{"id":12578,"date":"2026-02-05T11:20:40","date_gmt":"2026-02-05T04:20:40","guid":{"rendered":"https:\/\/www.hoasen.edu.vn\/demontfort\/?p=12578"},"modified":"2026-02-05T11:22:47","modified_gmt":"2026-02-05T04:22:47","slug":"marketing-3-nam-tai-dmu-hsu-vietnam","status":"publish","type":"post","link":"https:\/\/www.hoasen.edu.vn\/demontfort\/marketing-3-nam-tai-dmu-hsu-vietnam\/","title":{"rendered":"L\u1ed9 Tr\u00ecnh Marketing 3 N\u0103m t\u1ea1i DMU \u2013 HSU Vietnam"},"content":{"rendered":"\n<p>Tuy\u1ec3n sinh l\u1ed9 tr\u00ecnh Marketing 3 n\u0103m t\u1ea1i DMU \u2013 HSU Vietnam. T\u1ea1i DMU-HSU, ng\u00e0nh Marketing \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o theo ch\u01b0\u01a1ng tr\u00ecnh c\u1eed nh\u00e2n danh d\u1ef1 chu\u1ea9n qu\u1ed1c t\u1ebf, ch\u00fa tr\u1ecdng c\u1ea7n b\u1eb1ng gi\u1eefa ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng, k\u1ef9 n\u0103ng th\u1ef1c h\u00e0nh v\u00e0 t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c. Sinh vi\u00ean kh\u00f4ng ch\u1ec9 h\u1ecdc Marketing b\u00e0i b\u1ea3n t\u1eeb c\u01a1 s\u1edf \u0111\u1ebfn chuy\u00ean s\u00e2u m\u00e0 c\u00f2n \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn c\u00e1c xu h\u01b0\u1edbng Marketing hi\u1ec7n \u0111\u1ea1i, g\u1eafn v\u1edbi nhu c\u1ea7u th\u1ef1c t\u1ebf c\u1ee7a doanh nghi\u1ec7p. \u0110\u1eb7c bi\u1ec7t, ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o c\u00f2n \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn b\u1edfi <strong>CIM &#8211; Chartered Institute of Marketing<\/strong>, gi\u00fap sinh vi\u00ean s\u1edf h\u1eefu ch\u1ee9ng ch\u1ec9 ngh\u1ec1 nghi\u1ec7p chu\u1ea9n qu\u1ed1c t\u1ebf ngay trong qu\u00e1 tr\u00ecnh h\u1ecdc.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"951\" src=\"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-content\/uploads\/sites\/59\/2026\/02\/MKT-ra-truong-lam-gi.png\" alt=\"\" class=\"wp-image-12579\"\/><figcaption class=\"wp-element-caption\"><em>H\u1ecdc Marketing ra tr\u01b0\u1eddng l\u00e0m g\u00ec?<\/em><\/figcaption><\/figure>\n\n\n\n<p>V\u1edbi l\u1ed9 tr\u00ecnh \u0111\u00e0o t\u1ea1o r\u00f5 r\u00e0ng trong 3 n\u0103m d\u01b0\u1edbi \u0111\u00e2y, ch\u01b0\u01a1ng tr\u00ecnh Marketing t\u1ea1i DMU-HSU gi\u00fap sinh vi\u00ean t\u1eebng b\u01b0\u1edbc h\u00ecnh dung \u0111\u01b0\u1ee3c Marketing ra tr\u01b0\u1eddng l\u00e0m g\u00ec, n\u00ean h\u1ecdc g\u00ec \u1edf t\u1eebng giai \u0111o\u1ea1n v\u00e0 c\u1ea7n nh\u1eefng k\u1ef9 n\u0103ng n\u00e0o \u0111\u1ec3 s\u1eb5n s\u00e0ng gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >N\u1ed9i dung b&agrave;i vi\u1ebft<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/marketing-3-nam-tai-dmu-hsu-vietnam\/#Lo_trinh_3_nam_hoc_tai_DMU_%E2%80%93_HSU_co_gi\" title=\"L\u1ed9 tr\u00ecnh 3 n\u0103m h\u1ecdc t\u1ea1i DMU &#8211; HSU c\u00f3 g\u00ec?\">L\u1ed9 tr\u00ecnh 3 n\u0103m h\u1ecdc t\u1ea1i DMU &#8211; HSU c\u00f3 g\u00ec?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/marketing-3-nam-tai-dmu-hsu-vietnam\/#Nam_1_%E2%80%93_Xay_dung_nen_tang_ve_kinh_doanh_va_Marketing\" title=\"N\u0103m 1 &#8211; X\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng v\u1ec1 kinh doanh v\u00e0 Marketing\">N\u0103m 1 &#8211; X\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng v\u1ec1 kinh doanh v\u00e0 Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/marketing-3-nam-tai-dmu-hsu-vietnam\/#Nam_2_%E2%80%93_Chuyen_sau_ve_Hanh_vi_khach_hang_thuong_hieu_va_truyen_thong\" title=\"N\u0103m 2 &#8211; Chuy\u00ean s\u00e2u v\u1ec1 H\u00e0nh vi kh\u00e1ch h\u00e0ng, th\u01b0\u01a1ng hi\u1ec7u v\u00e0 truy\u1ec1n th\u00f4ng\">N\u0103m 2 &#8211; Chuy\u00ean s\u00e2u v\u1ec1 H\u00e0nh vi kh\u00e1ch h\u00e0ng, th\u01b0\u01a1ng hi\u1ec7u v\u00e0 truy\u1ec1n th\u00f4ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/marketing-3-nam-tai-dmu-hsu-vietnam\/#Nam_3_%E2%80%93_Chien_luoc_Marketing_tuong_tac_va_hoan_thien_nang_luc_nghe_nghiep\" title=\"N\u0103m 3 &#8211; Chi\u1ebfn l\u01b0\u1ee3c, Marketing t\u01b0\u01a1ng t\u00e1c v\u00e0 ho\u00e0n thi\u1ec7n n\u0103ng l\u1ef1c ngh\u1ec1 nghi\u1ec7p\">N\u0103m 3 &#8211; Chi\u1ebfn l\u01b0\u1ee3c, Marketing t\u01b0\u01a1ng t\u00e1c v\u00e0 ho\u00e0n thi\u1ec7n n\u0103ng l\u1ef1c ngh\u1ec1 nghi\u1ec7p<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/marketing-3-nam-tai-dmu-hsu-vietnam\/#DMU-HSU_%E2%80%93_Moi_truong_dao_tao_dinh_huong_ung_dung\" title=\"DMU-HSU &#8211; M\u00f4i tr\u01b0\u1eddng \u0111\u00e0o t\u1ea1o \u0111\u1ecbnh h\u01b0\u1edbng \u1ee9ng d\u1ee5ng\">DMU-HSU &#8211; M\u00f4i tr\u01b0\u1eddng \u0111\u00e0o t\u1ea1o \u0111\u1ecbnh h\u01b0\u1edbng \u1ee9ng d\u1ee5ng<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lo_trinh_3_nam_hoc_tai_DMU_%E2%80%93_HSU_co_gi\"><\/span>L\u1ed9 tr\u00ecnh 3 n\u0103m h\u1ecdc t\u1ea1i DMU &#8211; HSU c\u00f3 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>N\u1ebfu b\u1ea1n \u0111ang b\u0103n kho\u0103n Marketing ra tr\u01b0\u1eddng l\u00e0m g\u00ec v\u00e0 n\u00ean b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u, DMU-HSU Vietnam s\u1ebd gi\u00fap b\u1ea1n c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 h\u00e0nh tr\u00ecnh h\u1ecdc t\u1eadp ch\u01b0\u01a1ng tr\u00ecnh danh d\u1ef1 C\u1eed Nh\u00e2n Marketing t\u1eeb n\u1ec1n t\u1ea3ng \u0111\u1ebfn chuy\u00ean s\u00e2u v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng ngh\u1ec1 nghi\u1ec7p.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nam_1_%E2%80%93_Xay_dung_nen_tang_ve_kinh_doanh_va_Marketing\"><\/span>N\u0103m 1 &#8211; X\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng v\u1ec1 kinh doanh v\u00e0 Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"951\" src=\"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-content\/uploads\/sites\/59\/2026\/02\/MKT-ra-truong-lam-gi-2.png\" alt=\"\" class=\"wp-image-12580\"\/><figcaption class=\"wp-element-caption\"><em>C\u00e1c ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng c\u1ee7a Marketing<\/em><\/figcaption><\/figure>\n\n\n\n<p>Trong n\u0103m \u0111\u1ea7u ti\u00ean, sinh vi\u00ean s\u1ebd t\u1eadp trung l\u00e0m quen v\u1edbi m\u00f4i tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc v\u00e0 h\u00ecnh th\u00e0nh n\u1ec1n t\u1ea3ng v\u1ec1 kinh doanh, t\u1ed5 ch\u1ee9c v\u00e0 Marketing trong b\u1ed1i c\u1ea3nh to\u00e0n c\u1ea7u:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n c\u1ee7a t\u1ed5 ch\u1ee9c v\u00e0 th\u1ecb tr\u01b0\u1eddng trong b\u1ed1i c\u1ea3nh to\u00e0n c\u1ea7u:<\/strong> \u0110\u01b0\u1ee3c h\u1ecdc v\u1ec1 c\u00e1ch doanh nghi\u1ec7p v\u1eadn h\u00e0nh, c\u00e1c lo\u1ea1i h\u00ecnh t\u1ed5 ch\u1ee9c, c\u1ea5u tr\u00fac qu\u1ea3n l\u00fd v\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 v\u0103n h\u00f3a \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi t\u1ed5 ch\u1ee9c. M\u00f4n h\u1ecdc n\u00e0y gi\u00fap ng\u01b0\u1eddi h\u1ecdc hi\u1ec3u b\u1ee9c tranh t\u1ed5ng th\u1ec3 c\u1ee7a m\u00f4i tr\u01b0\u1eddng kinh doanh.<\/li>\n\n\n\n<li><strong>Nguy\u00ean t\u1eafc c\u1ee7a Marketing: <\/strong>Cung c\u1ea5p ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng v\u1ec1 ti\u1ebfp th\u1ecb nh\u01b0 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, h\u00e0nh vi kh\u00e1ch h\u00e0ng, gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m, k\u00eanh ph\u00e2n ph\u1ed1i v\u00e0 truy\u1ec1n th\u00f4ng. \u0110\u00e2y l\u00e0 m\u00f4n h\u1ecdc \u0111\u1eb7t n\u1ec1n m\u00f3ng cho to\u00e0n b\u1ed9 c\u00e1c h\u1ecdc ph\u1ea7n Marketing \u1edf nh\u1eefng n\u0103m sau.<\/li>\n\n\n\n<li><strong>Ra quy\u1ebft \u0111\u1ecbnh cho Marketing:<\/strong> \u0110\u01b0\u1ee3c ti\u1ebfp c\u1eadn c\u00e1ch s\u1eed d\u1ee5ng th\u00f4ng tin v\u00e0 d\u1eef li\u1ec7u \u0111\u1ec3 x\u00e2y d\u1ef1ng ph\u01b0\u01a1ng \u00e1n v\u00e0 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh Marketing hi\u1ec7u qu\u1ea3. M\u00f4n h\u1ecdc n\u00e0y r\u00e8n cho ng\u01b0\u1eddi h\u1ecdc t\u01b0 duy ph\u00e2n t\u00edch, gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 v\u00e0 l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p trong c\u00e1c t\u00ecnh hu\u1ed1ng th\u1ef1c t\u1ebf.<\/li>\n\n\n\n<li><strong>Marketing trong h\u00e0nh \u0111\u1ed9ng &#8211; T\u00e1c \u0111\u1ed9ng x\u00e3 h\u1ed9i, m\u00f4i tr\u01b0\u1eddng v\u00e0 k\u1ef9 thu\u1eadt s\u1ed1:<\/strong> T\u00ecm hi\u1ec3u vai tr\u00f2 c\u1ee7a Marketing trong ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, marketing s\u1ed1 v\u00e0 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i c\u1ee7a doanh nghi\u1ec7p. Qua m\u00f4n h\u1ecdc n\u00e0y, sinh vi\u00ean s\u1ebd b\u01b0\u1edbc \u0111\u1ea7u l\u00e0m quen v\u1edbi c\u00e1c v\u1ea5n \u0111\u1ec1 hi\u1ec7n \u0111\u1ea1i c\u1ee7a ng\u00e0nh.<\/li>\n<\/ul>\n\n\n\n<p>Sau n\u0103m nh\u1ea5t, sinh vi\u00ean \u0111\u00e3 c\u00f3 n\u1ec1n t\u1ea3ng \u0111\u1ec3 hi\u1ec3u Marketing l\u00e0 g\u00ec, ho\u1ea1t \u0111\u1ed9ng ra sao v\u00e0 Marketing ra tr\u01b0\u1eddng s\u1ebd l\u00e0m nh\u1eefng g\u00ec trong b\u1ee9c tranh t\u1ed5ng th\u1ec3 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nam_2_%E2%80%93_Chuyen_sau_ve_Hanh_vi_khach_hang_thuong_hieu_va_truyen_thong\"><\/span>N\u0103m 2 &#8211; Chuy\u00ean s\u00e2u v\u1ec1 H\u00e0nh vi kh\u00e1ch h\u00e0ng, th\u01b0\u01a1ng hi\u1ec7u v\u00e0 truy\u1ec1n th\u00f4ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Trong n\u0103m th\u1ee9 2, ch\u01b0\u01a1ng tr\u00ecnh s\u1ebd t\u1eadp trung v\u00e0o c\u00e1c h\u1ecdc ph\u1ea7n c\u1ed1t l\u00f5i nh\u1eb1m gi\u00fap sinh vi\u00ean hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng, th\u01b0\u01a1ng hi\u1ec7u v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u: <\/strong>T\u00ecm hi\u1ec3u vai tr\u00f2 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, c\u00e1ch x\u00e2y d\u1ef1ng, \u0111\u1ecbnh v\u1ecb v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u trong d\u00e0i h\u1ea1n. M\u00f4n h\u1ecdc n\u00e0y gi\u00fap ng\u01b0\u1eddi h\u1ecdc hi\u1ec3u c\u00e1ch t\u1ea1o ra gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 duy tr\u00ec h\u00ecnh \u1ea3nh m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n.<\/li>\n\n\n\n<li><strong>H\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 Nghi\u00ean c\u1ee9u: <\/strong>Sinh vi\u00ean \u0111\u01b0\u1ee3c h\u1ecdc ph\u00e2n t\u00edch c\u00e1ch kh\u00e1ch h\u00e0ng suy ngh\u0129, c\u1ea3m nh\u1eadn v\u00e0 ra quy\u1ebft \u0111\u1ecbnh mua. \u0110\u1ed3ng th\u1eddi c\u00f2n \u0111\u01b0\u1ee3c l\u00e0m quen v\u1edbi ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u, thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 ph\u1ee5c v\u1ee5 chi\u1ebfn l\u01b0\u1ee3c marketing.<\/li>\n\n\n\n<li><strong>Truy\u1ec1n th\u00f4ng Marketing t\u00edch h\u1ee3p: <\/strong>H\u1ecdc c\u00e1ch x\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng \u0111\u1ed3ng b\u1ed9 tr\u00ean nhi\u1ec1u k\u00eanh, k\u1ebft h\u1ee3p qu\u1ea3ng c\u00e1o, PR, digital v\u00e0 n\u1ed9i dung nh\u1eb1m \u0111\u1ea1t hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng cao nh\u1ea5t.<\/li>\n\n\n\n<li><strong>C\u00e1c v\u1ea5n \u0111\u1ec1 trong Marketing \u0111\u01b0\u01a1ng \u0111\u1ea1i:<\/strong> Gi\u00fap sinh vi\u00ean c\u1eadp nh\u1eadt nh\u1eefng xu h\u01b0\u1edbng m\u1edbi nh\u01b0 Marketing s\u1ed1, \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o, Big Data v\u00e0 c\u00e1c th\u00e1ch th\u1ee9c trong m\u00f4i tr\u01b0\u1eddng Marketing hi\u1ec7n \u0111\u1ea1i.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"951\" src=\"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-content\/uploads\/sites\/59\/2026\/02\/MKT-ra-truong-lam-gi-1.png\" alt=\"\" class=\"wp-image-12583\"\/><figcaption class=\"wp-element-caption\"><em>Ph\u00e2n t\u00edch v\u00e0 nghi\u00ean c\u1ee9u nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau cho doanh nghi\u1ec7p<\/em><\/figcaption><\/figure>\n\n\n\n<p>K\u1ebft th\u00fac n\u0103m 2, sinh vi\u00ean s\u1ebd c\u00f3 th\u1ec3 h\u00ecnh dung r\u00f5 h\u01a1n m\u00ecnh ph\u00f9 h\u1ee3p v\u1edbi m\u1ea3ng n\u00e0o trong ng\u00e0nh Marketing nh\u01b0 th\u01b0\u01a1ng hi\u1ec7u, truy\u1ec1n th\u00f4ng, n\u1ed9i dung hay nghi\u00ean c\u1ee9u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nam_3_%E2%80%93_Chien_luoc_Marketing_tuong_tac_va_hoan_thien_nang_luc_nghe_nghiep\"><\/span>N\u0103m 3 &#8211; Chi\u1ebfn l\u01b0\u1ee3c, Marketing t\u01b0\u01a1ng t\u00e1c v\u00e0 ho\u00e0n thi\u1ec7n n\u0103ng l\u1ef1c ngh\u1ec1 nghi\u1ec7p<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>N\u0103m cu\u1ed1i n\u00e0y ch\u01b0\u01a1ng tr\u00ecnh d\u1ea1y s\u1ebd t\u1eadp trung v\u00e0o t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c, kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch v\u00e0 \u1ee9ng d\u1ee5ng Marketing v\u00e0o b\u1ed1i c\u1ea3nh th\u1ef1c t\u1ebf:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Chi\u1ebfn l\u01b0\u1ee3c Marketing v\u00e0 Ph\u00e2n t\u00edch: <\/strong>T\u1eadp trung v\u00e0o x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch Marketing t\u1ed5ng th\u1ec3, ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed1i th\u1ee7 v\u00e0 kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c cho doanh nghi\u1ec7p.<\/li>\n\n\n\n<li><strong>Marketing t\u01b0\u01a1ng t\u00e1c &#8211; C\u1ed9ng \u0111\u1ed3ng, n\u1ed9i dung v\u00e0 s\u1ef1 s\u00e1ng t\u1ea1o:<\/strong> Sinh vi\u00ean \u0111\u01b0\u1ee3c h\u1ecdc c\u00e1ch x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng kh\u00e1ch h\u00e0ng, ph\u00e1t tri\u1ec3n n\u1ed9i dung v\u00e0 t\u1ea1o t\u01b0\u01a1ng t\u00e1c tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1. M\u00f4n h\u1ecdc n\u00e0y \u0111\u1eb7c bi\u1ec7t ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng b\u1ea1n \u0111\u1ecbnh h\u01b0\u1edbng Digital Marketing ho\u1eb7c Content Marketing.<\/li>\n\n\n\n<li><strong>Truy\u1ec1n th\u00f4ng Marketing t\u00edch h\u1ee3p:<\/strong> H\u1ecdc ph\u1ea7n n\u00e2ng cao so v\u1edbi h\u1ecdc ph\u1ea7n \u1edf n\u0103m 2, gi\u00fap sinh vi\u00ean \u0111\u00e0o s\u00e2u h\u01a1n v\u1ec1 thi\u1ebft k\u1ebf, tri\u1ec3n khai v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng th\u00f4ng qua case study v\u00e0 d\u1ef1 \u00e1n th\u1ef1c t\u1ebf.<\/li>\n\n\n\n<li><strong>Lu\u1eadn v\u0103n ho\u1eb7c Danh m\u1ee5c \u0111\u1ea7u t\u01b0 th\u01b0\u01a1ng hi\u1ec7u:<\/strong> \u0110\u00e2y s\u1ebd l\u00e0 h\u1ecdc ph\u1ea7n cu\u1ed1i c\u00f9ng trong ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o, cho ph\u00e9p sinh vi\u00ean t\u1ef1 ch\u1ecdn \u0111\u1ec1 t\u00e0i nghi\u00ean c\u1ee9u ho\u1eb7c d\u1ef1 \u00e1n th\u1ef1c h\u00e0nh. H\u1ecdc ph\u1ea7n n\u00e0y l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 sinh vi\u00ean t\u1ed5ng h\u1ee3p ki\u1ebfn th\u1ee9c, x\u00e2y d\u1ef1ng portfolio v\u00e0 ch\u1ee9ng minh n\u0103ng l\u1ef1c b\u1ea3n th\u00e2n tr\u01b0\u1edbc khi t\u1ed1t nghi\u1ec7p.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"951\" src=\"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-content\/uploads\/sites\/59\/2026\/02\/MKT-ra-truong-lam-gi-1-1.png\" alt=\"\" class=\"wp-image-12584\"\/><figcaption class=\"wp-element-caption\"><em>L\u00ean chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p<\/em><\/figcaption><\/figure>\n\n\n\n<p>Sau n\u0103m 3, sinh vi\u00ean \u0111\u00e3 s\u1eb5n s\u00e0ng \u1ee9ng tuy\u1ec3n c\u00e1c v\u1ecb tr\u00ed Junior Marketing, Marketing Executive v\u00e0 t\u1eebng b\u01b0\u1edbc ph\u00e1t tri\u1ec3n s\u1ef1 nghi\u1ec7p , \u0111\u1ed3ng th\u1eddi t\u00ecm \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi r\u00f5 r\u00e0ng cho c\u00e2u h\u1ecfi \u201cMarketing ra tr\u01b0\u1eddng l\u00e0m g\u00ec?\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"DMU-HSU_%E2%80%93_Moi_truong_dao_tao_dinh_huong_ung_dung\"><\/span>DMU-HSU &#8211; M\u00f4i tr\u01b0\u1eddng \u0111\u00e0o t\u1ea1o \u0111\u1ecbnh h\u01b0\u1edbng \u1ee9ng d\u1ee5ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ch\u01b0\u01a1ng tr\u00ecnh c\u1eed nh\u00e2n Marketing t\u1ea1i DMU-HSU \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf theo chu\u1ea9n qu\u1ed1c t\u1ebf, ch\u00fa tr\u1ecdng th\u1ef1c h\u00e0nh, ph\u00e1t tri\u1ec3n t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c v\u00e0 k\u1ef9 n\u0103ng ngh\u1ec1. Ngay t\u1eeb n\u0103m nh\u1ea5t, sinh vi\u00ean \u0111\u00e3 c\u00f3 c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn c\u00e1c ho\u1ea1t \u0111\u1ed9ng h\u1ecdc t\u1eadp g\u1eafn v\u1edbi th\u1ef1c t\u1ebf, t\u1eebng b\u01b0\u1edbc l\u00e0m quen v\u1edbi m\u00f4i tr\u01b0\u1eddng ngh\u1ec1 nghi\u1ec7p v\u00e0 y\u00eau c\u1ea7u c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>B\u00ean c\u1ea1nh gi\u1edd h\u1ecdc tr\u00ean l\u1edbp, sinh vi\u00ean th\u01b0\u1eddng xuy\u00ean tham gia fieldtrip, workshop, seminar v\u00e0 c\u00e1c chuy\u1ebfn tham quan doanh nghi\u1ec7p, qua \u0111\u00f3 quan s\u00e1t tr\u1ef1c ti\u1ebfp c\u00e1ch doanh nghi\u1ec7p v\u1eadn h\u00e0nh, c\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 tri\u1ec3n khai ho\u1ea1t \u0111\u1ed9ng marketing trong th\u1ef1c t\u1ebf. Nh\u1eefng tr\u1ea3i nghi\u1ec7m n\u00e0y gi\u00fap sinh vi\u00ean k\u1ebft n\u1ed1i ki\u1ebfn th\u1ee9c \u0111\u00e3 h\u1ecdc v\u1edbi b\u1ed1i c\u1ea3nh kinh doanh th\u1eadt, h\u00ecnh th\u00e0nh t\u01b0 duy ngh\u1ec1 nghi\u1ec7p s\u1edbm.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"951\" src=\"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-content\/uploads\/sites\/59\/2026\/02\/MKT-ra-truong-lam-gi-3.png\" alt=\"\" class=\"wp-image-12581\"\/><figcaption class=\"wp-element-caption\"><em>Sinh vi\u00ean c\u00f3 chuy\u1ebfn \u0111i tham quan \u0111\u1ebfn doanh nghi\u1ec7p<\/em><\/figcaption><\/figure>\n\n\n\n<p>Ch\u01b0\u01a1ng tr\u00ecnh c\u0169ng ch\u00fa tr\u1ecdng c\u00e1c h\u1ecdc ph\u1ea7n mang t\u00ednh th\u1ef1c h\u00e0nh, d\u1ef1 \u00e1n nh\u00f3m v\u00e0 ho\u1ea1t \u0111\u1ed9ng tr\u1ea3i nghi\u1ec7m, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 sinh vi\u00ean t\u00edch l\u0169y kinh nghi\u1ec7m, x\u00e2y d\u1ef1ng k\u1ef9 n\u0103ng v\u00e0 portfolio ngay t\u1eeb khi c\u00f2n tr\u00ean gh\u1ebf nh\u00e0 tr\u01b0\u1eddng. Nh\u1edd \u0111\u00f3, sinh vi\u00ean Marketing t\u1ea1i DMU-HSU kh\u00f4ng ch\u1ec9 hi\u1ec3u Marketing ra tr\u01b0\u1eddng l\u00e0m g\u00ec m\u00e0 c\u00f2n t\u1ef1 tin b\u01b0\u1edbc v\u00e0o m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c v\u1edbi n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"951\" src=\"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-content\/uploads\/sites\/59\/2026\/02\/MKT-ra-truong-lam-gi-4.png\" alt=\"\" class=\"wp-image-12582\"\/><figcaption class=\"wp-element-caption\"><em>C\u00e1c chuy\u1ebfn \u0111i field trip cho c\u00e1c b\u1ea1n sinh vi\u00ean<\/em><\/figcaption><\/figure>\n\n\n\n<p>Marketing l\u00e0 ng\u00e0nh h\u1ecdc r\u1ed9ng, \u0111a d\u1ea1ng v\u1ecb tr\u00ed vi\u1ec7c l\u00e0m v\u00e0 gi\u00e0u ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n. N\u1ebfu b\u1ea1n \u0111ang b\u0103n kho\u0103n ng\u00e0nh Marketing ra tr\u01b0\u1eddng l\u00e0m g\u00ec, h\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c t\u00ecm hi\u1ec3u ng\u00e0nh, x\u00e2y d\u1ef1ng l\u1ed9 tr\u00ecnh h\u1ecdc t\u1eadp r\u00f5 r\u00e0ng v\u00e0 l\u1ef1a ch\u1ecdn m\u00f4i tr\u01b0\u1eddng \u0111\u00e0o t\u1ea1o ph\u00f9 h\u1ee3p nh\u01b0 DMU-HSU. Khi c\u00f3 n\u1ec1n t\u1ea3ng ki\u1ebfn th\u1ee9c, k\u1ef9 n\u0103ng th\u1ef1c h\u00e0nh v\u00e0 tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf t\u1eeb s\u1edbm, b\u1ea1n s\u1ebd c\u00f3 nhi\u1ec1u l\u1ee3i th\u1ebf \u0111\u1ec3 theo \u0111u\u1ed5i s\u1ef1 nghi\u1ec7p Marketing trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<p><strong>\ud83d\udccc\u0110\u0103ng k\u00fd t\u01b0 v\u1ea5n v\u1ec1 l\u1ed9 tr\u00ecnh C\u1eed nh\u00e2n t\u1ed1t nghi\u1ec7p v\u1edbi 1 n\u0103m kinh nghi\u1ec7m!<\/strong><\/p>\n\n\n\n<p><div style=\"font-family: Inter, sans-serif;\n            background:#fff;\n            max-width:100%;\n            line-height:1.55;\n            box-sizing:border-box;\n            border:1px solid #e3e3e3;\n            border-radius:10px;\n            padding:16px 18px;\n            font-size:15px;\">\n  <p style=\"margin:0 0 12px;\n            font-weight:700;\n            font-size:19px;\n            letter-spacing:0;\n            color:#111;\">\n    150 YEARS OF UK EDUCATION EXCELLENCE AT HOA SEN UNIVERSITY\n  <\/p>\n  <p style=\"margin:0 0 8px; color:#222;\">\n    <span style=\"white-space:nowrap;\">\ud83c\udfe2 <strong>\u0110\u1ecba ch\u1ec9:<\/strong><\/span>\n    Ph\u00f2ng 804, 08 Nguy\u1ec5n V\u0103n Tr\u00e1ng, Ph\u01b0\u1eddng B\u1ebfn Th\u00e0nh, TP.HCM\n  <\/p>\n <div style=\"margin:0 0 8px; color:#222;\n            display:flex; align-items:flex-start; gap:8px;\">\n  <span style=\"white-space:nowrap;\">\ud83d\udd0e <strong>Fanpage:<\/strong><\/span>\n  <a href=\"https:\/\/www.facebook.com\/demontforthsuvietnam\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#1a73e8; text-decoration:underline;\">\n    facebook.com\/DMUHSU\n  <\/a>\n<\/div>\n  <p style=\"margin:0 0 14px; color:#222;\">\n    <span style=\"white-space:nowrap;\">\u260e\ufe0f <strong>Hotline:<\/strong><\/span>\n    <a href=\"tel:0888275276\" style=\"color:#222; text-decoration:none;\">\n      0888 275 276\n    <\/a>\n  <\/p>\n  <a href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/dang-ky-tu-van\/\"\n     target=\"_blank\" rel=\"noopener noreferrer\"\n     role=\"button\"\n     aria-label=\"\u0110\u0103ng k\u00fd t\u01b0 v\u1ea5n ch\u01b0\u01a1ng tr\u00ecnh De Montfort t\u1ea1i HSU\"\n     style=\"display:inline-block;\n            background:#c62828;\n            color:#fff;\n            text-decoration:none;\n            font-weight:700;\n            font-size:15px;\n            padding:12px 18px;\n            border-radius:8px;\n            box-sizing:border-box;\">\n    \u0110\u0102NG K\u00dd T\u01af V\u1ea4N\n  <\/a>\n<\/div><\/p>\n\n\n\n<p><strong>Xem th\u00eam c\u00e1c n\u1ed9i dung HOT:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/ais-the-power-of-first-impressions\/\">H\u1ecdc Sinh AIS Kh\u00e1m Ph\u00e1 &#8220;The Power of First Impressions&#8221;<\/a><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/uu-dai-hoc-phi-30-con-em-cbnv-nhg\/\">Ch\u00ednh s\u00e1ch \u01b0u \u0111\u00e3i h\u1ecdc ph\u00ed 30% to\u00e0n kh\u00f3a cho con em CBNV NHG<\/a><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.hoasen.edu.vn\/demontfort\/ngay-hoi-dinh-huong-nghe-nghiep-k12\/\">Ng\u00e0y H\u1ed9i \u0110\u1ecbnh H\u01b0\u1edbng Ngh\u1ec1 Nghi\u1ec7p K12+ Cho H\u1ecdc Sinh THPT<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Tuy\u1ec3n sinh l\u1ed9 tr\u00ecnh Marketing 3 n\u0103m t\u1ea1i DMU \u2013 HSU Vietnam. T\u1ea1i DMU-HSU, ng\u00e0nh Marketing \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o theo ch\u01b0\u01a1ng tr\u00ecnh c\u1eed nh\u00e2n danh d\u1ef1 chu\u1ea9n qu\u1ed1c t\u1ebf, ch\u00fa tr\u1ecdng c\u1ea7n b\u1eb1ng gi\u1eefa ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng, k\u1ef9 n\u0103ng th\u1ef1c h\u00e0nh v\u00e0 t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c. Sinh vi\u00ean kh\u00f4ng ch\u1ec9 h\u1ecdc Marketing b\u00e0i b\u1ea3n t\u1eeb c\u01a1 s\u1edf \u0111\u1ebfn chuy\u00ean s\u00e2u m\u00e0 c\u00f2n \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn c\u00e1c xu h\u01b0\u1edbng Marketing hi\u1ec7n \u0111\u1ea1i, g\u1eafn v\u1edbi nhu c\u1ea7u th\u1ef1c t\u1ebf c\u1ee7a doanh nghi\u1ec7p. \u0110\u1eb7c bi\u1ec7t, ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o c\u00f2n \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn b\u1edfi CIM &#8211; Chartered Institute of Marketing, gi\u00fap sinh&#8230;<\/p>\n","protected":false},"author":5548,"featured_media":12581,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[859],"tags":[950,213],"class_list":["post-12578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tuyen-sinh-huong-nghiep","tag-lo-trinh-marketing","tag-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/posts\/12578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/users\/5548"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/comments?post=12578"}],"version-history":[{"count":3,"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/posts\/12578\/revisions"}],"predecessor-version":[{"id":12587,"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/posts\/12578\/revisions\/12587"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/media\/12581"}],"wp:attachment":[{"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/media?parent=12578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/categories?post=12578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hoasen.edu.vn\/demontfort\/wp-json\/wp\/v2\/tags?post=12578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}