{"id":3940,"date":"2024-08-23T10:39:48","date_gmt":"2024-08-23T03:39:48","guid":{"rendered":"https:\/\/www.hoasen.edu.vn\/demontfort\/?p=3940"},"modified":"2025-12-31T13:25:05","modified_gmt":"2025-12-31T06:25:05","slug":"tam-quan-trong-cua-nganh-marketing","status":"publish","type":"post","link":"https:\/\/www.hoasen.edu.vn\/demontfort\/tam-quan-trong-cua-nganh-marketing\/","title":{"rendered":"T\u1ea7m Quan Tr\u1ecdng C\u1ee7a Ng\u00e0nh Marketing"},"content":{"rendered":"\n<p>Ng\u00e0nh Marketing trong doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap t\u0103ng doanh s\u1ed1, m\u00e0 c\u00f2n l\u00e0 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t v\u1edbi kh\u00e1ch h\u00e0ng. T\u1eeb vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ebfn tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, Ng\u00e0nh marketing trong doanh nghi\u1ec7p \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c hi\u1ec3u r\u00f5 nhu c\u1ea7u kh\u00e1ch h\u00e0ng, t\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c kinh doanh. V\u1edbi vai tr\u00f2 l\u00e0 c\u1ea7u n\u1ed1i gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng, Ng\u00e0nh marketing l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng v\u00e0 th\u00e0nh c\u00f4ng tr\u00ean th\u1ecb tr\u01b0\u1eddng. H\u00e3y t\u00ecm hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a ng\u00e0nh marketing trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-content\/uploads\/sites\/59\/2024\/08\/Tam-Quan-Trong-Cua-Nganh-Marketing.jpg\" alt=\"T\u1ea7m Quan Tr\u1ecdng C\u1ee7a Ng\u00e0nh Marketing\" class=\"wp-image-4083\"\/><figcaption class=\"wp-element-caption\">T\u1ea7m Quan Tr\u1ecdng C\u1ee7a Ng\u00e0nh Marketing<\/figcaption><\/figure>\n<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >N\u1ed9i dung b&agrave;i vi\u1ebft<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/tam-quan-trong-cua-nganh-marketing\/#1_Nganh_Marketing_la_gi\" title=\"1. Ng\u00e0nh Marketing l\u00e0 g\u00ec?\">1. Ng\u00e0nh Marketing l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/tam-quan-trong-cua-nganh-marketing\/#2_Tam_quan_trong_cua_nganh_marketing_trong_doanh_nghiep\" title=\"2. T\u1ea7m quan tr\u1ecdng c\u1ee7a ng\u00e0nh marketing trong doanh nghi\u1ec7p\">2. T\u1ea7m quan tr\u1ecdng c\u1ee7a ng\u00e0nh marketing trong doanh nghi\u1ec7p<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/tam-quan-trong-cua-nganh-marketing\/#21_Marketing_ho_tro_thong_tin_va_giao_duc_khach_hang\" title=\"2.1.&nbsp;Marketing h\u1ed7 tr\u1ee3 th\u00f4ng tin v\u00e0 gi\u00e1o d\u1ee5c kh\u00e1ch h\u00e0ng\">2.1.&nbsp;Marketing h\u1ed7 tr\u1ee3 th\u00f4ng tin v\u00e0 gi\u00e1o d\u1ee5c kh\u00e1ch h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/tam-quan-trong-cua-nganh-marketing\/#22_Marketing_duy_tri_su_hien_dien_va_danh_tieng_cua_cong_ty\" title=\"2.2. Marketing duy tr\u00ec s\u1ef1 hi\u1ec7n di\u1ec7n v\u00e0 danh ti\u1ebfng c\u1ee7a c\u00f4ng ty\">2.2. Marketing duy tr\u00ec s\u1ef1 hi\u1ec7n di\u1ec7n v\u00e0 danh ti\u1ebfng c\u1ee7a c\u00f4ng ty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/tam-quan-trong-cua-nganh-marketing\/#23_Su_tuong_tac_cua_khach_hang\" title=\"2.3. S\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng\">2.3. S\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/tam-quan-trong-cua-nganh-marketing\/#24_Marketing_giup_thuc_day_doanh_so_ban\" title=\"2.4. Marketing gi\u00fap th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n\">2.4. Marketing gi\u00fap th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/tam-quan-trong-cua-nganh-marketing\/#25_Chien_luoc_quan_trong_de_dam_bao_su_phat_trien\" title=\"2.5 Chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 ph\u00e1t tri\u1ec3n\">2.5 Chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 ph\u00e1t tri\u1ec3n<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/tam-quan-trong-cua-nganh-marketing\/#3_Hoc_nganh_marketing_tai_Hoa_Sen_%E2%80%93_De_Montfort\" title=\"3. H\u1ecdc ng\u00e0nh marketing t\u1ea1i Hoa Sen &#8211; De Montfort\">3. H\u1ecdc ng\u00e0nh marketing t\u1ea1i Hoa Sen &#8211; De Montfort<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/tam-quan-trong-cua-nganh-marketing\/#31_Noi_dung_chuong_trinh_cu_nhan_marketing_tai_Hoa_Sen_%E2%80%93_De_Montfort_DMU\" title=\"3.1. N\u1ed9i dung ch\u01b0\u01a1ng tr\u00ecnh c\u1eed nh\u00e2n marketing t\u1ea1i Hoa Sen &#8211; De Montfort (DMU)\">3.1. N\u1ed9i dung ch\u01b0\u01a1ng tr\u00ecnh c\u1eed nh\u00e2n marketing t\u1ea1i Hoa Sen &#8211; De Montfort (DMU)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/tam-quan-trong-cua-nganh-marketing\/#32_Co_hoi_viec_lam\" title=\"3.2 C\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m\">3.2 C\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/tam-quan-trong-cua-nganh-marketing\/#4_Tong_ket\" title=\"4. T\u1ed5ng k\u1ebft\">4. T\u1ed5ng k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Nganh_Marketing_la_gi\"><\/span><strong>1. Ng\u00e0nh Marketing l\u00e0 g\u00ec?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ng\u00e0nh marketing l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c quan tr\u1ecdng trong kinh doanh, t\u1eadp trung v\u00e0o nghi\u00ean c\u1ee9u, ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/li>\n\n\n\n<li>Marketing kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf qu\u1ea3ng c\u00e1o m\u00e0 c\u00f2n bao g\u1ed3m c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0 nghi\u00ean c\u1ee9u h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, \u0111\u1ecbnh gi\u00e1, ph\u00e2n ph\u1ed1i v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. Trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh kh\u1ed1c li\u1ec7t, marketing gi\u00fap doanh nghi\u1ec7p t\u1ea1o d\u1ef1ng h\u00ecnh \u1ea3nh, t\u0103ng c\u01b0\u1eddng s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:7px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Tam_quan_trong_cua_nganh_marketing_trong_doanh_nghiep\"><\/span>2. <strong>T\u1ea7m quan tr\u1ecdng c\u1ee7a ng\u00e0nh marketing trong doanh nghi\u1ec7p<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:7px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"21_Marketing_ho_tro_thong_tin_va_giao_duc_khach_hang\"><\/span><strong>2.1.&nbsp;Marketing h\u1ed7 tr\u1ee3 th\u00f4ng tin v\u00e0 gi\u00e1o d\u1ee5c kh\u00e1ch h\u00e0ng<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Marketing kh\u00f4ng ch\u1ec9 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n gi\u00fap gi\u00e1o d\u1ee5c kh\u00e1ch h\u00e0ng v\u1ec1 t\u00ednh n\u0103ng v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng. Doanh nghi\u1ec7p c\u1ea7n cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft \u0111\u1ec3 kh\u00e1ch h\u00e0ng hi\u1ec3u r\u00f5 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, t\u1eeb \u0111\u00f3 t\u1ea1o d\u1ef1ng ni\u1ec1m tin v\u00e0 t\u0103ng c\u01b0\u1eddng quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"22_Marketing_duy_tri_su_hien_dien_va_danh_tieng_cua_cong_ty\"><\/span><strong>2.2. Marketing duy tr\u00ec s\u1ef1 hi\u1ec7n di\u1ec7n v\u00e0 danh ti\u1ebfng c\u1ee7a c\u00f4ng ty<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a marketing. B\u1eb1ng c\u00e1ch li\u00ean t\u1ee5c t\u01b0\u01a1ng t\u00e1c v\u00e0 cung c\u1ea5p gi\u00e1 tr\u1ecb, doanh nghi\u1ec7p c\u00f3 th\u1ec3 gi\u1eef v\u1eefng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u00e0 c\u1ee7ng c\u1ed1 danh ti\u1ebfng, t\u1eeb \u0111\u00f3 ph\u00e1t tri\u1ec3n m\u1ed9t c\u00e1ch b\u1ec1n v\u1eefng.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"23_Su_tuong_tac_cua_khach_hang\"><\/span><strong>2.3. S\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Marketing l\u00e0 c\u00f4ng c\u1ee5 ch\u00ednh gi\u00fap doanh nghi\u1ec7p duy tr\u00ec s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng, ngay c\u1ea3 khi h\u1ecd kh\u00f4ng tr\u1ef1c ti\u1ebfp mua h\u00e0ng. Th\u00f4ng qua c\u00e1c n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 th\u00f4ng tin h\u1eefu \u00edch, doanh nghi\u1ec7p c\u00f3 th\u1ec3 duy tr\u00ec s\u1ef1 g\u1eafn k\u1ebft v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"24_Marketing_giup_thuc_day_doanh_so_ban\"><\/span><strong>2.4. Marketing gi\u00fap th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Marketing l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t gi\u00fap doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c doanh s\u1ed1 mong mu\u1ed1n. M\u1ed9t s\u1ea3n ph\u1ea9m t\u1ed1t c\u1ea7n \u0111\u01b0\u1ee3c qu\u1ea3ng b\u00e1 \u0111\u00fang c\u00e1ch \u0111\u1ec3 kh\u00e1ch h\u00e0ng bi\u1ebft \u0111\u1ebfn v\u00e0 l\u1ef1a ch\u1ecdn. Marketing \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"25_Chien_luoc_quan_trong_de_dam_bao_su_phat_trien\"><\/span><strong>2.5 Chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 ph\u00e1t tri\u1ec3n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Marketing kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i m\u00e0 c\u00f2n h\u01b0\u1edbng t\u1edbi vi\u1ec7c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng. C\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0 b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 chi\u1ebfn d\u1ecbch email c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi, gi\u00fap doanh nghi\u1ec7p m\u1edf r\u1ed9ng c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ea3m b\u1ea3o s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Hoc_nganh_marketing_tai_Hoa_Sen_%E2%80%93_De_Montfort\"><\/span><strong>3. H\u1ecdc ng\u00e0nh marketing t\u1ea1i Hoa Sen &#8211; De Montfort<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:7px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"31_Noi_dung_chuong_trinh_cu_nhan_marketing_tai_Hoa_Sen_%E2%80%93_De_Montfort_DMU\"><\/span><strong>3.1. N\u1ed9i dung ch\u01b0\u01a1ng tr\u00ecnh c\u1eed nh\u00e2n marketing t\u1ea1i Hoa Sen &#8211; De Montfort (DMU)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Xem th\u00eam ch\u01b0\u01a1ng tr\u00ecnh c\u1eed nh\u00e2n marketing <a href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/education\/cu-nhan-marketing\/\">t\u1ea1i \u0111\u00e2y<\/a>.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"32_Co_hoi_viec_lam\"><\/span><strong>3.2 C\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o ngu\u1ed3n nh\u00e2n l\u1ef1c cao c\u1ea5p cho ng\u00e0nh Marketing trong n\u01b0\u1edbc v\u00e0 th\u1ebf gi\u1edbi. Sinh vi\u00ean t\u1ed1t nghi\u1ec7p s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng tham gia c\u00e1c ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c marketing nh\u01b0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Qu\u1ea3n l\u00fd Th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>Qu\u1ea3n l\u00fd M\u1ea1ng x\u00e3 h\u1ed9i<\/li>\n\n\n\n<li>Chuy\u00ean vi\u00ean Marketing S\u1ef1 ki\u1ec7n<\/li>\n\n\n\n<li>Chuy\u00ean vi\u00ean T\u1ef1 \u0111\u1ed9ng h\u00f3a Marketing<\/li>\n\n\n\n<li>Chuy\u00ean vi\u00ean Qu\u1ea3n l\u00fd Quan h\u1ec7 Kh\u00e1ch h\u00e0ng<\/li>\n\n\n\n<li>Gi\u00e1m \u0111\u1ed1c S\u00e1ng t\u1ea1o<\/li>\n\n\n\n<li>Chuy\u00ean vi\u00ean Marketing<\/li>\n\n\n\n<li>Chuy\u00ean vi\u00ean Qu\u1ea3ng c\u00e1o Tr\u1ef1c tuy\u1ebfn<\/li>\n\n\n\n<li>Chuy\u00ean vi\u00ean Truy\u1ec1n th\u00f4ng<\/li>\n\n\n\n<li>Chuy\u00ean vi\u00ean Nghi\u00ean c\u1ee9u Th\u1ecb tr\u01b0\u1eddng<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Tong_ket\"><\/span><strong>4. T\u1ed5ng k\u1ebft<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ng\u00e0nh Marketing l\u00e0 tr\u1ee5 c\u1ed9t quan tr\u1ecdng cho s\u1ef1 th\u00e0nh c\u00f4ng v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p. Marketing kh\u00f4ng ch\u1ec9 gi\u00fap t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng. Th\u00f4ng qua vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng, marketing t\u1ea1o ra m\u1ed9t l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3 c\u00f2n gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, t\u1eeb \u0111\u00f3 \u0111\u1ea3m b\u1ea3o s\u1ef1 ph\u00e1t tri\u1ec3n d\u00e0i h\u1ea1n. V\u1edbi vai tr\u00f2 quan tr\u1ecdng nh\u01b0 v\u1eady, marketing l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 kh\u00f4ng th\u1ec3 thi\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a m\u1ecdi doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n quan t\u00e2m v\u00e0 c\u00f3 h\u1ee9ng th\u00fa v\u1edbi <a href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/education\/cu-nhan-marketing\/\">c\u1eed nh\u00e2n ng\u00e0nh marketing<\/a> h\u00e3y theo d\u00f5i trang \u0111\u1ec3 kh\u00f4ng b\u1ecf l\u1ee1 nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch v\u1ec1 <a href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/\">Ch\u01b0\u01a1ng tr\u00ecnh Li\u00ean k\u1ebft Qu\u1ed1c t\u1ebf Hoa Sen \u2013 De Montfort<\/a> nh\u00e9! \u0110\u1ec3 nh\u1eadn th\u00eam th\u00f4ng tin v\u1ec1 ch\u01b0\u01a1ng tr\u00ecnh, b\u1ea1n h\u00e3y \u0111\u0103ng k\u00fd <a href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/dang-ky-tu-van\/\">t\u1ea1i \u0111\u00e2y<\/a>.<\/p>\n\n\n\n<div style=\"height:7px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>&nbsp;<strong>Xem th\u00eam:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/education\/cu-nhan-kinh-doanh-quoc-te\/\">C\u1eed nh\u00e2n kinh doanh qu\u1ed1c t\u1ebf.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/education\/cu-nhan-marketing\/\">C\u1eed nh\u00e2n marketing.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/education\/cu-nhan-thiet-ke-do-hoa\/\">C\u1eed nh\u00e2n thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda.<\/a><\/li>\n<\/ul>\n\n\n\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<\/p>\n\n\n\n<p><strong>LI\u00caN H\u1ec6 T\u01af V\u1ea4N: Ch\u01b0\u01a1ng tr\u00ecnh Hoa Sen \u2013 De Montfort (Vi\u1ec7n \u0110\u00e0o t\u1ea1o Qu\u1ed1c t\u1ebf &#8211; \u0110\u1ea1i h\u1ecdc Hoa Sen)<\/strong><\/p>\n\n\n\n<p>\u0110\u0103ng k\u00fd x\u00e9t tuy\u1ec3n tr\u1ef1c tuy\u1ebfn <a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSf-mIRGRW_EBowKjYYf8WKCSB98-JI7dBLGPsjGHRCsCv_ZyA\/viewform\" target=\"_blank\" rel=\"noopener\"><strong>t\u1ea1i \u0111\u00e2y<\/strong><\/a><\/p>\n\n\n\n<p>\u0110\u0103ng k\u00fd nh\u1eadn t\u01b0 v\u1ea5n <a href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/dang-ky-tu-van\/\"><strong>t\u1ea1i \u0111\u00e2y<\/strong><br><\/a><strong>\u0110\u1ecba ch\u1ec9:<\/strong> Ph\u00f2ng 1007, L\u1ea7u 10, 08 Nguy\u1ec5n V\u0103n Tr\u00e1ng, P. B\u1ebfn Th\u00e0nh, Qu\u1eadn 1, TP. H\u1ed3 Ch\u00ed Minh<br><img loading=\"lazy\" decoding=\"async\" alt=\"\u260e\ufe0f\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdaEZ-cx_eGtWCXTVUGgsC4269Q36aJzO6t9GRdx35uR1XA1U1Li-svSRDW6cIxShC-6iW5tRnO23pCD-IgcS3MktPuqQ1uq1VJhLLf9KZ9vhzLgftzFGqVxGr01X98UftE13-eiCA6UTMUbo9eY7T1G8Fo?key=gdOGwBVVwOcy1yAaUlRhBw\" width=\"16\" height=\"16\"> \u0110i\u1ec7n tho\u1ea1i: 028 7309 1991 (S\u1ed1 n\u1ed9i b\u1ed9: 4792)<br><img loading=\"lazy\" decoding=\"async\" alt=\"?\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdE8dLdvWv-UeHBLwgvzWr9iiy4X2L9qL6YwgUjEenya9SRbGjm0bPRSABNLICXFC9QBxV7kIQkHVFDj5ZYJuPQYtGnGfyIG3WhV5qJTvww-UE7Y4VQnkFi32cXvzrwLAFdsNqI_V1n_k2YGVPwErbhH7O8?key=gdOGwBVVwOcy1yAaUlRhBw\" width=\"16\" height=\"16\"> Hotline: 0888 275 276<br><img loading=\"lazy\" decoding=\"async\" alt=\"\u2709\ufe0f\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfAWAt8vuCWEJsLRVL6T2SzrRaNt3tqM036SG17LnImJt092B7vvYFqLFofRZ_cA3W8srJTPDlzxmoPq8BCImm2VgfGOZptvm-bgxGt0453zpeIliEcqFcuhwt0-5ocudDpxkPeWDQFtY9JWp_cgMqin7nX?key=gdOGwBVVwOcy1yAaUlRhBw\" width=\"16\" height=\"16\"> Email:\u202fdemontfort@hoasen.edu.vn<br><img loading=\"lazy\" decoding=\"async\" alt=\"?\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdUpKkVS1Rv1gj7v6brSJqcC_QNuCc2zmkJqnlsLl4tcVZsdgRvEEurQSR144ZiTUdyv_aXmizSpqgXFIMMV70oLBYXMdoBub2g5jwqUdHCIKYpfvf_99WgHbm5Z1q79go1JB2vhjOzAKKATzhFz6DruRSM?key=gdOGwBVVwOcy1yAaUlRhBw\" width=\"16\" height=\"16\"> Website: <a href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/\">www.hoasen.edu.vn\/demontfort\/<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-content\/uploads\/sites\/59\/2024\/04\/Chuong-trinh-lien-ket-quoc-te.jpg\" alt=\"Ch\u01b0\u01a1ng tr\u00ecnh Li\u00ean k\u1ebft Qu\u1ed1c t\u1ebf\" class=\"wp-image-2906\" srcset=\"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-content\/uploads\/sites\/59\/2024\/04\/Chuong-trinh-lien-ket-quoc-te.jpg 900w, https:\/\/www.hoasen.edu.vn\/demontfort\/wp-content\/uploads\/sites\/59\/2024\/04\/Chuong-trinh-lien-ket-quoc-te-300x200.jpg 300w, https:\/\/www.hoasen.edu.vn\/demontfort\/wp-content\/uploads\/sites\/59\/2024\/04\/Chuong-trinh-lien-ket-quoc-te-768x512.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Ng\u00e0nh Marketing trong doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap t\u0103ng doanh s\u1ed1, m\u00e0 c\u00f2n l\u00e0 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t v\u1edbi kh\u00e1ch h\u00e0ng<\/p>\n","protected":false},"author":2165,"featured_media":4083,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,859],"tags":[],"class_list":["post-3940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-su-kien","category-tuyen-sinh-huong-nghiep"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/posts\/3940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/users\/2165"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/comments?post=3940"}],"version-history":[{"count":5,"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/posts\/3940\/revisions"}],"predecessor-version":[{"id":4085,"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/posts\/3940\/revisions\/4085"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/media\/4083"}],"wp:attachment":[{"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/media?parent=3940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/categories?post=3940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/tags?post=3940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}