{"id":39,"date":"2024-04-10T15:00:48","date_gmt":"2024-04-10T08:00:48","guid":{"rendered":"https:\/\/www.hoasen.edu.vn\/demontfort\/?post_type=education&p=39"},"modified":"2025-12-26T10:38:10","modified_gmt":"2025-12-26T03:38:10","slug":"cu-nhan-quan-tri-kinh-doanh","status":"publish","type":"education","link":"https:\/\/www.hoasen.edu.vn\/demontfort\/education\/cu-nhan-quan-tri-kinh-doanh\/","title":{"rendered":"Ch\u01b0\u01a1ng tr\u00ecnh Qu\u1ea3n tr\u1ecb kinh doanh"},"content":{"rendered":"\n
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Ch\u01b0\u01a1ng tr\u00ecnh Qu\u1ea3n tr\u1ecb kinh doanh <\/h2>\n\n\n\n
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  • Ch\u01b0\u01a1ng tr\u00ecnh t\u00edch h\u1ee3p \u0111\u1ed9c \u0111\u00e1o gi\u1eefa Qu\u1ea3n tr\u1ecb Kinh doanh, m\u1edf ra l\u1ed9 tr\u00ecnh h\u1ecdc t\u1eadp linh ho\u1ea1t v\u00e0 c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p \u0111a d\u1ea1ng.<\/li>\n\n\n\n
  • Live Project \u0111a l\u0129nh v\u1ef1c c\u00f9ng doanh nghi\u1ec7p, gi\u00fap h\u00ecnh th\u00e0nh t\u01b0 duy qu\u1ea3n tr\u1ecb v\u00e0 n\u0103ng l\u1ef1c tri\u1ec3n khai marketing theo g\u00f3c nh\u00ecn kinh doanh.<\/li>\n\n\n\n
  • Ph\u00e1t tri\u1ec3n \u0111\u1ed3ng th\u1eddi t\u01b0 duy qu\u1ea3n tr\u1ecb v\u00e0 n\u0103ng l\u1ef1c marketing s\u1ed1, gi\u00fap sinh vi\u00ean th\u00e0nh c\u00f4ng trong m\u00f4i tr\u01b0\u1eddng kinh doanh hi\u1ec7n \u0111\u1ea1i.<\/li>\n<\/ul>\n<\/div>
    \"\"<\/figure><\/div>\n<\/div><\/div>\n\n\n\n
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    \"\"\/<\/figure>\n<\/div><\/div>\n\n\n\n
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    T\u1ed5ng quan<\/h2>\n\n\n\n

    Ch\u01b0\u01a1ng tr\u00ecnh Qu\u1ea3n tr\u1ecb kinh doanh trang b\u1ecb cho sinh vi\u00ean ki\u1ebfn th\u1ee9c v\u1ec1 vai tr\u00f2 doanh nghi\u1ec7p<\/strong>, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> v\u00e0 c\u00e1c gi\u1ea3i ph\u00e1p marketing<\/strong> hi\u1ec7u qu\u1ea3, \u0111\u1ed3ng th\u1eddi r\u00e8n luy\u1ec7n t\u01b0 duy th\u00edch \u1ee9ng v\u00e0 quy\u1ebft \u0111o\u00e1n. Kh\u00f3a h\u1ecdc k\u1ebft h\u1ee3p l\u00fd thuy\u1ebft v\u1edbi tr\u1ea3i nghi\u1ec7m th\u1ef1c h\u00e0nh, tham quan th\u1ef1c \u0111\u1ecba v\u00e0 th\u1ef1c t\u1eadp \u0111\u1ec3 gi\u00fap sinh vi\u00ean hi\u1ec3u s\u00e2u th\u1ef1c h\u00e0nh kinh doanh hi\u1ec7n \u0111\u1ea1i. B\u00ean c\u1ea1nh \u0111\u00f3, ch\u01b0\u01a1ng tr\u00ecnh t\u00edch h\u1ee3p y\u1ebfu t\u1ed1 b\u1ec1n v\u1eefng<\/strong> v\u00e0 h\u1ee3p t\u00e1c v\u1edbi c\u1ed1 v\u1ea5n doanh nghi\u1ec7p<\/strong>, \u0111\u1ea3m b\u1ea3o sinh vi\u00ean c\u00f3 nh\u1eefng k\u1ef9 n\u0103ng \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng \u0111\u00e1nh gi\u00e1 cao.<\/p>\n<\/div>\n\n\n\n

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    \"\"\/<\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n
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    Ng\u00f4n ng\u1eef<\/strong><\/p>\n\n\n\n

    Ti\u1ebfng Anh<\/p>\n<\/div>\n\n\n\n

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    Th\u1eddi gian \u0111\u00e0o t\u1ea1o<\/strong><\/p>\n\n\n\n

    3 n\u0103m<\/p>\n<\/div>\n\n\n\n

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    V\u0103n b\u1eb1ng<\/strong><\/p>\n\n\n\n

    C\u1eed nh\u00e2n danh d\u1ef1 V\u01b0\u01a1ng qu\u1ed1c Anh<\/p>\n<\/div>\n\n\n\n

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    \u0110\u1ecba \u0111i\u1ec3m h\u1ecdc<\/strong><\/p>\n\n\n\n

    Ph\u01b0\u1eddng B\u1ebfn Th\u00e0nh<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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    Ch\u01b0\u01a1ng tr\u00ecnh Qu\u1ea3n tr\u1ecb kinh doanh <\/h2>\n \n
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    \n N\u0103m 1 <\/div>\n
    \n N\u0103m 2 <\/div>\n
    \n N\u0103m 3 <\/div>\n <\/div>\n\n
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    H\u1ecdc ph\u1ea7n 1: N\u1ec1n t\u1ea3ng kinh doanh to\u00e0n c\u1ea7u trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1<\/h5>
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    H\u1ecdc ph\u1ea7n ph\u00e1t tri\u1ec3n hi\u1ec3u bi\u1ebft c\u1ee7a sinh vi\u00ean v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 kinh doanh v\u00e0 nh\u1eefng th\u00e1ch th\u1ee9c qu\u1ea3n tr\u1ecb \u0111i k\u00e8m. N\u1ed9i dung xem x\u00e9t c\u00e1ch c\u00f4ng ngh\u1ec7 s\u1ed1 v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ecbnh h\u00ecnh ho\u1ea1t \u0111\u1ed9ng doanh nghi\u1ec7p, \u0111\u1ed3ng th\u1eddi gi\u1edbi thi\u1ec7u c\u00e1c ch\u1ee9c n\u0103ng nh\u01b0 Qu\u1ea3n tr\u1ecb nh\u00e2n s\u1ef1, Marketing v\u00e0 T\u00e0i ch\u00ednh, nh\u1ea5n m\u1ea1nh vai tr\u00f2 c\u1ee7a ch\u00fang trong th\u00e0nh c\u00f4ng t\u1ed5 ch\u1ee9c. C\u00e1c ch\u1ee7 \u0111\u1ec1 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u00ean b\u1ed1i c\u1ea3nh th\u1ef1c ti\u1ec5n v\u00e0 t\u00e1c \u0111\u1ed9ng c\u1ee7a ch\u00fang \u0111\u1ed1i v\u1edbi m\u00f4i tr\u01b0\u1eddng kinh doanh to\u00e0n c\u1ea7u.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n <\/div>\n <\/div>\n

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    H\u1ecdc ph\u1ea7n 2: L\u00fd thuy\u1ebft v\u00e0 th\u1ef1c h\u00e0nh<\/h5>
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    H\u1ecdc ph\u1ea7n gi\u1edbi thi\u1ec7u to\u00e0n di\u1ec7n v\u1ec1 l\u00fd thuy\u1ebft v\u00e0 th\u1ef1c ti\u1ec5n marketing, nh\u1ea5n m\u1ea1nh kh\u1ea3 n\u0103ng \u1ee9ng d\u1ee5ng. Sinh vi\u00ean ti\u1ebfp c\u1eadn c\u00e1c kh\u00e1i ni\u1ec7m c\u1ed1t l\u00f5i nh\u01b0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, nghi\u00ean c\u1ee9u, ph\u00e2n kh\u00fac, \u0111\u1ecbnh v\u1ecb, chi\u1ebfn l\u01b0\u1ee3c marketing mix c\u00f9ng c\u00e1c th\u00e1ch th\u1ee9c \u0111\u01b0\u01a1ng \u0111\u1ea1i nh\u01b0 marketing \u0111i\u1ec7n t\u1eed, \u0111\u1ea1o \u0111\u1ee9c v\u00e0 to\u00e0n c\u1ea7u h\u00f3a. H\u1ecdc ph\u1ea7n x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft cho c\u00e1c m\u00f4n marketing chuy\u00ean s\u00e2u \u1edf nh\u1eefng n\u0103m ti\u1ebfp theo.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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    H\u1ecdc ph\u1ea7n 3: Tr\u00ed tu\u1ec7 kinh doanh v\u00e0 ra quy\u1ebft \u0111\u1ecbnh t\u00e0i ch\u00ednh c\u01a1 b\u1ea3n<\/h5>
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    H\u1ecdc ph\u1ea7n gi\u1edbi thi\u1ec7u v\u1ec1 ngu\u1ed3n d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3 m\u00e0 t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 khai th\u00e1c v\u00e0 c\u00e1ch c\u00e1c c\u00f4ng c\u1ee5 tr\u00ed tu\u1ec7 kinh doanh ph\u00e2n t\u00edch, chi\u1ebft xu\u1ea5t th\u00f4ng tin nh\u1eb1m n\u00e2ng cao hi\u1ec7u qu\u1ea3 v\u1eadn h\u00e0nh. \u0110\u1ed3ng th\u1eddi, h\u1ecdc ph\u1ea7n \u0111\u1ec1 c\u1eadp vi\u1ec7c s\u1eed d\u1ee5ng d\u1eef li\u1ec7u t\u00e0i ch\u00ednh, gi\u1edbi thi\u1ec7u c\u00e1c nguy\u00ean t\u1eafc k\u1ebf to\u00e1n c\u01a1 b\u1ea3n, b\u00e1o c\u00e1o t\u00e0i ch\u00ednh v\u00e0 ph\u00e2n t\u00edch ho\u1ea1t \u0111\u1ed9ng doanh nghi\u1ec7p.<\/p>\n <\/div>\n <\/div>\n

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    H\u1ecdc ph\u1ea7n 4: H\u00e0nh tr\u00ecnh kh\u1edfi nghi\u1ec7p v\u00e0 qu\u1ef9 \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m<\/h5>
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    H\u1ecdc ph\u1ea7n kh\u00e1m ph\u00e1 tinh th\u1ea7n kh\u1edfi nghi\u1ec7p trong t\u1ed5 ch\u1ee9c v\u00e0 c\u00e1ch t\u01b0 duy doanh nh\u00e2n th\u00fac \u0111\u1ea9y th\u00e0nh c\u00f4ng. Sinh vi\u00ean h\u1ecdc quy tr\u00ecnh gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 s\u00e1ng t\u1ea1o \u0111\u1ec3 nh\u1eadn di\u1ec7n v\u1ea5n \u0111\u1ec1 x\u00e3 h\u1ed9i, ph\u00e1t tri\u1ec3n \u00fd t\u01b0\u1edfng b\u1ec1n v\u1eefng v\u00e0 chuy\u1ec3n h\u00f3a th\u00e0nh k\u1ebf ho\u1ea1ch kinh doanh ch\u00ednh th\u1ee9c. N\u1ed9i dung bao g\u1ed3m t\u00e0i ch\u00ednh, v\u1eadn h\u00e0nh, qu\u1ea3n l\u00fd nh\u00f3m v\u00e0 th\u01b0\u01a1ng m\u1ea1i h\u00f3a, k\u1ebft th\u00fac b\u1eb1ng cu\u1ed9c thi m\u00f4 ph\u1ecfng \u00fd t\u01b0\u1edfng kinh doanh.<\/p>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n\n \n <\/div>\n

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    H\u1ecdc ph\u1ea7n 1: C\u00e1c v\u1ea5n \u0111\u1ec1 \u0111\u01b0\u01a1ng th\u1eddi trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb<\/h5>
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    H\u1ecdc ph\u1ea7n \u1ee9ng d\u1ee5ng ki\u1ebfn th\u1ee9c marketing c\u1ee7a sinh vi\u00ean v\u00e0o m\u1ed9t t\u1ed5 ch\u1ee9c c\u1ee5 th\u1ec3, bao g\u1ed3m c\u1ea3 th\u1ecb tr\u01b0\u1eddng ti\u00eau d\u00f9ng v\u00e0 doanh nghi\u1ec7p. Sinh vi\u00ean ph\u00e1t tri\u1ec3n kh\u1ea3 n\u0103ng \u0111\u00e1nh gi\u00e1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c doanh nghi\u1ec7p v\u00e0 t\u00e1c \u0111\u1ed9ng c\u1ee7a ch\u00fang \u0111\u1ed1i v\u1edbi c\u00e1c b\u00ean li\u00ean quan. N\u1ed9i dung bao g\u1ed3m ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng v\u00e0 xu h\u01b0\u1edbng, quan h\u1ec7 chi\u1ebfn l\u01b0\u1ee3c, l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 qu\u1ea3n l\u00fd thay \u0111\u1ed5i, v\u1edbi tr\u1ecdng t\u00e2m v\u00e0o c\u00e1c v\u1ea5n \u0111\u1ec1 \u0111\u01b0\u01a1ng \u0111\u1ea1i nh\u01b0 b\u1ec1n v\u1eefng v\u00e0 bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu.<\/p>\n <\/div>\n <\/div>\n

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    H\u1ecdc ph\u1ea7n 2: Th\u01b0\u01a1ng hi\u1ec7u v\u00e0 h\u00e0nh vi kh\u00e1ch h\u00e0ng<\/h5>
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    H\u1ecdc ph\u1ea7n kh\u00e1m ph\u00e1 l\u00fd thuy\u1ebft v\u00e0 th\u1ef1c h\u00e0nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u01a1ng \u0111\u1ea1i, t\u1eadp trung v\u00e0o x\u00e2y d\u1ef1ng, \u0111\u1ecbnh v\u1ecb v\u00e0 qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u. Sinh vi\u00ean nghi\u00ean c\u1ee9u m\u1ed1i quan h\u1ec7 gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1ed3ng th\u1eddi ti\u1ebfp c\u1eadn ki\u1ebfn th\u1ee9c th\u1ef1c ti\u1ec5n v\u1ec1 t\u1ea1o d\u1ef1ng, thi\u1ebft k\u1ebf v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u. H\u1ecdc ph\u1ea7n c\u0169ng ph\u00e2n t\u00edch h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, t\u1eeb \u0111\u1ed9ng c\u01a1 v\u00e0 th\u00e1i \u0111\u1ed9 \u0111\u1ebfn \u1ea3nh h\u01b0\u1edfng v\u0103n h\u00f3a, nh\u1ea5n m\u1ea1nh s\u1ef1 t\u01b0\u01a1ng t\u00e1c gi\u1eefa c\u00e1 nh\u00e2n v\u00e0 x\u00e3 h\u1ed9i trong quy\u1ebft \u0111\u1ecbnh ti\u00eau d\u00f9ng.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n <\/div>\n <\/div>\n

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    H\u1ecdc ph\u1ea7n 3: Th\u1ef1c h\u00e0nh ti\u1ebfp th\u1ecb v\u00e0 hi\u1ec3u bi\u1ebft ng\u00e0nh ngh\u1ec1<\/h5>
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    H\u1ecdc ph\u1ea7n gi\u1edbi thi\u1ec7u v\u1ec1 tr\u00ed tu\u1ec7 marketing, t\u1eadp trung v\u00e0o hi\u1ec3u bi\u1ebft th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u1ea1nh tranh. Sinh vi\u00ean h\u1ecdc c\u00e1ch thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u n\u1ed9i b\u1ed9 l\u1eabn b\u00ean ngo\u00e0i, chuy\u1ec3n h\u00f3a th\u00e0nh insight ph\u1ee5c v\u1ee5 quy\u1ebft \u0111\u1ecbnh ti\u1ebfp th\u1ecb. Th\u00f4ng qua nghi\u00ean c\u1ee9u t\u00ecnh hu\u1ed1ng t\u1eeb nhi\u1ec1u ng\u00e0nh nh\u01b0 du l\u1ecbch, th\u1eddi trang, b\u00e1n l\u1ebb \u0111\u1ebfn s\u1ea3n xu\u1ea5t, h\u1ecdc ph\u1ea7n ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng ph\u00e2n t\u00edch, x\u1eed l\u00fd d\u1eef li\u1ec7u v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean th\u00f4ng tin cho c\u1ea3 doanh nghi\u1ec7p l\u1edbn l\u1eabn nh\u1ecf.<\/p>\n <\/div>\n <\/div>\n

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    H\u1ecdc ph\u1ea7n 4: \u0110\u1ea1o \u0111\u1ee9c kinh doanh v\u00e0 ngh\u1ec1 nghi\u1ec7p<\/h5>
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    Nh\u00ecn nh\u1eadn r\u1eb1ng nh\u00e0 qu\u1ea3n l\u00fd v\u1eeba \u0111\u1ecbnh h\u00ecnh v\u1eeba ch\u1ecbu \u1ea3nh h\u01b0\u1edfng t\u1eeb c\u00e1c quy tr\u00ecnh t\u1ed5 ch\u1ee9c, h\u1ecdc ph\u1ea7n t\u1eadp trung v\u00e0o tr\u00e1ch nhi\u1ec7m v\u00e0 \u0111\u1ea1o \u0111\u1ee9c \u1edf c\u1ea5p \u0111\u1ed9 t\u1ed5 ch\u1ee9c v\u00e0 qu\u1ea3n tr\u1ecb. Sinh vi\u00ean \u0111\u01b0\u1ee3c trang b\u1ecb hi\u1ec3u bi\u1ebft v\u1eefng ch\u1eafc v\u1ec1 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i doanh nghi\u1ec7p (CSR) v\u00e0 c\u00e1ch \u00e1p d\u1ee5ng v\u00e0o th\u1ef1c ti\u1ec5n kinh doanh, \u0111\u1ed3ng th\u1eddi kh\u1ea3o s\u00e1t c\u00e1c v\u1ea5n \u0111\u1ec1 \u0111\u1ea1o \u0111\u1ee9c m\u00e0 nh\u00e0 ra quy\u1ebft \u0111\u1ecbnh \u0111\u1ed1i m\u1eb7t, c\u00f9ng nguy\u00ean nh\u00e2n v\u00e0 h\u1ec7 qu\u1ea3 c\u1ee7a c\u00e1c l\u1ef1a ch\u1ecdn (phi) \u0111\u1ea1o \u0111\u1ee9c.<\/p>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n\n \n <\/div>\n

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    H\u1ecdc ph\u1ea7n 1: Ti\u1ebfp th\u1ecb, x\u00e3 h\u1ed9i v\u00e0 s\u1ef1 \u1ea3nh h\u01b0\u1edfng to\u00e0n c\u1ea7u<\/h5>
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    H\u1ecdc ph\u1ea7n cung c\u1ea5p g\u00f3c nh\u00ecn ph\u1ea3n bi\u1ec7n v\u1ec1 b\u1ed1i c\u1ea3nh ti\u00eau d\u00f9ng \u0111\u01b0\u01a1ng \u0111\u1ea1i, ph\u00e2n t\u00edch t\u00e1c \u0111\u1ed9ng c\u1ee7a marketing \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, x\u00e3 h\u1ed9i v\u00e0 m\u00f4i tr\u01b0\u1eddng. D\u1ef1a tr\u00ean marketing ph\u1ea3n bi\u1ec7n v\u00e0 nghi\u00ean c\u1ee9u ti\u00eau d\u00f9ng bi\u1ebfn \u0111\u1ed5i, h\u1ecdc ph\u1ea7n \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p li\u00ean ng\u00e0nh: x\u00e3 h\u1ed9i h\u1ecdc, ch\u00ednh s\u00e1ch c\u00f4ng, nghi\u00ean c\u1ee9u v\u0103n h\u00f3a v\u00e0 t\u00e2m l\u00fd h\u1ecdc. Th\u00f4ng qua nghi\u00ean c\u1ee9u t\u00ecnh hu\u1ed1ng, phim t\u00e0i li\u1ec7u v\u00e0 ph\u00e2n t\u00edch ch\u00ednh s\u00e1ch, sinh vi\u00ean ph\u00e1t tri\u1ec3n t\u01b0 duy ph\u1ea3n bi\u1ec7n v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c th\u1ef1c ti\u1ec5n nh\u1eb1m th\u00fac \u0111\u1ea9y ph\u00fac l\u1ee3i ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 thay \u0111\u1ed5i x\u00e3 h\u1ed9i t\u00edch c\u1ef1c.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n <\/div>\n <\/div>\n

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    H\u1ecdc ph\u1ea7n 2: L\u1ef1a ch\u1ecdn 1 trong 2 h\u1ecdc ph\u1ea7n sau<\/h5>
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    Ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 cho c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd doanh nghi\u1ec7p<\/strong><\/p>\n

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    H\u1ecdc ph\u1ea7n gi\u1edbi thi\u1ec7u marketing k\u1ef9 thu\u1eadt s\u1ed1 v\u1edbi tr\u1ecdng t\u00e2m m\u1ea1ng x\u00e3 h\u1ed9i, nghi\u00ean c\u1ee9u \u1ea3nh h\u01b0\u1edfng c\u1ee7a ch\u00fang v\u00e0 c\u00e1ch khai th\u00e1c d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ec3 thu h\u00fat, duy tr\u00ec kh\u00e1ch h\u00e0ng sinh l\u1ee3i. Th\u1ef1c h\u00e0nh v\u1edbi c\u00f4ng c\u1ee5 nh\u01b0 Hootsuite gi\u00fap sinh vi\u00ean \u0111\u1ea1t n\u0103ng l\u1ef1c theo chu\u1ea9n qu\u1ed1c t\u1ebf.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n

    Qu\u1ea3n tr\u1ecb kh\u1ee7ng ho\u1ea3ng v\u00e0 duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng kinh doanh<\/strong><\/p>\n

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    H\u1ecdc ph\u1ea7n khuy\u1ebfn kh\u00edch sinh vi\u00ean kh\u00e1m ph\u00e1 c\u00e1ch t\u1ed5 ch\u1ee9c \u1ee9ng ph\u00f3 v\u00e0 qu\u1ea3n l\u00fd kh\u1ee7ng ho\u1ea3ng. N\u1ed9i dung k\u1ebft h\u1ee3p l\u00fd thuy\u1ebft v\u00e0 th\u1ef1c ti\u1ec5n v\u1ec1 qu\u1ea3n tr\u1ecb kh\u1ee7ng ho\u1ea3ng v\u00e0 duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng, v\u1edbi c\u00e1c t\u00ecnh hu\u1ed1ng ph\u1ea3n bi\u1ec7n v\u00e0 th\u1eddi gian th\u1ef1c \u0111\u1ec3 sinh vi\u00ean v\u1eadn d\u1ee5ng ki\u1ebfn th\u1ee9c hi\u1ec7u qu\u1ea3.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n <\/div>\n <\/div>\n

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    H\u1ecdc ph\u1ea7n 3: L\u1ef1a ch\u1ecdn 1 trong 2 h\u1ecdc ph\u1ea7n sau<\/h5>
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    Qu\u1ea3n tr\u1ecb m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng<\/strong><\/p>\n

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    H\u1ecdc ph\u1ea7n \u0111\u00e1nh gi\u00e1 m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng trong b\u1ed1i c\u1ea3nh B2B v\u00e0 B2C, l\u00e0m r\u00f5 gi\u00e1 tr\u1ecb v\u00e0 l\u1ee3i \u00edch c\u1ee7a quan h\u1ec7 l\u00e2u d\u00e0i. Sinh vi\u00ean h\u1ecdc c\u00e1ch x\u00e2y d\u1ef1ng quan h\u1ec7 b\u1ec1n v\u1eefng v\u00e0 \u1ee9ng d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 CRM h\u1ed7 tr\u1ee3 marketing, b\u00e1n h\u00e0ng v\u00e0 d\u1ecbch v\u1ee5 qua c\u00e1c giai \u0111o\u1ea1n thu h\u00fat, gi\u1eef ch\u00e2n v\u00e0 ph\u00e1t tri\u1ec3n kh\u00e1ch h\u00e0ng.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n

    T\u01b0 duy l\u00e3nh \u0111\u1ea1o s\u00e1ng t\u1ea1o v\u00e0 t\u01b0 duy kinh doanh<\/strong><\/p>\n

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    H\u1ecdc ph\u1ea7n ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng l\u00e3nh \u0111\u1ea1o s\u00e1ng t\u1ea1o, gi\u00fap sinh vi\u00ean hi\u1ec3u phong c\u00e1ch c\u00e1 nh\u00e2n v\u00e0 n\u00e2ng cao kh\u1ea3 n\u0103ng \u1ea3nh h\u01b0\u1edfng. N\u1ed9i dung bao qu\u00e1t c\u00e1c quan \u0111i\u1ec3m l\u00e3nh \u0111\u1ea1o kh\u00e1c nhau v\u00e0 ph\u00e2n t\u00edch c\u00e1ch ch\u00fang \u0111\u1ecbnh h\u00ecnh t\u01b0 duy kinh doanh, h\u1ed7 tr\u1ee3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 s\u00e1ng t\u1ea1o.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n <\/div>\n <\/div>\n

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    H\u1ecdc ph\u1ea7n 4: L\u1ef1a ch\u1ecdn 1 trong 2 h\u1ecdc ph\u1ea7n sau<\/h5>
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    D\u1ef1 \u00e1n t\u01b0 v\u1ea5n ti\u1ebfp th\u1ecb<\/strong><\/p>\n

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    H\u1ecdc ph\u1ea7n l\u00e0 d\u1ef1 \u00e1n t\u01b0 v\u1ea5n marketing c\u00e1 nh\u00e2n, n\u01a1i sinh vi\u00ean gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 th\u1ef1c t\u1ebf cho doanh nghi\u1ec7p, ph\u00e1t tri\u1ec3n t\u01b0 duy ph\u00e2n t\u00edch v\u00e0 tr\u00ecnh b\u00e0y b\u00e1o c\u00e1o chi\u1ebfn l\u01b0\u1ee3c. L\u00e0m vi\u1ec7c \u0111\u1ed9c l\u1eadp ho\u1eb7c theo nh\u00f3m d\u01b0\u1edbi s\u1ef1 h\u01b0\u1edbng d\u1eabn c\u1ee7a gi\u1ea3ng vi\u00ean, sinh vi\u00ean \u00e1p d\u1ee5ng ki\u1ebfn th\u1ee9c v\u00e0o th\u1ef1c ti\u1ec5n v\u00e0 n\u00e2ng cao gi\u00e1 tr\u1ecb h\u1ed3 s\u01a1 ngh\u1ec1 nghi\u1ec7p.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n

    Lu\u1eadn v\u0103n ti\u1ebfp th\u1ecb<\/strong><\/p>\n

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    Lu\u1eadn v\u0103n cho ph\u00e9p sinh vi\u00ean nghi\u00ean c\u1ee9u m\u1ed9t ch\u1ee7 \u0111\u1ec1 theo s\u1edf th\u00edch c\u00e1 nh\u00e2n, d\u1ef1a tr\u00ean ki\u1ebfn th\u1ee9c tr\u01b0\u1edbc \u0111\u00f3 ho\u1eb7c tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1eadp. D\u01b0\u1edbi s\u1ef1 h\u01b0\u1edbng d\u1eabn c\u1ee7a gi\u1ea3ng vi\u00ean, sinh vi\u00ean \u00e1p d\u1ee5ng l\u00fd thuy\u1ebft v\u00e0o th\u1ef1c ti\u1ec5n marketing, l\u00e0m vi\u1ec7c \u0111\u1ed9c l\u1eadp, t\u1ef1 \u0111\u1eb7t m\u1ee5c ti\u00eau v\u00e0 kh\u00e1m ph\u00e1 ch\u1ee7 \u0111\u1ec1 m\u00ecnh \u0111am m\u00ea.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n

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    <\/p>\n

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