{"id":11469,"date":"2025-12-12T16:23:03","date_gmt":"2025-12-12T09:23:03","guid":{"rendered":"https:\/\/www.hoasen.edu.vn\/demontfort\/?post_type=education&p=11469"},"modified":"2026-01-27T09:56:41","modified_gmt":"2026-01-27T02:56:41","slug":"business-marketing","status":"publish","type":"education","link":"https:\/\/www.hoasen.edu.vn\/demontfort\/en\/education\/business-marketing\/","title":{"rendered":"Business & Marketing Program"},"content":{"rendered":"\n
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Business & Marketing Program<\/h2>\n\n\n\n
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  • Unique dual-discipline programme combining Business and Marketing, enabling flexible learning and wide career opportunities.<\/li>\n\n\n\n
  • \u201cLive Project\u201d across multi-industry business contexts, where students tackle growth, customer strategy, product development and marketing execution \u2014 developing managerial mindset and business-driven marketing capability.<\/li>\n\n\n\n
  • Developing both managerial thinking and digital marketing capability, empowering students to succeed in the modern business environment where data, creativity and strategy must operate in harmony.<\/li>\n<\/ul>\n<\/div>
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    Overview<\/h2>\n\n\n\n

    Business is constantly evolving, requiring leaders to be adaptable, resilient,<\/strong> and decisive<\/strong>. This degree helps you understand the role of businesses in society, develop strong brand identities, and create effective marketing solutions.
    Taught by expert academics and industry practitioners, the course combines practical experiences, field trips, and placements to deepen your understanding of contemporary business practices.
    As a signatory of the UN Principles for Responsible Management Education, the Faculty of Business and Law integrates sustainability into the curriculum<\/strong> and collaborates with industry<\/strong> advisors to ensure courses teach the latest skills valued by employers.<\/p>\n<\/div>\n\n\n\n

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    Language<\/strong><\/strong><\/p>\n\n\n\n

    English<\/p>\n<\/div>\n\n\n\n

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    Schedule<\/strong><\/strong><\/p>\n\n\n\n

    3 years<\/p>\n<\/div>\n\n\n\n

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    Degree<\/strong><\/strong><\/p>\n\n\n\n

    BA Hons<\/p>\n<\/div>\n\n\n\n

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    Location<\/strong><\/strong><\/p>\n\n\n\n

    Ben Thanh Ward<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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    Business Program<\/h2>\n \n
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    \n YEAR 1 <\/div>\n
    \n YEAR 2 <\/div>\n
    \n YEAR 3 <\/div>\n <\/div>\n\n
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    Module 1: Foundations of Global Business in the Digital Age<\/h5>
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    This module develops your understanding of current global business issues and the management challenges they create. It examines how digital technology and social media shape business operations and introduces key functions such as HR, Marketing, and Finance, highlighting their role in organisational success. Its contemporary content is driven by real-world events and their impact on global business environments.<\/p>\n <\/div>\n <\/div>\n

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    Module 2: Marketing: Theory and Practice<\/h5>
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    This module provides a comprehensive introduction to marketing theory and practice, highlighting its real-world applications. You will learn core concepts, including the marketing concept, market analysis, research, segmentation, targeting, positioning, the marketing mix, and contemporary challenges such as e-marketing, ethics, and globalisation. The module also builds foundational skills for advanced marketing studies in later years.<\/p>\n <\/div>\n <\/div>\n

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    Module 3: Essential Business Intelligence and Financial Decision Making<\/h5>
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    This module introduces the vast data available to organisations and how Business Intelligence tools can analyse and extract insights to improve efficiency and performance. It also covers the use of financial data, introducing basic accounting principles, financial reporting, and business performance analysis.<\/p>\n <\/div>\n <\/div>\n

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    Module 4: Entrepreneurship and Business Ventures<\/h5>
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    This module explores entrepreneurship across organisations and how an entrepreneurial mindset drives success. Students learn Creative Problem-Solving to identify societal issues and develop sustainable business ideas, turning them into formal business plans. It covers essentials like finance, operations, team management, and commercialisation, and concludes with a mock pitch competition.<\/p>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n\n \n <\/div>\n

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    Module 1: Contemporary Issues in Strategic Marketing<\/h5>
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    This module applies your marketing knowledge to a specific organisation, addressing both consumer and business markets. It develops a critical approach to evaluating firm strategies and their impact on stakeholders. Topics include marketing and trend analysis, strategic relationships, competitive advantage, and managing change, with a focus on contemporary issues such as sustainability and climate change.<\/p>\n <\/div>\n <\/div>\n

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    Module 2: Brands and Consumer Behaviour<\/h5>
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    This module explores contemporary brand theory and practice, focusing on building, positioning, and managing brands. You will examine brand-consumer relationships and gain practical insights into creating, designing, and developing brands. The module also explores consumer behaviour, considering internal factors like motives and attitudes, and external influences such as culture and reference groups, highlighting the interaction between consumers and society.<\/p>\n <\/div>\n <\/div>\n

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    Module 3<\/h5>
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    Option 1: Managing Customer Relationships<\/strong>
    \nThis module reviews customer relationships in B2B and B2C contexts, highlighting the value, costs, and benefits of long-term relationships. You will learn how to implement sustainable customer relationships and explore CRM practices and technologies that support marketing, sales, and service objectives across acquisition, retention, and development stages.<\/p>\n

    Option 2: Creative Leadership and Business Thinking<\/strong>
    \nThis module develops your creative leadership skills, helping you understand your personal leadership style and improve your ability to influence others. It covers mainstream, creative, and critical perspectives on leadership, examining how different styles impact business thinking and support innovative problem-solving.<\/p>\n <\/div>\n <\/div>\n

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    Module 4: Business Ethics and Social Responsibility<\/h5>
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    Recognising that managers shape, and are shaped by, organisational processes, this module focuses on responsibility and ethics at both the organisational and managerial level. It will equip you with a sound grasp of key concepts in corporate social responsibility and their application within business practice. It will also explore ethical issues that corporate decision-makers face and the causes and consequences of (un)ethical decision-making.<\/p>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n\n \n <\/div>\n

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    Module 1: Marketing, Society and Global Impact<\/h5>
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    This module provides a critical perspective on contemporary consumer contexts, examining the impacts of marketing on consumers, society, and the environment. Drawing on Critical Marketing and Transformative Consumer Research, it adopts an interdisciplinary approach using sociology, public policy, cultural studies, and psychology. Through case studies, documentaries, and policy analysis, you will develop critical thinking and practical strategies to promote consumer well-being and positive social change.<\/p>\n <\/div>\n <\/div>\n

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    Module 2 <\/h5>
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    Option 1: Digital Marketing for Business Managers<\/strong>
    \nThis module introduces digital marketing with a focus on social media, exploring key principles and their application across organisations. You will examine contemporary issues, such as the growing influence of social networks, and learn how customer data and databases are used to attract and retain profitable groups. Hands-on experience with tools like Hootsuite will help you achieve internationally recognised competency standards.<\/p>\n

    Option 2: Crisis and Business Continuity Management<\/strong>
    \nThis module encourages you to examine how organisations face and manage crises and disruptions. It combines key theories and practices of crisis management and business continuity. Throughout the module, you will engage with both areas and apply your knowledge in critical, practical, and real-time scenarios.<\/p>\n <\/div>\n <\/div>\n

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    Module 3 <\/h5>
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    Option 1: Managing Customer Relationships<\/strong>
    \nThis module reviews customer relationships in B2B and B2C contexts, highlighting the value, costs, and benefits of long-term relationships. You will learn how to implement sustainable customer relationships and explore CRM practices and technologies that support marketing, sales, and service objectives across acquisition, retention, and development stages.<\/p>\n

    Option 2: Creative Leadership and Business Thinking<\/strong>
    \nThis module develops your creative leadership skills, helping you understand your personal leadership style and improve your ability to influence others. It covers mainstream, creative, and critical perspectives on leadership, examining how different styles impact business thinking and support innovative problem-solving.<\/p>\n <\/div>\n <\/div>\n

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    Module 4<\/h5>
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    Option 1: Marketing Consultancy Project<\/strong>
    \nThis module is an individual marketing consultancy project that provides practical, employability-focused experience. You will address a real marketing problem for a company, developing a research and analysis proposal, and compiling a final report with strategic recommendations. Projects are sourced from local businesses and agencies, ensuring commercial relevance.<\/p>\n

    You will receive a client briefing, guidance from an allocated supervisor, and work either individually or in small clusters to deliver innovative solutions. The experience allows you to apply your degree in practice, enhance your CV\/LinkedIn, and demonstrate your skills in interviews.<\/p>\n

    Option 2: Marketing Dissertation<\/strong>
    \nThe marketing dissertation allows you to research a topic of personal interest, building on previous modules, work placement experiences, or new areas of study. With guidance from a supervisor, you will apply academic theory to real marketing situations, working independently to set your own goals and explore a subject that excites you<\/p>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n

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