1ea9m \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n<p><strong>\u00b7 <\/strong><strong>Promotion (X\u00fac ti\u1ebfn)<\/strong>: C\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<p>N\u1eafm v\u1eefng 4Ps s\u1ebd gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"22_Target_Audience_Doi_tuong_muc_tieu\"><\/span><strong>2.2 Target Audience (\u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng m\u00e0 b\u1ea1n mu\u1ed1n nh\u1eafm \u0111\u1ebfn trong chi\u1ebfn d\u1ecbch marketing. X\u00e1c \u0111\u1ecbnh r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau gi\u00fap t\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n l\u1ef1c v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 cao nh\u1ea5t.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"23Brand_Awareness_Nhan_thuc_thuong_hieu\"><\/span><strong>2.3Brand Awareness (Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1 c\u1eadp \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 m\u00e0 kh\u00e1ch h\u00e0ng bi\u1ebft \u0111\u1ebfn v\u00e0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. T\u0103ng c\u01b0\u1eddng brand awareness c\u00f3 th\u1ec3 gi\u00fap t\u0103ng doanh s\u1ed1 v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"24_Content_Marketing_Tiep_thi_noi_dung\"><\/span><strong>2.4 Content Marketing (Ti\u1ebfp th\u1ecb n\u1ed9i dung)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Content marketing l\u00e0 chi\u1ebfn l\u01b0\u1ee3c s\u1eed d\u1ee5ng n\u1ed9i dung \u0111\u1ec3 thu h\u00fat, gi\u1eef ch\u00e2n v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. N\u1ed9i dung c\u00f3 th\u1ec3 bao g\u1ed3m b\u00e0i vi\u1ebft, video, infographic, v\u00e0 nhi\u1ec1u h\u00ecnh th\u1ee9c kh\u00e1c. Theo nghi\u00ean c\u1ee9u, 70% ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00edch t\u00ecm hi\u1ec3u v\u1ec1 s\u1ea3n ph\u1ea9m th\u00f4ng qua n\u1ed9i dung h\u01a1n l\u00e0 qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"25_SEO_Toi_uu_hoa_cong_cu_tim_kiem\"><\/span><strong>2.5 SEO (T\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>SEO (Search Engine Optimization) l\u00e0 qu\u00e1 tr\u00ecnh t\u1ed1i \u01b0u h\u00f3a website \u0111\u1ec3 c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 Google. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u0103ng l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"26_KPI_Chi_so_hieu_suat_chinh\"><\/span><strong>2.6 KPI (Ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>KPI (Key Performance Indicator) l\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch marketing. V\u00ed d\u1ee5 v\u1ec1 KPI bao g\u1ed3m t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, v\u00e0 doanh thu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"27_ROI_Loi_tuc_dau_tu\"><\/span><strong>2.7 ROI (L\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>ROI (Return on Investment) l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch marketing. T\u00ednh ROI gi\u00fap b\u1ea1n bi\u1ebft li\u1ec7u chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n c\u00f3 mang l\u1ea1i l\u1ee3i nhu\u1eadn hay kh\u00f4ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"28_AB_Testing_Kiem_tra_AB\"><\/span><strong>2.8 A\/B Testing (Ki\u1ec3m tra A\/B)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A\/B Testing l\u00e0 ph\u01b0\u01a1ng ph\u00e1p so s\u00e1nh hai phi\u00ean b\u1ea3n kh\u00e1c nhau c\u1ee7a m\u1ed9t n\u1ed9i dung (nh\u01b0 email ho\u1eb7c landing page) \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh phi\u00ean b\u1ea3n n\u00e0o ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 h\u01a1n. \u0110\u00e2y l\u00e0 m\u1ed9t k\u1ef9 thu\u1eadt ph\u1ed5 bi\u1ebfn trong marketing \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a k\u1ebft qu\u1ea3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"29_Influencer_Marketing_Tiep_thi_qua_nguoi_anh_huong\"><\/span><strong>2.9 Influencer Marketing (Ti\u1ebfp th\u1ecb qua ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Influencer marketing l\u00e0 chi\u1ebfn l\u01b0\u1ee3c h\u1ee3p t\u00e1c v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. Theo b\u00e1o c\u00e1o, 63% ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin t\u01b0\u1edfng c\u00e1c khuy\u1ebfn ngh\u1ecb t\u1eeb ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng h\u01a1n l\u00e0 t\u1eeb c\u00e1c qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"210_Customer_Journey_Hanh_trinh_khach_hang\"><\/span><strong>2.10 Customer Journey (H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng m\u00f4 t\u1ea3 qu\u00e1 tr\u00ecnh m\u00e0 m\u1ed9t kh\u00e1ch h\u00e0ng tr\u1ea3i qua t\u1eeb khi nh\u1eadn bi\u1ebft v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn khi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Hi\u1ec3u r\u00f5 h\u00e0nh tr\u00ecnh n\u00e0y gi\u00fap b\u1ea1n t\u1ea1o ra nh\u1eefng chi\u1ebfn d\u1ecbch marketing ph\u00f9 h\u1ee3p v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"21_Marketing_Mix_4Ps-2\"><\/span><strong>2.1 Marketing Mix (4Ps)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Marketing Mix, hay c\u00f2n g\u1ecdi l\u00e0 4Ps, l\u00e0 m\u1ed9t trong nh\u1eefng kh\u00e1i ni\u1ec7m c\u1ed1t l\u00f5i trong marketing, bao g\u1ed3m:<\/p>\n\n\n\n<p><strong>\u00b7 <\/strong><strong>Product (S\u1ea3n ph\u1ea9m)<\/strong>: Nh\u1eefng g\u00ec b\u1ea1n cung c\u1ea5p cho kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p><strong>\u00b7 <\/strong><strong>Price (Gi\u00e1 c\u1ea3)<\/strong>: Gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1.<\/p>\n\n\n\n<p><strong>\u00b7 <\/strong><strong>Place (Ph\u00e2n ph\u1ed1i)<\/strong>: C\u00e1ch s\u1ea3n ph\u1ea9m \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n<p><strong>\u00b7 <\/strong><strong>Promotion (X\u00fac ti\u1ebfn)<\/strong>: C\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<p>N\u1eafm v\u1eefng 4Ps s\u1ebd gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"22_Target_Audience_Doi_tuong_muc_tieu-2\"><\/span><strong>2.2 Target Audience (\u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng m\u00e0 b\u1ea1n mu\u1ed1n nh\u1eafm \u0111\u1ebfn trong chi\u1ebfn d\u1ecbch marketing. X\u00e1c \u0111\u1ecbnh r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau gi\u00fap t\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n l\u1ef1c v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 cao nh\u1ea5t.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"23Brand_Awareness_Nhan_thuc_thuong_hieu-2\"><\/span><strong>2.3Brand Awareness (Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1 c\u1eadp \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 m\u00e0 kh\u00e1ch h\u00e0ng bi\u1ebft \u0111\u1ebfn v\u00e0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. T\u0103ng c\u01b0\u1eddng brand awareness c\u00f3 th\u1ec3 gi\u00fap t\u0103ng doanh s\u1ed1 v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"24_Content_Marketing_Tiep_thi_noi_dung-2\"><\/span><strong>2.4 Content Marketing (Ti\u1ebfp th\u1ecb n\u1ed9i dung)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Content marketing l\u00e0 chi\u1ebfn l\u01b0\u1ee3c s\u1eed d\u1ee5ng n\u1ed9i dung \u0111\u1ec3 thu h\u00fat, gi\u1eef ch\u00e2n v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. N\u1ed9i dung c\u00f3 th\u1ec3 bao g\u1ed3m b\u00e0i vi\u1ebft, video, infographic, v\u00e0 nhi\u1ec1u h\u00ecnh th\u1ee9c kh\u00e1c. Theo nghi\u00ean c\u1ee9u, 70% ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00edch t\u00ecm hi\u1ec3u v\u1ec1 s\u1ea3n ph\u1ea9m th\u00f4ng qua n\u1ed9i dung h\u01a1n l\u00e0 qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"25_SEO_Toi_uu_hoa_cong_cu_tim_kiem-2\"><\/span><strong>2.5 SEO (T\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>SEO (Search Engine Optimization) l\u00e0 qu\u00e1 tr\u00ecnh t\u1ed1i \u01b0u h\u00f3a website \u0111\u1ec3 c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 Google. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u0103ng l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"26_KPI_Chi_so_hieu_suat_chinh-2\"><\/span><strong>2.6 KPI (Ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>KPI (Key Performance Indicator) l\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch marketing. V\u00ed d\u1ee5 v\u1ec1 KPI bao g\u1ed3m t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, v\u00e0 doanh thu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"27_ROI_Loi_tuc_dau_tu-2\"><\/span><strong>2.7 ROI (L\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>ROI (Return on Investment) l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch marketing. T\u00ednh ROI gi\u00fap b\u1ea1n bi\u1ebft li\u1ec7u chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n c\u00f3 mang l\u1ea1i l\u1ee3i nhu\u1eadn hay kh\u00f4ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"28_AB_Testing_Kiem_tra_AB-2\"><\/span><strong>2.8 A\/B Testing (Ki\u1ec3m tra A\/B)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A\/B Testing l\u00e0 ph\u01b0\u01a1ng ph\u00e1p so s\u00e1nh hai phi\u00ean b\u1ea3n kh\u00e1c nhau c\u1ee7a m\u1ed9t n\u1ed9i dung (nh\u01b0 email ho\u1eb7c landing page) \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh phi\u00ean b\u1ea3n n\u00e0o ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 h\u01a1n. \u0110\u00e2y l\u00e0 m\u1ed9t k\u1ef9 thu\u1eadt ph\u1ed5 bi\u1ebfn trong marketing \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a k\u1ebft qu\u1ea3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"29_Influencer_Marketing_Tiep_thi_qua_nguoi_anh_huong-2\"><\/span><strong>2.9 Influencer Marketing (Ti\u1ebfp th\u1ecb qua ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Influencer marketing l\u00e0 chi\u1ebfn l\u01b0\u1ee3c h\u1ee3p t\u00e1c v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. Theo b\u00e1o c\u00e1o, 63% ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin t\u01b0\u1edfng c\u00e1c khuy\u1ebfn ngh\u1ecb t\u1eeb ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng h\u01a1n l\u00e0 t\u1eeb c\u00e1c qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"210_Customer_Journey_Hanh_trinh_khach_hang-2\"><\/span><strong>2.10 Customer Journey (H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng m\u00f4 t\u1ea3 qu\u00e1 tr\u00ecnh m\u00e0 m\u1ed9t kh\u00e1ch h\u00e0ng tr\u1ea3i qua t\u1eeb khi nh\u1eadn bi\u1ebft v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn khi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Hi\u1ec3u r\u00f5 h\u00e0nh tr\u00ecnh n\u00e0y gi\u00fap b\u1ea1n t\u1ea1o ra nh\u1eefng chi\u1ebfn d\u1ecbch marketing ph\u00f9 h\u1ee3p v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Chuong_trinh_Quoc_te_Hoa_Sen_%E2%80%93_De_Montfort\"><\/span><strong>3. Ch\u01b0\u01a1ng tr\u00ecnh Qu\u1ed1c t\u1ebf Hoa Sen &#8211; De Montfort<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ch\u01b0\u01a1ng tr\u00ecnh cung c\u1ea5p cho sinh vi\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc, c\u1eadp nh\u1eadt ki\u1ebfn th\u1ee9c trong c\u00e1c l\u0129nh v\u1ef1c nh\u01b0 ti\u1ebfp th\u1ecb n\u1ed9i dung v\u00e0 qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u. Sinh vi\u00ean \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o chuy\u00ean s\u00e2u v\u1ec1 c\u00e1c m\u00f4n h\u1ecdc nh\u01b0 chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ph\u00e2n t\u00edch ti\u1ebfp th\u1ecb, ti\u1ebfp th\u1ecb ch\u1ee7 \u0111\u1ed9ng, \u0111\u1ed3ng th\u1eddi tham gia v\u00e0o c\u00e1c d\u1ef1 \u00e1n th\u1ef1c t\u1ebf. H\u1ecd c\u00f3 c\u01a1 h\u1ed9i ti\u1ebfp thu ki\u1ebfn th\u1ee9c qu\u1ed1c t\u1ebf, th\u1ef1c t\u1eadp t\u1ea1i c\u00e1c c\u00f4ng ty l\u1edbn, v\u00e0 m\u1edf r\u1ed9ng s\u1ef1 nghi\u1ec7p tr\u00ean ph\u1ea1m vi to\u00e0n c\u1ea7u. T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 ch\u01b0\u01a1ng tr\u00ecnh c\u1eed nh\u00e2n ti\u1ebfp th\u1ecb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Ket_luan\"><\/span><strong>4. K\u1ebft lu\u1eadn<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>T\u00f3m l\u1ea1i, vi\u1ec7c n\u1eafm v\u1eefng c\u00e1c thu\u1eadt ng\u1eef ti\u1ebfp th\u1ecb nh\u01b0 Marketing Mix, \u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nhi\u1ec1u thu\u1eadt ng\u1eef kh\u00e1c s\u1ebd gi\u00fap b\u1ea1n t\u1ef1 tin h\u01a1n trong vi\u1ec7c tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3. Ch\u01b0\u01a1ng tr\u00ecnh qu\u1ed1c t\u1ebf De Montfort l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn tuy\u1ec7t v\u1eddi cho nh\u1eefng ai theo \u0111u\u1ed5i s\u1ef1 nghi\u1ec7p ti\u1ebfp th\u1ecb.<\/p>\n\n\n\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n\n\n\n<p><strong>LI\u00caN H\u1ec6 T\u01af V\u1ea4N: Ch\u01b0\u01a1ng tr\u00ecnh Hoa Sen De Montfort \u2013 Vi\u1ec7n \u0110\u00e0o t\u1ea1o Qu\u1ed1c t\u1ebf<\/strong><\/p>\n\n\n\n<p><em>\u0110\u0103ng k\u00fd x\u00e9t tuy\u1ec3n tr\u1ef1c tuy\u1ebfn&nbsp;<a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSf-mIRGRW_EBowKjYYf8WKCSB98-JI7dBLGPsjGHRCsCv_ZyA\/viewform\" target=\"_blank\" rel=\"noreferrer noopener\">t\u1ea1i \u0111\u00e2y<\/a><\/em><\/p>\n\n\n\n<p><em>\u0110\u0103ng k\u00fd t\u00ecm hi\u1ec3u&nbsp;<a href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/dang-ky-tu-van\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>t\u1ea1i \u0111\u00e2y<\/strong><\/a><\/em><br><img loading=\"lazy\" decoding=\"async\" height=\"16\" width=\"16\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/tf8\/1\/16\/1f3e2.png\" alt=\"?\">&nbsp;\u0110\u1ecba ch\u1ec9: Ph\u00f2ng 1007, L\u1ea7u 10, 08 Nguy\u1ec5n V\u0103n Tr\u00e1ng, P. B\u1ebfn Th\u00e0nh, Qu\u1eadn 1, TP. H\u1ed3 Ch\u00ed Minh<br><img loading=\"lazy\" decoding=\"async\" height=\"16\" width=\"16\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t22\/1\/16\/260e.png\" alt=\"\u260e\ufe0f\">&nbsp;\u0110i\u1ec7n tho\u1ea1i: 028 7309 1991 (S\u1ed1 n\u1ed9i b\u1ed9: 4792)<br><img loading=\"lazy\" decoding=\"async\" height=\"16\" width=\"16\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t57\/1\/16\/1f4f1.png\" alt=\"?\">&nbsp;Hotline: 0888 275 276<br><img loading=\"lazy\" decoding=\"async\" height=\"16\" width=\"16\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t37\/1\/16\/2709.png\" alt=\"\u2709\ufe0f\">&nbsp;Email:\u202fdemontfort@hoasen.edu.vn<br><img loading=\"lazy\" decoding=\"async\" height=\"16\" width=\"16\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t8c\/1\/16\/1f4bb.png\" alt=\"?\">&nbsp;Website:\u202fhttps:\/\/demontfort.hoasen.edu.vn\/<\/p>\n\n\n\n<p><a href=\"https:\/\/www.facebook.com\/hashtag\/demontfortuniversity?__eep__=6&amp;__cft__[0]=AZUe_lscfhSuWg9LLcfkpavinf8R-H7Dz_9Iza6p_llhM7AA3dBQU4M90IGiWjxtRy2Cec9Ifii9aWgAaqEoBYTRysgSrrvsKBz0uuJQeFkK7BEgpyMWhb3Z0uaLl1_JJw0cFep1c5FUZ3vCIf0dvDvm04zYM4T_ajHti-ADeoUD9tIEbAZ1CX7VXBmPJK-eIMQ&amp;__tn__=*NK-R\" target=\"_blank\" rel=\"noreferrer noopener\">#DeMontfortUniversity<\/a>&nbsp;<a href=\"https:\/\/www.facebook.com\/hashtag\/globaleducation?__eep__=6&amp;__cft__[0]=AZUe_lscfhSuWg9LLcfkpavinf8R-H7Dz_9Iza6p_llhM7AA3dBQU4M90IGiWjxtRy2Cec9Ifii9aWgAaqEoBYTRysgSrrvsKBz0uuJQeFkK7BEgpyMWhb3Z0uaLl1_JJw0cFep1c5FUZ3vCIf0dvDvm04zYM4T_ajHti-ADeoUD9tIEbAZ1CX7VXBmPJK-eIMQ&amp;__tn__=*NK-R\" target=\"_blank\" rel=\"noreferrer noopener\">#GlobalEducation<\/a>&nbsp;<a href=\"https:\/\/www.facebook.com\/hashtag\/vietnamcampus?__eep__=6&amp;__cft__[0]=AZUe_lscfhSuWg9LLcfkpavinf8R-H7Dz_9Iza6p_llhM7AA3dBQU4M90IGiWjxtRy2Cec9Ifii9aWgAaqEoBYTRysgSrrvsKBz0uuJQeFkK7BEgpyMWhb3Z0uaLl1_JJw0cFep1c5FUZ3vCIf0dvDvm04zYM4T_ajHti-ADeoUD9tIEbAZ1CX7VXBmPJK-eIMQ&amp;__tn__=*NK-R\" target=\"_blank\" rel=\"noreferrer noopener\">#VietnamCampus<\/a>&nbsp;<a href=\"https:\/\/www.facebook.com\/hashtag\/qualityeducation?__eep__=6&amp;__cft__[0]=AZUe_lscfhSuWg9LLcfkpavinf8R-H7Dz_9Iza6p_llhM7AA3dBQU4M90IGiWjxtRy2Cec9Ifii9aWgAaqEoBYTRysgSrrvsKBz0uuJQeFkK7BEgpyMWhb3Z0uaLl1_JJw0cFep1c5FUZ3vCIf0dvDvm04zYM4T_ajHti-ADeoUD9tIEbAZ1CX7VXBmPJK-eIMQ&amp;__tn__=*NK-R\" target=\"_blank\" rel=\"noreferrer noopener\">#QualityEducation<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ng\u00e0nh marketing kh\u00f4ng ch\u1ec9 \u0111a d\u1ea1ng m\u00e0 c\u00f2n ch\u1ee9a \u0111\u1ef1ng nhi\u1ec1u thu\u1eadt ng\u1eef chuy\u00ean m\u00f4n quan tr\u1ecdng. C\u1ea7n hi\u1ec3u r\u00f5 nh\u1eefng thu\u1eadt ng\u1eef n\u00e0y<\/p>\n","protected":false},"author":3458,"featured_media":4266,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,859],"tags":[],"class_list":["post-4259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-su-kien","category-tuyen-sinh-huong-nghiep"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/posts\/4259","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/users\/3458"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/comments?post=4259"}],"version-history":[{"count":9,"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/posts\/4259\/revisions"}],"predecessor-version":[{"id":9503,"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/posts\/4259\/revisions\/9503"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/media\/4266"}],"wp:attachment":[{"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/media?parent=4259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/categories?post=4259"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/tags?post=4259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}