{"id":3993,"date":"2024-10-22T16:47:43","date_gmt":"2024-10-22T09:47:43","guid":{"rendered":"https:\/\/www.hoasen.edu.vn\/demontfort\/?p=3993"},"modified":"2026-01-06T13:22:32","modified_gmt":"2026-01-06T06:22:32","slug":"marketing-trend-for-2024","status":"publish","type":"post","link":"https:\/\/www.hoasen.edu.vn\/demontfort\/en\/marketing-trend-for-2024\/","title":{"rendered":"Marketing &#8211; Trend for 2024"},"content":{"rendered":"\n<p>In 2024, the marketing industry is experiencing a significant transformation with the advancement of technology and changes in consumer behavior. Trends such as artificial intelligence, personalization, creative content marketing, and big data are becoming core elements in marketing strategies. At the same time, businesses are increasingly focusing on sustainability and social responsibility in their marketing strategies. The combination of creativity and technology not only helps brands build strong relationships with customers but also opens up new opportunities in the increasingly complex digital market. Let\u2019s explore the development of the marketing industry in 2024.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1152\" height=\"648\" src=\"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-content\/uploads\/sites\/59\/2024\/08\/nganh-marketing-xu-huong-nam-2024.png\" alt=\"Marketing - Trend for 2024\" class=\"wp-image-4542\"\/><figcaption class=\"wp-element-caption\"><em>Marketing &#8211; Trend for 2024<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >N\u1ed9i dung b&agrave;i vi\u1ebft<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/en\/marketing-trend-for-2024\/#1_What_is_Marketing\" title=\"1. What is Marketing?\">1. What is Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/en\/marketing-trend-for-2024\/#2_New_trends_in_the_marketing_industry\" title=\"2. New trends in the marketing industry\">2. New trends in the marketing industry<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/en\/marketing-trend-for-2024\/#21_Artificial_Intelligence_%E2%80%93_Revolutionizing_the_Marketing_Industry\" title=\"2.1. Artificial Intelligence &#8211; Revolutionizing the Marketing Industry\">2.1. Artificial Intelligence &#8211; Revolutionizing the Marketing Industry<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/en\/marketing-trend-for-2024\/#22_Influencer_Marketing\" title=\"2.2. &nbsp;Influencer Marketing\">2.2. &nbsp;Influencer Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/en\/marketing-trend-for-2024\/#23_SEO_Marketing_Optimization\" title=\"2.3. SEO Marketing Optimization\">2.3. SEO Marketing Optimization<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/en\/marketing-trend-for-2024\/#3_Studying_Marketing_at_Hoa_Sen_%E2%80%93_De_Montfort_DMU\" title=\"3. Studying Marketing at Hoa Sen &#8211; De Montfort (DMU)\">3. Studying Marketing at Hoa Sen &#8211; De Montfort (DMU)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/en\/marketing-trend-for-2024\/#31_The_curriculum_for_the_Bachelors_degree_in_Marketing_at_Hoa_Sen_%E2%80%93_De_Montfort_DMU\" title=\"3.1. The curriculum for the Bachelor&#8217;s degree in Marketing at Hoa Sen &#8211; De Montfort (DMU)\">3.1. The curriculum for the Bachelor&#8217;s degree in Marketing at Hoa Sen &#8211; De Montfort (DMU)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/en\/marketing-trend-for-2024\/#32_Job_opportunities\" title=\"3.2. Job opportunities\">3.2. Job opportunities<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/en\/marketing-trend-for-2024\/#4_Summary\" title=\"4. Summary\">4. Summary<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_What_is_Marketing\"><\/span>1. <strong>What is Marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marketing is a critical field in business, focusing on researching, analyzing markets, and developing strategies to promote products and services to potential customers.<\/li>\n\n\n\n<li>Marketing goes beyond advertising and encompasses activities such as consumer behavior research, product development, pricing, distribution, and brand building. In the context of fierce competition, marketing helps businesses build their image, enhance market presence, and boost sales.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:7px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_New_trends_in_the_marketing_industry\"><\/span>2. <strong>New trends in the marketing industry<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:7px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"21_Artificial_Intelligence_%E2%80%93_Revolutionizing_the_Marketing_Industry\"><\/span>2.1. <strong>Artificial Intelligence &#8211; Revolutionizing the Marketing Industry<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Artificial Intelligence (AI) and Machine Learning are becoming indispensable tools in modern marketing strategies. With the ability to analyze and process vast amounts of data, these technologies help businesses gain deep insights into customer behavior, predict consumption trends, and optimize marketing campaigns. AI and Machine Learning not only enhance marketing effectiveness but also improve interaction, personalize user experiences, and increase conversion rates. They are core elements that help businesses create a competitive advantage in an increasingly digital and competitive market.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"22_Influencer_Marketing\"><\/span>2.2. <strong>&nbsp;Influencer Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Influencer marketing remains a powerful and effective trend in 2024. This approach allows businesses to collaborate with individuals who have significant influence on social media to promote their products and services. Leveraging the image, reputation, and close relationship between influencers and their followers, brands can enhance trust and boost their credibility. Utilizing the influence of influencers helps businesses reach their target audience more effectively, build authentic relationships with customers, and improve the overall success of their marketing campaigns.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"23_SEO_Marketing_Optimization\"><\/span>2.3. <strong>SEO Marketing Optimization<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>SEO marketing (Search Engine Optimization marketing) continues to play a crucial role in digital marketing strategies in 2024. Here are the key trends in SEO marketing that businesses should pay attention to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>High-quality and valuable content<\/li>\n\n\n\n<li>User Experience<\/li>\n\n\n\n<li>E-A-T<\/li>\n\n\n\n<li>Local SEO optimization<\/li>\n\n\n\n<li>Optimization for multiple platforms<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Studying_Marketing_at_Hoa_Sen_%E2%80%93_De_Montfort_DMU\"><\/span>3. <strong>Studying Marketing at Hoa Sen &#8211; De Montfort (DMU)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:7px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"31_The_curriculum_for_the_Bachelors_degree_in_Marketing_at_Hoa_Sen_%E2%80%93_De_Montfort_DMU\"><\/span>3.1. <strong>The curriculum for the Bachelor&#8217;s degree in Marketing at Hoa Sen &#8211; De Montfort (DMU)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>See more about the Bachelor&#8217;s degree program in Marketing <a href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/education\/cu-nhan-marketing\/\">here<\/a>.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"32_Job_opportunities\"><\/span>3.2. <strong>Job opportunities<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>High-level human resource training program for the domestic and world marketing industry. Graduates will be able to participate in activities in the field of marketing such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brand Management<\/li>\n\n\n\n<li>Social Network Management<\/li>\n\n\n\n<li>Event Marketing Specialist<\/li>\n\n\n\n<li>Marketing Automation Specialist<\/li>\n\n\n\n<li>Customer Relationship Management Specialist<\/li>\n\n\n\n<li>Creative director<\/li>\n\n\n\n<li>Marketers<\/li>\n\n\n\n<li>Online Advertising Specialist<\/li>\n\n\n\n<li>Media specialist<\/li>\n\n\n\n<li>Market Research Specialist<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Summary\"><\/span>4. <strong>Summary<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In 2024, the marketing industry continues to evolve with new trends, focusing on the blend of technology and creativity. Sustainability and social responsibility are also emphasized, helping brands build a positive image in the eyes of the public. Businesses need to be flexible and responsive to these trends to stay competitive and successful in the market.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"603\" height=\"339\" src=\"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-content\/uploads\/sites\/59\/2024\/08\/Capture.png\" alt=\"\" class=\"wp-image-3990\" srcset=\"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-content\/uploads\/sites\/59\/2024\/08\/Capture.png 603w, https:\/\/www.hoasen.edu.vn\/demontfort\/wp-content\/uploads\/sites\/59\/2024\/08\/Capture-300x169.png 300w\" sizes=\"auto, (max-width: 603px) 100vw, 603px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:7px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>If you are interested in a <a href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/education\/cu-nhan-marketing\/\">Bachelor&#8217;s degree in Marketing<\/a>, follow this page to stay updated with valuable information about the <a href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/\">Hoa Sen &#8211; De Montfort International Partnership Program!<\/a> To receive more details about the program, please register <a href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/dang-ky-tu-van\/\">here<\/a>.<\/p>\n\n\n\n<p><strong>See more:<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/education\/cu-nhan-kinh-doanh-quoc-te\/\">Bachelor of International Business.<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/education\/cu-nhan-marketing\/\">Bachelor of marketing.<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/education\/cu-nhan-thiet-ke-do-hoa\/\">Bachelor of Graphic Design.<\/a><\/p>\n\n\n\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<\/p>\n\n\n\n<p><strong>CONSULTATION CONTACT: Hoa Sen \u2013 De Montfort Program (International Training Institute &#8211; Hoa Sen University)<\/strong><\/p>\n\n\n\n<p>Register for admission online <a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSf-mIRGRW_EBowKjYYf8WKCSB98-JI7dBLGPsjGHRCsCv_ZyA\/viewform\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n\n\n\n<p>Sign up for consultation <a href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/dang-ky-tu-van\/\">here<\/a><\/p>\n\n\n\n<p>Address: Room 1007, 10th Floor, 08 Nguyen Van Trang, Ben Thanh Ward, District 1, City. Ho Chi Minh<\/p>\n\n\n\n<p>Phone: 028 7309 1991 (Internal number: 4792)<\/p>\n\n\n\n<p>Hotline: 0888 275 276<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-content\/uploads\/sites\/59\/2024\/05\/Banner-1500x557-English-6.jpg\" alt=\"Ch\u01b0\u01a1ng tr\u00ecnh Li\u00ean k\u1ebft Qu\u1ed1c t\u1ebf Hoa Sen - De Montfort\" class=\"wp-image-1735\" srcset=\"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-content\/uploads\/sites\/59\/2024\/05\/Banner-1500x557-English-6.jpg 900w, https:\/\/www.hoasen.edu.vn\/demontfort\/wp-content\/uploads\/sites\/59\/2024\/05\/Banner-1500x557-English-6-300x200.jpg 300w, https:\/\/www.hoasen.edu.vn\/demontfort\/wp-content\/uploads\/sites\/59\/2024\/05\/Banner-1500x557-English-6-768x512.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The Marketing industry in 2024 is witnessing a strong transformation with the development of technology and changes in consumer behavior.<\/p>\n","protected":false},"author":2165,"featured_media":4542,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[873,53],"tags":[],"class_list":["post-3993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-administration-vocational-guidance","category-news-events"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/posts\/3993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/users\/2165"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/comments?post=3993"}],"version-history":[{"count":6,"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/posts\/3993\/revisions"}],"predecessor-version":[{"id":4570,"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/posts\/3993\/revisions\/4570"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/media\/4542"}],"wp:attachment":[{"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/media?parent=3993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/categories?post=3993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/tags?post=3993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}