{"id":11458,"date":"2025-12-12T15:51:20","date_gmt":"2025-12-12T08:51:20","guid":{"rendered":"https:\/\/www.hoasen.edu.vn\/demontfort\/?post_type=education&p=11458"},"modified":"2026-01-07T08:35:54","modified_gmt":"2026-01-07T01:35:54","slug":"international-business","status":"publish","type":"education","link":"https:\/\/www.hoasen.edu.vn\/demontfort\/en\/education\/international-business\/","title":{"rendered":"International business program"},"content":{"rendered":"\n
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International business program<\/strong><\/h2>\n\n\n\n
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  • Focus on strategies for international expansion, cross-border trade and management in multinational environments, tailored for the globalised economy.<\/li>\n\n\n\n
  • \u201cLive Project\u201d with multinational and international organisations, where students tackle real challenges such as market expansion, supply-chain optimisation, new-market entry and global trade strategy \u2014 cultivating global business mindset and international decision-making capability.<\/li>\n\n\n\n
  • DMU ranked among the Top 15 UK universities for UN Sustainable Development Goals, highlighting high teaching quality and a sustainable global focus.<\/li>\n<\/ul>\n<\/div>
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    Overview<\/h2>\n\n\n\n

    The International Business programme<\/strong> equips students with knowledge of multinational operations<\/strong>, emerging markets, and socio-economic contexts, while developing soft skills through industry-led courses, field trips, and practical exercises. Graduates hold key roles in companies like Rolls Royce, IBM, Walt Disney, NHS, and Siemens<\/strong>. Following DMU\u2019s 2030 Education Strategy, students study one module at a time for deeper engagement, faster feedback, and a balanced learning experience.<\/p>\n<\/div>\n\n\n\n

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    Language<\/strong><\/strong><\/p>\n\n\n\n

    English<\/p>\n<\/div>\n\n\n\n

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    Schedule<\/strong><\/strong><\/p>\n\n\n\n

    3 years<\/p>\n<\/div>\n\n\n\n

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    Degree<\/strong><\/strong><\/p>\n\n\n\n

    BA Hons<\/p>\n<\/div>\n\n\n\n

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    Location<\/strong><\/strong><\/p>\n\n\n\n

    Ben Thanh Ward<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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    International business<\/h2>\n \n
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    \n YEAR 1 <\/div>\n
    \n YEAR 2 <\/div>\n
    \n YEAR 3 <\/div>\n <\/div>\n\n
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    Module 1: Global Business Environment<\/h5>
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    This course helps students understand the complexity of the global business environment. We will explore the important dimensions of globalization and the diverse aspects of the evolving global business environment. Students will learn about aspects of the global business environment and their impact on business operations and strategies.<\/span><\/p>\n <\/div>\n <\/div>\n

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    Module 2: Business Dynamics, Ethics and Culture<\/h5>
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    This course is designed to provide students with an overview of business fundamentals. Students will learn about basic business concepts and various important functions to manage an organization. By identifying the determining factors of success within the organizational context, students will be able to plan and evaluate the performance of an organization. Additionally, students will develop a dynamic perspective to track the development of theoretical discussions and their reflection in the real business world.<\/span><\/p>\n <\/div>\n <\/div>\n

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    Module 3: Economics in Global Business<\/h5>
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    This course aims to introduce the core principles of economics shaping the world of business. Students will learn about the tools and concepts of economic analysis at the individual, market, and national levels. The course includes the analysis of consumer behavior, business development, and alternative market structures. Students will learn how to apply various economic theories to real and contemporary issues, fostering critical thinking and discussing opinions from different perspectives.<\/span><\/p>\n <\/div>\n <\/div>\n

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    Module 4: Marketing for International Business<\/h5>
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    This course introduces students to the fundamental principles of marketing, both in theory and practice, as well as how to apply them in the context of international business and create awareness of cultural factors. Students will gain a deep understanding of the marketing process and the ability to accurately reflect contemporary marketing practices from this course.<\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n\n \n <\/div>\n

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    Module 1: Multinational Enterprise in the Global Economy<\/h5>
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    The objective of this course is to broaden students\u2019 understanding of diverse geopolitical issues influencing international businesses. Students will learn the basic concepts and ideas of the field of international business. The course introduces and enhances students\u2019 understanding of key concepts in international business, such as multinational enterprises (MNEs) and Foreign Direct Investment (FDI), as well as the reasons why businesses engage in FDI. Additionally, it explores the strategic and organizational challenges that MNEs face on a global scale and examines the link between a country\u2019s economic development, decision-making processes within MNEs, and investment location choices.<\/span><\/p>\n <\/div>\n <\/div>\n

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    Module 2: Data Analytics and Research Skills<\/h5>
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    This course provides a comprehensive overview of the research and data analysis process in business. It equips students with the necessary knowledge to apply various tools and techniques in data collection, analysis, and interpretation. The course also teaches students how to consider business opportunities and challenges to contribute to the development and implementation of a business research project.<\/span><\/p>\n <\/div>\n <\/div>\n

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    Module 3: International Organisational Behaviour and Leadership<\/h5>
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    This course explores the role of organizational behavior in the context of international business and management. By examining the influence of organizational, individual, and group contexts, as well as the international environment, the course aims to help students develop an understanding of how people interact within organizations, how internal and external influences interact, and how these interactions shape organizations.<\/span><\/p>\n <\/div>\n <\/div>\n

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    Module 4: Choose one<\/h5>
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    International Supply Chain Management<\/strong>
    \nThis course teaches students the operations and processes of global supply chains, developing data-driven analytical skills to manage logistics and operations effectively in a competitive and dynamic environment.<\/span><\/p>\n

    International Financial Management and Decision Making<\/strong>
    \nStudents learn to analyze financial reports and data to evaluate business performance and support informed decision-making.<\/p>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n\n \n <\/div>\n

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    Module 1: International Business Strategy and Governance<\/h5>
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    This course explores the process of internationalization of multinational enterprises from a strategic perspective. This international business strategy course enhances students\u2019 understanding of key concepts in international business strategy such as firm-specific advantages and location-specific advantages, as well as how the combination of these advantages can create value for a multinational enterprise.<\/span><\/p>\n <\/div>\n <\/div>\n

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    Module 2: Choose one<\/h5>
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    Emerging Markets:<\/strong> Economic Geography and Trends<\/strong>
    \nThis course examines the distribution of economic activities in emerging markets, their impact on development, and strategic solutions for challenges faced by foreign companies.<\/span><\/p>\n

    Dimensions of Digital Transformation<\/strong><\/p>\n

    Students explore key aspects of digital transformation\u2014technology, data, people, and organization\u2014learning to navigate opportunities and disruptive threats while implementing effective solutions.<\/p>\n <\/div>\n <\/div>\n

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    Module 3: International Trade Management<\/h5>
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    This course covers key aspects of international trade, regulations, and policies, combining theory and practical insights. Students learn about imports and exports, trade laws and agreements, international payments, and procurement management, gaining knowledge applicable to global business operations.<\/span><\/p>\n <\/div>\n <\/div>\n

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    Module 4: Choose one<\/h5>
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    Dissertation<\/strong>
    \nStudents independently research a specialized area in international business, developing skills in formulating and conducting research to achieve their objectives.<\/span><\/p>\n

    Business Project<\/strong>
    \nStudents undertake an independent business project, honing research and planning skills to identify issues and propose practical solutions.<\/p>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n

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