{"id":13870,"date":"2026-10-27T09:00:00","date_gmt":"2026-10-27T02:00:00","guid":{"rendered":"https:\/\/www.hoasen.edu.vn\/demontfort\/?p=13870"},"modified":"2026-10-21T15:17:09","modified_gmt":"2026-10-21T08:17:09","slug":"swot-la-gi-phan-tich-trong-marketing","status":"publish","type":"post","link":"https:\/\/www.hoasen.edu.vn\/demontfort\/swot-la-gi-phan-tich-trong-marketing\/","title":{"rendered":"SWOT l\u00e0 g\u00ec? H\u01b0\u1edbng d\u1eabn ph\u00e2n t\u00edch ma tr\u1eadn SWOT trong Marketing"},"content":{"rendered":"\n<p>Ma tr\u1eadn <strong>SWOT <\/strong>tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn nh\u1ea5t trong qu\u1ea3n tr\u1ecb v\u00e0 ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c <strong>Marketing<\/strong>, vi\u1ec7c \u0111\u00e1nh gi\u00e1 to\u00e0n di\u1ec7n c\u1ea3 n\u0103ng l\u1ef1c n\u1ed9i t\u1ea1i l\u1eabn nh\u1eefng bi\u1ebfn \u0111\u1ed9ng t\u1eeb th\u1ecb tr\u01b0\u1eddng l\u00e0 c\u01a1 s\u1edf quan tr\u1ecdng \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u00fang \u0111\u1eafn. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-content\/uploads\/sites\/59\/2026\/10\/SWOT.png\" alt=\"SWOT\" class=\"wp-image-13872\"\/><figcaption class=\"wp-element-caption\">SWOT l\u00e0 g\u00ec? <\/figcaption><\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >N\u1ed9i dung b&agrave;i vi\u1ebft<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/swot-la-gi-phan-tich-trong-marketing\/#SWOT_la_gi\" title=\"SWOT l\u00e0 g\u00ec?\">SWOT l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/swot-la-gi-phan-tich-trong-marketing\/#Bon_yeu_to_hinh_thanh_ma_tran_SWOT\" title=\"B\u1ed1n y\u1ebfu t\u1ed1 h\u00ecnh th\u00e0nh ma tr\u1eadn SWOT\">B\u1ed1n y\u1ebfu t\u1ed1 h\u00ecnh th\u00e0nh ma tr\u1eadn SWOT<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/swot-la-gi-phan-tich-trong-marketing\/#Cach_phan_tich_SWOT_hieu_qua\" title=\"C\u00e1ch ph\u00e2n t\u00edch SWOT hi\u1ec7u qu\u1ea3\">C\u00e1ch ph\u00e2n t\u00edch SWOT hi\u1ec7u qu\u1ea3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/swot-la-gi-phan-tich-trong-marketing\/#Ket_luan\" title=\"K\u1ebft lu\u1eadn\">K\u1ebft lu\u1eadn<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SWOT_la_gi\"><\/span>SWOT l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>SWOT <\/strong>l\u00e0 m\u00f4 h\u00ecnh ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh t\u1eeb b\u1ed1n y\u1ebfu t\u1ed1: <strong>Strengths (\u0110i\u1ec3m m\u1ea1nh), Weaknesses (\u0110i\u1ec3m y\u1ebfu), Opportunities (C\u01a1 h\u1ed9i) v\u00e0 Threats (Th\u00e1ch th\u1ee9c)<\/strong>. C\u00f4ng c\u1ee5 n\u00e0y gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 t\u00ecnh h\u00ecnh hi\u1ec7n t\u1ea1i d\u1ef1a tr\u00ean c\u1ea3 ngu\u1ed3n l\u1ef1c b\u00ean trong v\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i c\u00f3 kh\u1ea3 n\u0103ng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/p>\n\n\n\n<p>Trong Marketing, SWOT th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng khi x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7n t\u1ea1i. \u0110i\u1ec3m c\u1ea7n l\u01b0u \u00fd l\u00e0 SWOT kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c li\u1ec7t k\u00ea c\u00e1c y\u1ebfu t\u1ed1. Gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 c\u1ee7a m\u00f4 h\u00ecnh n\u1eb1m \u1edf kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i nh\u1eefng th\u00f4ng tin \u0111\u00e3 ph\u00e2n t\u00edch v\u1edbi c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u00e0 h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bon_yeu_to_hinh_thanh_ma_tran_SWOT\"><\/span>B\u1ed1n y\u1ebfu t\u1ed1 h\u00ecnh th\u00e0nh ma tr\u1eadn SWOT<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-content\/uploads\/sites\/59\/2026\/10\/SWOT-3.png\" alt=\"SWOT \" class=\"wp-image-13873\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Strengths: <\/strong>\u0110i\u1ec3m m\u1ea1nh l\u00e0 nh\u1eefng ngu\u1ed3n l\u1ef1c v\u00e0 l\u1ee3i th\u1ebf n\u1ed9i t\u1ea1i gi\u00fap doanh nghi\u1ec7p t\u1ea1o ra gi\u00e1 tr\u1ecb v\u00e0 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng, ch\u1eb3ng h\u1ea1n nh\u01b0 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u0111\u1ed9 nh\u1eadn di\u1ec7n cao, s\u1ea3n ph\u1ea9m c\u00f3 \u0111\u1eb7c t\u00ednh kh\u00e1c bi\u1ec7t, \u0111\u1ed9i ng\u0169 Marketing c\u00f3 chuy\u00ean m\u00f4n ho\u1eb7c t\u1ec7p kh\u00e1ch h\u00e0ng trung th\u00e0nh. \u0110i\u1ec3m m\u1ea1nh c\u1ea7n \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh d\u1ef1a tr\u00ean b\u1eb1ng ch\u1ee9ng c\u1ee5 th\u1ec3 thay v\u00ec ch\u1ec9 d\u1ef1a v\u00e0o nh\u1eadn \u0111\u1ecbnh ch\u1ee7 quan.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-content\/uploads\/sites\/59\/2026\/10\/SWOT-4.png\" alt=\"SWOT\" class=\"wp-image-13874\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Weaknesses: <\/strong>\u0110i\u1ec3m y\u1ebfu l\u00e0 nh\u1eefng h\u1ea1n ch\u1ebf b\u00ean trong c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng, v\u00ed d\u1ee5 nh\u01b0 ng\u00e2n s\u00e1ch truy\u1ec1n th\u00f4ng h\u1ea1n ch\u1ebf, th\u01b0\u01a1ng hi\u1ec7u ch\u01b0a \u0111\u01b0\u1ee3c nh\u1eadn di\u1ec7n r\u1ed9ng r\u00e3i, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u1ea5p ho\u1eb7c thi\u1ebfu nh\u00e2n s\u1ef1 c\u00f3 chuy\u00ean m\u00f4n ph\u00e2n t\u00edch d\u1eef li\u1ec7u. \u0110\u1ec3 nh\u1eadn di\u1ec7n \u0111i\u1ec3m y\u1ebfu, doanh nghi\u1ec7p n\u00ean d\u1ef1a v\u00e0o d\u1eef li\u1ec7u hi\u1ec7u su\u1ea5t v\u00e0 ph\u1ea3n h\u1ed3i th\u1ef1c t\u1ebf t\u1eeb kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-content\/uploads\/sites\/59\/2026\/10\/SWOT-1.png\" alt=\"SWOT\" class=\"wp-image-13875\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Opportunities: <\/strong>C\u01a1 h\u1ed9i l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 t\u00edch c\u1ef1c t\u1eeb m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng, nh\u01b0 nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng t\u0103ng, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng m\u1edbi ho\u1eb7c s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i m\u1ecdi xu h\u01b0\u1edbng \u0111\u1ec1u l\u00e0 c\u01a1 h\u1ed9i ph\u00f9 h\u1ee3p. Doanh nghi\u1ec7p c\u1ea7n \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 li\u00ean quan v\u00e0 kh\u1ea3 n\u0103ng tri\u1ec3n khai th\u1ef1c t\u1ebf tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-content\/uploads\/sites\/59\/2026\/10\/SWOT-1-1.png\" alt=\"SWOT\" class=\"wp-image-13877\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Threats: <\/strong>Th\u00e1ch th\u1ee9c l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i c\u00f3 th\u1ec3 g\u00e2y b\u1ea5t l\u1ee3i, ch\u1eb3ng h\u1ea1n nh\u01b0 \u0111\u1ed1i th\u1ee7 gia t\u0103ng ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o, chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng t\u0103ng, h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng thay \u0111\u1ed5i ho\u1eb7c c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1 \u0111i\u1ec1u ch\u1ec9nh thu\u1eadt to\u00e1n. Kh\u00e1c v\u1edbi \u0111i\u1ec3m y\u1ebfu xu\u1ea5t ph\u00e1t t\u1eeb n\u1ed9i b\u1ed9, th\u00e1ch th\u1ee9c \u0111\u1ebfn t\u1eeb m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i v\u00e0 doanh nghi\u1ec7p kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cach_phan_tich_SWOT_hieu_qua\"><\/span>C\u00e1ch ph\u00e2n t\u00edch SWOT hi\u1ec7u qu\u1ea3<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau ph\u00e2n t\u00edch<\/strong><\/p>\n\n\n\n<p>M\u1ee5c ti\u00eau c\u00e0ng c\u1ee5 th\u1ec3, ph\u1ea1m vi ph\u00e2n t\u00edch c\u00e0ng r\u00f5 r\u00e0ng v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh c\u00e0ng c\u00f3 t\u00ednh \u1ee9ng d\u1ee5ng cao, d\u00f9 \u0111\u00f3 l\u00e0 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch Marketing n\u0103m m\u1edbi, ra m\u1eaft s\u1ea3n ph\u1ea9m hay c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p><strong>B\u01b0\u1edbc 2: Thu th\u1eadp d\u1eef li\u1ec7u li\u00ean quan<\/strong><\/p>\n\n\n\n<p>Doanh nghi\u1ec7p n\u00ean t\u1ed5ng h\u1ee3p th\u00f4ng tin t\u1eeb nhi\u1ec1u ngu\u1ed3n nh\u01b0 d\u1eef li\u1ec7u b\u00e1n h\u00e0ng, b\u00e1o c\u00e1o t\u1eeb Google Analytics 4 v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o, ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng, th\u00f4ng tin \u0111\u1ed1i th\u1ee7 v\u00e0 b\u00e1o c\u00e1o xu h\u01b0\u1edbng ng\u00e0nh \u0111\u1ec3 h\u1ea1n ch\u1ebf \u0111\u00e1nh gi\u00e1 c\u1ea3m t\u00ednh.<\/p>\n\n\n\n<p><strong>B\u01b0\u1edbc 3: Li\u1ec7t k\u00ea v\u00e0 k\u1ebft h\u1ee3p c\u00e1c y\u1ebfu t\u1ed1<\/strong><\/p>\n\n\n\n<p>Sau khi ho\u00e0n th\u00e0nh ma tr\u1eadn, doanh nghi\u1ec7p k\u1ebft n\u1ed1i c\u00e1c y\u1ebfu t\u1ed1 theo b\u1ed1n h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c:<strong> SO <\/strong>(ph\u00e1t huy \u0111i\u1ec3m m\u1ea1nh \u0111\u1ec3 t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i), <strong>WO<\/strong> (khai th\u00e1c c\u01a1 h\u1ed9i \u0111\u1ec3 c\u1ea3i thi\u1ec7n \u0111i\u1ec3m y\u1ebfu), <strong>ST <\/strong>(d\u00f9ng \u0111i\u1ec3m m\u1ea1nh \u0111\u1ec3 gi\u1ea3m t\u00e1c \u0111\u1ed9ng c\u1ee7a th\u00e1ch th\u1ee9c) v\u00e0 <strong>WT<\/strong> (h\u1ea1n ch\u1ebf \u0111i\u1ec3m y\u1ebfu v\u00e0 gi\u1ea3m thi\u1ec3u r\u1ee7i ro b\u00ean ngo\u00e0i).<\/p>\n\n\n\n<p><strong>B\u01b0\u1edbc 4: X\u00e1c \u0111\u1ecbnh th\u1ee9 t\u1ef1 \u01b0u ti\u00ean v\u00e0 theo d\u00f5i k\u1ebft qu\u1ea3<\/strong><\/p>\n\n\n\n<p>M\u1ed7i h\u00e0nh \u0111\u1ed9ng c\u1ea7n c\u00f3 m\u1ee5c ti\u00eau, ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch, th\u1eddi h\u1ea1n th\u1ef1c hi\u1ec7n v\u00e0 ch\u1ec9 s\u1ed1 \u0111\u00e1nh gi\u00e1 ph\u00f9 h\u1ee3p. Ma tr\u1eadn SWOT c\u0169ng n\u00ean \u0111\u01b0\u1ee3c r\u00e0 so\u00e1t \u0111\u1ecbnh k\u1ef3 khi th\u1ecb tr\u01b0\u1eddng ho\u1eb7c ngu\u1ed3n l\u1ef1c n\u1ed9i b\u1ed9 thay \u0111\u1ed5i.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ket_luan\"><\/span>K\u1ebft lu\u1eadn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>SWOT <\/strong>l\u00e0 c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c c\u00f3 gi\u00e1 tr\u1ecb th\u1ef1c ti\u1ec5n cao khi \u0111\u01b0\u1ee3c tri\u1ec3n khai \u0111\u00fang c\u00e1ch. V\u1edbi b\u1ed1n y\u1ebfu t\u1ed1 \u0110i\u1ec3m m\u1ea1nh, \u0110i\u1ec3m y\u1ebfu, C\u01a1 h\u1ed9i v\u00e0 Th\u00e1ch th\u1ee9c, ma tr\u1eadn SWOT gi\u00fap doanh nghi\u1ec7p h\u1ec7 th\u1ed1ng h\u00f3a th\u00f4ng tin, nh\u1eadn di\u1ec7n l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 x\u00e1c \u0111\u1ecbnh nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u1ea7n \u01b0u ti\u00ean trong chi\u1ebfn l\u01b0\u1ee3c Marketing. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 d\u1ef1a tr\u00ean d\u1eef li\u1ec7u \u0111\u00e1ng tin c\u1eady, ph\u00e2n t\u00edch kh\u00e1ch quan v\u00e0 chuy\u1ec3n k\u1ebft qu\u1ea3 th\u00e0nh nh\u1eefng h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3, \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<p><strong>Xem th\u00eam c\u00e1c n\u1ed9i dung kh\u00e1c:<\/strong><\/p>\n\n\n\n<ul id=\"block-8f78345f-3403-4644-9744-aca898a57e62\" class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/thi-sinh-so-huu-bang-cap-quoc-te\/\">T\u1ea5m V\u00e9 V\u00e0ng D\u00e0nh Ri\u00eang Cho Th\u00ed Sinh S\u1edf H\u1eefu B\u1eb1ng C\u1ea5p Qu\u1ed1c T\u1ebf<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/tan-sinh-vien-dmu-hsu-di-nuoc-ngoai\/\">93.6% T\u00e2n Sinh Vi\u00ean DMU-HSU Vietnam T\u1eebng \u0110i N\u01b0\u1edbc Ngo\u00e0i: Khi &#8220;Passport&#8221; Tr\u00e0n Ng\u1eadp Con D\u1ea5u Tr\u01b0\u1edbc Tu\u1ed5i 18<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/cau-lac-bo-dmu-hsu-vietnam\/\">[DMU-HSU PRIVILEGE #4] H\u1ec7 Sinh Th\u00e1i C\u00e2u L\u1ea1c B\u1ed9 DMU-HSU Vietnam &#8211; N\u01a1i B\u1ea1n T\u1ecfa S\u00e1ng V\u00e0 R\u00e8n Luy\u1ec7n K\u1ef9 N\u0103ng L\u00e3nh \u0110\u1ea1o<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p><div style=\"font-family: Inter, sans-serif;\n            background:#fff;\n            max-width:100%;\n            line-height:1.55;\n            box-sizing:border-box;\n            border:1px solid #e3e3e3;\n            border-radius:10px;\n            padding:16px 18px;\n            font-size:15px;\">\n  <p style=\"margin:0 0 12px;\n            font-weight:700;\n            font-size:19px;\n            letter-spacing:0;\n            color:#111;\">\n    150 YEARS OF UK EDUCATION EXCELLENCE AT HOA SEN UNIVERSITY\n  <\/p>\n  <p style=\"margin:0 0 8px; color:#222;\">\n    <span style=\"white-space:nowrap;\">\ud83c\udfe2 <strong>\u0110\u1ecba ch\u1ec9:<\/strong><\/span>\n    Ph\u00f2ng 804, 08 Nguy\u1ec5n V\u0103n Tr\u00e1ng, Ph\u01b0\u1eddng B\u1ebfn Th\u00e0nh, TP.HCM\n  <\/p>\n <div style=\"margin:0 0 8px; color:#222;\n            display:flex; align-items:flex-start; gap:8px;\">\n  <span style=\"white-space:nowrap;\">\ud83d\udd0e <strong>Fanpage:<\/strong><\/span>\n  <a href=\"https:\/\/www.facebook.com\/demontforthsuvietnam\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#1a73e8; text-decoration:underline;\">\n    facebook.com\/DMUHSU\n  <\/a>\n<\/div>\n  <p style=\"margin:0 0 14px; color:#222;\">\n    <span style=\"white-space:nowrap;\">\u260e\ufe0f <strong>Hotline:<\/strong><\/span>\n    <a href=\"tel:0888275276\" style=\"color:#222; text-decoration:none;\">\n      0888 275 276\n    <\/a>\n  <\/p>\n  <a href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/dang-ky-tu-van\/\" target=\"_blank\" rel=\"noopener noreferrer\" role=\"button\" aria-label=\"\u0110\u0103ng k\u00fd t\u01b0 v\u1ea5n ch\u01b0\u01a1ng tr\u00ecnh De Montfort t\u1ea1i HSU\" style=\"display:inline-block;\n            background:#c62828;\n            color:#fff;\n            text-decoration:none;\n            font-weight:700;\n            font-size:15px;\n            padding:12px 18px;\n            border-radius:8px;\n            box-sizing:border-box;\">\n    \u0110\u0102NG K\u00dd X\u00c9T TUY\u1ec2N\n  <\/a>\n<\/div><p><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Th\u1ef1c hi\u1ec7n:&nbsp;Nguy\u1ec5n T\u00f4 Qu\u1ef3nh Ng\u00e2n<\/strong><\/p>\n\n\n\n<p>Vi\u1ec7n \u0111\u00e0o t\u1ea1o v\u00e0 H\u1ee3p t\u00e1c qu\u1ed1c t\u1ebf<\/p>\n<\/blockquote>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ma tr\u1eadn SWOT tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn nh\u1ea5t trong qu\u1ea3n tr\u1ecb v\u00e0 ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c Marketing, vi\u1ec7c \u0111\u00e1nh gi\u00e1 to\u00e0n di\u1ec7n c\u1ea3 n\u0103ng l\u1ef1c n\u1ed9i t\u1ea1i l\u1eabn nh\u1eefng bi\u1ebfn \u0111\u1ed9ng t\u1eeb th\u1ecb tr\u01b0\u1eddng l\u00e0 c\u01a1 s\u1edf quan tr\u1ecdng \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u00fang \u0111\u1eafn. SWOT l\u00e0 g\u00ec? SWOT l\u00e0 m\u00f4 h\u00ecnh ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh t\u1eeb b\u1ed1n y\u1ebfu t\u1ed1: Strengths (\u0110i\u1ec3m m\u1ea1nh), Weaknesses (\u0110i\u1ec3m y\u1ebfu), Opportunities (C\u01a1 h\u1ed9i) v\u00e0 Threats (Th\u00e1ch th\u1ee9c). C\u00f4ng c\u1ee5 n\u00e0y gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 t\u00ecnh h\u00ecnh hi\u1ec7n t\u1ea1i d\u1ef1a&#8230;<\/p>\n","protected":false},"author":5548,"featured_media":13872,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,19],"tags":[213],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/posts\/13870"}],"collection":[{"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/users\/5548"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/comments?post=13870"}],"version-history":[{"count":2,"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/posts\/13870\/revisions"}],"predecessor-version":[{"id":13883,"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/posts\/13870\/revisions\/13883"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/media\/13872"}],"wp:attachment":[{"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/media?parent=13870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/categories?post=13870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/tags?post=13870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}