{"id":3850,"date":"2024-09-25T14:16:09","date_gmt":"2024-09-25T07:16:09","guid":{"rendered":"https:\/\/www.hoasen.edu.vn\/demontfort\/?p=3850"},"modified":"2025-12-31T11:34:32","modified_gmt":"2025-12-31T04:34:32","slug":"lua-chon-du-hoc-tai-cho-nganh-marketing-co-hoi-nghe-nghiep-hap-dan-khong-the-bo-qua","status":"publish","type":"post","link":"https:\/\/www.hoasen.edu.vn\/demontfort\/lua-chon-du-hoc-tai-cho-nganh-marketing-co-hoi-nghe-nghiep-hap-dan-khong-the-bo-qua\/","title":{"rendered":"L\u1ef1a Ch\u1ecdn Du H\u1ecdc T\u1ea1i ch\u1ed7 Ng\u00e0nh Marketing &#8211; C\u01a1 H\u1ed9i Ngh\u1ec1 Nghi\u1ec7p H\u1ea5p D\u1eabn Kh\u00f4ng Th\u1ec3 B\u1ecf Qua"},"content":{"rendered":"\n<p>Du h\u1ecdc t\u1ea1i ch\u1ed7 ng\u00e0nh Marketing \u0111ang tr\u1edf th\u00e0nh xu h\u01b0\u1edbng n\u1ed5i b\u1eadt d\u00e0nh cho c\u00e1c b\u1ea1n tr\u1ebb \u0111am m\u00ea qu\u1ea3ng c\u00e1o, truy\u1ec1n th\u00f4ng v\u00e0 qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u. B\u1eb1ng c\u00e1ch h\u1ecdc t\u1eadp ngay t\u1ea1i Vi\u1ec7t Nam, b\u1ea1n kh\u00f4ng ch\u1ec9 ti\u1ebft ki\u1ec7m chi ph\u00ed m\u00e0 c\u00f2n \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc qu\u1ed1c t\u1ebf v\u00e0 c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p to\u00e0n c\u1ea7u. H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u v\u1ec1 ng\u00e0nh marketing d\u01b0\u1edbi \u0111\u00e2y nh\u00e9!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-content\/uploads\/sites\/59\/2024\/07\/0807_Marketing-cu-nhan-2-1-1-vietphapaau.jpg\" alt=\"Ng\u00e0nh Marketing\" class=\"wp-image-3851\" style=\"width:714px;height:auto\" srcset=\"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-content\/uploads\/sites\/59\/2024\/07\/0807_Marketing-cu-nhan-2-1-1-vietphapaau.jpg 1200w, https:\/\/www.hoasen.edu.vn\/demontfort\/wp-content\/uploads\/sites\/59\/2024\/07\/0807_Marketing-cu-nhan-2-1-1-vietphapaau-300x300.jpg 300w, https:\/\/www.hoasen.edu.vn\/demontfort\/wp-content\/uploads\/sites\/59\/2024\/07\/0807_Marketing-cu-nhan-2-1-1-vietphapaau-768x768.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Ng\u00e0nh Marketing<\/figcaption><\/figure>\n<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >N\u1ed9i dung b&agrave;i vi\u1ebft<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/lua-chon-du-hoc-tai-cho-nganh-marketing-co-hoi-nghe-nghiep-hap-dan-khong-the-bo-qua\/#1_Nganh_marketing_la_gi\" title=\"1. Ng\u00e0nh marketing l\u00e0 g\u00ec?\">1. Ng\u00e0nh marketing l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/lua-chon-du-hoc-tai-cho-nganh-marketing-co-hoi-nghe-nghiep-hap-dan-khong-the-bo-qua\/#2_Co_hoi_nghe_nghiep_voi_bang_cu_nhan_marketing_Anh_Quoc\" title=\"2. C\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p v\u1edbi b\u1eb1ng c\u1eed nh\u00e2n marketing Anh Qu\u1ed1c\">2. C\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p v\u1edbi b\u1eb1ng c\u1eed nh\u00e2n marketing Anh Qu\u1ed1c<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/lua-chon-du-hoc-tai-cho-nganh-marketing-co-hoi-nghe-nghiep-hap-dan-khong-the-bo-qua\/#21_Cac_Vi_Tri_Cong_Viec_Sau_Khi_Tot_Nghiep_Nganh_Marketing\" title=\"2.1 C\u00e1c V\u1ecb Tr\u00ed C\u00f4ng Vi\u1ec7c Sau Khi T\u1ed1t Nghi\u1ec7p Ng\u00e0nh Marketing\">2.1 C\u00e1c V\u1ecb Tr\u00ed C\u00f4ng Vi\u1ec7c Sau Khi T\u1ed1t Nghi\u1ec7p Ng\u00e0nh Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/lua-chon-du-hoc-tai-cho-nganh-marketing-co-hoi-nghe-nghiep-hap-dan-khong-the-bo-qua\/#22_Cac_Vai_Tro_Khac_Trong_Nganh_Marketing\" title=\"2.2 C\u00e1c Vai Tr\u00f2 Kh\u00e1c Trong Ng\u00e0nh Marketing\">2.2 C\u00e1c Vai Tr\u00f2 Kh\u00e1c Trong Ng\u00e0nh Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/lua-chon-du-hoc-tai-cho-nganh-marketing-co-hoi-nghe-nghiep-hap-dan-khong-the-bo-qua\/#23_Giang_Day_va_Nghien_Cuu\" title=\"2.3 Gi\u1ea3ng D\u1ea1y v\u00e0 Nghi\u00ean C\u1ee9u\">2.3 Gi\u1ea3ng D\u1ea1y v\u00e0 Nghi\u00ean C\u1ee9u<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/lua-chon-du-hoc-tai-cho-nganh-marketing-co-hoi-nghe-nghiep-hap-dan-khong-the-bo-qua\/#3_Hoc_nganh_marketing_tai_Hoa_Sen_%E2%80%93_De_Montfort_DMU\" title=\"3. H\u1ecdc ng\u00e0nh marketing t\u1ea1i Hoa Sen &#8211; De Montfort (DMU)\">3. H\u1ecdc ng\u00e0nh marketing t\u1ea1i Hoa Sen &#8211; De Montfort (DMU)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/lua-chon-du-hoc-tai-cho-nganh-marketing-co-hoi-nghe-nghiep-hap-dan-khong-the-bo-qua\/#31_Noi_dung_chuong_trinh_cu_nhan_marketing_tai_Hoa_Sen_%E2%80%93_De_Montfort_DMU\" title=\"3.1 N\u1ed9i dung ch\u01b0\u01a1ng tr\u00ecnh c\u1eed nh\u00e2n marketing t\u1ea1i Hoa Sen &#8211; De Montfort (DMU)\">3.1 N\u1ed9i dung ch\u01b0\u01a1ng tr\u00ecnh c\u1eed nh\u00e2n marketing t\u1ea1i Hoa Sen &#8211; De Montfort (DMU)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/lua-chon-du-hoc-tai-cho-nganh-marketing-co-hoi-nghe-nghiep-hap-dan-khong-the-bo-qua\/#32_Co_hoi_viec_lam\" title=\"3.2 C\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m\">3.2 C\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/lua-chon-du-hoc-tai-cho-nganh-marketing-co-hoi-nghe-nghiep-hap-dan-khong-the-bo-qua\/#4_Tong_ket\" title=\"4. T\u1ed5ng k\u1ebft\">4. T\u1ed5ng k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Nganh_marketing_la_gi\"><\/span><strong>1. Ng\u00e0nh marketing l\u00e0 g\u00ec?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ng\u00e0nh marketing l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c quan tr\u1ecdng trong kinh doanh, t\u1eadp trung v\u00e0o nghi\u00ean c\u1ee9u, ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.&nbsp;<\/p>\n\n\n\n<p>Marketing kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf qu\u1ea3ng c\u00e1o m\u00e0 c\u00f2n bao g\u1ed3m c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0 nghi\u00ean c\u1ee9u h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, \u0111\u1ecbnh gi\u00e1, ph\u00e2n ph\u1ed1i v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. Trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh kh\u1ed1c li\u1ec7t, marketing gi\u00fap doanh nghi\u1ec7p t\u1ea1o d\u1ef1ng h\u00ecnh \u1ea3nh, t\u0103ng c\u01b0\u1eddng s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/p>\n\n\n\n<div style=\"height:7px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Co_hoi_nghe_nghiep_voi_bang_cu_nhan_marketing_Anh_Quoc\"><\/span><strong>2. C\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p v\u1edbi b\u1eb1ng c\u1eed nh\u00e2n marketing Anh Qu\u1ed1c<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Theo m\u1ed9t th\u1ed1ng k\u00ea g\u1ea7n \u0111\u00e2y, g\u1ea7n 50% th\u00f4ng tin tuy\u1ec3n d\u1ee5ng t\u1ea1i Vi\u1ec7t Nam li\u00ean quan \u0111\u1ebfn c\u00e1c v\u1ecb tr\u00ed trong ng\u00e0nh Marketing. Con s\u1ed1 n\u00e0y \u0111ang kh\u00f4ng ng\u1eebng t\u0103ng l\u00ean, b\u1edfi c\u00e1c doanh nghi\u1ec7p lu\u00f4n c\u1ea7n t\u00ecm ki\u1ebfm nh\u1eefng chuy\u00ean gia Marketing t\u00e0i n\u0103ng, s\u00e1ng t\u1ea1o v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch hi\u1ec7u qu\u1ea3. Trong th\u1eddi \u0111\u1ea1i s\u1ed1 h\u00f3a hi\u1ec7n nay, khi m\u00e0 ph\u1ea7n l\u1edbn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng \u0111\u01b0\u1ee3c \u1ea3nh h\u01b0\u1edfng b\u1edfi qu\u1ea3ng c\u00e1o v\u00e0 th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb, nhu c\u1ea7u v\u1ec1 c\u00e1c chuy\u00ean gia Marketing ng\u00e0y c\u00e0ng tr\u1edf n\u00ean c\u1ea5p thi\u1ebft.<\/p>\n\n\n\n<p>M\u1ee9c l\u01b0\u01a1ng \u0111\u1ed1i v\u1edbi sinh vi\u00ean khi c\u00f3 b\u1eb1ng c\u1eed nh\u00e2n Marketing Anh Qu\u1ed1c nh\u01b0 sau:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>V\u1ecb tr\u00ed c\u00f4ng vi\u1ec7c<\/strong><\/td><td><strong>Vi\u1ec7t Nam<\/strong><strong>(VND)<\/strong><\/td><\/tr><tr><td>Tr\u01b0\u1edfng ph\u00f2ng Marketing.<\/td><td>30 &#8211; 60 tri\u1ec7u\/th\u00e1ng<\/td><\/tr><tr><td>Gi\u00e1m \u0111\u1ed1c Marketing<\/td><td>60 &#8211; 120 tri\u1ec7u\/th\u00e1ng<\/td><\/tr><tr><td>Chuy\u00ean vi\u00ean ph\u00e2n t\u00edch Marketing.<\/td><td>15 &#8211; 30 tri\u1ec7u\/th\u00e1ng<\/td><\/tr><tr><td>C\u1ed1 v\u1ea5n b\u00e1n h\u00e0ng.<\/td><td>15 &#8211; 40 tri\u1ec7u\/th\u00e1ng<\/td><\/tr><tr><td>Gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb v\u00e0 khuy\u1ebfn m\u00e3i.<\/td><td>40 &#8211; 80 tri\u1ec7u\/th\u00e1ng<\/td><\/tr><tr><td>Chuy\u00ean gia Marketing.<\/td><td>15 &#8211; 40 tri\u1ec7u\/th\u00e1ng<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:7px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"21_Cac_Vi_Tri_Cong_Viec_Sau_Khi_Tot_Nghiep_Nganh_Marketing\"><\/span><strong>2.1 C\u00e1c V\u1ecb Tr\u00ed C\u00f4ng Vi\u1ec7c Sau Khi T\u1ed1t Nghi\u1ec7p Ng\u00e0nh Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>V\u1edbi nh\u1eefng ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng \u0111\u00e3 h\u1ecdc t\u1ea1i tr\u01b0\u1eddng, sau khi t\u1ed1t nghi\u1ec7p ng\u00e0nh Marketing, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea3m nh\u1eadn nhi\u1ec1u v\u1ecb tr\u00ed c\u00f4ng vi\u1ec7c h\u1ea5p d\u1eabn nh\u01b0:<\/p>\n\n\n\n<p>&#8211; Chuy\u00ean Vi\u00ean Nghi\u00ean C\u1ee9u Th\u1ecb Tr\u01b0\u1eddng: Thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh c\u1ee7a doanh nghi\u1ec7p.<br>&#8211; Ch\u0103m S\u00f3c Kh\u00e1ch H\u00e0ng: \u0110\u1ea3m b\u1ea3o s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi h\u1ecd.<br>&#8211; Qu\u1ea3ng C\u00e1o: L\u00ean k\u1ebf ho\u1ea1ch v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<br>&#8211; Quan H\u1ec7 C\u00f4ng Ch\u00fang: X\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec h\u00ecnh \u1ea3nh t\u00edch c\u1ef1c c\u1ee7a doanh nghi\u1ec7p trong m\u1eaft c\u00f4ng ch\u00fang.<br>&#8211; Ph\u00e1t Tri\u1ec3n v\u00e0 Qu\u1ea3n Tr\u1ecb Th\u01b0\u01a1ng Hi\u1ec7u: Qu\u1ea3n l\u00fd c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u1eb1m n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o d\u1ef1ng l\u00f2ng tin t\u1eeb kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"22_Cac_Vai_Tro_Khac_Trong_Nganh_Marketing\"><\/span><strong>2.2 C\u00e1c Vai Tr\u00f2 Kh\u00e1c Trong Ng\u00e0nh Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ngo\u00e0i ra, b\u1ea1n c\u00f2n c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c trong c\u00e1c c\u00f4ng ty chuy\u00ean v\u1ec1 truy\u1ec1n th\u00f4ng, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n, qu\u1ea3ng c\u00e1o v\u1edbi c\u00e1c v\u1ecb tr\u00ed nh\u01b0:<\/p>\n\n\n\n<p>&#8211; C\u00e1n B\u1ed9 Nghi\u00ean C\u1ee9u Ho\u1ea1ch \u0110\u1ecbnh Chi\u1ebfn L\u01b0\u1ee3c Marketing: Ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing to\u00e0n di\u1ec7n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh.<br>&#8211; Qu\u1ea3n L\u00fd T\u1ed5 Ch\u1ee9c K\u1ebf Ho\u1ea1ch Marketing: L\u00ean k\u1ebf ho\u1ea1ch v\u00e0 qu\u1ea3n l\u00fd c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a doanh nghi\u1ec7p.<br>&#8211; T\u1ed5 Ch\u1ee9c Th\u1ef1c Hi\u1ec7n C\u00e1c Ho\u1ea1t \u0110\u1ed9ng Quan H\u1ec7 Kh\u00e1ch H\u00e0ng: T\u1ea1o d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"23_Giang_Day_va_Nghien_Cuu\"><\/span><strong>2.3 Gi\u1ea3ng D\u1ea1y v\u00e0 Nghi\u00ean C\u1ee9u<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>N\u1ebfu b\u1ea1n y\u00eau th\u00edch c\u00f4ng vi\u1ec7c gi\u1ea3ng d\u1ea1y v\u00e0 nghi\u00ean c\u1ee9u, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c t\u1ea1i c\u00e1c tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc, Cao \u0111\u1eb3ng v\u1edbi vai tr\u00f2:<\/p>\n\n\n\n<p>&#8211; Gi\u1ea3ng D\u1ea1y: Truy\u1ec1n \u0111\u1ea1t ki\u1ebfn th\u1ee9c v\u1ec1 qu\u1ea3n tr\u1ecb kinh doanh, marketing cho c\u00e1c th\u1ebf h\u1ec7 sinh vi\u00ean.<br>&#8211; Nghi\u00ean C\u1ee9u: Th\u1ef1c hi\u1ec7n c\u00e1c nghi\u00ean c\u1ee9u chuy\u00ean s\u00e2u v\u1ec1 c\u00e1c xu h\u01b0\u1edbng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing m\u1edbi nh\u1ea5t.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Hoc_nganh_marketing_tai_Hoa_Sen_%E2%80%93_De_Montfort_DMU\"><\/span><strong>3. H\u1ecdc ng\u00e0nh marketing t\u1ea1i Hoa Sen &#8211; De Montfort (DMU)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:7px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"31_Noi_dung_chuong_trinh_cu_nhan_marketing_tai_Hoa_Sen_%E2%80%93_De_Montfort_DMU\"><\/span><strong>3.1 N\u1ed9i dung ch\u01b0\u01a1ng tr\u00ecnh c\u1eed nh\u00e2n marketing t\u1ea1i Hoa Sen &#8211; De Montfort (DMU)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Xem th\u00eam ch\u01b0\u01a1ng tr\u00ecnh c\u1eed nh\u00e2n marketing <a href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/education\/cu-nhan-marketing\/\">t\u1ea1i \u0111\u00e2y<\/a>.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"32_Co_hoi_viec_lam\"><\/span><strong>3.2 C\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o ngu\u1ed3n nh\u00e2n l\u1ef1c cao c\u1ea5p cho ng\u00e0nh Marketing trong n\u01b0\u1edbc v\u00e0 th\u1ebf gi\u1edbi. Sinh vi\u00ean t\u1ed1t nghi\u1ec7p s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng tham gia c\u00e1c ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c marketing nh\u01b0:<\/p>\n\n\n\n<p>&#8211; Qu\u1ea3n l\u00fd Th\u01b0\u01a1ng hi\u1ec7u<br>&#8211; Qu\u1ea3n l\u00fd M\u1ea1ng x\u00e3 h\u1ed9i<br>&#8211; Chuy\u00ean vi\u00ean Marketing S\u1ef1 ki\u1ec7n<br>&#8211; Chuy\u00ean vi\u00ean T\u1ef1 \u0111\u1ed9ng h\u00f3a Marketing<br>&#8211; Chuy\u00ean vi\u00ean Qu\u1ea3n l\u00fd Quan h\u1ec7 Kh\u00e1ch h\u00e0ng<br>&#8211; Gi\u00e1m \u0111\u1ed1c S\u00e1ng t\u1ea1o<br>&#8211; Chuy\u00ean vi\u00ean Marketing<br>&#8211; Chuy\u00ean vi\u00ean Qu\u1ea3ng c\u00e1o Tr\u1ef1c tuy\u1ebfn<br>&#8211; Chuy\u00ean vi\u00ean Truy\u1ec1n th\u00f4ng<br>&#8211; Chuy\u00ean vi\u00ean Nghi\u00ean c\u1ee9u Th\u1ecb tr\u01b0\u1eddng<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Tong_ket\"><\/span><strong>4. T\u1ed5ng k\u1ebft<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Du h\u1ecdc t\u1ea1i ch\u1ed7 ng\u00e0nh Marketing mang \u0111\u1ebfn cho b\u1ea1n c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc qu\u1ed1c t\u1ebf ngay t\u1ea1i Vi\u1ec7t Nam, ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 m\u1edf ra con \u0111\u01b0\u1eddng s\u1ef1 nghi\u1ec7p to\u00e0n c\u1ea7u. V\u1edbi ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng chuy\u00ean s\u00e2u t\u1eeb c\u00e1c kh\u00f3a h\u1ecdc ch\u1ea5t l\u01b0\u1ee3ng, b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng n\u1eafm b\u1eaft c\u00e1c v\u1ecb tr\u00ed c\u00f4ng vi\u1ec7c h\u1ea5p d\u1eabn nh\u01b0 chuy\u00ean vi\u00ean marketing, qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u, v\u00e0 chuy\u00ean vi\u00ean ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n quan t\u00e2m v\u00e0 c\u00f3 h\u1ee9ng th\u00fa v\u1edbi <a href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/education\/cu-nhan-marketing\/\">c\u1eed nh\u00e2n ng\u00e0nh marketing<\/a> h\u00e3y theo d\u00f5i trang \u0111\u1ec3 kh\u00f4ng b\u1ecf l\u1ee1 nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch v\u1ec1 <a href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/\">Ch\u01b0\u01a1ng tr\u00ecnh Li\u00ean k\u1ebft Qu\u1ed1c t\u1ebf Hoa Sen \u2013 De Montfort<\/a> nh\u00e9! \u0110\u1ec3 nh\u1eadn th\u00eam th\u00f4ng tin v\u1ec1 ch\u01b0\u01a1ng tr\u00ecnh, b\u1ea1n h\u00e3y \u0111\u0103ng k\u00fd <a href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/dang-ky-tu-van\/\">t\u1ea1i \u0111\u00e2y<\/a>.<\/p>\n\n\n\n<div style=\"height:7px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Xem th\u00eam:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/education\/cu-nhan-kinh-doanh-quoc-te\/\">C\u1eed nh\u00e2n kinh doanh&nbsp; qu\u1ed1c t\u1ebf.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/education\/cu-nhan-marketing\/\">C\u1eed nh\u00e2n marketing.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/education\/cu-nhan-thiet-ke-do-hoa\/\">C\u1eed nh\u00e2n thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda.<\/a><\/li>\n<\/ul>\n\n\n\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<\/p>\n\n\n\n<p><strong>LI\u00caN H\u1ec6 T\u01af V\u1ea4N: Ch\u01b0\u01a1ng tr\u00ecnh Hoa Sen \u2013 De Montfort (Vi\u1ec7n \u0110\u00e0o t\u1ea1o Qu\u1ed1c t\u1ebf &#8211; \u0110\u1ea1i h\u1ecdc Hoa Sen)<\/strong><\/p>\n\n\n\n<p>\u0110\u0103ng k\u00fd x\u00e9t tuy\u1ec3n tr\u1ef1c tuy\u1ebfn <a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSf-mIRGRW_EBowKjYYf8WKCSB98-JI7dBLGPsjGHRCsCv_ZyA\/viewform\" target=\"_blank\" rel=\"noopener\"><strong>t\u1ea1i \u0111\u00e2y<\/strong><\/a><br>\u0110\u0103ng k\u00fd nh\u1eadn t\u01b0 v\u1ea5n <a href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/dang-ky-tu-van\/\"><strong>t\u1ea1i \u0111\u00e2y<\/strong><\/a><\/p>\n\n\n\n<p><strong>\u0110\u1ecba ch\u1ec9:<\/strong> Ph\u00f2ng 1007, L\u1ea7u 10, 08 Nguy\u1ec5n V\u0103n Tr\u00e1ng, P. B\u1ebfn Th\u00e0nh, Qu\u1eadn 1, TP. H\u1ed3 Ch\u00ed Minh<br><img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXfGUZfMngiN3YWidIZCz5pD5KhoWwHQkmX1B7xcmCuR-4XVMzQyRbXBFfoOM4EbgquscIbplG0GcMFlhPO41qjm88QzLbixsvfRjXXgbsZOC2ci07KGm2pLZDBXAh-4aXrZCkU1KPCYut_P8QwWyk9bQGwZ?key=Bo7FGR1tVREAn5fMlfxsoQ\" alt=\"\u260e\ufe0f\"> \u0110i\u1ec7n tho\u1ea1i: 028 7309 1991 (S\u1ed1 n\u1ed9i b\u1ed9: 4792)<br><img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXcQ6xITYrQlkWjPpejYwiYv9b5eiTaS7ny4f8BUUCdhbyO-wUOuSKRNdFg_ZsSI72o4TGsY5vgTuzfOwvREwChNIoJ3hau-bmCIn1FFUy_84xBpDe5S3cxXSsrtdpPpo5_WYZO6JLp3goGWCZAn42xhxiXZ?key=Bo7FGR1tVREAn5fMlfxsoQ\" alt=\"?\"> Hotline: 0888 275 276<br><img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXf9rBDV2JxWJAqdlxuRgw_xcdfGEBnkJ878BRncICsA2vo4ow_eAqD8Pn5Qh3_kDRfKntIhVDnUbW8mhEnwQkQBtqeD66eT8G15AE0gP21Qc6CJhcEyqkXn4ee_TPnWGPKY9eqF9bu4zKpBxuByi7HqzB8?key=Bo7FGR1tVREAn5fMlfxsoQ\" alt=\"\u2709\ufe0f\"> Email:\u202fdemontfort@hoasen.edu.vn<br><img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXccUt2bEIA-vgH3qiETY9Vpe1i56vRFKGdkzHPkc2nTW4RIjSwBSH6VIXEq5ZLQA6zMJkq849cDIxvmsnyQTH42eYu6l82u9ztYpP3g2T7NaXGGuIwoJbvOIOrZGvhX7a6fFC6_bmzYGhf4nJtkPazk9_I?key=Bo7FGR1tVREAn5fMlfxsoQ\" alt=\"?\"> Website: <a href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/\">www.hoasen.edu.vn\/demontfort\/<\/a><br><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/dang-ky-tuyen-sinh-2024\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-content\/uploads\/sites\/59\/2024\/07\/Xet-tuyen-hoc-ba-Kinh-doanh-Quoc-te-03-1-scaled.jpg\" alt=\"C\u1eed nh\u00e2n Qu\u1ed1c t\u1ebf\" class=\"wp-image-3365\" srcset=\"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-content\/uploads\/sites\/59\/2024\/07\/Xet-tuyen-hoc-ba-Kinh-doanh-Quoc-te-03-1-scaled.jpg 2560w, https:\/\/www.hoasen.edu.vn\/demontfort\/wp-content\/uploads\/sites\/59\/2024\/07\/Xet-tuyen-hoc-ba-Kinh-doanh-Quoc-te-03-1-300x169.jpg 300w, https:\/\/www.hoasen.edu.vn\/demontfort\/wp-content\/uploads\/sites\/59\/2024\/07\/Xet-tuyen-hoc-ba-Kinh-doanh-Quoc-te-03-1-768x432.jpg 768w, https:\/\/www.hoasen.edu.vn\/demontfort\/wp-content\/uploads\/sites\/59\/2024\/07\/Xet-tuyen-hoc-ba-Kinh-doanh-Quoc-te-03-1-1536x864.jpg 1536w, https:\/\/www.hoasen.edu.vn\/demontfort\/wp-content\/uploads\/sites\/59\/2024\/07\/Xet-tuyen-hoc-ba-Kinh-doanh-Quoc-te-03-1-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/a><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>L\u1ef1a Ch\u1ecdn Du H\u1ecdc T\u1ea1i ch\u1ed7 Ng\u00e0nh Marketing &#8211; C\u01a1 H\u1ed9i Ngh\u1ec1 Nghi\u1ec7p H\u1ea5p D\u1eabn Kh\u00f4ng Th\u1ec3 B\u1ecf Qua<\/p>\n","protected":false},"author":2165,"featured_media":3851,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,859],"tags":[],"class_list":["post-3850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-su-kien","category-tuyen-sinh-huong-nghiep"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/posts\/3850","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/users\/2165"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/comments?post=3850"}],"version-history":[{"count":7,"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/posts\/3850\/revisions"}],"predecessor-version":[{"id":4584,"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/posts\/3850\/revisions\/4584"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/media\/3851"}],"wp:attachment":[{"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/media?parent=3850"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/categories?post=3850"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/tags?post=3850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}